What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Businesses/Financial Technology (FinTech)/Hummingbird

AI Visibility & Sentiment

Hummingbird

Hummingbird is an AI-powered compliance platform that helps financial institutions fight financial crime. The company provides automation and AI tools for anti-money laundering investigations, customer screening, transaction monitoring, and regulatory reporting, enabling compliance teams to work faster and more efficiently.

Active Monitoring

hummingbird.co

Financial Technology (FinTech)Startups

AI Visibility Score

48/100

Moderate

Sentiment Score

94/100

Score by Reach

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

aspirational

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Hummingbird today.

Hummingbird has established a commanding authority within Google’s Gemini ecosystem, securing an 87% mention rate and a top-tier average position of 2.9 for critical compliance queries. However, a significant visibility gap exists on ChatGPT, where the brand languishes at an average position of 13.4, effectively ceding the market-leading conversation to legacy competitors like NICE Actimize.

Value Proposition

The only compliance platform that delivers AI and automation at every step, enabling teams to process cases 10x faster while maintaining audit-ready accuracy and fighting financial crime more effectively.

Overview

Mission

Our mission is simple: fight financial crime. We do that by providing financial institutions with everything they need to keep themselves – and the industry – safe.

Products & Services

Customer Screening & Alert DispositionTransaction & Risk MonitoringFinancial Crime Investigations PlatformAutomated Regulatory Reporting (SAR/STR/CTR e-Filing)Hummingbird AI for Compliance

Current State

Visibility Landscape

A high-level view of how Hummingbird performs across AI platforms, broken down by strategic reach level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation Brand recognition & direct queries	38	58	69	12
Core Topics Product/service category queries	47	55	93	47
Growth Areas Adjacent, aspirational & visionary	44	47	86	62

ChatGPT

Claude

Gemini

AI Overviews

Reputation

Brand recognition & direct queries

Core Topics

Product/service category queries

Growth Areas

Adjacent, aspirational & visionary

Competitive Landscape

NICE Actimize

24 mentions

Chainalysis

23 mentions

Unit21

22 mentions

ComplyAdvantage

19 mentions

TRM Labs

17 mentions

Lucinity

14 mentions

Loading visibility matrix...

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Hummingbird's AI visibility.

Key Findings

Strength

Dominant performance on Gemini with a 2.9 average position and high sentiment, particularly for SAR e-filing and AML investigation queries.

Strength

High resonance with traditional Bank AML Directors and Compliance Leads, achieving over 73% visibility with these key buyer personas.

Strength

Exceptional performance for 'SAR e-filing' automation queries, frequently appearing as the #1 or #3 recommendation across AIOverviews and Claude.

Recommended Actions

Execute a ChatGPT-specific optimization campaign to improve the brand's 13.4 average position.

As ChatGPT is a primary discovery tool for compliance leads, being buried on the second 'page' of AI results allows competitors like NICE Actimize to control the narrative.

Develop and distribute targeted content for the 'Crypto Exchange Operations' persona.

With a 45% mention rate, Hummingbird is losing the crypto-native market to TRM Labs and Chainalysis despite having relevant investigative features.

Aggressively target 'Modernizing AML & Screening Stacks' queries via high-authority white papers.

Hummingbird's low visibility (pos 12) for tech-stack queries indicates it is not being seen as a foundational platform during the early stages of a buyer's evaluation.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Streamlining Financial Crime Investigations(3 queries)

“how can I speed up my team's AML case reviews, we're drowning in manual paperwork”

1/4 platforms mentioned

Adjacent

ChatGPT

1.UiPath

2.Automation Anywhere

3.Blue Prism

4.ABBYY

5.Kofax

+25 more

Claude

1.FICO Falcon

2.SAS AML

3.ABBYY

4.Actimize

5.FICO

+2 more

Gemini

1.Middesk

2.Trulioo

3.Onfido

4.Hummingbird

5.Greenlight

+6 more

AI Overviews

1.Strise

2.Lucinity

3.Luci

4.Greenlite AI

5.Moody's

+4 more

“what are some good AI tools for financial crime investigators to help with narrative writing?”

3/4 platforms mentioned

Aspirational

The High-Growth Fintech Compliance Lead · Head of Compliance

ChatGPT

1.Primer

2.Unit21

3.Hummingbird

4.Slack

5.Chainalysis

+20 more

Claude

1.Unit21

2.Hummingbird

3.GPT-4

4.Slack

Gemini

1.Hummingbird

2.AI SAR Assistant

3.Unit21

4.Hawk AI

5.Investigative Copilot

+8 more

AI Overviews

1.Flagright

2.Flagright AI

3.GPT

4.Lucinity

5.Luci Copilot

+11 more

“help me find a platform to manage suspicious activity investigations from start to finish”

3/4 platforms mentioned

Core

The High-Growth Fintech Compliance Lead · Head of Compliance

ChatGPT

1.Unit21

2.Merlon.ai

3.Slack

4.ComplyAdvantage

5.Chainalysis

10.Hummingbird

+12 more

Claude

1.Unit21

2.Slack

3.Hummingbird

4.Actimize

5.FICO

+1 more

Gemini

1.Hummingbird

2.FinCEN

3.Chainalysis

4.Alloy

5.Kraken

+6 more

AI Overviews

1.DataVisor

2.Nasdaq Verafin

3.Unit21

4.Lucinity

5.Fraud.net

+9 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Best Anti-Money Laundering Reviews 2026 - Gartner

gartner.com

Web1 ref

Automated KYC, KYB & AML Automation - Moody's

moodys.com

Web1 ref

Artificial intelligence in anti-money laundering compliance

bakertilly.com

Web1 ref

Using the right tools for anti-money laundering compliance: PwC

pwc.com

Web1 ref

Maximizing Efficiency in AML Case Management Systems

lucinity.com

Web1 ref

AI-Powered AML: Revolutionizing Financial Crime Compliance

stoneturn.com

Web1 ref

Why AML case management is failing and how post‑alert automation ...

complystream.com

Web1 ref

How to Streamline AML Case Management - HyperVerge

hyperverge.co

Web1 ref

6 tips to manage false positives and improve AML accuracy

northrow.com

Web1 ref

3 Easy Ways to Improve Your Document Review Process - Exterro

exterro.com

Web1 ref

Best AML software for banks and payment companies, and what ...

strise.ai

Web1 ref

AI technology and AML compliance applications | Crowe LLP

crowe.com

Web1 ref

FinCEN.gov

fincen.gov

Gov1 ref

Streamlining FinCEN Reporting with Direct SAR & CTR Filing

flagright.com

Web1 ref

Sending Batch Files to FinCEN BSA E-Filing Secure Direct ...

bsaefiling.fincen.gov

Gov1 ref

Competitive Landscape

Brands and products that AI platforms mention alongside or instead of Hummingbird.

Hummingbird32 mentions

NICE Actimize24 mentions

Chainalysis23 mentions

Unit2122 mentions

ComplyAdvantage19 mentions

TRM Labs17 mentions

Lucinity14 mentions

Elliptic13 mentions

Actimize12 mentions

Slack12 mentions

Quantexa10 mentions

Brand Identity

Brand Voice & Style

How AI perceives Hummingbird's communication style and personality

Hummingbird communicates with confident expertise balanced by approachability. The brand voice is professional and authoritative when discussing compliance and financial crime, yet accessible and clear rather than overly technical. There's an underlying sense of purpose and mission-driven passion, emphasizing meaningful work in fighting financial crime. The tone is modern and forward-thinking, positioning Hummingbird as an innovative leader while remaining grounded and trustworthy for risk-averse compliance professionals.

Core Tone Traits

Mission-Driven & Purposeful

Emphasizes the meaningful impact of fighting financial crime and protecting the financial system

Confident & Authoritative

Speaks with expertise about compliance challenges while positioning as the industry leader

Clear & Accessible

Makes complex compliance concepts understandable without excessive jargon

Modern & Innovative

Highlights AI and automation capabilities with a forward-thinking, tech-savvy approach

Backing

Investors

Homebrew

Engineer content that makes AI agents recommend you

Pendium analyzes how AI platforms perceive your brand, reverse-engineers what they already cite, and continuously publishes content designed to fill gaps and earn more mentions — on autopilot, with you in the loop.

Data generated by Pendium.ai AI visibility scanning. Last scanned March 2, 2026.