What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

SecurityPal AI

Visibility51

Vibe92

Businesses/Cybersecurity/SecurityPal AI

AI Visibility & Sentiment

SecurityPal AI

SecurityPal AI is an enterprise security assurance platform that combines AI agents and human experts to complete security questionnaires, vendor assessments, and GRC reviews with unprecedented speed. Trusted by Fortune 500 companies and leading tech innovators, they deliver security reviews in as little as 12 hours.

Active Monitoring

securitypalhq.com

Cybersecurity Startups

AI Visibility Score

51/100

Moderate

Sentiment Score

92/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe SecurityPal AI today.

SecurityPal AI has secured a dominant foothold within Google Gemini and the Sales Operations persona, yet remains dangerously underrepresented in AI Overviews and technical search contexts. While the brand is the clear authority for 'AI-Powered Security Automation' queries, it is currently ceding the lucrative 'Trust Center' and 'Vendor Risk' categories to competitors like Vanta and SafeBase.

Working in your favor

Market-leading performance on Google Gemini with a 75% mention rate and #1 rankings for high-intent security automation queries.

Exceptional resonance with the 'Growth-Focused VP of Sales Operations' persona, achieving an 83% mention rate by successfully positioning as a deal-accelerator.

Perfect brand authority scores across all platforms, ensuring that direct queries about the company return accurate and high-ranking results.

Gaps to close

Severe lack of visibility in AI Overviews (25%), which limits discovery during top-of-funnel research on Google Search.

Minimal presence in the 'Modernizing Security Assurance & Trust' category, leaving the 'Trust Center' narrative to be defined by competitors.

Weak engagement with Technical Solutions Engineers (38% mention rate), who often serve as the primary evaluators and gatekeepers for security services.

Opportunities

Bridge the 'visibility-gap' in AI Overviews by optimizing technical documentation for Google's SGE indexing.

Disrupt the 'Vendor Risk' category by positioning questionnaire automation as a foundational element of GRC, rather than a standalone service.

Leverage existing momentum in Sales Ops to create content that speaks directly to the Technical SE's pain points regarding manual review workloads.

Highest-Impact Actions

Optimize for AI Overviews via technical citation-building.

With only 25% visibility in AIO despite strong Gemini performance, there is a disconnect in how Google indexes SecurityPal's technical data. Increasing structured data and peer-reviewed citations will lift these rankings.

Develop 'Trust Center' and 'Assurance' comparative content.

SecurityPal was 'NOT MENTIONED' in queries regarding trust centers. Creating landing pages and whitepapers comparing automated questionnaire responses to static trust centers will force LLMs to include the brand in this category.

Launch a technical-heavy content campaign targeting the 'Solutions Engineer' persona.

Current visibility with technical buyers is low (38%) and sentiment is mixed. Moving beyond 'sales acceleration' and into 'technical efficiency' will win over the key internal influencers who currently favor legacy GRC tools.

Value Proposition

All-in-one, always-on security assurance platform that combines AI automation with 150+ certified human analysts to complete security questionnaires 87x faster than traditional methods, with 12-hour turnaround times.

Overview

Mission

Accelerating global business growth and innovation by simplifying and securing the customer journey through frictionless security assurance.

Products & Services

Security Questionnaire ConciergeTrust CenterKnowledge LibraryCopilot (AI)Vendor Assess (TPRM)

Current State

Visibility Landscape

A high-level view of how SecurityPal AI performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	97	97	97	97
“What do you know about SecurityPal AI? What do they do and what's their reputation?”	#1	#1	#1	#1
Core4q Product/service category queries	52	73	94	56
“help me find a trust center platform that lets customers self-serve our security docs and soc2 reports”	No	#4	#3	No
“best reviewed platforms for automating vendor risk and security assessments right now”	No	No	#3	No
“are there any services that actually fill out security questionnaires for you using both ai and real people?”	#3	#4	#1	#1
“what's the fastest way to get a 200 question security questionnaire done for a big enterprise customer?”	#6	#2	#1	#5
Growth Areas1q Adjacent, aspirational & visionary	88	94	88	0
“our sales deals are getting stuck in security review, how do we fix this bottleneck?”	#4	#2	#4	No

“What do you know about SecurityPal AI? What do they do and what's their reputation?”

“help me find a trust center platform that lets customers self-serve our security docs and soc2 reports”

“best reviewed platforms for automating vendor risk and security assessments right now”

“are there any services that actually fill out security questionnaires for you using both ai and real people?”

“what's the fastest way to get a 200 question security questionnaire done for a big enterprise customer?”

“our sales deals are getting stuck in security review, how do we fix this bottleneck?”

Competitive Landscape

Vanta

43 mentions

Drata

30 mentions

SecurityPal AI

21 mentions

OneTrust

19 mentions

Secureframe

17 mentions

Conveyor

17 mentions

Whistic

17 mentions

Salesforce

16 mentions

SafeBase

16 mentions

Bitsight

13 mentions

Loopio

10 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve SecurityPal AI's AI visibility.

Key Findings

Strength

Market-leading performance on Google Gemini with a 75% mention rate and #1 rankings for high-intent security automation queries.

Strength

Exceptional resonance with the 'Growth-Focused VP of Sales Operations' persona, achieving an 83% mention rate by successfully positioning as a deal-accelerator.

Strength

Perfect brand authority scores across all platforms, ensuring that direct queries about the company return accurate and high-ranking results.

Recommended Actions

Optimize for AI Overviews via technical citation-building.

Develop 'Trust Center' and 'Assurance' comparative content.

Launch a technical-heavy content campaign targeting the 'Solutions Engineer' persona.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Accelerating Sales Cycles(2 queries)

“our sales deals are getting stuck in security review, how do we fix this bottleneck?”

0/4 platforms mentioned

Adjacent

ChatGPT

1.Jira Service Management

2.ServiceNow

3.Salesforce

4.Confluence

5.HubSpot

+14 more

Claude

1.Vanta

2.Drata

3.JupiterOne

4.Secureframe

5.OneTrust

+1 more

Gemini

1.SafeBase

2.Conveyor

3.Vanta

4.Drata

5.Loopio

+8 more

AI Overviews

1.Aetos Data Consulting

2.SafeBase

3.Vanta

4.Conveyor

5.Whistic

+3 more

“what's the fastest way to get a 200 question security questionnaire done for a big enterprise customer?”

3/4 platforms mentioned

Core

The Growth-Focused VP of Sales Operations · VP of Sales Operations

ChatGPT

1.Salesforce

2.Clari

3.AWS

4.Okta

5.Whistic

6.SecurityPal

+11 more

Claude

1.Whistic

2.SecurityPal

3.Salesforce

4.Clari

Gemini

1.SecurityPal

2.Sequoia Capital

3.Airbyte

4.ClickUp

5.Salesforce

+8 more

AI Overviews

1.Inventive AI

2.Conveyor

3.Vanta

4.Loopio

5.AutoRFP.ai

+3 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Top 15 Tools: Which Business Software Excels in Security ...

targheesec.com

SecurityPal AI

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore Cybersecurity

Start gettingrecommended by AI.

Frequently asked questions

SecurityPal AI

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore Cybersecurity

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.