What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

Vendr

Visibility63

Vibe99

Businesses/Enterprise Software/Vendr

AI Visibility & Sentiment

Vendr

Vendr is an AI-powered SaaS procurement platform that helps businesses avoid overpaying for software. Using $15B+ in verified spend data and AI negotiation agents, Vendr provides real-time pricing intelligence and autonomous negotiation services to secure better software deals for finance and procurement teams.

Active Monitoring

vendr.com

Enterprise Software Startups

AI Visibility Score

63/100

Good

Sentiment Score

99/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Vendr today.

Vendr has established itself as the authoritative voice in SaaS cost optimization, consistently securing top-three rankings across ChatGPT and Claude for high-intent procurement queries. While the brand dominates the Strategic CFO persona, a complete absence from SaaS marketplace discovery searches indicates a critical missed opportunity to capture buyers earlier in the software lifecycle.

Working in your favor

Dominant top-tier rankings in ChatGPT and Claude for SaaS Cost Optimization and Procurement Automation queries.

Exceptional resonance with the Strategic CFO persona, achieving an 83% mention rate and high-authority positioning.

Market-leading performance in Claude with an average position of 3.2, indicating deep contextual relevance for complex queries.

Gaps to close

Zero visibility in SaaS Marketplace and Discovery searches, allowing competitors to claim early-stage buyer intent.

Significant underperformance in Google AI Overviews with only a 25% mention rate compared to conversational LLMs.

Mixed sentiment in Gemini specifically among Data-Driven Procurement Managers, suggesting a disconnect in data-led proof points.

Opportunities

Expand into the SaaS Marketplace category to capture discovery-phase traffic for new CRM and software evaluations.

Aggressively target the Technical IT Asset Manager persona (50% mention rate) with more infrastructure-focused technical documentation.

Leverage current leadership in AI-Powered Procurement Automation to position as the primary 'AI Buyer' in the enterprise software market.

Highest-Impact Actions

Execute an AI-centric content strategy specifically for Google AI Overviews around SaaS benchmarking and spend data.

With only a 25% mention rate in AI Overviews, Vendr is missing the most visible search-integrated AI layer despite strong performance in pure LLMs.

Develop and index transparent pricing guides and 'SaaS Discovery' hubs for popular CRM and ERP categories.

Vendr was not mentioned once for SaaS Marketplace queries; providing this data will help capture users currently defaulting to competitors during the initial vendor research phase.

Refine technical whitepapers and documentation to better address the Technical IT Asset Manager persona.

This persona represents a significant segment of the procurement decision-making unit where Vendr currently only holds 50% visibility.

Value Proposition

Access Fortune 500-level pricing intelligence and AI-powered negotiation execution built on 100,000+ real negotiations and $15B+ in verified spend data, enabling companies to secure better software pricing without the manual work.

Overview

Mission

To bring pricing transparency and negotiation leverage to every software buyer, ensuring companies never overpay for software.

Products & Services

AI Pricing Agent - Real-time software pricing benchmarks and intelligenceAI Negotiation Agent - Autonomous supplier negotiations and contract reviewsSaaS Marketplace - Software discovery with pricing transparencyProcurement workflow integrations (Zip integration)Pricing Intelligence API

Current State

Visibility Landscape

A high-level view of how Vendr performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	97	97	97	97
“What do you know about Vendr? What do they do and what's their reputation?”	#1	#1	#1	#1
Core5q Product/service category queries	81	79	81	48
“how do I know if I'm overpaying for my Salesforce or Slack renewals? give me some tools that show real pricing benchmarks”	#1	#3	#3	#3
“are there any ai agents that can actually handle software negotiations and contract reviews for me”	#1	#3	#2	No
“i'm looking for a new crm but want to see transparent pricing before I talk to a sales rep, where should I look”	No	No	No	No
“most trusted saas procurement and spend management platforms for 2026, who should I use”	#4	#2	#1	#4
“i need to cut our SaaS spend by 20% this year, what's the best way to do this without manual spreadsheets”	#1	#1	#1	No
Growth Areas Adjacent, aspirational & visionary	—	—	—	—

“What do you know about Vendr? What do they do and what's their reputation?”

“how do I know if I'm overpaying for my Salesforce or Slack renewals? give me some tools that show real pricing benchmarks”

“are there any ai agents that can actually handle software negotiations and contract reviews for me”

“i'm looking for a new crm but want to see transparent pricing before I talk to a sales rep, where should I look”

“most trusted saas procurement and spend management platforms for 2026, who should I use”

“i need to cut our SaaS spend by 20% this year, what's the best way to do this without manual spreadsheets”

Competitive Landscape

Vendr

31 mentions

Salesforce

28 mentions

Zylo

21 mentions

Slack

20 mentions

Tropic

19 mentions

NetSuite

14 mentions

Sastrify

13 mentions

Okta

13 mentions

Ironclad

12 mentions

Productiv

11 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Vendr's AI visibility.

Key Findings

Strength

Dominant top-tier rankings in ChatGPT and Claude for SaaS Cost Optimization and Procurement Automation queries.

Strength

Exceptional resonance with the Strategic CFO persona, achieving an 83% mention rate and high-authority positioning.

Strength

Market-leading performance in Claude with an average position of 3.2, indicating deep contextual relevance for complex queries.

Recommended Actions

Execute an AI-centric content strategy specifically for Google AI Overviews around SaaS benchmarking and spend data.

With only a 25% mention rate in AI Overviews, Vendr is missing the most visible search-integrated AI layer despite strong performance in pure LLMs.

Develop and index transparent pricing guides and 'SaaS Discovery' hubs for popular CRM and ERP categories.

Vendr was not mentioned once for SaaS Marketplace queries; providing this data will help capture users currently defaulting to competitors during the initial vendor research phase.

Refine technical whitepapers and documentation to better address the Technical IT Asset Manager persona.

This persona represents a significant segment of the procurement decision-making unit where Vendr currently only holds 50% visibility.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

SaaS Cost Optimization & Benchmarking(2 queries)

“how do I know if I'm overpaying for my Salesforce or Slack renewals? give me some tools that show real pricing benchmarks”

3/4 platforms mentioned

Core

ChatGPT

1.Productiv

2.Zylo

3.Salesforce

4.Sales Cloud

5.Service Cloud

12.Vendr

+15 more

Claude

1.Salesforce

2.Slack

3.Vendr

4.Gartner Peer Insights

5.TrustRadius

+4 more

Gemini

1.Salesforce

2.Slack

3.Vendr

4.MuleSoft

5.Tableau

+11 more

AI Overviews

1.Zylo

2.CloudEagle

3.Slack

4.Netnet

5.Salesforce

+4 more

“i need to cut our SaaS spend by 20% this year, what's the best way to do this without manual spreadsheets”

3/4 platforms mentioned

Core

The Strategic CFO · Chief Financial Officer

ChatGPT

1.NetSuite

2.Zylo

3.Torii

4.Productiv

5.G2 Track

6.Vendr

+2 more

Claude

1.NetSuite

2.Vendr

3.Blissfully

4.Gartner

5.Procurement.com

+1 more

Gemini

1.NetSuite

2.SVB

3.Mercury

4.Okta

5.Google Workspace

11.Vendr

+10 more

AI Overviews

1.Zylo

2.JumpCloud

3.Okta

4.Google Workspace

5.Workday

+17 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Vendr

vendr.com

Vendr

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore Enterprise Software

Start gettingrecommended by AI.

Frequently asked questions

Vendr

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore Enterprise Software

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.