Shares
Shares is a French investment technology company providing cutting-edge solutions for retail investors, wealth managers, and financial institutions. They offer scalable investing products, front-to-back operations, and compliance management across 30 EEA countries, partnering with leading financial institutions like Amundi, iShares, and BNP Paribas.
Invisible
Summary
Shares is successfully penetrating the neobank and fintech developer ecosystem, yet it remains critically absent from the regulatory and trust conversations that define institutional credibility. While the brand secures a dominant 57% visibility rate among Neobank Product Leads, it is being systematically eclipsed by Interactive Brokers and DriveWealth in high-stakes institutional infrastructure and wealth management queries.
Next-generation investing technology that serves the entire financial ecosystem—from individual retail investors to institutional wealth managers—with regulated, scalable, and compliant investment solutions
Shares is a French investment technology company providing cutting-edge solutions for retail investors, wealth managers, and financial institutions. They offer scalable investing products, front-to-back operations, and compliance management across 30 EEA countries, partnering with leading financial institutions like Amundi, iShares, and BNP Paribas.
To power the next generation of investing technology, making seamless investing products accessible to individuals, wealth professionals, and institutions alike
AI Platforms
How often do different AI platforms reference Shares?
Topics
What conversations is Shares included in — or excluded from?
Personas
Who does each AI platform recommend Shares to, and when?
Key Insights
What AI visibility analysis reveals about this brand
High resonance with B2B personas, specifically the Neobank Product Lead where the brand achieves a 57% mention rate.
Strong performance in AI Overviews for brand-specific searches, securing the #1 position in 'brand vibe checks'.
Consistent visibility in ChatGPT (50% mention rate) regarding institutional investment infrastructure queries.
Total absence in 'Trust, Safety & Regulatory Evaluation' queries, leaving a vacuum that competitors like Saxo Bank and IBKR are filling.
Marginalized in Claude (10% mention rate), a platform favored by technical decision-makers and high-net-worth personas.
Underperforming in the 'Independent Wealth Manager' persona, capturing only 14% of mentions compared to specialized wealth tech platforms.
Capitalize on the 'Modern Wealth' narrative by targeting gaps in the 'Professional Wealth Management Transition' category.
Improve technical documentation and regulatory disclosures to trigger mentions in 'Trust and Safety' AI clusters.
Leverage the brand's strength in AI Overviews to dominate broader fintech infrastructure keywords where competitors like DriveWealth currently lead in average position.
Site Health for AI Visibility
How well Shares's website is optimized for AI agent discovery and comprehension.
Can AI bots find your pages?
SSL, mobile, doctype basics
Titles, descriptions, headings
Word count, depth, freshness
Structured data for AI comprehension
Open Graph, Twitter cards
How well AI can parse your content
Critical Issues
Content is too thin
Expand your content to at least 300-500 words with valuable information.
Warnings
1 render-blocking resource(s) detected
Consider deferring or async-loading non-critical scripts and stylesheets.
Title is too short (25 characters)
Expand the title to 50-60 characters with descriptive keywords.
Meta description is too short (45 characters)
Expand the description to 150-160 characters with a clear value proposition.
Few headings on page
Add more H2 and H3 headings to organize content into sections.
Want a full technical audit with AI-specific recommendations?
Run a free visibility scanBrand Voice & Style
How AI perceives Shares's communication style and personality
Shares communicates with a sophisticated yet accessible tone that balances technical financial expertise with modern, approachable language. The brand projects confidence and innovation while maintaining the trustworthiness expected in financial services. Their messaging emphasizes security, regulation, and partnership credibility while keeping the user experience front and center. The voice is professional without being stuffy, innovative without being reckless—perfect for bridging traditional finance with modern technology.
Professional & Trustworthy
Emphasizes regulation, security, and partnerships with established institutions to build confidence
Innovative & Forward-Thinking
Positions as 'next generation' technology, highlighting cutting-edge solutions and modern approaches
Clear & Accessible
Makes complex financial technology understandable without oversimplifying or being condescending
Partnership-Oriented
Highlights collaboration with industry leaders and positions as a team player in the financial ecosystem
Related Ecosystem
Related products and services that AI mentions in conversations alongside or instead of Shares
Citations
Sources that AI assistants cite. Getting featured here improves visibility.
https://www.investsuite.com/white-label-platform#:~:text=InvestSuite's%20Self%20Investor:%20A%20White,investment%20services%20to%20their%20clients.
Referenced in 1 query
https://www.investsuite.com/white-label-platform#:~:text=Use%20a%20B2B%20White%20Label,investing%20platform%2C%20such%20as%20InvestSuite:
Referenced in 1 query
https://alpaca.markets/#:~:text=Instant%20Tokenization%20Network,Stock%20Lending
Referenced in 1 query
https://alpaca.markets/
Referenced in 1 query
https://stfalcon.com/en/blog/post/white-label-solutions-for-fintech-and-banking-services#:~:text=Prominent%20white%20label%20neobanking%20like%20N26%2C%20Chime%2C%20Revolut%2C%20and%20Monzo%20sell%20white%2Dlabel%20solutions.
Referenced in 1 query
https://icapital.com/#:~:text=Testimonials&text=%E2%80%9CiCapital%20has%20been%20exceptional%20in,what%20we're%20doing.%E2%80%9D&text=%E2%80%9CiCapital%20provides%20the%20platform%20we,clients%20and%20retain%20existing%20ones.%E2%80%9D
Referenced in 1 query
https://apexfintechsolutions.com/products/wealth-tech/white-label-trading-platform-apex-ascend-investor/#:~:text=Ascend%20Investor:%20Build%20your%20own,own%20platform%20with%20greater%20ease.
Referenced in 1 query
https://apexfintechsolutions.com/products/clearing-and-custody/fixed-income/#:~:text=Meet%20the%20Apex%20Fixed%20Income,a%20wide%20array%20of%20investors.
Referenced in 1 query
https://investingintheweb.com/brokers/best-while-label-trading-platforms/#:~:text=ETNA%20is%20a%20leading%20technology%20firm%20that,their%20clients%20with%20a%20world%2Dclass%20trading%20experience.
Referenced in 1 query
https://alpaca.markets/#:~:text=API%20for%20Stock%2C%20Options%2C%20Crypto%20Trading%20&%20more,our%20easy%20to%20use%20APIs.
Referenced in 1 query
https://finhost.io/white-label-digital-banking-platforms/#:~:text=FinHost%20stands%20out%20as%20a,and%20real%2Dtime%20transaction%20processing.
Referenced in 1 query
https://apexfintechsolutions.com/#:~:text=Apex%20AscendOS%E2%84%A2,your%20own%20unique%20digital%20experience
Referenced in 1 query
Goals & Content Ideas
Ideas to help AI agents better understand the business and be more likely to use Shares's resources to help users.
Establish Regulatory Authority Through Compliance Content
Address Shares' invisibility in trust-based queries by creating comprehensive, crawlable content on UK/EU regulatory frameworks and compliance standards. This authoritative content series will help LLMs recognize Shares as a credible, regulated alternative to legacy institutions like IBKR when users ask about compliant investment platforms. Social media will amplify key regulatory insights and drive traffic to detailed documentation.
Optimize Developer Documentation for AI Discovery
Transform Shares' technical API documentation into LLM-friendly, structured content that competes with Alpaca and DriveWealth in institutional infrastructure queries. By improving documentation indexing and creating developer-focused content around front-to-back investment operations, Shares will appear in AI responses when institutions evaluate embedded finance solutions. Developer community engagement on social platforms will build backlinks and citations.
Position Shares as the Modern Wealth Alternative
Increase Shares' 14% mention rate in modern wealth management queries by creating targeted content that positions the brand as the innovative alternative to legacy banks. This content will directly address the buyer journey of wealth managers seeking modern solutions, using language and topics that AI assistants associate with next-generation platforms. Social campaigns will highlight partnerships with Amundi, iShares, and BNP Paribas to build credibility.
Increase Visibility on Claude for Technical Evaluations
Execute a targeted strategy to raise Shares' visibility on Claude from 10% to parity with ChatGPT, recognizing that Claude is frequently used for complex technical vendor comparisons. This involves creating structured, detailed technical content that Claude's training and retrieval systems can easily parse and reference. Social proof through case studies and technical partnerships will strengthen Shares' position in deep-dive evaluations.
Recommended Actions
Publish an authoritative 'Regulatory and Compliance Framework' series for the UK/EU markets.
Shares is currently invisible in trust-based queries; providing crawlable, structured data on regulatory status is required to compete with legacy institutions like IBKR.
Optimize technical API documentation for LLM ingestion, focusing on 'Front-to-Back Investment Operations'.
The brand is missing out on institutional infrastructure queries where Alpaca and DriveWealth dominate due to better-indexed developer resources.
Develop targeted content for 'Modern Wealth Management' personas to raise the 14% mention rate.
Competitors are successfully positioning themselves as the 'modern' alternative to legacy banks; Shares has the product but lacks the visibility in this specific buyer journey.
Execute a platform-specific strategy for Claude to increase visibility from 10% to parity with ChatGPT.
Claude is frequently used for complex technical evaluation; failing to appear here removes Shares from the shortlist during deep-dive vendor comparisons.
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