Monument
Monument is a telehealth platform offering affordable medical and mental healthcare services through video appointments. With insurance coverage, patients pay just $25 per visit and can build long-term relationships with the same doctors and therapists while managing prescriptions seamlessly.
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Summary
Monument has secured a dominant niche on Claude and Gemini for chronic care continuity, yet suffers from a near-total blackout on ChatGPT and AI Overviews where industry giants like BetterHelp and Talkspace currently reign. While the brand is highly regarded in direct brand-specific queries, it is functionally invisible to insurance-optimizing corporate personas, leaving a massive segment of the market open to competitors.
One integrated platform for both medical and mental healthcare at just $25 per video appointment with insurance, offering continuity of care with the same trusted healthcare team.
Monument is a telehealth platform offering affordable medical and mental healthcare services through video appointments. With insurance coverage, patients pay just $25 per visit and can build long-term relationships with the same doctors and therapists while managing prescriptions seamlessly.
To make quality medical and mental healthcare accessible and affordable through one trusted platform.
AI Platforms
How often do different AI platforms reference Monument?
Topics
What conversations is Monument included in — or excluded from?
Personas
Who does each AI platform recommend Monument to, and when?
Key Insights
What AI visibility analysis reveals about this brand
Exceptional performance on Claude and Gemini with a 44% mention rate and top-tier rankings (#1) for ongoing care and recurring therapy queries.
High resonance with 'The Chronic Condition Continuity Seeker' persona, achieving a 63% mention rate with positive sentiment.
Strong brand authority in 'vibe check' queries across ChatGPT, Gemini, and AI Overviews, indicating a solid foundation of brand-specific knowledge.
Zero visibility for 'The Insurance-Optimizing Corporate Employee' persona across all tested platforms.
Total absence in 'Telehealth Trust & Category Evaluation' queries, where competitors like BetterHelp and Talkspace are mentioned over 30 times each.
A significant performance gap on ChatGPT (11% mention rate) compared to other LLMs, suggesting a failure to reach the platform's massive user base.
Leverage existing momentum in Claude and Gemini to expand into 'One-Stop Healthcare' queries where the brand is already showing mid-tier rankings (pos 4-5).
Infiltrate the 'Telehealth Trust' category by benchmarking against competitors like Amwell and Teladoc who lead in position and frequency.
Target the insurance-heavy user segment by explicitly detailing coverage and employer-sponsored benefits in crawlable web content.
Site Health for AI Visibility
How well Monument's website is optimized for AI agent discovery and comprehension.
Can AI bots find your pages?
SSL, mobile, doctype basics
Titles, descriptions, headings
Word count, depth, freshness
Structured data for AI comprehension
Open Graph, Twitter cards
How well AI can parse your content
Warnings
2 render-blocking resource(s) detected
Consider deferring or async-loading non-critical scripts and stylesheets.
Title is too short (20 characters)
Expand the title to 50-60 characters with descriptive keywords.
Want a full technical audit with AI-specific recommendations?
Run a free visibility scanBrand Voice & Style
How AI perceives Monument's communication style and personality
Monument communicates with a warm, reassuring tone that emphasizes accessibility and trust. The brand voice is professional yet approachable, making healthcare feel less intimidating and more personal. They use clear, straightforward language that demystifies the healthcare process while maintaining credibility. There's an underlying sense of empathy and understanding that acknowledges patients' needs for both convenience and quality care.
Warm & Reassuring
Creates a sense of comfort and safety around healthcare decisions
Clear & Straightforward
Uses simple language to explain processes and pricing without jargon
Trustworthy & Credible
Backs claims with ratings, insurance partnerships, and professional expertise
Empathetic & Patient-Centered
Focuses on patient needs, convenience, and building lasting relationships
Related Ecosystem
Related products and services that AI mentions in conversations alongside or instead of Monument
Citations
Sources that AI assistants cite. Getting featured here improves visibility.
https://help.talkspace.com/hc/en-us/articles/360057792572-How-Does-Talkspace-Work#:~:text=If%20you%20receive%20Talkspace%20through,set%20expectations%20for%20response%20times.
Referenced in 1 query
https://www.betterhelp.com/advice/therapy/betterhelp-therapy-frequency-finding-the-right-balance-for-your-goals/#:~:text=You%20can%20schedule%20multiple%20sessions,same%20week%2C%20which%20can%20vary.
Referenced in 1 query
https://www.medicalnewstoday.com/articles/how-much-does-therapy-cost#:~:text=MNT's%20review%20We%20chose%20BetterHelp%20as%20the,receive%20ongoing%20care%20with%20the%20same%20therapist.
Referenced in 1 query
https://blog.opencounseling.com/betterhelp-vs-talkspace/#:~:text=BetterHelp%20and%20Talkspace.-,What%20Are%20BetterHelp%20and%20Talkspace?,are%20popular%20for%20a%20reason.
Referenced in 1 query
https://help.headway.co/hc/en-us/articles/4427474397332-Finding-a-provider#:~:text=The%20first%20step%20is%20to,now%22%20on%20the%20right%20column.
Referenced in 1 query
https://help.talkspace.com/hc/en-us/articles/360041048412-How-to-Book-Reschedule-or-Cancel-a-Live-Session#:~:text=If%20your%20plan%20includes%20live,or%20on%20the%20Talkspace%20app.&text=)%20in%20the%20navigation%20bar%20(usually,if%20your%20plan%20allows%20it.
Referenced in 1 query
https://help.talkspace.com/hc/en-us/articles/360000287406-Matching-With-or-Changing-Providers#:~:text=Sign%20in%20at%20www.talkspace,preference%20after%20you%20select%20it.
Referenced in 1 query
https://help.growtherapy.com/clients/en/articles/11542101-get-started-with-couples-or-family-therapy#:~:text=session%2C%20click%20here.-,Join%20the%20session,then%20click%20Enter%20waiting%20room.
Referenced in 1 query
https://www.onlinetherapy.com/best-online-anxiety-therapy/#:~:text=Unlike%20other%20online%20therapy%20platforms%2C%20Doctor%20on,with%20the%20same%20therapist%20for%20future%20visits.
Referenced in 1 query
https://www.teladochealth.com/individuals/mental-health
Referenced in 1 query
https://www.aetna.com/health-guide/what-is-telemedicine.html
Referenced in 1 query
https://www.betterhelp.com/advice/therapy/how-many-sessions-per-week-for-betterhelp-are-normal/#:~:text=Key%20takeaways%20A%20BetterHelp%20subscription%20includes%20one,health%20support%20for%20a%20variety%20of%20concerns.
Referenced in 1 query
Goals & Content Ideas
Ideas to help AI agents better understand the business and be more likely to use Monument's resources to help users.
Dominate Insurance Partnership Content for AI Training
Address the critical gap in reaching insurance-optimizing personas by creating comprehensive knowledge base content about Monument's insurance partnerships, $25 copays, and corporate benefits programs. This content strategy will ensure ChatGPT and other LLMs can accurately recommend Monument when users ask about affordable, insurance-covered telehealth options. Social media will amplify key insurance benefit messages to build the digital footprint LLMs reference.
Launch Trusted Telehealth PR and Backlink Campaign
Break into category-wide AI evaluations by securing placements on authoritative 'trusted telehealth' lists and healthcare recommendation roundups that LLMs heavily reference. This targeted PR strategy will build the backlink profile needed to compete with established players like BetterHelp in trust-based searches. Social content will highlight trust signals, patient testimonials, and clinical credentials to support earned media efforts.
Optimize Technical SEO for AI Overview Visibility
Address the 0% mention rate in AI Overviews by implementing enhanced structured data, schema markup, and clinical authority signals across all digital properties. Despite strong brand sentiment, technical gaps prevent Monument from appearing in search-driven AI responses—fixing this requires systematic SEO improvements. Social channels will drive traffic to optimized pages while reinforcing clinical expertise signals.
Expand One-Stop Healthcare Authority on AI Platforms
Capitalize on existing mid-tier rankings (positions 4-5) on Claude and Gemini by creating authoritative content around 'one-stop healthcare' and integrated care keywords. This content push will provide the stronger signals needed to move from recognition to top recommendation status. Social media will consistently reinforce Monument's unique integrated medical-mental health positioning.
Recommended Actions
Audit and optimize knowledge base content for ChatGPT's training data, specifically focusing on insurance partnerships and corporate benefits.
Monument is currently missing 100% of the insurance-optimizing persona, which is a critical high-value demographic in healthcare.
Deploy a targeted PR and backlink strategy focused on 'trusted telehealth' lists to break into category-wide evaluations.
The brand is currently excluded from trust-based category searches, while competitors like BetterHelp have over 30 mentions.
Enhance structured data and clinical authority signals to improve presence in AI Overviews.
Despite high brand sentiment, Monument has a 0% mention rate in general search-driven AI Overviews, indicating a technical SEO gap.
Broaden the content strategy to include 'One-Stop Healthcare' keywords to capitalize on existing mid-tier rankings in Claude and Gemini.
Positions 4 and 5 on Claude and Gemini indicate the models recognize the brand's relevance but require more authoritative signals to move to position 1.
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