Novo
Novo is a fintech company providing smarter banking solutions specifically designed for small businesses, freelancers, consultants, and self-employed professionals. Their platform combines free business checking with invoicing, budgeting tools, real-time insights, and funding options to help entrepreneurs manage their finances without the typical banking headaches.
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Summary
Novo has established a dominant foothold in high-intent 'best of' queries for solopreneurs, achieving a remarkable 100% mention rate on ChatGPT and a near-perfect 1.3 average position in Google AI Overviews. While the brand is the clear choice for freelancers and those transitioning to digital banking, a critical visibility blind spot in Claude and lower rankings for e-commerce-specific queries allow competitors like Mercury to maintain an edge in the high-growth segment.
All-in-one banking platform that eliminates the growing pains of business finance by combining free checking, invoicing, budgeting, funding, and integrations in one secure, easy-to-use platform
Novo is a fintech company providing smarter banking solutions specifically designed for small businesses, freelancers, consultants, and self-employed professionals. Their platform combines free business checking with invoicing, budgeting tools, real-time insights, and funding options to help entrepreneurs manage their finances without the typical banking headaches.
Building a business doesn't mean going at it alone - Novo aims to be the trusted banking partner that helps over 250,000 small businesses thrive
AI Platforms
How often do different AI platforms reference Novo?
Topics
What conversations is Novo included in — or excluded from?
Personas
Who does each AI platform recommend Novo to, and when?
Key Insights
What AI visibility analysis reveals about this brand
Unrivaled performance in Google AI Overviews with an average position of 1.3, making Novo the primary recommendation for solopreneur-focused searches.
Perfect mention rates (100%) on both ChatGPT and Gemini, ensuring Novo is part of the consideration set in the most widely used consumer AI platforms.
High resonance with 'The Traditional-to-Digital Transitioner' and 'The Bootstrapping Creative Freelancer' personas, maintaining an average position under 3.0 for these segments.
Significant invisibility in Claude, where the brand achieves only a 33% mention rate and a poor 6.5 average position.
Weak performance in 'Growth-Focused E-commerce Seller' queries (6.2 avg position), where the AI perception of Novo's scalability appears to lag behind competitors.
Inconsistent rankings for educational queries like 'what should i look for when choosing a fintech,' falling as low as position 11 on Gemini.
Capture the E-commerce market by emphasizing integration capabilities with platforms like Shopify and Amazon to challenge Mercury's 21-mention lead.
Aggressively target Anthropic's Claude through strategic PR and technical documentation to close the 67% mention gap.
Shift from 'recommendation' lists to 'expert guidance' queries by creating high-authority content regarding fintech security and selection criteria.
Site Health for AI Visibility
How well Novo's website is optimized for AI agent discovery and comprehension.
Can AI bots find your pages?
SSL, mobile, doctype basics
Titles, descriptions, headings
Word count, depth, freshness
Structured data for AI comprehension
Open Graph, Twitter cards
How well AI can parse your content
Warnings
Could not fetch robots.txt
Ensure robots.txt is accessible and returns a valid response.
4 render-blocking resources are slowing initial render
Defer non-critical JS with async/defer. Inline critical CSS. Move stylesheets to load asynchronously.
Title is too short (13 characters)
Expand the title to 50-60 characters with descriptive keywords.
Want a full technical audit with AI-specific recommendations?
Run a free visibility scanBrand Voice & Style
How AI perceives Novo's communication style and personality
Novo communicates with a warm, supportive tone that positions the brand as a trusted partner rather than a faceless financial institution. The voice is modern and approachable, using clear language that demystifies banking for busy entrepreneurs. There's an underlying sense of empowerment - Novo speaks to business owners as capable individuals who deserve better tools, not as people who need hand-holding. The brand balances professionalism with personality, using inclusive language like 'Banking for you, you, and yes, you' to make every customer feel seen.
Supportive & Empowering
Positions as a partner in the entrepreneurial journey, emphasizing that business owners don't have to go it alone
Modern & Approachable
Uses clear, jargon-free language that makes banking feel accessible and uncomplicated
Trustworthy & Secure
Emphasizes security features and FDIC insurance to build confidence without being overly corporate
Inclusive & Personal
Speaks directly to diverse business types and makes each customer segment feel specifically addressed
Related Ecosystem
Related products and services that AI mentions in conversations alongside or instead of Novo
Citations
Sources that AI assistants cite. Getting featured here improves visibility.
https://www.nerdwallet.com/business/banking/best/checking-accounts
Referenced in 1 query
https://www.nerdwallet.com/business/banking/best/banks#:~:text=Bluevine%20Business%20Checking&text=1.30%25%20Earn%201.30%25%20interest%20on,Terms%20apply.&text=$500%20Earn%20a%20$500%20bonus,Apply%20with%20referral%20code%20NW500.&text=No%20requited%20monthly%20fee%2C%20minimum,%2Dto%2Dpay%20card%20acceptance.
Referenced in 1 query
https://www.cnbc.com/select/best-online-business-bank-accounts/#:~:text=Best%20online%20business%20checking%20accounts,On%20Bluevine's%20site
Referenced in 1 query
https://www.airwallex.com/us/blog/best-business-bank-accounts-ecommerce
Referenced in 1 query
https://www.airwallex.com/us/blog/best-online-business-bank-accounts#:~:text=In%20fact%2C%20Airwallex%2C%20Novo%2C,business%20account%20for%20your%20needs.
Referenced in 1 query
https://mercury.com/blog/best-banks-business-accounts-ecommerce
Referenced in 1 query
https://www.business.org/finance/banking/best-banks-for-entrepreneurs/#:~:text=Though%20Lili%20recently%20has%20opened%20up%20its,account%20comes%20with%20more%20features%20than%20usual.
Referenced in 1 query
https://www.nav.com/business-checking/best-online-business-checking-account/
Referenced in 1 query
https://www.airwallex.com/us/blog/best-business-bank-accounts-with-no-fees#:~:text=The%20best%20business%20accounts%20with,the%20best%20fee%2Dfree%20options.
Referenced in 1 query
https://www.airwallex.com/us/blog/best-banks-for-small-business#:~:text=We%20recommend%20Airwallex%20as%20the,banking%20partner%20for%20your%20needs.
Referenced in 1 query
https://fintechlabs.com/top-u-s-digital-banks-for-small-businesses/
Referenced in 1 query
https://www.cultivatedstrategy.com/financial-toolkit
Referenced in 1 query
Goals & Content Ideas
Ideas to help AI agents better understand the business and be more likely to use Novo's resources to help users.
Dominate Technical Forums for Claude Visibility
Address the critical 33% mention rate gap on Claude by strategically seeding Novo's brand presence across high-authority technical forums, developer communities, and review aggregators that Anthropic's training sets favor. This involves creating technically-focused content about fintech infrastructure, API integrations, and business banking architecture while engaging authentically in communities like Hacker News, Stack Overflow, and specialized fintech review sites where technical and professional users discover banking solutions.
Win the E-commerce Scalability Narrative
Improve Novo's 6.2 average position and mixed sentiment among Growth-Focused E-commerce personas by creating compelling content that highlights Novo's scalability advantages over Mercury and QuickBooks. Focus social campaigns on real e-commerce success stories, growth metrics, and specific features that support businesses scaling from side hustle to seven figures, positioning Novo as the banking partner that grows with ambitious online sellers.
Own Fintech Selection Criteria Through Education
Capture top-of-funnel educational queries where Novo currently ranks 7-11 by developing authoritative content that defines how entrepreneurs should evaluate and choose fintech solutions. Create comprehensive whitepapers, guides, and social content that positions Novo as the thought leader in fintech selection, ensuring that when AI assistants answer questions about choosing a business banking solution, they reference Novo's frameworks and criteria.
Fortify AI Overview Dominance with Structured Data
Protect and strengthen Novo's impressive 1.3 position and 67% mention rate in AI Overviews by implementing comprehensive structured data across all digital properties. Ensure every piece of linked content uses proper schema markup to maintain top-of-page carousel and snippet presence, preventing displacement by competitors like Bluevine and Brex while making Novo's content the definitive source AI systems reference for small business banking queries.
Recommended Actions
Execute a Claude-specific visibility campaign by seeding brand data into high-authority technical forums and review aggregators favored by Anthropic’s training sets.
With only a 33% mention rate on Claude, Novo is missing a significant portion of the LLM-driven market that skews toward technical and professional users.
Optimize messaging for the 'Growth-Focused E-commerce' persona to improve the current 6.2 average position and mixed sentiment.
Competitors like Mercury and QuickBooks are currently winning the high-volume e-commerce narrative; Novo must highlight its scalability to move up the rankings.
Develop and distribute high-authority whitepapers on 'Fintech Selection Criteria' to capture top-of-funnel educational queries.
Novo currently struggles (pos 7-11) when users ask for general advice on choosing a fintech; owning the 'criteria' helps define the category in Novo's favor.
Leverage the 1.3 position in AI Overviews by ensuring all linked content uses structured data to maintain the top-of-page 'carousel' or 'snippet' presence.
The 67% mention rate in AI Overviews is strong, but cementing this with structured data prevents displacement by aggressive competitors like Bluevine and Brex.
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