What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

PwC

Visibility71

Vibe95

Businesses/Professional Services/PwC

AI Visibility & Sentiment

PwC

PwC (PricewaterhouseCoopers) is a global professional services network providing audit, assurance, consulting, and tax services. They deliver data-powered insights and strategic guidance to C-suite executives and major corporations worldwide, helping leaders navigate complex business challenges with confidence.

Active Monitoring

pwc.com/gx/en/issues/c-suite-insights.html

Professional Services

AI Visibility Score

71/100

Good

Sentiment Score

95/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

aspirational

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe PwC today.

PwC has established an authoritative stranglehold on top-tier executive strategy queries, frequently securing the #1 position across ChatGPT, Claude, and Gemini for CEO-level insights. However, this dominance in high-level thought leadership is undercut by a startling invisibility in operational how-to queries regarding business reinvention and talent-automation frameworks. While the brand remains the gold standard for audit and risk assessment, it is currently trailing Deloitte in total AI mentions, indicating a critical need to expand its digital footprint into the tactical execution space.

Working in your favor

Absolute dominance in Executive Strategy & Peer Insights, securing #1 rankings across all major LLMs for queries regarding CEO concerns and strategic priorities.

High resonance with the Risk-Averse CFO persona, achieving a 79% mention rate and an impressive average position of 3.8.

Flawless performance in brand vibe checks, maintaining the #1 position across ChatGPT, Claude, Gemini, and AI Overviews simultaneously.

Gaps to close

Significant invisibility in Business Reinvention & Operational Transformation, specifically regarding roadmap planning and talent/automation frameworks where the brand is often not mentioned.

Trailing Deloitte in total mention volume, with a 34% gap in presence across the tested query set.

Lower penetration in AI Overviews (50%) compared to traditional LLMs like Gemini (83%), suggesting a missed opportunity in structured search snippets.

Opportunities

Capture the Human Talent and Automation narrative by publishing structured frameworks that AI models can easily ingest and cite.

Leverage the high average position in AI Overviews (3.5) to dominate complex regulatory and tax transparency searches where competitors are less focused.

Bridge the gap between high-level strategy and operational execution by linking existing thought leadership to 'how-to' transformation roadmaps.

Highest-Impact Actions

Develop and index modular, step-by-step frameworks for 'human talent and automation' to address the current invisibility in operational transformation queries.

PwC is currently missing from critical 'how-to' searches that influence mid-to-late stage decision-making in digital transformation.

Launch a targeted content campaign for AI crawlers focused on 'Business Reinvention' to counter Deloitte’s 100% mention rate dominance.

The competitor lead in volume suggests their content is more successfully indexed or more frequently cited across the training sets used by OpenAI and Google.

Optimize Regulatory Compliance content for AI Overviews by utilizing structured data and list-based formatting for global tax transparency requirements.

While PwC performs well in LLM chat, its 50% mention rate in AI Overviews indicates a need for better technical optimization for search-generative experiences.

Value Proposition

Uniting expertise and technology to help business leaders outthink, outpace, and outperform through data-powered insights, actionable strategies, and curated resources tailored for navigating complexity with confidence

Overview

Mission

We unite expertise and tech so you can outthink, outpace and outperform

Products & Services

Global CEO Survey and executive researchStrategic consulting and advisory servicesBusiness transformation and reinventionRisk management and assuranceTax and audit services

Current State

Visibility Landscape

A high-level view of how PwC performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	97	97	97	97
“What do you know about PwC? What do they do and what's their reputation?”	#1	#1	#1	#1
Core7q Product/service category queries	87	91	97	69
“what are the new global tax transparency requirements for 2026 that I need to know about”	#2	#1	#1	#5
“who are the most trusted professional services firms for large scale business transformation”	#2	#9	#2	#6
“how should a C-suite team start a full-scale digital transformation, what firms are best for this”	#9	#2	#1	No
“how to improve our corporate risk management and assurance processes, specific professional service providers to consider”	#2	#2	#1	#4
“what should I look for in a global audit firm for a complex multi-region business”	#1	#1	#1	No
“compare the top consulting and audit firms for global Fortune 500 companies”	#1	#3	#1	#1
“best reviewed advisory firms for navigating complex international regulations”	#14	#2	#1	#2
Growth Areas5q Adjacent, aspirational & visionary	92	65	91	69
“what are CEOs most worried about in 2026 according to the latest global research and surveys”	#1	#1	#1	#1
“help me plan a roadmap for reinventing a legacy business model to survive AI disruption”	#8	#5	#9	#1
“summarize the top strategic priorities for global business leaders this year”	#1	No	#3	#1
“what's the current sentiment among corporate leaders regarding the global economy, give me specific reports to look at”	#1	#1	#1	No
“give me a framework for balancing human talent and automation in a global corporate structure”	#2	No	#1	No

“What do you know about PwC? What do they do and what's their reputation?”

“what are the new global tax transparency requirements for 2026 that I need to know about”

“who are the most trusted professional services firms for large scale business transformation”

“how should a C-suite team start a full-scale digital transformation, what firms are best for this”

“how to improve our corporate risk management and assurance processes, specific professional service providers to consider”

“what should I look for in a global audit firm for a complex multi-region business”

“compare the top consulting and audit firms for global Fortune 500 companies”

“best reviewed advisory firms for navigating complex international regulations”

#14

“what are CEOs most worried about in 2026 according to the latest global research and surveys”

“help me plan a roadmap for reinventing a legacy business model to survive AI disruption”

“summarize the top strategic priorities for global business leaders this year”

“what's the current sentiment among corporate leaders regarding the global economy, give me specific reports to look at”

“give me a framework for balancing human talent and automation in a global corporate structure”

Competitive Landscape

PwC

134 mentions

Deloitte

100 mentions

83 mentions

KPMG

67 mentions

Accenture

53 mentions

McKinsey & Company

45 mentions

BCG

44 mentions

McKinsey

37 mentions

Bain & Company

34 mentions

Bain

26 mentions

BCG X

22 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve PwC's AI visibility.

Key Findings

Strength

Absolute dominance in Executive Strategy & Peer Insights, securing #1 rankings across all major LLMs for queries regarding CEO concerns and strategic priorities.

Strength

High resonance with the Risk-Averse CFO persona, achieving a 79% mention rate and an impressive average position of 3.8.

Strength

Flawless performance in brand vibe checks, maintaining the #1 position across ChatGPT, Claude, Gemini, and AI Overviews simultaneously.

Recommended Actions

Develop and index modular, step-by-step frameworks for 'human talent and automation' to address the current invisibility in operational transformation queries.

PwC is currently missing from critical 'how-to' searches that influence mid-to-late stage decision-making in digital transformation.

Launch a targeted content campaign for AI crawlers focused on 'Business Reinvention' to counter Deloitte’s 100% mention rate dominance.

The competitor lead in volume suggests their content is more successfully indexed or more frequently cited across the training sets used by OpenAI and Google.

Optimize Regulatory Compliance content for AI Overviews by utilizing structured data and list-based formatting for global tax transparency requirements.

While PwC performs well in LLM chat, its 50% mention rate in AI Overviews indicates a need for better technical optimization for search-generative experiences.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Executive Strategy & Peer Insights(3 queries)

“what are CEOs most worried about in 2026 according to the latest global research and surveys”

4/4 platforms mentioned

Adjacent

ChatGPT

1.PwC

2.The Conference Board

3.World Economic Forum

4.BCG

5.EY

+2 more

Claude

1.PwC

2.The Conference Board

3.EY

Gemini

1.PwC

2.The Conference Board

3.EY

4.World Economic Forum (WEF)

5.PwC’s 29th Global CEO Survey (2026)

+7 more

AI Overviews

1.The Conference Board

2.PwC

3.EY

4.Gartner

“summarize the top strategic priorities for global business leaders this year”

2/4 platforms mentioned

Adjacent

The Visionary Global CEO · Chief Executive Officer

ChatGPT

1.PwC

2.McKinsey

3.Morgan Stanley

4.The Conference Board

5.SHRM

+1 more

Claude

No brands listed

Gemini

1.McKinsey

2.BCG

3.Interos

4.Project44

5.Watershed

+1 more

AI Overviews

1.PwC

2.Business Chief

3.HR Executive

4.J.P. Morgan

5.Gartner

+2 more

“what's the current sentiment among corporate leaders regarding the global economy, give me specific reports to look at”

3/4 platforms mentioned

Adjacent

The Visionary Global CEO · Chief Executive Officer

ChatGPT

1.Conference Board

2.PwC

3.World Economic Forum

4.BCG

5.Deloitte

Claude

1.EY-Parthenon

2.29th Global CEO Survey

3.PwC

4.CEO Outlook 2026

5.C-Suite Outlook 2026

+13 more

Gemini

1.PwC

2.McKinsey & Company

3.The Conference Board

4.WEF

AI Overviews

No brands listed

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

C Suite Outlook 2026

conference-board.org

PwC

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Explore Professional Services

Start gettingrecommended by AI.

Frequently asked questions

PwC

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Explore Professional Services

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.