What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

Ethena

Visibility71

Vibe97

Businesses/Enterprise Software/Ethena

AI Visibility & Sentiment

Ethena

Ethena is an AI-powered compliance training platform that delivers customized, engaging workplace training to organizations. They combine top-rated content with intelligent AI that adapts to each company's brand, policies, and employees, helping HR, Legal, and Compliance teams achieve 100% completion rates while reducing training time.

Active Monitoring

goethena.com

Enterprise Software Startups

AI Visibility Score

71/100

Good

Sentiment Score

97/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Ethena today.

Ethena has successfully claimed the throne for modern compliance training, dominating 'modernization' and 'boring training' queries with near-perfect visibility across Claude and Gemini. However, a critical strategic vulnerability exists in the brand's near-total absence from 'Integrated Compliance Operations' and 'Ethics Hotline' searches, where legacy competitors currently own the AI narrative.

Working in your favor

Absolute dominance in 'Modernizing Employee Compliance Training' queries, frequently securing the #1 position on ChatGPT, Claude, and Gemini.

Exceptionally high resonance with the Agile People Ops Lead persona, achieving a 71% mention rate and an elite 2.6 average position.

Strong performance on Gemini (73% mention rate), suggesting high-quality structured data and sentiment within Google's ecosystem.

Gaps to close

Complete invisibility in the 'Integrated Compliance Operations' category, failing to appear in 75% of queries related to ethics hotlines and case management.

Underperforming with the Global Enterprise Compliance Officer persona, where visibility drops to 36%, leaving the mid-to-late stage enterprise buyer journey to competitors like NAVEX.

Significant lag on ChatGPT (30% mention rate), which remains a primary research tool for enterprise decision-makers.

Opportunities

Capitalize on current AI Overviews strength (53% mention rate) by expanding into technical HRIS integration and automation documentation.

Differentiate against NAVEX and EthicsPoint by positioning 'modern' alternatives specifically for 'case management' queries where they are currently vulnerable.

Bridge the technical workflow gap; Ethena was 'NOT MENTIONED' in key automation queries despite having the product capabilities to compete.

Highest-Impact Actions

Execute a targeted content blitz for 'Ethics Hotline' and 'Case Management' keywords.

Ethena is currently ceding the foundational compliance infrastructure market to legacy players like EthicsPoint in AI-driven search results.

Optimize technical documentation for HRIS and Workflow Automation indexing.

The brand missed every tested query regarding HRIS data automation, which is a critical technical requirement for enterprise-scale deals.

Develop whitepapers focused on the 'Global Enterprise Compliance Officer' persona needs.

Improving the 36% mention rate for this persona is vital for moving beyond 'People Ops' and securing larger, more complex enterprise contracts.

Value Proposition

AI-powered compliance training that customizes itself to your company, launches in days instead of months, reduces seat time by 60%, and achieves 96% customer renewal rates with 93% learner approval

Overview

Mission

Ethena exists to build ethical and inclusive teams

Products & Services

AI-powered compliance training coursesAssignment automation and HRIS integrationEthics hotline and case managementPhishing simulatorPolicy attestation and analytics

Current State

Visibility Landscape

A high-level view of how Ethena performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	97	70	97	70
“What do you know about Ethena? What do they do and what's their reputation?”	#1	Yes	#1	Yes
Core3q Product/service category queries	74	97	96	88
“my employees hate our compliance training, what are some modern platforms that are actually engaging”	#1	#1	#1	#1
“who are the most trusted compliance training providers for enterprise companies right now”	No	#1	#2	#9
“is anyone using AI to make compliance training less boring, give me some vendor recommendations”	#1	#1	#1	#2
Growth Areas2q Adjacent, aspirational & visionary	35	59	84	0
“what's the best way to set up an ethics hotline and case management for a mid-size company”	No	No	#7	No
“how can I automate assigning training based on my HRIS data in Workday or Rippling”	#22	#2	#4	No

“What do you know about Ethena? What do they do and what's their reputation?”

Yes

“my employees hate our compliance training, what are some modern platforms that are actually engaging”

“who are the most trusted compliance training providers for enterprise companies right now”

“is anyone using AI to make compliance training less boring, give me some vendor recommendations”

“what's the best way to set up an ethics hotline and case management for a mid-size company”

“how can I automate assigning training based on my HRIS data in Workday or Rippling”

#22

Competitive Landscape

Ethena

28 mentions

Slack

19 mentions

Docebo

17 mentions

NAVEX

17 mentions

Workday

16 mentions

LRN

16 mentions

EthicsPoint

14 mentions

Traliant

13 mentions

NAVEX Global

12 mentions

Skillsoft

11 mentions

Rippling

11 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Ethena's AI visibility.

Key Findings

Strength

Absolute dominance in 'Modernizing Employee Compliance Training' queries, frequently securing the #1 position on ChatGPT, Claude, and Gemini.

Strength

Exceptionally high resonance with the Agile People Ops Lead persona, achieving a 71% mention rate and an elite 2.6 average position.

Strength

Strong performance on Gemini (73% mention rate), suggesting high-quality structured data and sentiment within Google's ecosystem.

Recommended Actions

Execute a targeted content blitz for 'Ethics Hotline' and 'Case Management' keywords.

Ethena is currently ceding the foundational compliance infrastructure market to legacy players like EthicsPoint in AI-driven search results.

Optimize technical documentation for HRIS and Workflow Automation indexing.

The brand missed every tested query regarding HRIS data automation, which is a critical technical requirement for enterprise-scale deals.

Develop whitepapers focused on the 'Global Enterprise Compliance Officer' persona needs.

Improving the 36% mention rate for this persona is vital for moving beyond 'People Ops' and securing larger, more complex enterprise contracts.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Modernizing Employee Compliance Training(2 queries)

“my employees hate our compliance training, what are some modern platforms that are actually engaging”

2/4 platforms mentioned

Core

ChatGPT

1.NAVEX Global

2.SAI Global

3.Intertek

4.Skillsoft

5.Percipio

+18 more

Claude

1.Kahoot!

2.TalentLMS

3.Duolingo for Business

4.Workday Compliance

5.EverFi

+2 more

Gemini

1.Slack

2.Microsoft Teams

3.Ethena

4.Zoom

5.Gusto

+12 more

AI Overviews

1.Ethena

2.Slack

3.360Learning

4.Traliant

5.TalentLMS

+4 more

“is anyone using AI to make compliance training less boring, give me some vendor recommendations”

4/4 platforms mentioned

Core

The Agile People Ops Lead · Director of People Operations

ChatGPT

1.Ethena

2.Traliant

3.360Learning

4.Docebo

5.LearnUpon

+10 more

Claude

1.Ethena

2.Slack

3.Degreed

4.Perforce

5.Workable Intelligence

+1 more

Gemini

1.Slack

2.Ethena

3.Arist

4.Arist Sidekick

5.Synthesia

+2 more

AI Overviews

1.Disco

2.Colossyan

3.Virti

4.Ethena

5.WorkRamp

+4 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

2026's best online compliance training for employees

absorblms.com

Ethena

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore Enterprise Software

Start gettingrecommended by AI.

Frequently asked questions

Ethena

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore Enterprise Software

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.