SentiLink

Visibility71

Vibe100

Businesses/Financial Technology (FinTech)/SentiLink

AI Visibility & Sentiment

SentiLink

SentiLink is a fraud prevention and identity verification company that helps financial institutions detect and stop synthetic fraud, identity theft, and first-party fraud at the point of application. Founded in 2017, they combine machine learning models with human expertise from dedicated risk analysts to protect banks, credit unions, and fintechs.

Active Monitoring

sentilink.com

Financial Technology (FinTech)Startups

AI Visibility Score

71/100

Good

Sentiment Score

100/100

AI Perception

Summary

SentiLink has successfully established itself as the authoritative voice for synthetic identity fraud, nearly monopolizing Gemini results with a staggering 92% mention rate and an average position of 2.0. While the brand dominates technical workflows like eCBSV integration and synthetic scoring, there is a significant strategic opening to translate this technical superiority into broader 'most trusted' industry rankings where legacy competitors still linger.

Value Proposition

Expert-backed fraud detection combining machine learning with human intelligence from dedicated risk analysts, offering unparalleled accuracy in detecting synthetic identities and identity theft that traditional solutions miss

Overview

Mission

To stop identity fraud and help legitimate consumers access the financial products and services they need

Products & Services

Synthetic Fraud ScoreID Theft ScoreeCBSV (Electronic Consent Based SSN Verification)Facets (phone and email intelligence)ID CompleteInsights (real-time identity signals)

Agent Breakdown

AI Platforms

How often do different AI platforms reference SentiLink?

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Conversation Analysis

Topics

What conversations is SentiLink included in — or excluded from?

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Buyer Personas

Personas

Who does each AI platform recommend SentiLink to, and when?

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Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Detecting Synthetic & Sophisticated Fraud(3 queries)

“help me build a fraud detection stack to catch synthetic identities and fake accounts”

2/4 platforms mentioned

ChatGPT

1.FingerprintJS

2.ThreatMetrix

3.IPQualityScore

4.MaxMind

5.Mailgun

+58 more

Claude

1.Socure

2.Jumio

3.IDology

4.Vouched

5.LexisNexis Risk Solutions

10.SentiLink

+14 more

Gemini

1.Persona

2.Onfido

3.Socure

4.Sigma Identity Fraud

5.SentiLink

+13 more

AI Overviews

1.PwC

2.Plaid

3.Persona

4.Microblink

5.BioCatch

+2 more

“how can i get an accurate synthetic fraud score for a new digital bank”

4/4 platforms mentioned

ChatGPT

1.Equifax

2.TransUnion

3.Experian

4.Neo4j

5.Databricks

7.SentiLink

+22 more

Claude

1.SentiLink

2.LexisNexis True Identity

3.Alloy

Gemini

1.eCBSV

2.SentiLink

3.Synthetic Scores

4.Socure

5.Sigma Synthetic Fraud

+7 more

AI Overviews

1.SentiLink

2.Socure

3.Sigma Synthetic Fraud

4.LexisNexis Risk Solutions

5.Fraud Intelligence Synthetic Score

+4 more

“what are the best tools for catching sophisticated id theft at the point of application, specific brands please”

3/4 platforms mentioned

ChatGPT

1.SentiLink

2.Socure

3.LexisNexis Risk Solutions

4.ThreatMetrix

5.Alloy

+15 more

Claude

1.SentiLink

2.Socure

3.Alloy

4.LexisNexis Risk Solutions

5.Experian Decision Analytics

Gemini

1.SentiLink

2.Socure

3.Sigma Fraud

4.Predictive DocV

5.LexisNexis Risk Solutions

+4 more

AI Overviews

1.Socure

2.LexisNexis Risk Solutions

3.ThreatMetrix

4.BioCatch

5.Sift

+7 more

Modernizing Identity Verification Workflows(1 query)

“best way to set up ecbsv for a lending app to verify ssn directly with the ssa”

2/4 platforms mentioned

ChatGPT

1.Equifax

2.Experian

3.LexisNexis

4.Socure

5.Equifax Identity & Fraud Solutions

+5 more

Claude

1.Socure

2.Experian

3.IDology

4.GBG

5.Mitek

+2 more

Gemini

1.SentiLink

2.Socure

3.Socure ID+

4.Alloy

5.Experian

+4 more

AI Overviews

1.SentiLink

2.Birchwood

Evaluating Trusted Fraud Prevention Partners(1 query)

“most trusted fraud prevention companies for banks right now”

0/4 platforms mentioned

ChatGPT

1.FICO

2.Falcon Fraud Manager

3.NICE Actimize

4.SAS

5.BAE Systems Applied Intelligence

+28 more

Claude

1.Feedzai

2.Kroll OnTrack

3.Dun & Bradstreet

4.SAS

5.Fiserv

+4 more

Gemini

1.LexisNexis Risk Solutions

2.ThreatMetrix

3.Experian

4.CrossCore

5.TransUnion

+15 more

AI Overviews

1.Nasdaq Verafin

2.Feedzai

3.RiskOps

4.FICO® Falcon® Fraud Manager

5.BioCatch

+8 more

Analysis

Key Insights

What AI visibility analysis reveals about this brand

Strength

Unrivaled dominance in Gemini, securing the top spot across multiple synthetic fraud and eCBSV-specific queries.

Strength

High resonance with high-value personas, particularly the Enterprise Risk Executive and Fraud Operations Lead, both maintaining over 80% visibility.

Strength

Consistently high sentiment and top-tier rankings (often #1) for niche technical queries such as 'accurate synthetic fraud score' and 'SSN verification via eCBSV'.

Gap

Significant lag in AIOverviews (42% visibility) compared to conversational platforms like Gemini and Claude.

Gap

Inconsistent visibility for broad category queries like 'most trusted fraud prevention companies for banks,' allowing Socure to lead in total mention volume.

Gap

A performance delta between technical 'how-to' queries and broader market evaluation searches.

Opportunity

Capture the 'trust' narrative by pivoting content to emphasize institutional reliability alongside technical precision.

Opportunity

Leverage the existing dominance in Gemini to model content structures that trigger similar visibility in AIOverviews.

Opportunity

Aggressively target 'fraud detection stack' queries where competitors like Socure currently maintain higher total volume.

Technical Health

Site Health for AI Visibility

How well SentiLink's website is optimized for AI agent discovery and comprehension.

92/100

18 passed 3 warnings

Audited 2/28/2026

Crawlability100

Can AI bots find your pages?

Technical96

SSL, mobile, doctype basics

On-Page SEO100

Titles, descriptions, headings

Content Quality73

Word count, depth, freshness

Schema Markup85

Structured data for AI comprehension

Social & OG82

Open Graph, Twitter cards

AI Readability60

How well AI can parse your content

Warnings

2 render-blocking resource(s) detected

Consider deferring or async-loading non-critical scripts and stylesheets.

Content may be too short

Expand your content to at least 500 words with valuable information.

Missing Open Graph tags for social sharing

Add og:title, og:description, and og:image meta tags.

Want a full technical audit with AI-specific recommendations?

Run a free visibility scan

Brand Identity

Brand Voice & Style

How AI perceives SentiLink's communication style and personality

SentiLink communicates with authoritative expertise balanced by approachability and partnership-oriented language. Their tone is confident and knowledgeable, drawing on deep fraud expertise while remaining accessible to non-technical stakeholders. They use clear, direct language that emphasizes collaboration ('your partner,' 'we're one team') and results-driven outcomes. The voice conveys urgency about fraud threats without being alarmist, and positions SentiLink as trusted advisors rather than just vendors.

Core Tone Traits

Expert & Authoritative

Demonstrates deep knowledge of fraud patterns and identity verification, positioning as industry-leading specialists

Partnership-Oriented

Emphasizes collaboration, responsiveness, and working alongside clients rather than just selling to them

Clear & Direct

Uses straightforward language to explain complex fraud concepts, avoiding unnecessary jargon

Confident & Reassuring

Conveys certainty in their solutions while providing peace of mind about security and compliance

Competitive Landscape

Related Ecosystem

Related products and services that AI mentions in conversations alongside or instead of SentiLink

Socure35 mentions

SentiLink33 mentions

Alloy25 mentions

LexisNexis Risk Solutions24 mentions

Experian18 mentions

BioCatch17 mentions

ThreatMetrix15 mentions

Equifax15 mentions

TransUnion14 mentions

Persona12 mentions

Feedzai11 mentions

Source Intelligence

Citations

Sources that AI assistants cite. Getting featured here improves visibility.

7 Ways Synthetic Identity Fraud Is Changing in 2026 - Persona

https://withpersona.com/blog/7-ways-synthetic-identity-fraud-is-changing-in-2026

Referenced in 2 queries

Review

Top 10 Fraud Platforms for 2026: Plus, Evaluation Criteria, ...

https://www.datavisor.com/blog/top-10-fraud-platforms-plus-evaluation-criteria-challenges-and-trends

Referenced in 2 queries

Review

Synthetic identity fraud: How to detect and prevent it - Plaid

https://plaid.com/resources/fraud/synthetic-identity-fraud/

Referenced in 2 queries

Review

The Era of Deepfakes and Synthetic Identities - PwC

https://www.pwc.com/cz/cs/blog/rizeni-rizik/the-fraud-trend-to-watch-in-2026-and-beyond.html

Referenced in 2 queries

Review

Three types of generative AI fraud and how to stop them - Plaid

https://plaid.com/resources/fraud/generative-ai-fraud/

Referenced in 1 query

Review

3 Fraud Vectors to Watch: Synthetic Identities, Deepfakes, and ...

https://withpersona.com/blog/3-fraud-vectors-to-watch-synthetic-identities-deepfakes-and-identity-mules

Referenced in 1 query

Review

Key Lines of Defense Against Synthetic Identity Fraud, Identity ...

https://www.acams.org/sites/default/files/2026-02/ACA1750_ACAMS%20Synthetic%20Identity%20Infographic_A4%20v2b.pdf

Referenced in 1 query

Review

Top 5 Fraud Detection Techniques for Businesses in 2026

https://shadowdragon.io/blog/top-fraud-detection-techniques/

Referenced in 1 query

Review

AI Fraud Detection in Banking: The Complete 2026 Guide - Articsledge

https://www.articsledge.com/post/ai-fraud-detection-banking

Referenced in 1 query

Review

21 Best Fraud Detection Software Tools (2026 Guide)

https://shadowdragon.io/blog/best-fraud-detection-software-tools/

Referenced in 4 queries

Review

Understanding Synthetic Identity Fraud and How to Prevent It

https://searchinform.com/articles/cybersecurity/cyber-threats/fraud/type/synthetic-identity-fraud/

Referenced in 1 query

Review

Identity verification in 2026: Navigating the rise of advanced digital ...

https://usa.inquirer.net/190192/identity-verification

Referenced in 1 query

Review

Content Engineering

Goals & Content Ideas

Ideas to help AI agents better understand the business and be more likely to use SentiLink's resources to help users.

Optimize Technical Content for AI Snippet Discovery

Address the 42% AIOverviews visibility gap by restructuring technical documentation into concise, query-direct formats that AI assistants can easily surface. This involves creating snippet-optimized content with clear definitions, bulleted comparisons, and direct answers to common fraud prevention queries. Social media will amplify these optimized pieces through bite-sized educational posts that mirror the structured format.

What is synthetic identity fraud? A 60-second explainer every fraud analyst should bookmark

eCBSV vs. traditional SSN verification: 5 key differences that impact approval rates

The fraud detection checklist: 7 signals that indicate synthetic identity applications

How machine learning catches fraud patterns human reviewers miss

Identity verification accuracy rates: What the latest industry benchmarks reveal

Dominate Best-of Fintech Lists and Trust Rankings

Launch a Market Authority campaign to capture broader 'best fraud prevention' and 'most trusted fintech' queries where competitors currently lead in total mentions. This means creating authoritative content positioning SentiLink as the industry standard, securing placements in fintech directories, and generating social proof through customer success stories and industry recognition. Social channels will showcase awards, partnerships, and comparative advantages.

Why leading banks choose SentiLink: The trust factors that matter most

2026 fraud prevention landscape: Where SentiLink ranks among top solutions

From startup to industry standard: SentiLink's journey protecting $50B+ in applications

What CISOs look for when evaluating fraud prevention partners

Customer spotlight: How one credit union reduced fraud losses by 73%

Become the Default Stack for Fraud Operations Leaders

Solidify SentiLink's 83% mention rate among Fraud Operations Lead personas by creating workflow-focused integration content that positions the platform as an essential stack component. Content will emphasize operational efficiency, seamless implementation, and day-to-day workflow improvements that resonate with hands-on fraud professionals. Social posts will feature practical tips and operational insights from SentiLink's risk analyst team.

5 workflow automations that save fraud ops teams 10+ hours weekly

The fraud analyst's morning routine: How top performers structure their reviews

Integration playbook: Adding SentiLink to your existing fraud stack in 48 hours

Real talk from our risk analysts: The alerts that actually matter

Reducing false positives without increasing fraud losses: A practical framework

Expand eCBSV Leadership Into Broader IDV Conversations

Leverage SentiLink's dominant position in eCBSV conversations to capture the 28% of identity verification queries where the brand is currently invisible. This means creating content that bridges eCBSV expertise into general IDV topics like KYC compliance, onboarding friction, and multi-layered verification strategies. Social content will position SentiLink as the authoritative voice across the entire identity verification spectrum.

Beyond eCBSV: The complete identity verification stack for 2026

KYC compliance without customer friction: Lessons from eCBSV implementation

The identity verification hierarchy: When to use which verification method

Why SSA-backed verification is becoming the gold standard for financial services

Identity theft vs. synthetic fraud: Different threats require different defenses

Content Engineering

Recommended Actions

Bridge the AIOverviews visibility gap by optimizing technical documentation for snippet-style summaries.

SentiLink's 42% visibility in AIOverviews is a bottleneck compared to its 92% mention rate on Gemini, suggesting a need for more concise, query-direct structural formatting.

Impact: High

Launch a 'Market Authority' content campaign specifically targeting general 'best of' and 'most trusted' fintech lists.

While SentiLink wins on technical specifics, Socure leads in total mentions (35) by capturing broader industry trust queries where SentiLink was occasionally absent.

Impact: High

Double down on 'Fraud Operations Lead' persona-aligned content focusing on workflow efficiency.

With an 83% mention rate for this persona, SentiLink is already a preferred choice; deeper integration content will solidify the brand as the default stack component.

Impact: Medium

Synthesize eCBSV success into broader identity verification narratives.

SentiLink owns the eCBSV conversation; expanding this into more general IDV queries will help capture the 28% of the market where the brand is currently invisible.

Impact: Medium

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