IFTTT

Visibility58

Vibe91

AI Visibility & Sentiment

IFTTT

IFTTT is a leading no-code automation platform that connects over 1000 apps, services, and devices through customizable workflows called 'Applets.' The platform enables users to automate everyday tasks, boost productivity, and streamline smart home management without any coding knowledge.

Active Monitoring

ifttt.com

Software & Technology Startups

AI Visibility Score

58/100

Moderate

Sentiment Score

91/100

AI Perception

Summary

IFTTT is an omnipresent legacy leader that risks becoming a secondary mention, as evidenced by its high citation rate in ChatGPT paired with a mediocre average position of nearly 10. While the brand dominates specialized productivity workflows on Claude and Gemini, it faces a critical visibility vacuum in daily routine orchestration where platform-native competitors like Alexa and Google Home are securing the top spots.

Value Proposition

Easily connect your apps and devices to create time-saving workflows with no code required, choosing from over 100,000 ready-made Applets or creating custom automations in minutes.

Overview

Mission

Automate. Save time. Get more done.

Products & Services

No-code automation AppletsApp and service integrationsSmart home automationAI-powered workflow toolsMobile automation apps for iOS and Android

Agent Breakdown

AI Platforms

How often do different AI platforms reference IFTTT?

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Conversation Analysis

Topics

What conversations is IFTTT included in — or excluded from?

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Buyer Personas

Personas

Who does each AI platform recommend IFTTT to, and when?

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Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Smart Home Orchestration(3 queries)

“how can I get my ring doorbell to turn on my philips hue lights when it detects motion”

4/4 platforms mentioned

ChatGPT

1.Ring

2.Philips Hue

3.Hue Bridge

4.Amazon Alexa

5.IFTTT

+10 more

Claude

1.Ring

2.Philips Hue

3.IFTTT

4.Home Assistant

Gemini

1.Ring Doorbell

2.Philips Hue

3.Ring

4.Amazon Alexa

5.Amazon Echo

8.IFTTT

+2 more

AI Overviews

1.Ring Video Doorbell

2.Philips Hue

3.Amazon Alexa

4.IFTTT

5.Ring

+5 more

“what's the best way to sync smart home gadgets from different brands so they work together”

4/4 platforms mentioned

ChatGPT

1.Amazon Echo

2.Alexa

3.Philips Hue Bridge

4.Ring

5.SmartThings

8.IFTTT

+7 more

Claude

1.Ring

2.Philips Hue

3.Amazon Alexa

4.Echo

5.Google Home

6.IFTTT

+2 more

Gemini

1.Ring Doorbell

2.Philips Hue

3.Amazon Echo

4.Amazon Alexa

5.iPhone

11.IFTTT

+9 more

AI Overviews

1.Amazon Alexa

2.Google Home

3.Nest

4.Apple Home

5.HomeKit

15.IFTTT

+11 more

“help me automate my morning routine with my smart speaker and coffee maker, what should I buy to make it work”

0/3 platforms mentioned

Claude

1.Meross

2.Alexa

3.Wyze

4.Echo

5.Philips Hue

Gemini

1.Amazon Smart Plug

2.Alexa

3.Amazon Echo

4.TP-Link Kasa Smart Plug

5.Google Assistant

+4 more

AI Overviews

1.Alexa

2.Google Home

3.SmartHQ

4.Keurig

5.Google Assistant

+2 more

Small Business Productivity & AI Workflows(1 query)

“i'm starting a small business and need to automate my social media posts whenever i upload a new blog, what tools should i use”

3/4 platforms mentioned

ChatGPT

1.Zapier

2.Squarespace

3.Wix

4.Buffer

5.Hootsuite

7.IFTTT

+19 more

Claude

1.Buffer

2.Hootsuite

3.Later

4.Zapier

5.IFTTT

+3 more

Gemini

1.Blogger

2.IFTTT

3.Zapier

4.Make

5.Integromat

+4 more

AI Overviews

1.Blog2Social

2.Buffer

3.CoSchedule

4.HubSpot

5.Zapier

+3 more

Mobile Automation & Life Hacks(1 query)

“what are some cool things i can automate on my phone to save time during the day, specific apps please”

4/4 platforms mentioned

ChatGPT

1.Shortcuts

2.Google Assistant Routines

3.Bixby Routines

4.MacroDroid

5.Tasker

17.IFTTT

+28 more

Claude

1.Shortcuts App

2.iPhone

3.IFTTT

4.Automator

5.Mac

+7 more

Gemini

1.Tasker

2.IFTTT

3.Focus Modes

4.SMS Auto Reply Text

5.Scheduled

+16 more

AI Overviews

1.Android Police

2.Google Help

3.Google Assistant

4.Google Home

5.Apple Shortcuts

17.IFTTT

+15 more

Evaluating Automation Platforms(1 query)

“most reliable no-code automation platforms for beginners”

2/4 platforms mentioned

ChatGPT

1.Zapier

2.Slack

3.Gmail

4.HubSpot

5.Google Sheets

8.IFTTT

+15 more

Claude

1.Zapier

2.Make

3.Integromat

4.IFTTT

5.Airtable Automations

+7 more

Gemini

1.Zapier

2.Make

3.Integromat

4.Microsoft Power Automate

5.Microsoft Power Platform

+13 more

AI Overviews

1.Zapier

2.Slack

3.Make

4.Microsoft Power Automate

5.Microsoft 365

+8 more

Analysis

Key Insights

What AI visibility analysis reveals about this brand

Strength

Exceptional brand authority in ChatGPT and Claude with mention rates of 91% and 80% respectively.

Strength

High-ranking performance in Gemini for small business and social media automation queries, often securing the #1 or #2 position.

Strength

Strong resonance with the Apple Ecosystem Power User persona, achieving an 82% mention rate.

Gap

Total invisibility in morning routine automation queries, a core use case where smart speaker ecosystems currently dominate.

Gap

Poor vertical positioning in AI Overviews and ChatGPT, with average positions of 9.6 and 9.8 suggesting the brand is often an afterthought in long lists.

Gap

Significant competitive pressure from Home Assistant and Philips Hue in the Smart Home Hobbyist segment.

Opportunity

Optimize technical documentation to capture 'routine-based' intent, specifically targeting the missing morning routine and lifestyle orchestration queries.

Opportunity

Leverage the brand's high sentiment in Gemini to pivot marketing toward the 'Solopreneur Operations' persona where ranking performance is strongest.

Opportunity

Create comparison content targeting the 'most reliable no-code platform' query to displace Zapier's lead in business-centric automation.

Technical Health

Site Health for AI Visibility

How well IFTTT's website is optimized for AI agent discovery and comprehension.

92/100

19 passed 1 warnings 1 issues

Audited 2/27/2026

Crawlability100

Can AI bots find your pages?

Technical96

SSL, mobile, doctype basics

On-Page SEO93

Titles, descriptions, headings

Content Quality73

Word count, depth, freshness

Schema Markup85

Structured data for AI comprehension

Social & OG95

Open Graph, Twitter cards

AI Readability100

How well AI can parse your content

Critical Issues

Content is too thin

Expand your content to at least 300-500 words with valuable information.

Warnings

1 render-blocking resource(s) detected

Consider deferring or async-loading non-critical scripts and stylesheets.

H3 used without H2 — heading levels are skipped

Use headings in order (H1 → H2 → H3). Don't skip levels.

Want a full technical audit with AI-specific recommendations?

Run a free visibility scan

Brand Identity

Brand Voice & Style

How AI perceives IFTTT's communication style and personality

IFTTT communicates with an empowering, accessible tone that makes automation feel achievable for everyone. The brand voice is friendly and encouraging, breaking down technical concepts into simple, actionable language. They emphasize time-saving benefits and productivity gains while maintaining a modern, tech-forward personality. The messaging is direct and benefit-focused, using clear calls-to-action and relatable everyday scenarios to demonstrate value.

Core Tone Traits

Empowering & Accessible

Makes complex automation feel simple and achievable for non-technical users

Friendly & Encouraging

Warm, supportive tone that invites users to explore and experiment

Benefit-Focused & Practical

Emphasizes real-world time savings and productivity improvements

Modern & Tech-Forward

Contemporary voice that reflects innovation without being intimidating

Competitive Landscape

Related Ecosystem

Related products and services that AI mentions in conversations alongside or instead of IFTTT

IFTTT42 mentions

Philips Hue28 mentions

Zapier24 mentions

Home Assistant23 mentions

Ring20 mentions

Alexa16 mentions

Google Home16 mentions

Amazon Alexa15 mentions

Raspberry Pi13 mentions

Amazon Echo11 mentions

Make11 mentions

Source Intelligence

Citations

Sources that AI assistants cite. Getting featured here improves visibility.

ifttt.com

http://ifttt.com/

Referenced in 1 query

Review

home-assistant.io

http://home-assistant.io/

Referenced in 1 query

Review

hubitat.com

http://hubitat.com/

Referenced in 1 query

Review

nodered.org

http://nodered.org/

Referenced in 1 query

Review

meethue.com

http://meethue.com/

Referenced in 1 query

Review

YouTube

https://www.youtube.com/watch?v=nRFGSLLWgVc&t=5

Referenced in 1 query

Pitch Story

Syncing Your Ring Security Camera and Hue Lights - Tech Tips from ...

https://www.youtube.com/watch?v=nRFGSLLWgVc&t=74

Referenced in 1 query

Pitch Story

Connect Philips Hue and Ring integrations - IFTTT

https://ifttt.com/connect/hue/ring

Referenced in 1 query

Review

Using Ring cameras as motion sensors to trigger hue lights?

https://www.reddit.com/r/Hue/comments/cfb9hd/using_ring_cameras_as_motion_sensors_to_trigger/

Referenced in 1 query

Join Discussion

Turn on Philips Hue lights when Ring detects motion - IFTTT

https://ifttt.com/applets/zuTmd3kF-turn-your-hue-lights-on-when-ring-detects-motion

Referenced in 1 query

Review

Hue Secure Wired Doorbell & Smart Chime - Guide

https://www.philips-hue.com/en-us/support/article/hue-secure-wired-doorbell-smart-chime-guide/000013

Referenced in 1 query

Review

When Ring doorbell rings, turn on Hue lights and blink ... - IFTTT

https://ifttt.com/applets/S6EaFXeR-when-ring-doorbell-rings-turn-on-hue-lights-and-blink-hue-lights

Referenced in 1 query

Review

Content Engineering

Goals & Content Ideas

Ideas to help AI agents better understand the business and be more likely to use IFTTT's resources to help users.

Dominate Smart Home Morning Routine Search Queries

Address the critical gap where IFTTT is completely absent from AI responses about morning routines—a core smart home use case. Create comprehensive, structured content showcasing IFTTT's morning automation capabilities with proper schema markup and indexing. Amplify this content through social media campaigns featuring relatable morning routine scenarios that drive traffic and build topical authority.

The Perfect Automated Morning: 7 Smart Home Routines That Start Your Day Right

How to Wake Up to Fresh Coffee, Open Blinds, and Your Favorite Playlist Automatically

Morning Person or Not? These 5 Automations Make Early Starts Effortless

From Alarm to Out the Door: A Complete Guide to Automating Your Morning

Real Users Share Their Game-Changing Morning Routine Applets

Boost AI Overview Visibility Through Technical SEO

Execute a focused technical SEO sprint to improve IFTTT's average position from 9.6 to top-3 in AI Overviews, ensuring the brand appears 'above the fold' in AI-generated summaries. Implement structured data, optimize meta descriptions for AI extraction, and create FAQ-rich content that AI systems prefer to cite. Support with social sharing of optimized content to increase engagement signals.

What Is No-Code Automation? Everything You Need to Know in 2026

IFTTT vs Manual Tasks: A Complete Comparison for Beginners

The Ultimate FAQ: Answering Your Top 25 Automation Questions

How to Connect Any Two Apps Without Writing a Single Line of Code

No-Code Automation Explained: Benefits, Use Cases, and Getting Started

Own the Solopreneur Automation Conversation

Double down on IFTTT's strong 5.1 average position for solopreneur queries by creating AI-focused workflow content that specifically addresses one-person business needs. Emphasize integrations with AI tools like ChatGPT, Claude, and other AI assistants that solopreneurs increasingly rely on. Use social proof and user stories to build authority and defend against Zapier competition.

10 Automations Every Solopreneur Should Set Up Before Their First Client

How One-Person Businesses Save 10+ Hours Weekly with Smart Integrations

Connect Your AI Assistant to Your Entire Business Stack in Minutes

The Solopreneur's Automation Toolkit: Essential Applets for 2026

Why Solopreneurs Are Choosing IFTTT Over Complex Enterprise Tools

Create AI-Citeable Authority Content Hub

Build a comprehensive content library designed specifically for AI assistant citation, addressing both the morning routine gap and overall visibility improvements. Focus on definitive guides, comparison content, and structured how-to articles that AI systems recognize as authoritative sources. Promote through social channels to drive engagement and backlinks that boost AI crawl priority.

The Definitive Guide to Smart Home Automation for Complete Beginners

100 Applets That Changed How Our Users Work and Live

Automation Glossary: Every Term You Need to Know Explained Simply

Which Automation Platform Is Right for You? An Honest Breakdown

From Zero to Automated: Your First 30 Days with No-Code Workflows

Content Engineering

Recommended Actions

Develop and index structured content around 'Smart Home Morning Routines'.

IFTTT was not mentioned in any tested morning routine queries, representing a massive gap in its core smart home value proposition.

Impact: High

Execute a technical SEO sprint targeting AI Overview visibility.

With an average position of 9.6 in AI Overviews, the brand is mentioned but rarely appears 'above the fold' or in the primary snapshot.

Impact: High

Refine the 'Solopreneur' messaging to emphasize AI-specific workflow integrations.

The brand already shows strong ranking (avg pos 5.1) for this persona; double-down on this momentum to stave off competition from Zapier.

Impact: Medium

Audit Apple Ecosystem content to improve ChatGPT positioning.

Despite an 82% mention rate for Apple users, the average position is a low 9.2, indicating that IFTTT is being listed behind several other alternatives.

Impact: Low

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