What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Roadmap Pricing

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SoSafe GmbH

Visibility54

Vibe99

Businesses/Cybersecurity/SoSafe GmbH

AI Visibility & Sentiment

SoSafe GmbH

SoSafe is a leading European cybersecurity firm that specializes in security awareness training and human risk management. By leveraging behavioral science and gamification, the company helps organizations transform their employees into a proactive human firewall against digital threats.

Active Monitoring

sosafe-awareness.com

Cybersecurity

AI Visibility Score

54/100

Moderate

Sentiment Score

99/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

aspirational

visionary

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe SoSafe GmbH today.

SoSafe GmbH is winning the 'trust' battle in the cybersecurity landscape, consistently appearing as a top-tier recommendation for vendor selection while remaining underrepresented in broader enterprise infrastructure conversations. While your brand recognition is strong, there is a significant performance gap when shifting from specialized 'security awareness' queries to the more holistic 'remote work' and 'IT automation' categories where competitors like Hoxhunt gain an edge.

Working in your favor

Secured #1 rankings across Claude, Gemini, and AI Overviews for critical 'most trusted cybersecurity awareness training provider' queries

Achieved a 56% mention rate on Gemini, demonstrating strong integration into Google's AI-driven search ecosystem

Successfully reaching the Compliance-Focused IT Manager persona with strong average positioning

Gaps to close

Significant visibility absence in 'broader enterprise IT and security infrastructure' queries, specifically regarding remote work tools

Lower mention rates for the Growth-Oriented CISO persona compared to the Compliance-focused IT Manager

Inconsistent performance in 'simulated phishing attack' comparisons, where the brand currently loses momentum to competitors

Opportunities

Expand content authority into the 'remote work security' and 'automated IT workflow' verticals to capture broader enterprise demand

Optimize messaging to resonate with the Growth-Oriented CISO, moving beyond compliance to emphasize strategic ROI and culture building

Aggressively target the 'simulated phishing' search intent to close the gap with market leaders

Highest-Impact Actions

Develop a 'Security-First Culture in Remote Work' content initiative

Data reveals a blind spot in broader enterprise IT queries; positioning SoSafe as a remote work infrastructure solution will capture the currently underserved adjacent traffic.

Optimize technical documentation for phishing simulation queries

SoSafe is frequently missing from competitive phishing comparison sets; providing clearer, AI-friendly comparisons of these specific features is essential to overtaking competitors.

Launch a CISO-focused thought leadership campaign

The current persona performance is heavily skewed toward compliance managers, leaving significant 'growth-oriented' buying power untapped in AI search results.

Value Proposition

SoSafe utilizes a psychology-first approach combined with EU-compliant data hosting to deliver faster behavioral changes and superior privacy-by-design standards compared to traditional compliance-focused training platforms.

Overview

Mission

To strengthen digital self-defense and sustainably reduce human security risks.

Products & Services

Cybersecurity Awareness TrainingSmart Phishing SimulationsSofie (AI Security Copilot)The Human Risk OS™Phishing Report Button

Current State

Visibility Landscape

A high-level view of how SoSafe GmbH performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Sentiment when asked about the brand directly	100	100	100	100
“What do you know about SoSafe GmbH? What do they do and what's their reputation?”	Positive	Positive	Positive	Positive
Core5q Product/service category queries	68	76	96	70
“what are the best security awareness training platforms for employees that actually make people care”	#2	#1	#1	#4
“who are the most trusted cybersecurity awareness training providers for large enterprises in Europe”	#4	#1	#1	#1
“compare leading platforms for simulated phishing attacks and human risk management”	—	#5	#1	No
“are there any AI-powered tools that help employees report phishing emails more easily”	—	No	#2	#6
“give me a list of reliable cybersecurity awareness companies that have strong security ratings”	No	#6	#1	#11
Growth Areas4q Adjacent, aspirational & visionary	0	0	88	0
“what are the top tools i need to build a secure remote work environment for my staff”	No	No	#6	No
“what should I look for when picking a platform to manage human cyber risk for my company”	No	No	#3	No
“what automated tools should a busy IT team use to stay on top of security threats without constant manual updates”	No	No	#5	No
“how do i build a security-first culture in a company that has never really focused on it before”	No	No	#2	No

“What do you know about SoSafe GmbH? What do they do and what's their reputation?”

Positive

“what are the best security awareness training platforms for employees that actually make people care”

“who are the most trusted cybersecurity awareness training providers for large enterprises in Europe”

“compare leading platforms for simulated phishing attacks and human risk management”

—

“are there any AI-powered tools that help employees report phishing emails more easily”

—

“give me a list of reliable cybersecurity awareness companies that have strong security ratings”

#11

“what are the top tools i need to build a secure remote work environment for my staff”

“what should I look for when picking a platform to manage human cyber risk for my company”

“what automated tools should a busy IT team use to stay on top of security threats without constant manual updates”

“how do i build a security-first culture in a company that has never really focused on it before”

Competitive Landscape

Hoxhunt

52 mentions

KnowBe4

42 mentions

SoSafe GmbH

32 mentions

Proofpoint

25 mentions

Mimecast

18 mentions

NINJIO

13 mentions

Cofense

13 mentions

MetaCompliance

12 mentions

SentinelOne

12 mentions

Slack

11 mentions

CybSafe

11 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve SoSafe GmbH's AI visibility.

Key Findings

Strength

Secured #1 rankings across Claude, Gemini, and AI Overviews for critical 'most trusted cybersecurity awareness training provider' queries

Strength

Achieved a 56% mention rate on Gemini, demonstrating strong integration into Google's AI-driven search ecosystem

Strength

Successfully reaching the Compliance-Focused IT Manager persona with strong average positioning

Recommended Actions

Develop a 'Security-First Culture in Remote Work' content initiative

Data reveals a blind spot in broader enterprise IT queries; positioning SoSafe as a remote work infrastructure solution will capture the currently underserved adjacent traffic.

Optimize technical documentation for phishing simulation queries

SoSafe is frequently missing from competitive phishing comparison sets; providing clearer, AI-friendly comparisons of these specific features is essential to overtaking competitors.

Launch a CISO-focused thought leadership campaign

The current persona performance is heavily skewed toward compliance managers, leaving significant 'growth-oriented' buying power untapped in AI search results.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Cybersecurity Awareness And Human Risk Management Evaluation(3 queries)

“what are the best security awareness training platforms for employees that actually make people care”

3/4 platforms mentioned

Core

ChatGPT

1.KnowBe4

2.Cofense (PhishMe, SAT)

3.Proofpoint (Wombat)

4.Mimecast Engage

5.NINJIO

+5 more

Claude

1.SoSafe

2.Hoxhunt

3.KnowBe4

4.Guardey

5.Proofpoint

+1 more

Gemini

1.NINJIO

2.Huntress Managed SAT (Curricula)

3.MetaCompliance

4.Hoxhunt

5.Guardey

6.SoSafe

+5 more

AI Overviews

1.Hoxhunt

2.NINJIO

3.Huntress Managed SAT (Curricula)

4.SoSafe (Sofie)

5.Slack

+5 more

“compare leading platforms for simulated phishing attacks and human risk management”

2/3 platforms mentioned

Core

The Compliance-Focused IT Manager · IT Security and Compliance Manager

Claude

1.KnowBe4

2.Proofpoint Security Awareness

3.Hoxhunt

4.Cofense

5.SoSafe

+2 more

Gemini

1.SoSafe

2.MS Teams

3.Slack

4.KnowBe4 (KMSAT, SecurityCoach, PhishER)

5.AWS

+7 more

AI Overviews

1.Phished AI

2.Adaptive Security

3.Symbol Security

4.Defendify

5.Mimecast

+3 more

“are there any AI-powered tools that help employees report phishing emails more easily”

1/3 platforms mentioned

Core

The Compliance-Focused IT Manager · IT Security and Compliance Manager

Claude

1.Phishing Net AI

2.Microsoft 365

3.Graphus Phish911

4.Abnormal AI Security Mailbox

5.KnowBe4

+2 more

Gemini

1.Hoxhunt

2.SoSafe (Phishing Report Button)

3.Abnormal Security

4.Ironscales (Themida)

5.PayPal

+3 more

AI Overviews

1.Abnormal Security (AI Security Mailbox)

2.KnowBe4

3.NINJIO (Sensei AI Email Threat Analyzer)

4.IRONSCALES (Themis Co-Pilot)

5.Hoxhunt (Hoxhunt Respond)

+1 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Kevin Mitnick Security Awareness Training

knowbe4.com

SoSafe GmbH

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Engineer content that makes AI agents recommend you

Explore Cybersecurity

Start gettingrecommended by AI.

Frequently asked questions

SoSafe GmbH

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Engineer content that makes AI agents recommend you

Explore Cybersecurity

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.