What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Shares AI Visibility Score: 23/100 — What AI Thinks

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Visibility1

Vibe53

Businesses/Financial Technology (FinTech)/Shares

AI Visibility & Sentiment

Shares is a French investment technology company providing cutting-edge solutions for retail investors, wealth managers, and financial institutions. They offer scalable investing products, front-to-back operations, and compliance management across 30 EEA countries, partnering with leading financial institutions like Amundi, iShares, and BNP Paribas.

Active Monitoring

shares.io

Financial Technology (FinTech)

AI Visibility Score

1/100

Invisible

Sentiment Score

53/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

aspirational

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Shares today.

Shares is successfully penetrating the neobank and fintech developer ecosystem, yet it remains critically absent from the regulatory and trust conversations that define institutional credibility. While the brand secures a dominant 57% visibility rate among Neobank Product Leads, it is being systematically eclipsed by Interactive Brokers and DriveWealth in high-stakes institutional infrastructure and wealth management queries.

Working in your favor

High resonance with B2B personas, specifically the Neobank Product Lead where the brand achieves a 57% mention rate.

Strong performance in AI Overviews for brand-specific searches, securing the #1 position in 'brand vibe checks'.

Consistent visibility in ChatGPT (50% mention rate) regarding institutional investment infrastructure queries.

Gaps to close

Total absence in 'Trust, Safety & Regulatory Evaluation' queries, leaving a vacuum that competitors like Saxo Bank and IBKR are filling.

Marginalized in Claude (10% mention rate), a platform favored by technical decision-makers and high-net-worth personas.

Underperforming in the 'Independent Wealth Manager' persona, capturing only 14% of mentions compared to specialized wealth tech platforms.

Opportunities

Capitalize on the 'Modern Wealth' narrative by targeting gaps in the 'Professional Wealth Management Transition' category.

Improve technical documentation and regulatory disclosures to trigger mentions in 'Trust and Safety' AI clusters.

Leverage the brand's strength in AI Overviews to dominate broader fintech infrastructure keywords where competitors like DriveWealth currently lead in average position.

Highest-Impact Actions

Publish an authoritative 'Regulatory and Compliance Framework' series for the UK/EU markets.

Shares is currently invisible in trust-based queries; providing crawlable, structured data on regulatory status is required to compete with legacy institutions like IBKR.

Optimize technical API documentation for LLM ingestion, focusing on 'Front-to-Back Investment Operations'.

The brand is missing out on institutional infrastructure queries where Alpaca and DriveWealth dominate due to better-indexed developer resources.

Develop targeted content for 'Modern Wealth Management' personas to raise the 14% mention rate.

Competitors are successfully positioning themselves as the 'modern' alternative to legacy banks; Shares has the product but lacks the visibility in this specific buyer journey.

Value Proposition

Next-generation investing technology that serves the entire financial ecosystem—from individual retail investors to institutional wealth managers—with regulated, scalable, and compliant investment solutions

Overview

Mission

To power the next generation of investing technology, making seamless investing products accessible to individuals, wealth professionals, and institutions alike

Products & Services

Shares App - Mobile investing platform for retail investorsShares Pro - Wealth management platform for professionalsShares Solutions - White-label API technology for financial institutionsFront-to-back operations and compliance managementScalable savings platform

Current State

Visibility Landscape

A high-level view of how Shares performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	70	70	70	97
“What do you know about Shares? What do they do and what's their reputation?”	#17	Yes	Yes	#1
Core4q Product/service category queries	18	0	0	0
“most trusted and regulated investment technology companies operating across the EEA”	Yes	No	No	No
“best apps for a beginner to start investing in stocks and ETFs in europe, looking for something modern and easy to use”	No	No	No	No
“I want to start a social investing portfolio where I can see what other people are buying, what are the best apps for that right now”	No	No	No	No
“what's a good alternative to Trade Republic or Revolut for buying shares in the EU”	No	No	No	No
Growth Areas3q Adjacent, aspirational & visionary	47	23	47	23
“we want to add an investment feature to our digital bank app, what are the best white-label API solutions to use”	Yes	Yes	Yes	Yes
“help me find a modern wealth management platform for my small advisory firm that isn't clunky like the old legacy stuff”	Yes	No	Yes	No
“recommend some providers for front-to-back investment operations and compliance outsourcing in the EEA”	No	No	No	No

“What do you know about Shares? What do they do and what's their reputation?”

#17

Yes

“most trusted and regulated investment technology companies operating across the EEA”

Yes

“best apps for a beginner to start investing in stocks and ETFs in europe, looking for something modern and easy to use”

“I want to start a social investing portfolio where I can see what other people are buying, what are the best apps for that right now”

“what's a good alternative to Trade Republic or Revolut for buying shares in the EU”

“we want to add an investment feature to our digital bank app, what are the best white-label API solutions to use”

Yes

“help me find a modern wealth management platform for my small advisory firm that isn't clunky like the old legacy stuff”

Yes

“recommend some providers for front-to-back investment operations and compliance outsourcing in the EEA”

Competitive Landscape

Interactive Brokers

18 mentions

DriveWealth

13 mentions

Saxo Bank

13 mentions

Revolut

10 mentions

Scalable Capital

10 mentions

Alpaca

8 mentions

IBKR

8 mentions

eToro

6 mentions

Trade Republic

6 mentions

Apex Clearing

5 mentions

0 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Shares's AI visibility.

Key Findings

Strength

High resonance with B2B personas, specifically the Neobank Product Lead where the brand achieves a 57% mention rate.

Strength

Strong performance in AI Overviews for brand-specific searches, securing the #1 position in 'brand vibe checks'.

Strength

Consistent visibility in ChatGPT (50% mention rate) regarding institutional investment infrastructure queries.

Recommended Actions

Publish an authoritative 'Regulatory and Compliance Framework' series for the UK/EU markets.

Shares is currently invisible in trust-based queries; providing crawlable, structured data on regulatory status is required to compete with legacy institutions like IBKR.

Optimize technical API documentation for LLM ingestion, focusing on 'Front-to-Back Investment Operations'.

The brand is missing out on institutional infrastructure queries where Alpaca and DriveWealth dominate due to better-indexed developer resources.

Develop targeted content for 'Modern Wealth Management' personas to raise the 14% mention rate.

Competitors are successfully positioning themselves as the 'modern' alternative to legacy banks; Shares has the product but lacks the visibility in this specific buyer journey.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Institutional Investment Infrastructure(2 queries)

“we want to add an investment feature to our digital bank app, what are the best white-label API solutions to use”

2/4 platforms mentioned

Adjacent

ChatGPT

1.DriveWealth

2.Alpaca

3.Alpaca Crypto

4.Tradier

5.Apex Clearing

+21 more

Claude

1.Apex Group

2.DriveWealth

3.Robinhood

4.M1 Finance

5.Alpaca

+11 more

Gemini

1.DriveWealth

2.Apex Clearing

3.Tradier

4.Alpaca

5.Securitize

+1 more

AI Overviews

1.Alpaca

2.Apex Fintech Solutions

3.Ascend Investor

4.InvestSuite

5.Self Investor

+5 more

“recommend some providers for front-to-back investment operations and compliance outsourcing in the EEA”

0/4 platforms mentioned

Adjacent

The Aspiring Euro Investor · Retail Investor

ChatGPT

1.Apex Group

2.IQ-EQ

3.Alter Domus

4.CACEIS

5.BNP Paribas Securities Services

+27 more

Claude

1.Pershing

2.SS&C Technologies

3.Fiserv

4.Equinix

5.Allfunds

+7 more

Gemini

1.Northern Trust

2.State Street Corporation

3.BNY Mellon

4.Maitland International

5.Apex Group

+3 more

AI Overviews

1.Societe Generale Securities Services (SGSS)

2.CrossWise

3.SimCorp Dimension

4.I-DEAL

5.BNP Paribas Securities Services

+16 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Guide to White Label Investing Apps for Financial Institutions

investsuite.com

Shares

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore Financial Technology (FinTech)

Start gettingrecommended by AI.

Frequently asked questions

Shares

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore Financial Technology (FinTech)

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.