Upwind Security

Visibility3

Vibe100

Businesses/Cybersecurity/Upwind Security

AI Visibility & Sentiment

Upwind Security

Upwind Security is a cloud security platform that provides real-time protection for cloud deployments, configurations, and applications. Using runtime-based 'inside-out' security approach, they offer visibility into cloud infrastructure, prioritize risks based on actual usage, and detect threats as they happen for enterprises worldwide.

Active Monitoring

upwind.io

Cybersecurity Startups

AI Visibility Score

3/100

Invisible

Sentiment Score

100/100

AI Perception

Summary

Upwind Security is a ghost in the conversational AI ecosystem, effectively ceding the entire cloud-native security narrative to competitors like Wiz and Snyk who dominate high-intent queries. While the brand is recognized in direct searches, it is completely invisible during the critical discovery phase where CISOs and DevOps leads seek solutions for Kubernetes security and alert fatigue.

Value Proposition

Real-time, inside-out cloud security that reduces noise by 95%, provides 10x better risk prioritization, and delivers visibility across the entire cloud security stack through runtime-based monitoring rather than static, agentless approaches.

Overview

Mission

We are on a mission to secure the cloud for the world.

Products & Services

Cloud Native Application Protection Platform (CNAPP)Cloud Security Posture Management (CSPM)Cloud Workload Protection Platform (CWPP)API SecurityRuntime Threat Detection and Response

Agent Breakdown

AI Platforms

How often do different AI platforms reference Upwind Security?

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Conversation Analysis

Topics

What conversations is Upwind Security included in — or excluded from?

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Buyer Personas

Personas

Who does each AI platform recommend Upwind Security to, and when?

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Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Cloud Native Infrastructure Security Strategy(2 queries)

“help me set up a security plan for a new kubernetes cluster on gcp, what tools do i need?”

0/4 platforms mentioned

ChatGPT

1.Google Cloud Platform

2.Google Kubernetes Engine

3.GKE Standard

4.GKE Autopilot

5.Artifact Registry

+53 more

Claude

1.Google Kubernetes Engine

2.GKE

3.Config Connector

4.Falco

5.Cilium

+7 more

Gemini

1.Google Kubernetes Engine

2.GKE Autopilot

3.Shielded GKE Nodes

4.GKE Workload Identity

5.Calico

+22 more

AI Overviews

1.SentinelOne

2.Google Kubernetes Engine

3.GKE Autopilot

4.Binary Authorization

5.Workload Identity Federation

+10 more

“what's the best way to manage security for a mix of containers and serverless functions in aws?”

1/4 platforms mentioned

ChatGPT

1.GitHub

2.CodeBuild

3.Jenkins

4.Checkov

5.TFsec

+31 more

Claude

1.Falco

2.Datadog

3.Wiz

4.Aqua Security

5.Snyk

+2 more

Gemini

1.Wiz

2.Wiz Runtime Sensor

3.Gartner

4.Palo Alto Prisma Cloud

5.Sysdig

+4 more

AI Overviews

1.AWS

2.OneUptime

3.AWS Secrets Manager

4.AWS Systems Manager Parameter Store

5.SUSE

14.Upwind

+10 more

Alert Fatigue & Risk Prioritization(1 query)

“we're getting too many false positives from our cloud scanner, what tools are better at prioritizing actual risks?”

0/4 platforms mentioned

ChatGPT

1.Wiz

2.Orca Security

3.Lacework

4.Palo Alto Prisma Cloud

5.Tenable Lumin

+21 more

Claude

1.Wiz

2.Lacework

3.Prisma Cloud

4.Palo Alto

5.CloudSploit

+1 more

Gemini

1.Wiz

2.Orca Security

3.Palo Alto Networks

4.Prisma Cloud

5.Bridgecrew

+11 more

AI Overviews

1.Wiz

2.Orca Security

3.Sysdig Secure

4.Prisma Cloud

5.Palo Alto Networks

+1 more

Specialized Cloud Protection(1 query)

“how to secure public facing apis in a cloud native environment, what specific products should i use?”

0/4 platforms mentioned

ChatGPT

1.AWS

2.GCP

3.Azure

4.Kong

5.Tyk

+50 more

Claude

1.AWS API Gateway

2.WAF

3.Kong

4.Nginx Ingress Controller

5.ModSecurity

+41 more

Gemini

1.Okta

2.Auth0

3.Keycloak

4.Amazon Cognito

5.AWS

+16 more

AI Overviews

1.wiz.io

Cloud Security Platform Evaluation(1 query)

“most trusted cloud security platforms for large enterprises in 2026”

0/4 platforms mentioned

ChatGPT

1.Palo Alto Networks

2.Prisma Cloud

3.Prisma Access

4.Microsoft Defender for Cloud

5.Microsoft Sentinel

+42 more

Claude

1.Palo Alto Networks

2.Prisma Cloud

3.AWS

4.Azure

5.GCP

+9 more

Gemini

1.Microsoft Defender for Cloud

2.Security Copilot

3.Azure

4.AWS

5.GCP

+22 more

AI Overviews

1.SentinelOne Singularity Cloud

2.Purple AI

3.Offensive Security Engine

4.Palo Alto Networks

5.Prisma Cloud

+17 more

Analysis

Key Insights

What AI visibility analysis reveals about this brand

Strength

Maintains 100% accuracy and presence in brand-specific 'vibe check' queries across all major platforms including ChatGPT and Claude.

Strength

Developing an initial footprint in Google AI Overviews for complex infrastructure queries, specifically regarding mixed container and serverless management.

Strength

Slightly higher resonance with Performance-Driven DevOps personas compared to higher-level executive personas.

Gap

Total absence from core industry solution queries including Kubernetes security strategy and API protection.

Gap

Zero organic mentions within ChatGPT, Claude, and Gemini for non-branded industry research.

Gap

Failure to appear in queries related to 'alert fatigue' or 'false positives,' which are critical pain points for their target Vulnerability Management Specialist persona.

Opportunity

Dominate the 'Vulnerability Management Specialist' persona by creating targeted technical content that addresses alert fatigue, a currently unserved segment for Upwind.

Opportunity

Leverage the existing traction in AI Overviews to bridge into conversational LLM citations through structured data and technical whitepapers.

Opportunity

Aggressively target the 'Kubernetes security plan' query space where the market is currently split between Wiz and open-source tools like Falco.

Technical Health

Site Health for AI Visibility

How well Upwind Security's website is optimized for AI agent discovery and comprehension.

96/100

20 passed 1 warnings

Audited 2/28/2026

Crawlability100

Can AI bots find your pages?

Technical90

SSL, mobile, doctype basics

On-Page SEO100

Titles, descriptions, headings

Content Quality95

Word count, depth, freshness

Schema Markup85

Structured data for AI comprehension

Social & OG95

Open Graph, Twitter cards

AI Readability85

How well AI can parse your content

Warnings

29 render-blocking resources are slowing initial render

Defer non-critical JS with async/defer. Inline critical CSS. Move stylesheets to load asynchronously.

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Brand Identity

Brand Voice & Style

How AI perceives Upwind Security's communication style and personality

Upwind communicates with confident technical authority while remaining accessible to both security professionals and DevOps teams. The brand voice is direct and action-oriented, emphasizing speed, efficiency, and measurable outcomes. They use clear, jargon-appropriate language that resonates with cloud-native practitioners, backing claims with specific metrics and customer testimonials. The tone balances innovation and disruption with enterprise credibility, positioning themselves as the modern alternative to legacy approaches.

Core Tone Traits

Technically Authoritative

Speaks with deep expertise in cloud security, using precise terminology that resonates with practitioners

Results-Driven

Emphasizes measurable outcomes like 95% noise reduction, 7x faster remediation, and specific ROI metrics

Confidently Disruptive

Challenges status quo approaches while maintaining professional credibility through analyst recognition and enterprise customers

Accessible & Direct

Communicates complex security concepts clearly without unnecessary jargon, making content actionable

Competitive Landscape

Related Ecosystem

Related products and services that AI mentions in conversations alongside or instead of Upwind Security

Wiz24 mentions

Snyk20 mentions

Prisma Cloud18 mentions

Falco17 mentions

AWS17 mentions

Trivy13 mentions

Aqua Security12 mentions

GCP12 mentions

Cilium11 mentions

Istio11 mentions

Upwind Security3 mentions

Source Intelligence

Citations

Sources that AI assistants cite. Getting featured here improves visibility.

Harden your cluster's security | GKE security

https://docs.cloud.google.com/kubernetes-engine/docs/how-to/hardening-your-cluster

Referenced in 1 query

Review

Hardening your cluster's security - Google Cloud Documentation

https://docs.cloud.google.com/kubernetes-engine/distributed-cloud/vmware/docs/how-to/hardening-your-cluster

Referenced in 1 query

Review

GKE Security: The Basics and 10 Critical Best Practices - Tigera

https://www.tigera.io/learn/guides/kubernetes-security/gke-security/

Referenced in 1 query

Review

Top 11 Open-Source Kubernetes Security Tools - Wiz

https://www.wiz.io/academy/container-security/top-kubernetes-security-tools

Referenced in 1 query

Review

GKE Autopilot security measures - Google Cloud Documentation

https://docs.cloud.google.com/kubernetes-engine/docs/concepts/autopilot-security

Referenced in 1 query

Review

Move-in ready Kubernetes security with GKE Autopilot - Google Cloud

https://cloud.google.com/blog/products/containers-kubernetes/move-in-ready-kubernetes-security-with-gke-autopilot

Referenced in 1 query

Review

Google Cloud Platform (GCP) Security Checklist for 2026

https://www.sentinelone.com/cybersecurity-101/cloud-security/gcp-security-checklist/

Referenced in 1 query

Review

GKE Security: Top 10 Strategies for Securing Your Cluster

https://cast.ai/blog/gke-security-top-10-strategies-for-securing-your-cluster/

Referenced in 1 query

Review

GKE security overview | Google Cloud Documentation

https://docs.cloud.google.com/kubernetes-engine/docs/concepts/security-overview

Referenced in 1 query

Review

Kubernetes Security for Google Cloud Platform - Aqua

https://www.aquasec.com/solutions/google-cloud-kubernetes-security/

Referenced in 1 query

Review

9 Google Cloud Security Best Practices: GCP Security Checklist

https://www.sentinelone.com/cybersecurity-101/cloud-security/google-cloud-security-best-practices/

Referenced in 1 query

Review

Best Google Cloud Security Tools For 2026 - SentinelOne

https://www.sentinelone.com/cybersecurity-101/cloud-security/google-cloud-security-tools/

Referenced in 1 query

Review

Content Engineering

Goals & Content Ideas

Ideas to help AI agents better understand the business and be more likely to use Upwind Security's resources to help users.

Establish Authority on Kubernetes Security Topics

Directly addresses the gap where Wiz and Snyk capture 20+ mentions by being the source of truth for Kubernetes security. Create comprehensive, LLM-optimized technical guides on Kubernetes Security Strategy and API Protection that demonstrate superior technical depth. Amplify these guides through social media with tactical snippets, expert commentary, and practitioner-focused insights that drive engagement and backlinks.

The Complete Runtime Approach to Kubernetes Security: Why Static Scanning Falls Short

7 API Protection Mistakes That Leave Your Cloud Infrastructure Exposed

How Inside-Out Security Catches Kubernetes Threats That Perimeter Tools Miss

Kubernetes Security Checklist: 15 Runtime Controls Every Platform Team Needs

Why Context-Aware API Protection Outperforms Traditional WAF Approaches

Capture Vulnerability Management Specialist Persona

Addresses the critical 0% visibility gap with Vulnerability Management Specialists who influence tool selection. Optimize all cloud-native security content using risk prioritization terminology and workflows that resonate with this tactical persona. Deploy social campaigns featuring real vulnerability triage scenarios, CVE prioritization frameworks, and noise-reduction metrics that speak directly to their daily challenges.

How to Prioritize 10,000 CVEs When Everything Looks Critical

Runtime Context: The Missing Layer in Your Vulnerability Prioritization Stack

5 Risk Prioritization Metrics That Actually Matter for Cloud-Native Teams

From Alert Overload to Actionable Insights: A Vulnerability Manager's Guide

Why CVSS Scores Alone Fail Cloud-Native Vulnerability Prioritization

Optimize Problem-Aware Content for AI Discovery

Implements structured schema markup and FAQ sections targeting high-intent buyers searching for solutions to false positives and alert fatigue. Create SEO-optimized landing pages with structured data that AI assistants can easily parse and cite. Support with social proof campaigns highlighting the 95% noise reduction metric and customer testimonials about escaping alert fatigue.

The True Cost of Alert Fatigue: Why Your Security Team Is Burning Out

How One Enterprise Cut False Positives by 95% Without Missing Real Threats

Alert Fatigue vs. Real Threats: A Framework for Smarter Prioritization

Why Legacy CSPM Tools Generate 10x More Noise Than Runtime Solutions

5 Signs Your Cloud Security Tool Is Creating More Problems Than It Solves

Amplify Third-Party Citations and Comparison Visibility

Targets the 17% AI Overview mention rate by securing citations in authoritative third-party cloud security comparison lists, analyst reports, and enterprise review platforms. Pursue placements in G2, Gartner Peer Insights, and industry comparison articles that LLMs reference when generating recommendations. Leverage social media to promote positive reviews and analyst recognition.

What Analysts Are Saying About Runtime-Based Cloud Security in 2026

Upwind vs. Legacy CSPM: An Honest Comparison for Enterprise Teams

Why G2 Reviewers Rate Runtime Security Higher Than Agentless Approaches

The Enterprise Buyer's Guide to Evaluating Cloud Security Platforms

How Real Customers Describe the Shift from Static to Runtime Security

Content Engineering

Recommended Actions

Publish a series of authoritative technical guides on 'Kubernetes Security Strategy' and 'API Protection' specifically formatted for LLM ingestion.

Competitors like Wiz and Snyk are capturing 20+ mentions by being the 'source of truth' for these topics; Upwind must provide superior technical depth to displace them.

Impact: High

Optimize all cloud-native security content for the 'Vulnerability Management Specialist' persona, focusing on the specific terminology of risk prioritization.

Upwind currently has 0% visibility with this persona, missing the tactical decision-makers who influence tool selection.

Impact: High

Deploy structured schema markup and FAQ sections on the 'false positives' and 'alert fatigue' landing pages.

This addresses a major gap in the current data and targets the high-intent 'problem-aware' phase of the buyer journey.

Impact: Medium

Increase mention density in AI Overviews by securing citations in third-party cloud security comparison lists and enterprise reviews.

AI Overviews are Upwind's only current bridge to organic visibility (17% mention rate); strengthening this channel provides the quickest path to visibility growth.

Impact: Medium

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