What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Businesses/Financial Technology (FinTech)/Lumanu

AI Visibility & Sentiment

Lumanu

Lumanu is a fintech platform that simplifies vendor payments, onboarding, and tax compliance for brands and agencies working with influencers, creators, and freelancers. The platform acts as a master vendor to streamline global payments across 180+ countries while handling W-9/W-8 collection, 1099 filings, and regulatory compliance.

Active Monitoring

lumanu.com

Financial Technology (FinTech)Startups

AI Visibility Score

54/100

Moderate

Sentiment Score

100/100

Score by Reach

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Lumanu today.

Lumanu is a dominant force in influencer-specific operations but remains a niche player in the broader enterprise fintech landscape where incumbents like Tipalti and NetSuite currently command the narrative. While it achieves an impressive 63% visibility rate in AI Overviews for creator workflows, it is nearly invisible in critical conversations regarding global tax compliance and large-scale vendor management.

Value Proposition

Pay anyone, anywhere with zero vendor setups and 100% compliance. Lumanu eliminates the friction between marketing speed and finance control by acting as a single vendor of record that handles onboarding, payments, and tax compliance for all creator and freelancer relationships.

Overview

Mission

Building to support the future of working with creators by eliminating complexity for teams working with creators and influencers, so businesses can move faster.

Products & Services

Vendor Onboarding & ManagementGlobal Payments (180+ countries)Tax Compliance (W-9/W-8, 1099 filings)Financial Controls & Spend VisibilityAPI & Platform Integrations

Current State

Visibility Landscape

A high-level view of how Lumanu performs across AI platforms, broken down by strategic reach level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation Brand recognition & direct queries	34	54	48	76
Core Topics Product/service category queries	0	0	0	0
Growth Areas Adjacent, aspirational & visionary	—	—	—	—

ChatGPT

Claude

Gemini

AI Overviews

Reputation

Brand recognition & direct queries

Core Topics

Product/service category queries

Growth Areas

Adjacent, aspirational & visionary

—

Competitive Landscape

Tipalti

47 mentions

NetSuite

26 mentions

Stripe Connect

25 mentions

Trolley

25 mentions

Deel

22 mentions

PayPal

19 mentions

Loading visibility matrix...

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Lumanu's AI visibility.

Key Findings

Strength

Exceptional performance in AI Overviews with a 63% mention rate and an average position of 2.7, specifically for 'Managing Creator and Influencer Operations' queries.

Strength

High persona resonance with the Scalable Agency Operations Lead, achieving a #2.2 average position across relevant queries.

Strength

Strong brand authority on onboarding workflows, consistently ranking #1 on Claude and top 3 on Gemini for creator-specific onboarding tasks.

Recommended Actions

Execute a ChatGPT-focused authority-building campaign.

With only 15% visibility on ChatGPT compared to 63% on AI Overviews, Lumanu is missing out on the primary platform used for financial tool discovery.

Develop and index long-form guides on 1099 and W-9 compliance for the creator economy.

Lumanu was 'NOT MENTIONED' in key tax compliance queries, a critical failure point for the Risk-Averse Enterprise Controller persona.

Pivot messaging to emphasize 'High-Volume' and 'Enterprise Scale' capabilities.

Competitors are winning queries related to managing 'thousands' of vendors, while Lumanu is currently pigeonholed into smaller '50+ influencer' workflows.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Managing Creator And Influencer Operations(3 queries)

“help me set up a workflow for paying 50+ influencers every month”

2/4 platforms mentioned

Core

ChatGPT

1.DocuSign

2.HelloSign

3.PayPal Payouts

4.Payoneer

5.Wise Business

+14 more

Claude

1.Wise

2.Stripe Connect

3.PayPal

4.Tipalti

5.Guidepoint

+10 more

Gemini

1.Lumanu

2.Tipalti

3.Modash Payments

4.Aspire

5.Influencer Hero

+4 more

AI Overviews

1.Lumanu

2.Trolley

3.Meltwater

4.Klear Pay

5.Aspire

+2 more

“what's the easiest way to onboard new creators and get their payment info without a million emails”

3/4 platforms mentioned

Core

The Scalable Agency Operations Lead · Director of Operations

ChatGPT

1.Plaid

2.NetSuite

3.Tipalti

4.Plaid Auth

5.Celigo

+4 more

Claude

1.Lumanu

2.NetSuite

3.Intacct

4.QuickBooks

5.Xero

+4 more

Gemini

1.NetSuite

2.Trolley

3.Lumanu

4.Tipalti

5.VaynerMedia

+5 more

AI Overviews

1.Meltwater

2.LedgerUp

3.Lumanu

4.Impact.com

5.Grin

+9 more

“how do big agencies handle vendor management for thousands of freelancers”

0/4 platforms mentioned

Adjacent

The Scalable Agency Operations Lead · Director of Operations

ChatGPT

1.NetSuite

2.Payoneer

3.Stripe

4.DocuSign

5.HelloSign

+17 more

Claude

1.NetSuite

Gemini

1.NetSuite

2.GRIN

3.Impact

4.Tipalti

5.Lano

+4 more

AI Overviews

1.Workday

2.WorkMarket

3.TalentDesk

4.Worksuite

5.SAP Fieldglass

+7 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Forms And Associated Taxes For Independent Contractors

irs.gov

Gov1 ref

I1099mec

irs.gov

Gov1 ref

P15

irs.gov

Gov1 ref

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