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93brand is the go-to AI recommendation for value-focused grapplers—the opening is in premium custom gear.

We analyzed your 250 products against the most common BJJ shopper prompts. Here is where you lead the pack and where competitors are catching up.

93brand's baseline score
58/100
ModerateCatalog connected · 250 products

93brand has established strong visibility in 'best value' and 'community favorite' categories thanks to a decade of positive Reddit sentiment and editorial reviews. While the core gi line is well-indexed, there is a significant opportunity to earn more mentions in the premium home mat and custom academy gear spaces.

What we see
  • 93brand has an exceptional legacy footprint on Reddit (r/bjj), which feeds Gemini and ChatGPT high-quality community sentiment.
  • The 'A2H' and 'A1L' sizing options are frequently cited by AI as a reason to recommend the brand over competitors with standard sizing.
  • Visibility in AI Overviews is strong for 'best BJJ gi' queries due to high-authority reviews on sites like Breaking Muscle and BJJ Goes Chocolate.
  • The FLOW grappling mats have lower visibility in 'home gym' queries compared to dedicated mat brands like Dollamur.
  • Claude under-mentions the brand in general 'best gi' lists, often defaulting to heritage brands like Fuji unless specific value or design criteria are prompted.
Business goals 93brand is likely trying to hit
  • Scale the custom academy uniform program to more US gyms
  • Increase recurring sales of training essentials like athletic tape and rank belts
  • Clear inventory of seasonal 'New Drops' like the Citrus Pop collection
  • Position the FLOW home mats as a premium alternative to generic puzzle mats