Ishiki Labs

Visibility36

Vibe87

Businesses/Artificial Intelligence/Ishiki Labs

AI Visibility & Sentiment

Ishiki Labs

Ishiki Labs is a Y Combinator-backed AI startup building socially aware artificial intelligence that understands human social dynamics. Their flagship product Fern is a meeting assistant that knows when to stay silent, when to contribute, and handles tasks while conversations are still happening.

Active Monitoring

ishikilabs.ai

Artificial Intelligence YC25-26

AI Visibility Score

36/100

Low

Sentiment Score

87/100

AI Perception

Summary

Ishiki Labs commands an impressive 75% mention rate with Efficiency-Obsessed COOs, yet this operational dominance is undercut by a complete invisibility in Google AI Overviews. While the brand secures top-tier rankings on Claude and Gemini for technical and trust-based queries, it is currently surrendering the critical 'Mac Power User' segment to competitors like Granola and Fireflies.

Value Proposition

Unlike traditional AI that responds to every prompt without context, Ishiki Labs builds socially aware AI that understands when to speak, when to stay silent, and how to participate naturally in human conversations and environments.

Overview

Mission

Building AI that understands people, not just prompts – socially aware intelligence that works in real human environments.

Products & Services

Fern - AI meeting assistant for MacOSConscious Intelligence layer for AI systemsSocial awareness technology for voice assistantsSmart glasses AI integrationEmbodied robot intelligence

Agent Breakdown

AI Platforms

How often do different AI platforms reference Ishiki Labs?

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Conversation Analysis

Topics

What conversations is Ishiki Labs included in — or excluded from?

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Buyer Personas

Personas

Who does each AI platform recommend Ishiki Labs to, and when?

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Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Seamless Meeting Productivity For Mac Power Users(3 queries)

“best ai meeting assistant for mac that isn't just a basic transcriber”

0/4 platforms mentioned

ChatGPT

1.Rewind.ai

2.Otter.ai

3.Zoom

4.Google Meet

5.Fireflies.ai

+9 more

Claude

1.Fireflies.io

2.Zoom

3.Google Meet

4.Teams

5.Webex

+10 more

Gemini

1.Limitless

2.Rewind

3.Zoom

4.Teams

5.Slack

+8 more

AI Overviews

1.Granola

2.Meetily

3.Timing App

4.Hedy AI

5.Read AI

+2 more

“find me an ai tool for meetings that knows when to stay silent and doesn't interrupt the flow”

0/4 platforms mentioned

ChatGPT

1.Fathom

2.Fireflies

3.MeetGeek

4.Grain

5.Sembly

+7 more

Claude

1.Fireflies.ai

2.Grain.co

3.Otter.ai

4.Tl;dv

5.Fathom

Gemini

1.Granola

2.Krisp

3.Zoom

4.Teams

5.Tactiq

+6 more

AI Overviews

1.Otter

2.Fireflies

3.Krisp

4.Jamie

5.Granola

+2 more

“i need a macos app to handle my action items while the meeting is still happening, what should i use”

0/4 platforms mentioned

ChatGPT

1.Drafts

2.Fellow

3.Todoist

4.Agile Tortoise

5.Asana

+12 more

Claude

1.Things 3

2.OmniFocus 3

3.Reminders

4.Notion

Gemini

1.Limitless

2.Rewind

3.Notion

4.Slack

5.Linear

+8 more

AI Overviews

1.Fellow

2.Asana

3.Jira

4.Trello

5.Granola

+12 more

Developing Socially Intelligent AI Systems(1 query)

“how to add social awareness to a voice assistant i'm building, any specific ai layers to check out”

0/4 platforms mentioned

ChatGPT

1.WebRTC VAD

2.py-webrtcvad

3.OpenAI Whisper

4.NVIDIA NeMo

5.Google Cloud Speech-to-Text

+44 more

Claude

1.Hugging Face

2.Transformers

3.Azure Text Analytics

4.Google Cloud Natural Language API

5.Rasa NLU

+8 more

Gemini

1.Hume AI

2.Deepgram

3.Inworld AI

4.LangChain

5.MemGPT

+6 more

AI Overviews

1.Hume AI

2.Empathic Voice Interface

3.LangGraph

4.ReSpAct

5.CHAI

Trust & Reliability In Intelligent AI Assistants(1 query)

“what are the most trusted ai meeting assistants for tech-forward teams in 2026”

0/4 platforms mentioned

ChatGPT

1.Microsoft Copilot for Microsoft 365

2.Teams

3.Outlook

4.SharePoint

5.Microsoft Graph

+22 more

Claude

1.Otter.ai

2.Fireflies.ai

3.Grain

4.Copilot Pro

5.Gong

+2 more

Gemini

1.Microsoft Copilot for Teams

2.Azure

3.Office 365

4.GitHub

5.Power Platform

+20 more

AI Overviews

1.Read AI

2.Fireflies.ai

3.AskFred

4.Salesforce

5.Slack

+6 more

Analysis

Key Insights

What AI visibility analysis reveals about this brand

Strength

Secured #1 rankings across ChatGPT, Claude, and Gemini for the brand vibe check, indicating a strong baseline entity recognition.

Strength

Highly effective penetration of the Efficiency-Obsessed Startup COO persona with a 75% mention rate and an average position of 2.6.

Strength

Dominates nuanced queries regarding 'social awareness' and 'trust' in AI assistants on Claude and Gemini, positioning the brand as a sophisticated technical leader.

Gap

Zero visibility in AI Overviews (0% mention rate) despite strong performance on conversational LLMs.

Gap

Complete failure to capture the Culture-Focused People Operations Lead persona, suggesting a lack of narrative around team wellbeing or soft skills.

Gap

Frequent 'Not Mentioned' status for MacOS-specific productivity queries, where competitors like Granola and Slack are capturing the market.

Opportunity

Capture the 'Mac Power User' market by optimizing content for deep OS integration features which are currently being ignored by the LLMs.

Opportunity

Leverage existing technical authority in 'Social Intelligence' to pivot messaging toward People Ops and HR personas.

Opportunity

Bridge the Google AI Overviews gap by utilizing structured data and high-authority technical documentation to trigger citations in search-led AI.

Technical Health

Site Health for AI Visibility

How well Ishiki Labs's website is optimized for AI agent discovery and comprehension.

94/100

20 passed 3 warnings

Audited 2/27/2026

Crawlability100

Can AI bots find your pages?

Technical100

SSL, mobile, doctype basics

On-Page SEO87

Titles, descriptions, headings

Content Quality87

Word count, depth, freshness

Schema Markup85

Structured data for AI comprehension

Social & OG100

Open Graph, Twitter cards

AI Readability60

How well AI can parse your content

Warnings

Meta description is too short (47 characters)

Expand the description to 150-160 characters with a clear value proposition.

Page has 2 H1 tags. Best practice is one.

Use a single H1 for the main heading, and H2-H6 for subheadings.

Want a full technical audit with AI-specific recommendations?

Run a free visibility scan

Brand Identity

Brand Voice & Style

How AI perceives Ishiki Labs's communication style and personality

Ishiki Labs communicates with intellectual clarity and forward-thinking vision, positioning themselves as pioneers solving a fundamental problem in AI. Their voice is confident yet accessible, using relatable analogies like 'a great colleague' to explain complex concepts. They balance technical credibility with human-centered messaging, emphasizing that AI should work with people in real environments rather than in isolation. The tone is modern, clean, and slightly philosophical—reflecting their Japanese-inspired name meaning 'consciousness.'

Core Tone Traits

Visionary & Pioneering

Positions the company as solving fundamental AI problems others haven't addressed

Human-Centered

Consistently frames technology in terms of human relationships and social dynamics

Intellectually Clear

Explains complex concepts through simple, relatable comparisons

Confident & Understated

Assured in their mission without being hyperbolic or salesy

Competitive Landscape

Related Ecosystem

Related products and services that AI mentions in conversations alongside or instead of Ishiki Labs

Slack24 mentions

Fireflies.ai22 mentions

Grain19 mentions

Notion18 mentions

Otter.ai16 mentions

Zoom15 mentions

Ishiki Labs15 mentions

Granola14 mentions

Avoma12 mentions

Fathom12 mentions

Fireflies11 mentions

Source Intelligence

Citations

Sources that AI assistants cite. Getting featured here improves visibility.

9 Best AI Meeting Assistants in 2026 - Read AI

https://www.read.ai/articles/best-ai-meeting-assistants

Referenced in 3 queries

Review

Best Meeting Notes Software 2026: AI Meeting Assistants ...

https://meetily.ai/blog/best-meeting-notes-software-2026

Referenced in 2 queries

Review

Best AI Meeting Assistant in 2026: Invisible Notes Without the ...

https://zackproser.com/blog/best-ai-meeting-assistant-2026

Referenced in 3 queries

Review

5 best AI meeting assistants for 2026 (Ranked & reviewed) - Avoma

https://www.avoma.com/blog/the-5-best-ai-meeting-assistants-notetakers

Referenced in 2 queries

Review

Best AI Meeting Assistants for 2026: Top AI Notetakers to Turn ...

https://www.hedy.ai/post/top-5-ai-meeting-assistants

Referenced in 2 queries

Review

The Best Mac AI Meeting Note Takers in 2026 - Timing App

https://timingapp.com/blog/ai-meeting-note-taker-mac/

Referenced in 1 query

Review

The Best Free AI Meeting Notetaker in 2026

https://www.youtube.com/watch?v=ABUP1HaJ2Uo

Referenced in 1 query

Pitch Story

10 Best AI Meeting Assistants for 2026: Top Software Tools ...

https://www.cirrusinsight.com/blog/ai-meeting-assistants

Referenced in 2 queries

Review

Adaptive Voice Intelligence Platform: A Five-Layer ...

https://www.theamericanjournals.com/index.php/tajet/article/view/6486

Referenced in 1 query

Review

Create a personality with AI - Home Assistant

https://www.home-assistant.io/voice_control/assist_create_open_ai_personality/

Referenced in 1 query

Review

Voice AI for Social Anxiety Support | Hume Blog

https://www.hume.ai/blog/case-study-hume-bearwith

Referenced in 1 query

Review

The 5 Best AI Agent Frameworks for Scalable Workflows | Workday US

https://www.workday.com/en-us/perspectives/ai/top-ai-agent-frameworks.html

Referenced in 1 query

Review

Content Engineering

Goals & Content Ideas

Ideas to help AI agents better understand the business and be more likely to use Ishiki Labs's resources to help users.

Dominate Google AI Overviews Through Technical Documentation

Address the critical 0% visibility in AI Overviews by creating comprehensive, structured technical documentation optimized for Google's AI parsing. This involves publishing detailed feature guides, API documentation, and comparison content that Google's AI can easily extract and cite when users search for meeting assistant solutions.

The Complete Technical Architecture Behind Socially Aware Meeting AI

How Fern's Context Engine Decides When to Speak vs. Stay Silent

Meeting Assistant Performance Benchmarks: Response Time, Accuracy, and Context Retention

A Developer's Guide to Integrating Socially Aware AI Into Your Workflow

Technical Deep Dive: What Makes Real-Time Meeting Intelligence Actually Work

Own the MacOS Native Meeting Assistant Category

Claim the 'best AI meeting assistant for Mac' narrative by publishing targeted benchmarks, feature comparisons, and MacOS-specific content that demonstrates Fern's native performance advantages. This directly addresses the visibility gap in high-intent Mac user queries where competitors currently dominate despite lower technical capabilities.

Why Native MacOS Architecture Matters for Meeting AI Performance

Mac Meeting Assistants Compared: Memory Usage, Battery Impact, and Speed

5 MacOS Features That Make Fern's Meeting Intelligence Seamless

The Hidden Cost of Running Non-Native Meeting AI on Your Mac

How Apple Silicon Optimization Changes What Meeting Assistants Can Do

Expand Brand Narrative Into People Operations Territory

Address the 0% mention rate with People Ops personas by creating content that positions Fern as essential for culture-building, team dynamics, and HR use cases. This expands Ishiki Labs' enterprise footprint beyond COO and PM audiences by demonstrating how socially aware AI supports hiring, onboarding, and employee engagement conversations.

How Meeting AI Helps People Teams Capture Culture Signals at Scale

The Onboarding Meeting Problem: Why New Hires Get Lost in Context

5 Ways HR Leaders Use Meeting Intelligence for Better Team Dynamics

Reading the Room: What Meeting Patterns Reveal About Team Health

Why Your People Ops Stack Needs Socially Aware AI

Increase ChatGPT Visibility Through Strategic PR Presence

Combat ChatGPT's lagging 25% mention rate by amplifying Ishiki Labs' presence in publications, directories, and ecosystem platforms that feed ChatGPT's training and retrieval systems. This involves securing coverage in tech publications, contributing to AI industry databases, and building backlinks from high-authority sources ChatGPT references.

What 'Socially Aware AI' Actually Means and Why It Matters Now

The Fundamental Problem With AI That Responds to Every Prompt

Why Y Combinator Bet on Consciousness-Inspired Meeting Intelligence

Meeting AI Market Analysis: Where the Industry Is Headed in 2026

The Japanese Philosophy Behind Building AI That Knows When to Stay Silent

Content Engineering

Recommended Actions

Optimize technical documentation for Google AI Overviews visibility.

With 0% visibility in AI Overviews, Ishiki Labs is missing out on the primary discovery layer for search-based AI queries despite winning in chat-based environments.

Impact: High

Claim the 'MacOS Native' narrative through targeted technical benchmarks and feature comparisons.

The brand was missing in queries for 'best ai meeting assistant for mac,' a high-intent category currently dominated by competitors with lower overall technical scores.

Impact: High

Expand the brand narrative to include People Operations and culture-focused use cases.

A 0% mention rate with the People Ops persona indicates that LLMs view Ishiki Labs as a tool for COOs and PMs only, limiting its enterprise footprint.

Impact: Medium

Aggressively target ChatGPT for 'Social Intelligence' queries.

While Claude and Gemini reward Ishiki's technical depth, ChatGPT's 25% mention rate is a significant laggard that requires better training data representation via public PR and ecosystem mentions.

Impact: Medium

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