Vendr

Visibility63

Vibe99

AI Visibility & Sentiment

Vendr

Vendr is an AI-powered SaaS procurement platform that helps businesses avoid overpaying for software. Using $15B+ in verified spend data and AI negotiation agents, Vendr provides real-time pricing intelligence and autonomous negotiation services to secure better software deals for finance and procurement teams.

Active Monitoring

vendr.com

Enterprise Software Startups

AI Visibility Score

63/100

Good

Sentiment Score

99/100

AI Perception

Summary

Vendr has established itself as the authoritative voice in SaaS cost optimization, consistently securing top-three rankings across ChatGPT and Claude for high-intent procurement queries. While the brand dominates the Strategic CFO persona, a complete absence from SaaS marketplace discovery searches indicates a critical missed opportunity to capture buyers earlier in the software lifecycle.

Value Proposition

Access Fortune 500-level pricing intelligence and AI-powered negotiation execution built on 100,000+ real negotiations and $15B+ in verified spend data, enabling companies to secure better software pricing without the manual work.

Overview

Mission

To bring pricing transparency and negotiation leverage to every software buyer, ensuring companies never overpay for software.

Products & Services

AI Pricing Agent - Real-time software pricing benchmarks and intelligenceAI Negotiation Agent - Autonomous supplier negotiations and contract reviewsSaaS Marketplace - Software discovery with pricing transparencyProcurement workflow integrations (Zip integration)Pricing Intelligence API

Agent Breakdown

AI Platforms

How often do different AI platforms reference Vendr?

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Conversation Analysis

Topics

What conversations is Vendr included in — or excluded from?

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Buyer Personas

Personas

Who does each AI platform recommend Vendr to, and when?

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Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

SaaS Cost Optimization & Benchmarking(2 queries)

“how do I know if I'm overpaying for my Salesforce or Slack renewals? give me some tools that show real pricing benchmarks”

3/4 platforms mentioned

ChatGPT

1.Productiv

2.Zylo

3.Salesforce

4.Sales Cloud

5.Service Cloud

12.Vendr

+15 more

Claude

1.Salesforce

2.Slack

3.Vendr

4.Gartner Peer Insights

5.TrustRadius

+4 more

Gemini

1.Salesforce

2.Slack

3.Vendr

4.MuleSoft

5.Tableau

+11 more

AI Overviews

1.Zylo

2.CloudEagle

3.Slack

4.Netnet

5.Salesforce

+4 more

“i need to cut our SaaS spend by 20% this year, what's the best way to do this without manual spreadsheets”

3/4 platforms mentioned

ChatGPT

1.NetSuite

2.Zylo

3.Torii

4.Productiv

5.G2 Track

6.Vendr

+2 more

Claude

1.NetSuite

2.Vendr

3.Blissfully

4.Gartner

5.Procurement.com

+1 more

Gemini

1.NetSuite

2.SVB

3.Mercury

4.Okta

5.Google Workspace

11.Vendr

+10 more

AI Overviews

1.Zylo

2.JumpCloud

3.Okta

4.Google Workspace

5.Workday

+17 more

AI Powered Procurement Automation(1 query)

“are there any ai agents that can actually handle software negotiations and contract reviews for me”

1/4 platforms mentioned

ChatGPT

1.LawGeex

2.Evisort

3.Kira Systems

4.Litera

5.Lexion

+15 more

Claude

1.LawGeex

2.Ironclad

3.Zuva

4.Kaleido

5.Lexis+ AI

Gemini

1.Pactum

2.Vendr

3.Tropic

4.Zip

5.Spellbook

+5 more

AI Overviews

1.Microsoft Word

2.Pactum

3.LegalOn

4.Gavel Exec

5.Spellbook

+2 more

SaaS Marketplace & Discovery(1 query)

“i'm looking for a new crm but want to see transparent pricing before I talk to a sales rep, where should I look”

0/4 platforms mentioned

ChatGPT

1.G2

2.Capterra

3.GetApp

4.SaaSHub

5.Product Hunt

+17 more

Claude

1.HubSpot

2.Pipedrive

3.Zoho CRM

4.Freshsales

5.Close

+3 more

Gemini

1.HubSpot

2.Pipedrive

3.Zoho CRM

4.Zoho

5.Bigin

+10 more

AI Overviews

1.Less Annoying CRM

2.Pipedrive

3.Zoho CRM

4.Monday.com Sales CRM

5.Freshsales

+8 more

Evaluating SaaS Management Partners(1 query)

“most trusted saas procurement and spend management platforms for 2026, who should I use”

4/4 platforms mentioned

ChatGPT

1.Torii

2.Okta

3.Azure AD

4.Slack

5.Jira

8.Vendr

+25 more

Claude

1.Coupa Software

2.Jaggr

3.Determine Inc.

4.Vendr

5.Corcentric

+6 more

Gemini

1.Vendr

2.Tropic

3.Sastrify

4.Zylo

5.Productiv

+7 more

AI Overviews

1.Expensify

2.Tropic

3.Zylo

4.Gartner Magic Quadrant

5.Vendr

+5 more

Analysis

Key Insights

What AI visibility analysis reveals about this brand

Strength

Dominant top-tier rankings in ChatGPT and Claude for SaaS Cost Optimization and Procurement Automation queries.

Strength

Exceptional resonance with the Strategic CFO persona, achieving an 83% mention rate and high-authority positioning.

Strength

Market-leading performance in Claude with an average position of 3.2, indicating deep contextual relevance for complex queries.

Gap

Zero visibility in SaaS Marketplace and Discovery searches, allowing competitors to claim early-stage buyer intent.

Gap

Significant underperformance in Google AI Overviews with only a 25% mention rate compared to conversational LLMs.

Gap

Mixed sentiment in Gemini specifically among Data-Driven Procurement Managers, suggesting a disconnect in data-led proof points.

Opportunity

Expand into the SaaS Marketplace category to capture discovery-phase traffic for new CRM and software evaluations.

Opportunity

Aggressively target the Technical IT Asset Manager persona (50% mention rate) with more infrastructure-focused technical documentation.

Opportunity

Leverage current leadership in AI-Powered Procurement Automation to position as the primary 'AI Buyer' in the enterprise software market.

Technical Health

Site Health for AI Visibility

How well Vendr's website is optimized for AI agent discovery and comprehension.

95/100

20 passed 2 warnings

Audited 2/28/2026

Crawlability100

Can AI bots find your pages?

Technical90

SSL, mobile, doctype basics

On-Page SEO98

Titles, descriptions, headings

Content Quality87

Word count, depth, freshness

Schema Markup85

Structured data for AI comprehension

Social & OG100

Open Graph, Twitter cards

AI Readability60

How well AI can parse your content

Warnings

4 render-blocking resources are slowing initial render

Defer non-critical JS with async/defer. Inline critical CSS. Move stylesheets to load asynchronously.

Few headings on page

Add more H2 and H3 headings to organize content into sections.

Want a full technical audit with AI-specific recommendations?

Run a free visibility scan

Brand Identity

Brand Voice & Style

How AI perceives Vendr's communication style and personality

Vendr communicates with confident authority backed by hard data, positioning itself as the insider expert that levels the playing field for software buyers. The tone is professional yet accessible, avoiding jargon while demonstrating deep procurement expertise. There's an empowering quality to the messaging—Vendr speaks as a trusted ally helping customers outsmart vendors and reclaim control over their software spend. The brand balances technical credibility with approachable language, using concrete numbers and real outcomes to build trust.

Core Tone Traits

Data-Driven Authority

Leads with specific metrics, benchmarks, and verified data points to establish credibility

Empowering & Ally-Focused

Positions as the customer's advocate against vendor pricing tactics

Professional yet Accessible

Expert-level insights delivered in clear, jargon-free language

Confident & Direct

Bold claims backed by evidence, no hedging or corporate speak

Competitive Landscape

Related Ecosystem

Related products and services that AI mentions in conversations alongside or instead of Vendr

Vendr31 mentions

Salesforce28 mentions

Zylo21 mentions

Slack20 mentions

Tropic19 mentions

NetSuite14 mentions

Sastrify13 mentions

Okta13 mentions

Ironclad12 mentions

Productiv11 mentions

G211 mentions

Source Intelligence

Citations

Sources that AI assistants cite. Getting featured here improves visibility.

Vendr

http://vendr.com/

Referenced in 1 query

Review

Gartner Peer Insights

http://gartner.com/

Referenced in 1 query

Review

TrustRadius

http://trustradius.com/

Referenced in 1 query

Get Featured

Blissfully

http://blissfully.com/

Referenced in 1 query

Review

Zylo

http://zylo.com/

Referenced in 1 query

Review

http://g2.com/

Referenced in 2 queries

Get Featured

Capterra

http://capterra.com/

Referenced in 2 queries

Get Featured

How to Cut Costs on Your Salesforce Renewal - NPI Financial

https://www.npifinancial.com/blog/how-to-cut-costs-on-your-salesforce-renewal

Referenced in 1 query

Review

Zylo Tips: How to Benchmark Pricing Ahead of Your SaaS ...

https://zylo.com/blog/zylo-tips-how-to-benchmark-pricing-ahead-of-your-saas-renewal/

Referenced in 1 query

Review

Salesforce license waste: How to negotiate better renewals

https://www.linkedin.com/posts/mikerogan_sticker-shock-is-real-the-response-to-activity-7369807542635483136-Woxi

Referenced in 1 query

Pitch Story

Slack Pricing Guide 2025: Real Benchmarks to Choose the ...

https://www.cloudeagle.ai/blogs/slack-pricing-guide

Referenced in 1 query

Review

Benchmark Your Salesforce Pricing and Stop Overpaying

https://www.netnetweb.com/content/blog/benchmarksalesforce

Referenced in 1 query

Review

Content Engineering

Recommended Actions

Execute an AI-centric content strategy specifically for Google AI Overviews around SaaS benchmarking and spend data.

With only a 25% mention rate in AI Overviews, Vendr is missing the most visible search-integrated AI layer despite strong performance in pure LLMs.

Impact: High

Develop and index transparent pricing guides and 'SaaS Discovery' hubs for popular CRM and ERP categories.

Vendr was not mentioned once for SaaS Marketplace queries; providing this data will help capture users currently defaulting to competitors during the initial vendor research phase.

Impact: High

Refine technical whitepapers and documentation to better address the Technical IT Asset Manager persona.

This persona represents a significant segment of the procurement decision-making unit where Vendr currently only holds 50% visibility.

Impact: Medium

Analyze and address the mixed sentiment drivers in Gemini's training set.

Gemini has the highest mention rate (83%) but inconsistent sentiment, suggesting that model outputs may be drawing from outdated or critical third-party reviews.

Impact: Medium

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