What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Roadmap Pricing

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DeepTrust

Visibility0

Vibe88

Businesses/Cybersecurity/DeepTrust

AI Visibility & Sentiment

DeepTrust

DeepTrust is an enterprise security platform that provides real-time detection of deepfakes and social engineering threats during live voice and video calls. It empowers security teams with automated guidance, risk visibility, and seamless integration into existing communication workflows.

Active Monitoring

deeptrust.ai

Cybersecurity

AI Visibility Score

0/100

Invisible

Sentiment Score

88/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe DeepTrust today.

DeepTrust currently operates in an AI blind spot, possessing brand awareness in direct search queries while failing to capture critical market share in the AI-driven research journey. While competitors like Reality Defender and Pindrop successfully integrate into the problem-solving workflows of CISOs and security architects, DeepTrust remains invisible during the exact moments potential buyers seek solutions for deepfake mitigation and social engineering.

Working in your favor

Brand recognition is established, with high-intent direct queries yielding top-tier placement in ChatGPT, Claude, Gemini, and AI Overviews.

Gaps to close

Complete lack of visibility in solution-seeking queries related to deepfake detection and social engineering threat mitigation.

Total absence from the decision-making research conducted by high-value personas including CISOs and Technical Security Architects.

Failure to provide contextually relevant answers to urgent security questions regarding real-time call interception and employee guidance.

Opportunities

Capitalize on the growing market concern around real-time deepfake detection in live video communications.

Map content strategy to the specific technical search queries used by security architects when vetting vendors for social engineering defense.

Transition from being a known entity to an authority-led provider by aligning product capabilities with the threat-hunting workflows of IT managers.

Highest-Impact Actions

Develop a 'Real-Time Deepfake Mitigation' content pillar for AI-optimized search.

Competitors are winning by positioning themselves as the go-to solution for deepfake detection; DeepTrust must insert its value proposition directly into these technical discovery paths.

Create technical documentation targeting the CISO and Security Architect personas.

The data shows these personas are actively searching for solutions; providing deep-dive whitepapers on social engineering visibility will capture their interest.

Optimize web properties for 'how-to' queries regarding employee security training and live-call protection.

Addressing the 'how-to' queries ensures the brand remains present in the early research phase before a user transitions to vendor comparison.

Value Proposition

Provides proactive, real-time protection against AI-driven voice and video impersonation without adding friction to employee workflows.

Overview

Mission

To protect organizations from the rising threat of AI-driven voice and video impersonation through real-time, automated security.

Products & Services

Real-time deepfake detectionIn-call security guidance for employeesRisk visibility and reporting dashboardSIEM and identity management integration

Current State

Visibility Landscape

A high-level view of how DeepTrust performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	97	97	97	97
“What do you know about DeepTrust? What do they do and what's their reputation?”	#1	#1	#1	#1
Core4q Product/service category queries	0	0	0	0
“how do i stop employees from falling for deepfake voice attacks during video calls, what tools exist?”	No	No	No	No
“what's the best way to get visibility into social engineering attempts across my org's comms?”	No	No	No	No
“what are the best tools for real-time deepfake detection in the enterprise space, please list options”	No	No	No	No
“is there any way to detect a deepfake while on a live zoom call with a client?”	No	No	No	No
Growth Areas1q Adjacent, aspirational & visionary	0	0	0	0
“how to provide security warnings to staff during live calls without annoying them or slowing them down”	No	No	No	No

“What do you know about DeepTrust? What do they do and what's their reputation?”

“how do i stop employees from falling for deepfake voice attacks during video calls, what tools exist?”

“what's the best way to get visibility into social engineering attempts across my org's comms?”

“what are the best tools for real-time deepfake detection in the enterprise space, please list options”

“is there any way to detect a deepfake while on a live zoom call with a client?”

“how to provide security warnings to staff during live calls without annoying them or slowing them down”

Competitive Landscape

Reality Defender

26 mentions

Resemble AI

22 mentions

Pindrop Pulse

15 mentions

Pindrop

13 mentions

KnowBe4

12 mentions

Sensity AI

11 mentions

Adaptive Security

9 mentions

OmniSpeech AI Detect

8 mentions

TruthScan

6 mentions

Intel FakeCatcher

6 mentions

DeepTrust

0 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve DeepTrust's AI visibility.

Key Findings

Strength

Brand recognition is established, with high-intent direct queries yielding top-tier placement in ChatGPT, Claude, Gemini, and AI Overviews.

Gap

Complete lack of visibility in solution-seeking queries related to deepfake detection and social engineering threat mitigation.

Gap

Total absence from the decision-making research conducted by high-value personas including CISOs and Technical Security Architects.

Recommended Actions

Develop a 'Real-Time Deepfake Mitigation' content pillar for AI-optimized search.

Competitors are winning by positioning themselves as the go-to solution for deepfake detection; DeepTrust must insert its value proposition directly into these technical discovery paths.

Create technical documentation targeting the CISO and Security Architect personas.

The data shows these personas are actively searching for solutions; providing deep-dive whitepapers on social engineering visibility will capture their interest.

Optimize web properties for 'how-to' queries regarding employee security training and live-call protection.

Addressing the 'how-to' queries ensures the brand remains present in the early research phase before a user transitions to vendor comparison.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Mitigating AI Driven Impersonation Threats(2 queries)

“how do i stop employees from falling for deepfake voice attacks during video calls, what tools exist?”

0/4 platforms mentioned

Core

ChatGPT

1.Pindrop

2.Pindrop Pulse

3.Passport

4.NICE CXone

5.Modulate

+7 more

Claude

1.McAfee

2.Hiya

3.Pindrop Pulse

4.Adaptive Security

5.Jericho Security

+1 more

Gemini

1.Sensity AI

2.Pindrop

3.Reality Defender

4.PlayHT Voice Classifier

5.Resemble AI Detector

+9 more

AI Overviews

1.Resemble AI

2.DETECT-2B

3.Reality Defender

4.Pindrop Pulse

5.Intel FakeCatcher

+2 more

“is there any way to detect a deepfake while on a live zoom call with a client?”

0/4 platforms mentioned

Core

The Risk-Averse CISO · Chief Information Security Officer

ChatGPT

1.Reality Defender

2.FakeRadar

3.Resemble AI

4.Pindrop

5.OmniSpeech AI

+4 more

Claude

1.Reality Defender

2.Resemble AI

3.DETECT-2B

4.X-PHY Deepfake Detector

5.Sensity AI

Gemini

1.Resemble AI

2.Reality Defender

3.UncovAI

4.Truly

5.OmniSpeech AI Detect

+2 more

AI Overviews

1.Adaptive Security

2.Resemble AI

3.Reality Defender

4.Pindrop Pulse

5.DETECT-2B

+2 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Insurer Detects Deepfakes Synthetic Voice Attacks Pindrop Pulse

pindrop.com

DeepTrust

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Explore Cybersecurity

Start gettingrecommended by AI.

Frequently asked questions

DeepTrust

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Explore Cybersecurity

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.