What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

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Deed

Visibility54

Vibe99

Businesses/Enterprise Software/Deed

AI Visibility & Sentiment

Deed

Deed is an all-in-one impact platform that unifies employee giving, volunteering, and engagement programs. The platform helps organizations streamline social impact initiatives with smart automations and seamless integrations, enabling impact leaders to focus on purpose rather than paperwork.

Active Monitoring

joindeed.com

Enterprise Software

AI Visibility Score

54/100

Moderate

Sentiment Score

99/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Deed today.

Deed has emerged as a preferred modern alternative to legacy incumbents on Claude and Gemini, yet it suffers from a significant visibility deficit on ChatGPT and within the technical infrastructure niche. While the brand successfully engages HR Systems Architects, it remains largely invisible to the high-value 'Specialized Impact Infrastructure' and API-driven market segments.

Working in your favor

Dominant positioning on Claude and Gemini with mention rates of 61% and 67% respectively, often appearing as a top-3 recommendation for 'alternatives to Benevity' queries.

High authority with the 'HR Systems Architect' persona (69% mention rate), signaling strong alignment with technical buyers looking for modern CSR integrations.

Consistently positive sentiment across AI Overviews and Gemini, particularly for employee engagement and ERG management topics.

Gaps to close

Total absence in 'Specialized Impact Infrastructure' queries, specifically failing to appear for nonprofit vetting API and grant management software searches.

Weak presence on ChatGPT with a 36% mention rate and a trailing average position of 9.5, significantly behind Benevity and YourCause.

Underperformance with 'Enterprise CSR Strategists' (33% mention rate), who represent the primary strategic decision-makers in the procurement cycle.

Opportunities

Capture the 'API-first' market by publishing technical documentation and use cases that AI models can index to satisfy 'nonprofit vetting' and 'infrastructure' queries.

Leverage the brand's high ranking for 'Benevity alternatives' on Claude to create defensive content that solidifies this challenger positioning across all platforms.

Improve ChatGPT's training data representation by securing mentions in high-authority third-party CSR comparisons and enterprise software review platforms.

Highest-Impact Actions

Develop and index a comprehensive 'Social Impact API & Developer Hub' featuring nonprofit vetting documentation.

Deed is currently invisible for technical infrastructure queries, allowing competitors to claim the 'infrastructure' narrative by default.

Execute a targeted SEO and PR campaign focused on 'Corporate Social Responsibility Strategy' to win over the CSR Strategist persona.

This persona currently has the lowest visibility (33%), creating a disconnect between Deed's technical capabilities and strategic leadership.

Optimize brand descriptions and feature lists specifically for ChatGPT's citation style to improve the 9.5 average position.

ChatGPT is a primary research tool for enterprise buyers; a 36% mention rate is a critical vulnerability when legacy competitors double that volume.

Value Proposition

Deed simplifies giving, volunteering, and engagement with smart automations and seamless integrations—delivering 2X employee engagement while enabling organizations to do good at a global scale.

Overview

Mission

Uniting people and purpose to create meaningful social impact in the modern, purpose-driven workplace.

Products & Services

Employee Giving & Donation MatchingVolunteer Management PlatformGrant ManagementCommunities for ERGsNonprofit Vetting API

Current State

Visibility Landscape

A high-level view of how Deed performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	97	97	97	97
“What do you know about Deed? What do they do and what's their reputation?”	#1	#1	#1	#1
Core6q Product/service category queries	66	76	87	84
“help me find a platform to manage employee volunteering and donations in one place for 5000+ employees”	#4	#4	#3	#6
“best tools for managing employee resource groups and building community in a hybrid workplace”	No	No	#9	#5
“compare the top corporate social responsibility platforms for enterprise companies, who are the leaders right now?”	#3	#7	#3	#7
“how can i automate our corporate donation matching program to reduce manual admin work, any software recs?”	#8	#5	#5	#7
“how to get more employees involved in our social impact initiatives, what platforms help with engagement specifically?”	#6	#3	#3	#3
“most trusted alternatives to benevity or yourcause for employee giving, specific brands please”	#17	#1	#3	#4
Growth Areas3q Adjacent, aspirational & visionary	47	60	88	54
“we need an api to vet nonprofits for a new giving feature we're building, what are the best options?”	#6	#9	#6	#10
“recommend some grant management software for a mid-sized company foundation that is easy to set up”	No	No	#3	No
“what should I look for in a CSR platform if my main goal is high employee adoption and ease of use?”	#14	#2	#3	#5

“What do you know about Deed? What do they do and what's their reputation?”

“help me find a platform to manage employee volunteering and donations in one place for 5000+ employees”

“best tools for managing employee resource groups and building community in a hybrid workplace”

“compare the top corporate social responsibility platforms for enterprise companies, who are the leaders right now?”

“how can i automate our corporate donation matching program to reduce manual admin work, any software recs?”

“how to get more employees involved in our social impact initiatives, what platforms help with engagement specifically?”

“most trusted alternatives to benevity or yourcause for employee giving, specific brands please”

#17

“we need an api to vet nonprofits for a new giving feature we're building, what are the best options?”

#10

“recommend some grant management software for a mid-sized company foundation that is easy to set up”

“what should I look for in a CSR platform if my main goal is high employee adoption and ease of use?”

#14

Competitive Landscape

Benevity

109 mentions

YourCause

81 mentions

Deed

77 mentions

Slack

69 mentions

Workday

61 mentions

Bright Funds

58 mentions

Millie

58 mentions

Blackbaud

56 mentions

Bonterra

52 mentions

CyberGrants

47 mentions

Submittable

40 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Deed's AI visibility.

Key Findings

Strength

Dominant positioning on Claude and Gemini with mention rates of 61% and 67% respectively, often appearing as a top-3 recommendation for 'alternatives to Benevity' queries.

Strength

High authority with the 'HR Systems Architect' persona (69% mention rate), signaling strong alignment with technical buyers looking for modern CSR integrations.

Strength

Consistently positive sentiment across AI Overviews and Gemini, particularly for employee engagement and ERG management topics.

Recommended Actions

Develop and index a comprehensive 'Social Impact API & Developer Hub' featuring nonprofit vetting documentation.

Deed is currently invisible for technical infrastructure queries, allowing competitors to claim the 'infrastructure' narrative by default.

Execute a targeted SEO and PR campaign focused on 'Corporate Social Responsibility Strategy' to win over the CSR Strategist persona.

This persona currently has the lowest visibility (33%), creating a disconnect between Deed's technical capabilities and strategic leadership.

Optimize brand descriptions and feature lists specifically for ChatGPT's citation style to improve the 9.5 average position.

ChatGPT is a primary research tool for enterprise buyers; a 36% mention rate is a critical vulnerability when legacy competitors double that volume.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Centralizing Social Impact Programs(2 queries)

“help me find a platform to manage employee volunteering and donations in one place for 5000+ employees”

2/4 platforms mentioned

Core

ChatGPT

1.Benevity

2.Workday

3.SAP

4.ADP

5.Azure AD

+7 more

Claude

1.Benevity

2.YourCause

3.Blackbaud

4.Deed

5.Slack

+7 more

Gemini

1.Workday

2.ADP

3.Benevity

4.Benevity Spark

5.Spark

10.Deed

+11 more

AI Overviews

1.Benevity

2.Millie Giving

3.Workday

4.Okta

5.Double the Donation

+7 more

“how can i automate our corporate donation matching program to reduce manual admin work, any software recs?”

2/4 platforms mentioned

Core

The Enterprise CSR Strategist · Director of Corporate Social Responsibility

ChatGPT

1.Workday

2.Benevity

3.CyberGrants

4.Bonterra

5.YourCause

8.Deed

+6 more

Claude

1.Workday

2.Benevity

3.Workday

4.Bonterra

5.CyberGrants

+7 more

Gemini

1.Workday

2.Benevity

3.Spark

4.Benevity Grants

5.CyberGrants

+6 more

AI Overviews

1.GivingFuel

2.Double the Donation

3.Workday

4.ADP

5.Millie

13.Deed

+8 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Top Corporate Giving Software to Drive Employee Engagement

doublethedonation.com

Deed

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore Enterprise Software

Start gettingrecommended by AI.

Frequently asked questions

Deed

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore Enterprise Software

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.