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Ishiki Labs
Ishiki Labs
Visibility42
Vibe87
Businesses/Artificial Intelligence/Ishiki Labs
Ishiki Labs
AI Visibility & Sentiment

Ishiki Labs

Ishiki Labs is a Y Combinator-backed AI startup building socially aware artificial intelligence that understands human social dynamics. Their flagship product Fern is a meeting assistant that knows when to stay silent, when to contribute, and handles tasks while conversations are still happening.

Active Monitoring
ishikilabs.ai
Artificial IntelligenceYC25-26
AI Visibility Score
42/100

Moderate

Sentiment Score
87/100
Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core
42
adjacent
43
OverviewLandscapeInsights & ActionsContent IdeasConversationsCitationsBrand Voice

Is this your business?

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Ishiki Labs today.

Ishiki Labs commands an impressive 75% mention rate with Efficiency-Obsessed COOs, yet this operational dominance is undercut by a complete invisibility in Google AI Overviews. While the brand secures top-tier rankings on Claude and Gemini for technical and trust-based queries, it is currently surrendering the critical 'Mac Power User' segment to competitors like Granola and Fireflies.

Working in your favor

Secured #1 rankings across ChatGPT, Claude, and Gemini for the brand vibe check, indicating a strong baseline entity recognition.

Highly effective penetration of the Efficiency-Obsessed Startup COO persona with a 75% mention rate and an average position of 2.6.

Dominates nuanced queries regarding 'social awareness' and 'trust' in AI assistants on Claude and Gemini, positioning the brand as a sophisticated technical leader.

Gaps to close

Zero visibility in AI Overviews (0% mention rate) despite strong performance on conversational LLMs.

Complete failure to capture the Culture-Focused People Operations Lead persona, suggesting a lack of narrative around team wellbeing or soft skills.

Frequent 'Not Mentioned' status for MacOS-specific productivity queries, where competitors like Granola and Slack are capturing the market.

Opportunities

Capture the 'Mac Power User' market by optimizing content for deep OS integration features which are currently being ignored by the LLMs.

Leverage existing technical authority in 'Social Intelligence' to pivot messaging toward People Ops and HR personas.

Bridge the Google AI Overviews gap by utilizing structured data and high-authority technical documentation to trigger citations in search-led AI.

Highest-Impact Actions
1

Optimize technical documentation for Google AI Overviews visibility.

With 0% visibility in AI Overviews, Ishiki Labs is missing out on the primary discovery layer for search-based AI queries despite winning in chat-based environments.

2

Claim the 'MacOS Native' narrative through targeted technical benchmarks and feature comparisons.

The brand was missing in queries for 'best ai meeting assistant for mac,' a high-intent category currently dominated by competitors with lower overall technical scores.

3

Expand the brand narrative to include People Operations and culture-focused use cases.

A 0% mention rate with the People Ops persona indicates that LLMs view Ishiki Labs as a tool for COOs and PMs only, limiting its enterprise footprint.

Value Proposition

Unlike traditional AI that responds to every prompt without context, Ishiki Labs builds socially aware AI that understands when to speak, when to stay silent, and how to participate naturally in human conversations and environments.

Overview

Ishiki Labs is a Y Combinator-backed AI startup building socially aware artificial intelligence that understands human social dynamics. Their flagship product Fern is a meeting assistant that knows when to stay silent, when to contribute, and handles tasks while conversations are still happening.

Mission

Building AI that understands people, not just prompts – socially aware intelligence that works in real human environments.

Products & Services
Fern - AI meeting assistant for MacOSConscious Intelligence layer for AI systemsSocial awareness technology for voice assistantsSmart glasses AI integrationEmbodied robot intelligence
Current State

Visibility Landscape

A high-level view of how Ishiki Labs performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

ChatGPTChatGPT
ClaudeClaude
GeminiGemini
AI OverviewsAI Overviews

Reputation1q

Brand recognition & direct queries

97
97
97
97
“What do you know about Ishiki Labs? What do they do and what's their reputation?”
#1
#1
#1
#1

Core4q

Product/service category queries

66
80
80
0
“best ai meeting assistant for mac that isn't just a basic transcriber”
#13
#1
#1
No
“what are the most trusted ai meeting assistants for tech-forward teams in 2026”
#3
#1
#1
No
“find me an ai tool for meetings that knows when to stay silent and doesn't interrupt the flow”
#1
#1
#1
No
“i need a macos app to handle my action items while the meeting is still happening, what should i use”
No
No
No
No

Growth Areas1q

Adjacent, aspirational & visionary

0
94
97
0
“how to add social awareness to a voice assistant i'm building, any specific ai layers to check out”
No
#2
#1
No
ChatGPT
Claude
Gemini
AI Overviews

“What do you know about Ishiki Labs? What do they do and what's their reputation?”

ChatGPT#1
Claude#1
Gemini#1
AI Overviews#1

“best ai meeting assistant for mac that isn't just a basic transcriber”

ChatGPT#13
Claude#1
Gemini#1
AI OverviewsNo

“what are the most trusted ai meeting assistants for tech-forward teams in 2026”

ChatGPT#3
Claude#1
Gemini#1
AI OverviewsNo

“find me an ai tool for meetings that knows when to stay silent and doesn't interrupt the flow”

ChatGPT#1
Claude#1
Gemini#1
AI OverviewsNo

“i need a macos app to handle my action items while the meeting is still happening, what should i use”

ChatGPTNo
ClaudeNo
GeminiNo
AI OverviewsNo

“how to add social awareness to a voice assistant i'm building, any specific ai layers to check out”

ChatGPTNo
Claude#2
Gemini#1
AI OverviewsNo
Competitive Landscape
1
Slack
24 mentions
2
Fireflies.ai
22 mentions
3
Grain
19 mentions
4
Notion
18 mentions
5
Otter.ai
16 mentions
6
Zoom
15 mentions
7
Ishiki Labs
15 mentions
8
Granola
14 mentions
9
Avoma
12 mentions
10
Fathom
12 mentions
11
Fireflies
11 mentions
Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Ishiki Labs's AI visibility.

Key Findings

Strength

Secured #1 rankings across ChatGPT, Claude, and Gemini for the brand vibe check, indicating a strong baseline entity recognition.

Strength

Highly effective penetration of the Efficiency-Obsessed Startup COO persona with a 75% mention rate and an average position of 2.6.

Strength

Dominates nuanced queries regarding 'social awareness' and 'trust' in AI assistants on Claude and Gemini, positioning the brand as a sophisticated technical leader.

Recommended Actions

1

Optimize technical documentation for Google AI Overviews visibility.

With 0% visibility in AI Overviews, Ishiki Labs is missing out on the primary discovery layer for search-based AI queries despite winning in chat-based environments.

2

Claim the 'MacOS Native' narrative through targeted technical benchmarks and feature comparisons.

The brand was missing in queries for 'best ai meeting assistant for mac,' a high-intent category currently dominated by competitors with lower overall technical scores.

3

Expand the brand narrative to include People Operations and culture-focused use cases.

A 0% mention rate with the People Ops persona indicates that LLMs view Ishiki Labs as a tool for COOs and PMs only, limiting its enterprise footprint.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPTChatGPTClaudeClaudeGeminiGeminiAI OverviewsAI Overviews
Seamless Meeting Productivity For Mac Power Users(3 queries)

“best ai meeting assistant for mac that isn't just a basic transcriber”

0/4 platforms mentioned

Core
ChatGPTChatGPT
1.Rewind.ai
2.Otter.ai
3.Zoom
4.Google Meet
5.Fireflies.ai

+9 more

ClaudeClaude
1.Fireflies.io
2.Zoom
3.Google Meet
4.Teams
5.Webex

+10 more

GeminiGemini
1.Limitless
2.Rewind
3.Zoom
4.Teams
5.Slack

+8 more

AI OverviewsAI Overviews
1.Granola
2.Meetily
3.Timing App
4.Hedy AI
5.Read AI

+2 more

“find me an ai tool for meetings that knows when to stay silent and doesn't interrupt the flow”

0/4 platforms mentioned

Core
The Culture-Focused People Operations Lead · Director of People Operations
ChatGPTChatGPT
1.Fathom
2.Fireflies
3.MeetGeek
4.Grain
5.Sembly

+7 more

ClaudeClaude
1.Fireflies.ai
2.Grain.co
3.Otter.ai
4.Tl;dv
5.Fathom
GeminiGemini
1.Granola
2.Krisp
3.Zoom
4.Teams
5.Tactiq

+6 more

AI OverviewsAI Overviews
1.Otter
2.Fireflies
3.Krisp
4.Jamie
5.Granola

+2 more

“i need a macos app to handle my action items while the meeting is still happening, what should i use”

0/4 platforms mentioned

Core
ChatGPTChatGPT
1.Drafts
2.Fellow
3.Todoist
4.Agile Tortoise
5.Asana

+12 more

ClaudeClaude
1.Things 3
2.OmniFocus 3
3.Reminders
4.Notion
GeminiGemini
1.Limitless
2.Rewind
3.Notion
4.Slack
5.Linear

+8 more

AI OverviewsAI Overviews
1.Fellow
2.Asana
3.Jira
4.Trello
5.Granola

+12 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

9 Best AI Meeting Assistants in 2026 - Read AI

read.ai

Web1 ref

Best Meeting Notes Software 2026: AI Meeting Assistants ...

meetily.ai

Web1 ref

Best AI Meeting Assistant in 2026: Invisible Notes Without the ...

zackproser.com

Web1 ref

5 best AI meeting assistants for 2026 (Ranked & reviewed) - Avoma

avoma.com

Web1 ref

Best AI Meeting Assistants for 2026: Top AI Notetakers to Turn ...

hedy.ai

Web1 ref

The Best Mac AI Meeting Note Takers in 2026 - Timing App

timingapp.com

Web1 ref

The Best Free AI Meeting Notetaker in 2026

youtube.com

Video1 ref

10 Best AI Meeting Assistants for 2026: Top Software Tools ...

cirrusinsight.com

Web1 ref

Adaptive Voice Intelligence Platform: A Five-Layer ...

theamericanjournals.com

Web1 ref

Create a personality with AI - Home Assistant

home-assistant.io

Web1 ref

Voice AI for Social Anxiety Support | Hume Blog

hume.ai

Web1 ref

The 5 Best AI Agent Frameworks for Scalable Workflows | Workday US

workday.com

Web1 ref

Building Conversational AI Agents By Integrating Reasoning ...

cobusgreyling.medium.com

Blog1 ref

Adding social awareness to conversational agents - TU Delft

tudelft.nl

Web1 ref

AI Voice Agent: A Step-by-Step Guide | Rasa Blog

rasa.com

Web1 ref
Brand Identity

Brand Voice & Style

How AI perceives Ishiki Labs's communication style and personality

Ishiki Labs communicates with intellectual clarity and forward-thinking vision, positioning themselves as pioneers solving a fundamental problem in AI. Their voice is confident yet accessible, using relatable analogies like 'a great colleague' to explain complex concepts. They balance technical credibility with human-centered messaging, emphasizing that AI should work with people in real environments rather than in isolation. The tone is modern, clean, and slightly philosophical—reflecting their Japanese-inspired name meaning 'consciousness.'

Core Tone Traits

Visionary & Pioneering

Positions the company as solving fundamental AI problems others haven't addressed

Human-Centered

Consistently frames technology in terms of human relationships and social dynamics

Intellectually Clear

Explains complex concepts through simple, relatable comparisons

Confident & Understated

Assured in their mission without being hyperbolic or salesy

Backing

Investors

Y
Y Combinator

Engineer content that makes AI agents recommend you

Pendium analyzes how AI platforms perceive your brand, reverse-engineers what they already cite, and continuously publishes content designed to fill gaps and earn more mentions — on autopilot, with you in the loop.

Data generated by Pendium.ai AI visibility scanning. Last scanned February 27, 2026.

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Frequently asked questions

Don't see your question? Book a demo and we'll walk you through it.

Ishiki Labs is a Y Combinator-backed AI startup building socially aware artificial intelligence that understands human social dynamics. Their flagship product Fern is a meeting assistant that knows when to stay silent, when to contribute, and handles tasks while conversations are still happening.

Unlike traditional AI that responds to every prompt without context, Ishiki Labs builds socially aware AI that understands when to speak, when to stay silent, and how to participate naturally in human conversations and environments.

AI Visibility Score

Ishiki Labs has an AI visibility score of 41/100, rated as moderate. This score reflects how often and how prominently Ishiki Labs appears in responses from AI assistants like ChatGPT, Claude, and Gemini.

AI Perception Summary

Ishiki Labs commands an impressive 75% mention rate with Efficiency-Obsessed COOs, yet this operational dominance is undercut by a complete invisibility in Google AI Overviews. While the brand secures top-tier rankings on Claude and Gemini for technical and trust-based queries, it is currently surrendering the critical 'Mac Power User' segment to competitors like Granola and Fireflies.

Strengths

  • Secured #1 rankings across ChatGPT, Claude, and Gemini for the brand vibe check, indicating a strong baseline entity recognition.
  • Highly effective penetration of the Efficiency-Obsessed Startup COO persona with a 75% mention rate and an average position of 2.6.
  • Dominates nuanced queries regarding 'social awareness' and 'trust' in AI assistants on Claude and Gemini, positioning the brand as a sophisticated technical leader.

Visibility Gaps

  • Zero visibility in AI Overviews (0% mention rate) despite strong performance on conversational LLMs.
  • Complete failure to capture the Culture-Focused People Operations Lead persona, suggesting a lack of narrative around team wellbeing or soft skills.
  • Frequent 'Not Mentioned' status for MacOS-specific productivity queries, where competitors like Granola and Slack are capturing the market.

Competitors in AI Recommendations

  • Slack: 24 mentions
  • Fireflies.ai: 22 mentions
  • Grain: 19 mentions
  • Notion: 18 mentions
  • Otter.ai: 16 mentions
  • Zoom: 15 mentions
  • Granola: 14 mentions
  • Avoma: 12 mentions
  • Fathom: 12 mentions
  • Fireflies: 11 mentions
  • Google Meet: 10 mentions
  • Teams: 10 mentions
  • Salesforce: 10 mentions
  • Sembly AI: 10 mentions
  • Krisp: 9 mentions

Categories: Artificial Intelligence

Tags: YC25-26