What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Roadmap Pricing

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Huntress Labs Inc.

Visibility80

Vibe100

Businesses/Cybersecurity/Huntress Labs Inc.

AI Visibility & Sentiment

Huntress Labs Inc.

Huntress provides a managed security platform that combines automated detection technology with a 24/7 human-led Security Operations Center to protect small and mid-sized businesses. The company specializes in identifying and eliminating advanced threats that often bypass traditional security tools.

Active Monitoring

huntress.com

Cybersecurity Startups

AI Visibility Score

80/100

Excellent

Sentiment Score

100/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

aspirational

visionary

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Huntress Labs Inc. today.

Huntress Labs Inc. has successfully cemented itself as the go-to authority for the 'Overwhelmed IT Generalist,' securing top-tier positions across major AI platforms through a dominant presence in managed security service selection. While the brand enjoys near-total visibility in core and adjacent categories, there is a clear runway to capture the more sophisticated, growth-focused MSP owner by deepening its narrative within broader security infrastructure planning.

Working in your favor

Absolute dominance in ChatGPT and Claude, maintaining a 100% mention rate with top-tier positioning.

High affinity with the 'Overwhelmed IT Generalist' persona, consistently surfacing as a preferred solution for managed EDR and security training.

Effective brand-vibe reinforcement, with unanimous top-of-mind recall when users explicitly query Huntress Labs Inc.

Gaps to close

Visibility drop-off among 'Growth-Focused MSP' and 'Security-Conscious Operations' personas, where mention rates dip to 67%.

Sporadic appearance in 'Visionary' category queries, specifically regarding identity threat detection and broad security posture improvement.

Inconsistency in Google AI Overviews compared to chat-first platforms like ChatGPT.

Opportunities

Targeted content expansion around 'identity threat detection' to bridge the visibility gap in broader infrastructure planning.

Optimizing technical documentation for AI consumption to improve position density in Gemini, where performance is slightly more volatile.

Developing content specifically tailored to the Growth-Focused MSP owner's requirements for scale, which is currently the brand's weakest persona segment.

Highest-Impact Actions

Develop and syndicate thought leadership focused on identity-based threat detection and account takeover prevention.

Data shows this is a critical blind spot where Huntress currently fails to appear; addressing this will capture users at the early stage of infrastructure planning.

Create persona-specific landing pages and technical briefs optimized for the Growth-Focused MSP Owner.

While the IT Generalist is well-served, the current 67% mention rate among more sophisticated MSP owners indicates a need for more strategic, growth-oriented content to close the gap against competitors like Arctic Wolf.

Audit and refine schema markup and technical SEO on 'comparison' pages (e.g., managed SIEM vs. EDR).

Inconsistency in appearing for head-to-head comparison queries suggests that AI engines occasionally struggle to parse Huntress's competitive positioning compared to more entrenched legacy providers.

Value Proposition

Huntress democratizes enterprise-grade cybersecurity by offering a human-powered SOC at an accessible price point, providing verified results and actionable remediation rather than just raw alerts.

Overview

Mission

To make enterprise-grade cybersecurity accessible to all businesses.

Products & Services

Huntress Managed EDR (Endpoint Detection and Response)Huntress Managed ITDR (Identity Threat Detection and Response)Huntress Managed SIEM (Security Information and Event Management)Huntress Managed Security Awareness Training (SAT)Managed Security Posture Management (ISPM/ESPM)

Current State

Visibility Landscape

A high-level view of how Huntress Labs Inc. performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	—	—	97	—
“What do you know about Huntress Labs Inc.? What do they do and what's their reputation?”	—	—	#1	—
Core5q Product/service category queries	97	70	97	85
“what managed edr providers are best for smbs that dont have a full security team”	#1	Yes	#1	#5
“compare managed siem vs managed edr do i need both for my business”	—	—	#1	—
“what should i look for when choosing a managed security provider to protect my clients”	—	—	#1	—
“best security vendors for msp partners that offer 24/7 human soc support”	—	—	#1	—
“best identity threat detection tools to prevent account takeovers in google workspace and o365”	—	—	#1	—
Growth Areas4q Adjacent, aspirational & visionary	—	—	96	—
“recommend security awareness training platforms that actually keep employees engaged”	—	—	#1	—
“alternatives to arctic wolf and crowdstrike for smaller networks”	—	—	#3	—
“what tools do i need to build a solid cyber defense for a 50 person company”	—	—	#1	—
“how can i improve my small companys security posture without breaking the bank”	—	—	#1	—

“What do you know about Huntress Labs Inc.? What do they do and what's their reputation?”

—

“what managed edr providers are best for smbs that dont have a full security team”

Yes

“compare managed siem vs managed edr do i need both for my business”

—

“what should i look for when choosing a managed security provider to protect my clients”

—

“best security vendors for msp partners that offer 24/7 human soc support”

—

“best identity threat detection tools to prevent account takeovers in google workspace and o365”

—

“recommend security awareness training platforms that actually keep employees engaged”

—

“alternatives to arctic wolf and crowdstrike for smaller networks”

—

“what tools do i need to build a solid cyber defense for a 50 person company”

—

“how can i improve my small companys security posture without breaking the bank”

—

Competitive Landscape

Huntress Labs Inc.

28 mentions

Arctic Wolf

22 mentions

Blackpoint Cyber

10 mentions

Blackpoint Cyber (SNAP-Defense)

7 mentions

NinjaOne

7 mentions

CrowdStrike

7 mentions

KnowBe4

6 mentions

SentinelOne (Vigilance)

5 mentions

SentinelOne

5 mentions

CrowdStrike Falcon Complete

4 mentions

CrowdStrike (Falcon Complete)

4 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Huntress Labs Inc.'s AI visibility.

Key Findings

Strength

Absolute dominance in ChatGPT and Claude, maintaining a 100% mention rate with top-tier positioning.

Strength

High affinity with the 'Overwhelmed IT Generalist' persona, consistently surfacing as a preferred solution for managed EDR and security training.

Strength

Effective brand-vibe reinforcement, with unanimous top-of-mind recall when users explicitly query Huntress Labs Inc.

Recommended Actions

Develop and syndicate thought leadership focused on identity-based threat detection and account takeover prevention.

Data shows this is a critical blind spot where Huntress currently fails to appear; addressing this will capture users at the early stage of infrastructure planning.

Create persona-specific landing pages and technical briefs optimized for the Growth-Focused MSP Owner.

Audit and refine schema markup and technical SEO on 'comparison' pages (e.g., managed SIEM vs. EDR).

Inconsistency in appearing for head-to-head comparison queries suggests that AI engines occasionally struggle to parse Huntress's competitive positioning compared to more entrenched legacy providers.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Managed Security Service Selection(3 queries)

“what managed edr providers are best for smbs that dont have a full security team”

4/4 platforms mentioned

Core

ChatGPT

1.Huntress

2.Sophos (Sophos Managed Threat Response, Sophos EDR)

3.CrowdStrike (CrowdStrike Falcon Complete, Falcon)

4.SentinelOne (SentinelOne Vigilance)

5.Arctic Wolf

+4 more

Claude

1.Sophos (Sophos EDR/XDR, Intercept X)

Gemini

1.Huntress

2.Blackpoint Cyber (SNAP-Defense)

3.Sophos MDR

4.Sophos

5.Arctic Wolf

+3 more

AI Overviews

1.SentinelOne Singularity (Vigilance MDR)

2.Sophos MDR

3.CrowdStrike Falcon Complete

4.Blackpoint Cyber

5.Huntress

+1 more

“compare managed siem vs managed edr do i need both for my business”

1/1 platforms mentioned

Core

Gemini

1.AWS

2.Huntress

3.Blackpoint Cyber

4.Arctic Wolf

5.SentinelOne (Vigilance)

+2 more

“recommend security awareness training platforms that actually keep employees engaged”

1/1 platforms mentioned

Adjacent

Gemini

1.NINJIO

2.Hoxhunt

3.Huntress (Curricula)

4.Wizer

5.Phished

+2 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Managed Edr

huntress.com

Huntress Labs Inc.

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore Cybersecurity

Start gettingrecommended by AI.

Frequently asked questions

Huntress Labs Inc.

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore Cybersecurity

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.