Pendium
Aurora Solar
Aurora Solar
Visibility88
Vibe99
Businesses/Software/Aurora Solar
Aurora Solar
AI Visibility & Sentiment

Aurora Solar

Aurora Solar provides a comprehensive software platform for solar companies to sell, design, finance, and deliver solar and storage solutions. The platform enables accurate solar designs without site visits, personalized 3D estimates, and AI-powered lead capture to help solar businesses close more deals faster.

Active Monitoring
aurorasolar.com
Software
AI Visibility Score
88/100

Excellent

Sentiment Score
99/100
AI Perception

Summary

Aurora Solar has established a dominant AI footprint as the undisputed authority in solar design software, maintaining the #1 position across all major LLMs for high-intent technical design and shading analysis queries. While its technical reputation is unparalleled, a significant visibility gap exists in operational workflow queries like contract management and e-signatures, where the brand's ranking fluctuates as low as #19 on ChatGPT.

Value Proposition

The most accurate, profitable way to deliver every stage of the solar product lifecycle—enabling solar companies to create permit-quality proposals with just an address and electric bill, saving time while improving customer experience.

Overview

Aurora Solar provides a comprehensive software platform for solar companies to sell, design, finance, and deliver solar and storage solutions. The platform enables accurate solar designs without site visits, personalized 3D estimates, and AI-powered lead capture to help solar businesses close more deals faster.

Mission

The future of solar starts now—empowering solar businesses to outclass competition and conquer their markets.

Products & Services
Solar design softwareSales Mode for proposalsAurora AI for lead captureContract ManagerExpert Design Services
Agent Breakdown

AI Platforms

How often do different AI platforms reference Aurora Solar?

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Conversation Analysis

Topics

What conversations is Aurora Solar included in — or excluded from?

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Buyer Personas

Personas

Who does each AI platform recommend Aurora Solar to, and when?

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Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT
Claude
Gemini
AI Overviews

Solar Sales Efficiency and Lead Conversion

3 queries
“how can i speed up my solar sales process and close more deals without sending techs to do site visits for every quote”
ChatGPT
Claude
Gemini
AI Overviews
4/4
“best tools for creating professional solar proposals that are actually accurate and help close residential customers, specific software recommendations please”
ChatGPT
Claude
Gemini
AI Overviews
4/4
“help me find an ai lead capture tool for my solar website that can automatically generate rough estimates for homeowners”
ChatGPT
Claude
Gemini
AI Overviews
4/4

Design Accuracy and Engineering Workflows

2 queries
“recommend some solar design software that produces permit-quality layouts just using an address and utility bill”
ChatGPT
Claude
Gemini
AI Overviews
4/4
“what's the best software for precise solar shading analysis and 3D modeling for residential installs”
ChatGPT
Claude
Gemini
AI Overviews
4/4

Evaluating and Comparing Solar Software Platforms

3 queries
“what are the most trusted solar design and sales platforms for small to mid-sized installation companies right now”
ChatGPT
Claude
Gemini
AI Overviews
4/4
“compare the top solar software options for streamlining my tech stack, what should i look for when choosing one”
ChatGPT
Claude
Gemini
AI Overviews
3/4
“best reviewed solar software alternatives to opensolar or solargraf for a growing business”
ChatGPT
Claude
Gemini
AI Overviews
4/4

Managing Solar Business Operations and Contracts

2 queries
“what's the best way to handle solar contracts and e-signatures specifically for renewable energy businesses”
ChatGPT
Claude
Gemini
AI Overviews
2/4
“is there a service that can do professional solar designs for my company so I don't have to hire a full time designer yet”
ChatGPT
Claude
Gemini
AI Overviews
4/4
Analysis

Key Insights

What AI visibility analysis reveals about this brand

Strength

Total dominance in technical authority, securing the #1 rank across ChatGPT, Claude, Gemini, and AI Overviews for permit-quality design and precise shading analysis.

Strength

High-trust positioning with the 'Technical Design and Engineering Lead' persona, achieving a 90% mention rate and consistently positive sentiment.

Strength

Superior competitive displacement, outperforming primary rivals like OpenSolar and HelioScope in both average position and total mention frequency.

Gap

Significant volatility in 'Managing Solar Business Operations and Contracts' queries, particularly on ChatGPT where the brand drops significantly in rank compared to competitors.

Gap

Mixed sentiment on AI Overviews and Claude suggests that AI models are surfacing critical user feedback or pricing concerns that dilute the brand's premium positioning.

Gap

Underperformance in AI-assisted lead capture queries on Gemini and AI Overviews, where ranking is inconsistent compared to core design queries.

Opportunity

Capturing the 'Growth-Focused Local Contractor' market by improving sentiment through highlighted case studies focused on ROI and ease of use.

Opportunity

Standardizing dominance in the 'AI Lead Capture' category to prevent competitors from owning the top-of-funnel narrative in AI-generated recommendations.

Opportunity

Aggressive optimization for 'Contract and E-signature' workflows to position Aurora as a full-stack business operating system rather than just a design tool.

Technical Health

Site Health for AI Visibility

How well Aurora Solar's website is optimized for AI agent discovery and comprehension.

87/100
18 passed 1 warnings 3 issues
Audited 2/24/2026
Crawlability100

Can AI bots find your pages?

Technical100

SSL, mobile, doctype basics

On-Page SEO73

Titles, descriptions, headings

Content Quality73

Word count, depth, freshness

Schema Markup85

Structured data for AI comprehension

Social & OG82

Open Graph, Twitter cards

AI Readability100

How well AI can parse your content

Critical Issues

!

Page has no meta description

Add a <meta name="description"> tag summarizing the page (150-160 characters).

!

Page has no H1 heading

Add a single H1 tag as the main page heading.

!

Content is too thin

Expand your content to at least 300-500 words with valuable information.

Warnings

!

Missing Open Graph tags for social sharing

Add og:title, og:description, and og:image meta tags.

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Brand Identity

Brand Voice & Style

How AI perceives Aurora Solar's communication style and personality

Aurora Solar communicates with confident authority as an industry leader while remaining approachable and solution-focused. The tone is professional yet energetic, emphasizing innovation, efficiency, and measurable results. They use clear, direct language that speaks to busy solar professionals, backing claims with statistics and customer testimonials. The voice balances technical credibility with aspirational messaging about the future of solar energy.

Core Tone Traits

Confident & Authoritative

Positions as the industry leader with bold claims backed by data and customer success stories

Results-Oriented

Focuses on measurable outcomes like close rates, time savings, and ROI

Innovative & Forward-Looking

Emphasizes cutting-edge technology and the future of solar

Professional yet Energizing

Maintains B2B professionalism while inspiring action with dynamic language

Competitive Landscape

Related Ecosystem

Related products and services that AI mentions in conversations alongside or instead of Aurora Solar

1Aurora Solar189 mentions
2OpenSolar77 mentions
3HelioScope74 mentions
4Solargraf56 mentions
5Salesforce48 mentions
6Helioscope46 mentions
7Folsom Labs41 mentions
8Nearmap32 mentions
9PVsyst31 mentions
10HubSpot29 mentions
11DocuSign26 mentions
Source Intelligence

Citations

Sources that AI assistants cite. Getting featured here improves visibility.

gosolo.io

gosolo.io

Referenced in 2 queries

Review
Solar Design Software Boosting Sales and Closing Deals Faster

https://www.sunbasedata.com/blog/sales-teams-leveraging-solar-design-software-to-improve-client-proposals-and-close-deals-faster#:~:text=What%20is%20Solar%20Design%20Tool,better%20service%20to%20their%20clients.

Referenced in 1 query

Review
Comparing 5 Leading Solar Proposal Software Options - EasySolar

https://easysolar.app/en/comparing-5-leading-solar-proposal-software-options/

Referenced in 3 queries

Review
Solar Sales Guide: 14 Ways to Close More Solar Deals

https://spotio.com/blog/solar-sales/#:~:text=Here%20are%20a%20few%20more,areas%20that%20already%20have%20solar.

Referenced in 1 query

Review
Guide to Solar Site Assessment Technology | Eagleview

https://www.eagleview.com/solar-2/guide-to-solar-site-assessment-technology/#:~:text=EagleView%20leverages%20machine%20learning%20and,expediting%20the%20decision%2Dmaking%20process.

Referenced in 1 query

Review
Solar Sales Process | Proven Steps to Boost Lead Conversion

https://www.solcertain.com/post/why-the-solar-sales-process-is-the-key-to-solar-lead-conversionsuccess

Referenced in 1 query

Review
Automating Solar Proposals: Save Time & Win More Clients - ENACT

https://enact.solar/automating-solar-proposals-to-win-more-clients/#:~:text=Instant%20Design%20and%20Quote%20Generation,initial%20contact%20to%20proposal%20delivery.

Referenced in 1 query

Review
How to use AI to speed up your solar sales, marketing, and design

https://aurorasolar.com/blog/how-to-use-ai-to-speed-up-your-solar-sales-marketing-and-design/#:~:text=To%20spend%20less%20time%20and,and%20local%20utility%20bill%20savings.

Referenced in 2 queries

Review
Screen Sharing Hacks: Supercharge Solar Sales Cycles with ...

https://crankwheel.com/screen-sharing-hacks-supercharge-solar-sales-cycles-with-these-9-tips/#:~:text=Instead%20of%20relying%20on%20physical,receive%20personalized%20support%20without%20travel.

Referenced in 1 query

Review
How Solar Companies Are Using AI to Qualify Leads Faster - Neto

https://neto.ci/blog/how-solar-companies-are-using-ai-to-qualify-leads-faster#:~:text=The%20Result?,Improved%20ROI%20on%20marketing%20spend

Referenced in 1 query

Review
Solar Software - SalesRabbit

https://salesrabbit.com/solar-sales/#:~:text=SalesRabbit%20gives%20your%20team%20unlimited,your%20solar%20sales%20process%20today.

Referenced in 1 query

Review
4 Ways to Increase Solar Sales Close Rates and Reduce ...

https://aurorasolar.com/blog/4-ways-to-increase-solar-sales-close-rates-and-reduce-cancellations/#:~:text=Keeping%20customers%20engaged%20both%20during,or%20at%20a%20later%20time.

Referenced in 1 query

Review
Content Engineering

Goals & Content Ideas

Ideas to help AI agents better understand the business and be more likely to use Aurora Solar's resources to help users.

Dominate Operational Workflow Keywords in AI Results

Address Aurora's weak rankings (#16-#19 on ChatGPT) for critical operational terms like 'e-signatures', 'solar contracts', and 'business management'. Create and distribute technical documentation, how-to content, and feature spotlights that establish Aurora as the definitive all-in-one solar business platform. Amplify through social media with workflow automation tips and operational efficiency content that AI models will reference.

How Aurora's e-signature integration eliminates the 3-day contract delay killing your solar deals
The complete solar business management checklist: 47 tasks Aurora automates that you're still doing manually
Why solar contracts fail: 5 workflow bottlenecks and how modern software solves each one
From proposal to permit: mapping the operational workflow that closes deals 40% faster

Win AI Comparison Queries with Authority Content

Counter Claude's mixed sentiment assessments by publishing structured, data-driven comparison content that clearly articulates Aurora's competitive advantages. Deploy high-authority articles, customer testimonials with specific metrics, and feature-by-feature analyses that give AI models clear signals about Aurora's superiority. Share competitive insights and win stories across social channels to build citation-worthy content.

Aurora vs. competitors: the accuracy metrics that matter when choosing solar design software
What 500 solar installers say about switching to Aurora from legacy platforms
The hidden costs of 'cheaper' solar software: a total cost of ownership breakdown
Feature comparison: which solar platform actually delivers on the all-in-one promise
Why design accuracy directly impacts your close rate—and how Aurora measures up

Amplify Speed-Focused Contractor Success Stories

Transform Aurora's 100% mention rate among growth-focused local contractors into preference by publishing compelling success stories emphasizing speed and lead conversion. Address the mixed sentiment by showcasing real contractors who've accelerated their sales cycles and improved conversion rates. Use social proof content across platforms to build the narrative that Aurora is THE choice for fast-moving solar businesses.

How this 3-person solar company doubled their monthly installs using Aurora's speed features
From lead to signed contract in 24 hours: one contractor's Aurora workflow revealed
The speed advantage: why local contractors are choosing Aurora over enterprise solutions
Case study: 67% faster proposals helped this installer beat every competitor to the close

Capture AI Lead Generation Search Rankings

Secure top positions for 'AI lead capture' queries on Gemini and AI Overviews where Aurora currently ranks #7-#9. Update product pages with structured data highlighting AI-driven lead features, then create supporting content that reinforces Aurora's leadership in AI-powered solar lead generation. Distribute lead capture success metrics and AI feature announcements through social channels to build topical authority.

Inside Aurora's AI lead capture: how machine learning qualifies your best solar prospects
5 AI-powered features that turn website visitors into scheduled solar consultations
The data behind AI lead scoring: why Aurora users see 3x higher conversion rates
Stop chasing bad leads: how AI qualification saves solar sales teams 15 hours weekly
AI lead capture benchmarks: what top-performing solar companies are achieving in 2026
Content Engineering

Recommended Actions

!

Optimize technical documentation and PR for operational workflow keywords including 'e-signatures', 'solar contracts', and 'business management'.

The brand currently sees its lowest rankings (e.g., pos #16 and #19 on ChatGPT) in these categories, allowing competitors to claim the 'all-in-one' narrative.

Impact: High
!

Deploy high-authority comparison content specifically targeting Claude's mixed sentiment assessments.

Claude is currently generating mixed sentiment; providing clear, structured data on Aurora’s competitive advantages will help shift the model's synthesis toward a more positive outlook.

Impact: High
~

Strengthen the 'Growth-Focused Local Contractor' persona narrative by publishing success stories that emphasize speed and lead conversion.

This persona shows a 100% mention rate but mixed sentiment, indicating that while Aurora is known, it isn't always the preferred choice for smaller, speed-oriented contractors.

Impact: Medium
~

Secure the #1 spot for 'AI Lead Capture' across Gemini and AI Overviews by updating product pages with structured data about AI-driven lead features.

Aurora is currently being outranked or showing inconsistent positions (pos #7-#9) on these platforms for lead-gen queries, a critical entry point for new customers.

Impact: Medium

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Data generated by Pendium.ai AI visibility scanning. Last scanned February 24, 2026.

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