What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

PwC

Visibility67

Vibe95

Businesses/Professional Services/PwC

AI Visibility & Sentiment

PwC

PwC (PricewaterhouseCoopers) is a global professional services network providing audit, assurance, consulting, and tax services. They deliver data-powered insights and strategic guidance to C-suite executives and major corporations worldwide, helping leaders navigate complex business challenges with confidence.

Active Monitoring

pwc.com/gx/en/issues/c-suite-insights.html

Professional Services

AI Visibility Score

67/100

Good

Sentiment Score

95/100

Score by Reach

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

aspirational

AI Perception

Summary

PwC has established an authoritative stranglehold on top-tier executive strategy queries, frequently securing the #1 position across ChatGPT, Claude, and Gemini for CEO-level insights. However, this dominance in high-level thought leadership is undercut by a startling invisibility in operational how-to queries regarding business reinvention and talent-automation frameworks. While the brand remains the gold standard for audit and risk assessment, it is currently trailing Deloitte in total AI mentions, indicating a critical need to expand its digital footprint into the tactical execution space.

Value Proposition

Uniting expertise and technology to help business leaders outthink, outpace, and outperform through data-powered insights, actionable strategies, and curated resources tailored for navigating complexity with confidence

Overview

Mission

We unite expertise and tech so you can outthink, outpace and outperform

Products & Services

Global CEO Survey and executive researchStrategic consulting and advisory servicesBusiness transformation and reinventionRisk management and assuranceTax and audit services

Agent Breakdown

AI Platforms

How often do different AI platforms reference PwC?

Loading explorer...

Conversation Analysis

Key Topics

What conversations is PwC included in — or excluded from?

Loading explorer...

Buyer Personas

Personas

Who does each AI platform recommend PwC to, and when?

Loading explorer...

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Executive Strategy & Peer Insights(12 queries)

“what are CEOs most worried about in 2026 according to the latest global research and surveys”

4/4 platforms mentioned

Adjacent

ChatGPT

1.PwC

2.The Conference Board

3.World Economic Forum

4.BCG

5.EY

+2 more

Claude

1.PwC

2.The Conference Board

3.EY

Gemini

1.PwC

2.The Conference Board

3.EY

4.World Economic Forum (WEF)

5.PwC’s 29th Global CEO Survey (2026)

+7 more

AI Overviews

1.The Conference Board

2.PwC

3.EY

4.Gartner

“what are CEOs most worried about in 2026 according to the latest global research and surveys”

3/4 platforms mentioned

Adjacent

ChatGPT

1.PwC

2.The Conference Board

3.WEF

4.EY

5.BCG

+3 more

Claude

1.PwC

2.The Conference Board

3.EY

Gemini

1.ServiceNow

2.Microsoft Copilot for Sales

3.Bain & Company

4.AlixPartners

5.Glint

+5 more

AI Overviews

1.The Conference Board

2.PwC

“what are CEOs most worried about in 2026 according to the latest global research and surveys”

3/4 platforms mentioned

Adjacent

ChatGPT

1.PwC

2.The Conference Board

3.WEF

4.BCG

5.Fortune 500

+3 more

Claude

1.PwC

2.Conference Board

3.EY

4.Teneo

Gemini

1.PwC

2.Gartner

3.The Conference Board

4.Deloitte

5.S&P

+3 more

AI Overviews

No brands listed

“what are CEOs most worried about in 2026 according to the latest global research and surveys”

4/4 platforms mentioned

Adjacent

ChatGPT

1.PwC

2.The Conference Board

3.World Economic Forum

4.Forbes

5.Fortune 500

+1 more

Claude

1.PwC

2.The Conference Board

3.EY

Gemini

1.PwC

2.Gartner

3.McKinsey

4.FAANG

5.ProEdge

+15 more

AI Overviews

1.PwC

2.The Conference Board

“summarize the top strategic priorities for global business leaders this year”

2/4 platforms mentioned

Adjacent

ChatGPT

1.PwC

2.McKinsey

3.Morgan Stanley

4.The Conference Board

5.SHRM

+1 more

Claude

No brands listed

Gemini

1.McKinsey

2.BCG

3.Interos

4.Project44

5.Watershed

+1 more

AI Overviews

1.PwC

2.Business Chief

3.HR Executive

4.J.P. Morgan

5.Gartner

+2 more

“summarize the top strategic priorities for global business leaders this year”

3/4 platforms mentioned

Adjacent

ChatGPT

1.PwC

2.Deloitte

3.The Conference Board

4.WEF

5.PwC 2026 Global CEO Survey

+2 more

Claude

1.Deloitte

2.J.P. Morgan

3.IMD

4.London Business School

5.World Economic Forum

+2 more

Gemini

1.Deloitte

2.Omnia

3.PwC

4.EY

5.Tax & Finance Operate (TFO)

+4 more

AI Overviews

1.PwC

2.The Harvard Law School Forum on Corporate Governance

3.Deloitte

4.J.P. Morgan

5.The World Economic Forum

“summarize the top strategic priorities for global business leaders this year”

3/4 platforms mentioned

Adjacent

ChatGPT

1.PwC

2.World Economic Forum

3.Conference Board

4.Eurasia Group

5.SHRM

+2 more

Claude

1.IMD

2.Deloitte

3.J.P. Morgan

4.London Business School

5.Deloitte 2025 C-suite Sustainability Global Report

+1 more

Gemini

1.Databricks

2.Mosaic AI

3.AWS Bedrock

4.Snowflake

5.Cortex

10.PwC

+18 more

AI Overviews

1.PwC

2.The Harvard Law School Forum on Corporate Governance

3.Gartner

4.Yahoo Finance

5.The World Economic Forum

“what's the current sentiment among corporate leaders regarding the global economy, give me specific reports to look at”

3/4 platforms mentioned

Adjacent

ChatGPT

1.Conference Board

2.PwC

3.World Economic Forum

4.BCG

5.Deloitte

Claude

1.EY-Parthenon

2.29th Global CEO Survey

3.PwC

4.CEO Outlook 2026

5.C-Suite Outlook 2026

+13 more

Gemini

1.PwC

2.McKinsey & Company

3.The Conference Board

4.WEF

AI Overviews

No brands listed

“what's the current sentiment among corporate leaders regarding the global economy, give me specific reports to look at”

3/4 platforms mentioned

Adjacent

ChatGPT

1.Conference Board

2.PwC

3.Deloitte

4.World Economic Forum

Claude

1.PwC

2.PwC 29th Annual Global CEO Survey

3.EY

4.EY-Parthenon CEO Outlook 2026

5.EY-Parthenon

+7 more

Gemini

1.Deloitte

2.PwC

3.The Conference Board

4.Goldman Sachs

5.EY

+1 more

AI Overviews

No brands listed

“what's the current sentiment among corporate leaders regarding the global economy, give me specific reports to look at”

3/4 platforms mentioned

Adjacent

ChatGPT

1.PwC

2.Conference Board

3.McKinsey

4.OECD

5.Investopedia

+3 more

Claude

1.PwC

2.EY-Parthenon

3.The Conference Board

4.JPMorgan Chase

5.Teneo

Gemini

1.PwC

2.ProEdge

3.The Conference Board

4.The Business Council

5.McKinsey

+2 more

AI Overviews

No brands listed

“summarize the top strategic priorities for global business leaders this year”

3/4 platforms mentioned

Adjacent

ChatGPT

1.PwC

2.World Economic Forum

3.Deloitte

4.SHRM

5.The Conference Board

+2 more

Claude

1.Deloitte

2.J.P. Morgan

3.IMD

4.London Business School

5.Vistage

Gemini

1.McKinsey

2.Gartner

3.PwC

4.Microsoft Copilot

5.Salesforce Agentforce

+5 more

AI Overviews

1.PwC

2.SHRM

3.The World Economic Forum

4.the ceo publication

5.HR Executive

+2 more

“what's the current sentiment among corporate leaders regarding the global economy, give me specific reports to look at”

3/4 platforms mentioned

Adjacent

ChatGPT

1.Conference Board

2.PwC

3.BCG

4.World Economic Forum

5.Deloitte

Claude

1.PwC

2.EY-Parthenon

3.The Conference Board

4.JP Morgan

5.Teneo

Gemini

1.PwC

2.PwC’s 2025 Global CEO Survey

3.PwC’s 28th Annual Global CEO Survey

4.Deloitte CFO Signals™

5.McKinsey Global Survey on Economic Conditions

+3 more

AI Overviews

No brands listed

Business Reinvention & Operational Transformation(12 queries)

“help me plan a roadmap for reinventing a legacy business model to survive AI disruption”

0/4 platforms mentioned

Aspirational

ChatGPT

1.McKinsey

2.BCG

3.Adobe

4.Copilot

5.Salesforce

+22 more

Claude

1.ING

2.Shopify

Gemini

1.IBM Application Modernization Platform

2.Salesforce Data Cloud

3.Kodesage

4.AWS

5.Azure

+9 more

AI Overviews

1.Senior Executive

2.Bessemer Venture Partners

3.Insight Partners

4.Advanced Technology Consulting (ATC)

5.The Art of Service Academy

“help me plan a roadmap for reinventing a legacy business model to survive AI disruption”

2/4 platforms mentioned

Aspirational

ChatGPT

1.UiPath

2.Automation Anywhere

3.Anaplan

4.Pigment

5.Kira Systems

8.PwC

+3 more

Claude

1.AICPA

2.EY

Gemini

1.SEC

2.Workiva

3.Wdesk

4.Alteryx

5.EY

9.PwC

+7 more

AI Overviews

1.Roadmap Weekly

2.California Management Review

3.Thomson Reuters

4.Forbes

5.Allianz Direct

+5 more

“help me plan a roadmap for reinventing a legacy business model to survive AI disruption”

1/4 platforms mentioned

Aspirational

ChatGPT

1.Snowflake

2.Databricks

3.Palantir Foundry

4.Microsoft Azure AI

5.AWS Bedrock

+1 more

Claude

1.McKinsey

2.Bain

3.BCG

4.HFS Research

5.PwC

+1 more

Gemini

1.McKinsey

2.Snowflake

3.Databricks

4.Microsoft Fabric

5.Coupa

+8 more

AI Overviews

1.Boston Consulting Group

2.Salesforce Data Cloud

3.Allganize

4.Optimum Consultancy Services

5.Forbes

+3 more

“help me plan a roadmap for reinventing a legacy business model to survive AI disruption”

2/4 platforms mentioned

Aspirational

ChatGPT

1.LangChain

2.LlamaIndex

3.Pinecone

4.Weaviate

5.Feast

+9 more

Claude

1.Databricks

2.Snowflake

3.Google BigQuery

4.Apache Atlas

5.Collibra

+27 more

Gemini

1.Databricks

2.Snowflake

3.Cortex

4.Iceberg

5.Pinecone

9.PwC

+33 more

AI Overviews

1.PwC

2.Allata

3.Apptad

4.FullStack Labs

5.Horton International

“how should a C-suite team start a full-scale digital transformation, what firms are best for this”

3/4 platforms mentioned

Core

ChatGPT

1.McKinsey

2.QuantumBlack

3.BCG

4.BCG X

5.Bain

11.PwC

+16 more

Claude

1.McKinsey & Company

2.BCG

3.Accenture

4.Deloitte Digital

5.Bain & Company

8.PwC

+3 more

Gemini

1.McKinsey & Company

2.McKinsey Digital

3.Boston Consulting Group (BCG)

4.BCG X

5.Accenture

6.PwC

+3 more

AI Overviews

1.solutionsreview.com

2.Harvard Business School

“how should a C-suite team start a full-scale digital transformation, what firms are best for this”

3/4 platforms mentioned

Core

ChatGPT

1.McKinsey Digital

2.BCG

3.BCG X

4.Bain & Company

5.Deloitte

9.PwC

+12 more

Claude

1.Harvard Business Review

2.McKinsey

3.Software AG

4.Accenture

5.Deloitte Digital

8.PwC

+9 more

Gemini

1.SEC

2.EY

3.ERP

4.PwC

5.The New Equation

+9 more

AI Overviews

1.Korn Ferry

2.Accenture

3.McKinsey & Company

4.Deloitte Digital

5.BCG X

+1 more

“how should a C-suite team start a full-scale digital transformation, what firms are best for this”

2/4 platforms mentioned

Core

ChatGPT

1.Accenture

2.EY

3.Genpact

4.Deloitte Consulting

5.FT

+8 more

Claude

1.Gartner

2.PwC's ProEdge

3.Accenture

4.Deloitte Digital

5.BCG

+8 more

Gemini

1.PwC

2.ProEdge

3.McKinsey & Company

4.QuantumBlack

5.BCG

+11 more

AI Overviews

1.Wolf & Company, P.C.

“give me a framework for balancing human talent and automation in a global corporate structure”

0/4 platforms mentioned

Aspirational

ChatGPT

No brands listed

Claude

No brands listed

Gemini

1.Celonis

2.ServiceNow

3.Microsoft 365 Copilot

4.Salesforce Einstein

5.Workday Skills Cloud

AI Overviews

No brands listed

“give me a framework for balancing human talent and automation in a global corporate structure”

2/4 platforms mentioned

Aspirational

ChatGPT

1.Deloitte

2.PwC

3.EY

4.Big Four

Claude

1.EY

2.PepsiCo

3.BCG

Gemini

1.PwC

2.EY

3.ProEdge

4.Halo

5.Sightline

+9 more

AI Overviews

No brands listed

“give me a framework for balancing human talent and automation in a global corporate structure”

1/4 platforms mentioned

Aspirational

ChatGPT

1.UiPath

2.Automation Anywhere

3.Camunda

4.Temporal

5.Terraform

+15 more

Claude

1.MIT

2.Epoch Metrics

3.MIT Sloan

4.World Economic Forum

5.Eaton

+1 more

Gemini

1.Terraform

2.Pulumi

3.UiPath

4.AWS Lambda

5.Azure Functions

12.PwC

+15 more

AI Overviews

No brands listed

“how should a C-suite team start a full-scale digital transformation, what firms are best for this”

1/4 platforms mentioned

Core

ChatGPT

1.Accenture

2.Deloitte

3.Forrester

4.Genpact

5.Bain

+16 more

Claude

1.Harvard Business Review

2.Gartner

3.Accenture

4.Deloitte Digital

5.McKinsey & Company

12.PwC Digital

+9 more

Gemini

1.McKinsey & Company

2.McKinsey Digital

3.Boston Consulting Group

4.BCG X

5.Bain & Company

+15 more

AI Overviews

1.PTC

“give me a framework for balancing human talent and automation in a global corporate structure”

0/4 platforms mentioned

Aspirational

ChatGPT

1.UiPath

2.Automation Anywhere

3.Microsoft Power Platform

4.ServiceNow

Claude

1.Toptal

2.Upwork Enterprise

3.UiPath

4.Automation Anywhere

5.Coursera

+1 more

Gemini

1.Workday

2.SAP SuccessFactors

3.Deel

4.Remote

5.UiPath

+13 more

AI Overviews

No brands listed

Regulatory Compliance & Risk Assurance(12 queries)

“what are the new global tax transparency requirements for 2026 that I need to know about”

0/4 platforms mentioned

Core

ChatGPT

1.Skadden

2.VisaVerge

3.KPMG

4.Kiplinger

Claude

No brands listed

Gemini

1.Orbitax

2.Tax Systems (Pillar2)

3.Lukka

4.TaxDo

5.Aunetic

+5 more

AI Overviews

1.Holland & Knight

2.Thomson Reuters

“what are the new global tax transparency requirements for 2026 that I need to know about”

3/4 platforms mentioned

Core

ChatGPT

1.KPMG

2.BDO

3.PwC

4.SAP

5.Oracle

Claude

No brands listed

Gemini

1.SAP S/4HANA

2.Oracle Fusion

3.PwC Pillar Two Engine

4.ProEdge

5.Vertex Inc.

+7 more

AI Overviews

1.Accounting Today

2.Grant Thornton

3.Binance

4.Deloitte

5.PwC

+3 more

“what are the new global tax transparency requirements for 2026 that I need to know about”

3/4 platforms mentioned

Core

ChatGPT

1.KPMG

2.Deloitte

3.PwC

Claude

1.PwC

Gemini

1.PwC

2.Deloitte

3.PwC’s Pillar Two Engine

4.Deloitte’s Tax Insight

5.McKinsey

+1 more

AI Overviews

1.Accounting Today

2.Sumsub

3.Tax Foundation

“what are the new global tax transparency requirements for 2026 that I need to know about”

3/4 platforms mentioned

Core

ChatGPT

1.Skadden

2.PwC

3.Deloitte

Claude

1.EY

Gemini

1.EY

2.Deloitte’s Tax Data Analytics

3.PwC’s Tax Reporting Manager

4.Workday

5.SAP

+4 more

AI Overviews

1.Accounting Today

2.Scalable Solutions

3.Sumsub

4.CBIZ

5.RSM

7.PwC

+1 more

“how to improve our corporate risk management and assurance processes, specific professional service providers to consider”

3/4 platforms mentioned

Core

ChatGPT

1.MetricStream

2.RSA Archer

3.ServiceNow IRM

4.LogicManager

5.Prevalent

18.PwC Risk & Controls

+22 more

Claude

1.EY

2.PwC

3.Deloitte

4.KPMG

5.McKinsey Risk Practice

+8 more

Gemini

1.McKinsey & Company

2.Boston Consulting Group

3.BCG

4.BCG Henderson Institute

5.PwC

+6 more

AI Overviews

1.Diligent

2.Riskonnect

3.AuditBoard

4.MetricStream

5.LogicManager

+1 more

“how to improve our corporate risk management and assurance processes, specific professional service providers to consider”

4/4 platforms mentioned

Core

ChatGPT

1.Deloitte Risk & Financial Advisory

2.PwC Risk & Regulatory

3.EY Risk Consulting

4.Protiviti

5.PwC Digital Assurance

+23 more

Claude

1.EY

2.Deloitte

3.PwC

4.Strategy&

5.KPMG

+7 more

Gemini

1.PwC

2.EY

3.S&P

4.Moody’s

5.Deloitte

+7 more

AI Overviews

1.Diligent

2.Hyperproof

3.Deloitte

4.PwC

5.EY

+12 more

“how to improve our corporate risk management and assurance processes, specific professional service providers to consider”

4/4 platforms mentioned

Core

ChatGPT

1.Wolters Kluwer

2.MetricStream

3.ServiceNow IRM

4.Archer

5.CyberCX

14.PwC

+14 more

Claude

1.Verdantix

2.EY (Ernst & Young)

3.KPMG

4.PwC

5.Archer

+31 more

Gemini

1.Open Policy Agent

2.Checkov

3.Terrascan

4.Datadog

5.Splunk

9.PwC

+20 more

AI Overviews

1.Diligent

2.AFP | The Association for Financial Professionals

3.Deloitte Risk & Financial Advisory

4.PwC Risk Assurance

5.KPMG Risk Consulting

+9 more

“what should I look for in a global audit firm for a complex multi-region business”

3/4 platforms mentioned

Core

ChatGPT

1.PwC

2.Deloitte

3.EY

4.KPMG

5.PwC Halo

+5 more

Claude

1.Deloitte

2.PwC

3.EY

4.KPMG

5.BDO

+3 more

Gemini

1.PwC

2.Aura

3.EY

4.Canvas

5.Deloitte

+3 more

AI Overviews

1.RSM

2.PBMares

“what should I look for in a global audit firm for a complex multi-region business”

3/4 platforms mentioned

Core

ChatGPT

1.Deloitte

2.PwC

3.S&P

4.Moody’s

5.Fitch

+6 more

Claude

1.PwC

2.KPMG

3.EY

4.Deloitte

Gemini

1.Deloitte

2.PwC

3.EY

4.KPMG

5.Omnia

+7 more

AI Overviews

1.Journal of Accountancy

2.RSM US

3.Prager Metis

“what should I look for in a global audit firm for a complex multi-region business”

3/4 platforms mentioned

Core

ChatGPT

1.PwC Connect

2.EY Canvas

3.Deloitte Omnia

4.KPMG Clara

5.SAP

+11 more

Claude

1.Big Four

2.Deloitte

3.PwC

4.EY

5.KPMG

+6 more

Gemini

1.PwC

2.ProEdge

3.Halo

4.Aura

5.Deloitte

+18 more

AI Overviews

1.RSM US

2.Frazier & Deeter, LLC

“how to improve our corporate risk management and assurance processes, specific professional service providers to consider”

2/4 platforms mentioned

Core

ChatGPT

1.RSA Archer

2.OneTrust GRC

3.ACL Analytics

4.Snyk

5.AuditBoard

+16 more

Claude

1.Deloitte

2.EY

3.PwC

4.KPMG

5.Oliver Wyman

+11 more

Gemini

1.Protiviti

2.Deloitte

3.PwC

4.EY

5.KPMG

+10 more

AI Overviews

1.Wolters Kluwer

“what should I look for in a global audit firm for a complex multi-region business”

3/4 platforms mentioned

Core

ChatGPT

1.Deloitte

2.PwC (PricewaterhouseCoopers)

3.EY (Ernst & Young)

4.KPMG

5.BDO

+8 more

Claude

1.Grant Thornton

2.Voyager

3.Deloitte

4.PwC

5.EY

+8 more

Gemini

1.Deloitte

2.PwC (PricewaterhouseCoopers)

3.EY (Ernst & Young)

4.KPMG

5.BDO International

+4 more

AI Overviews

1.RSM US

2.Hacker, Johnson & Smith PA

Choosing A Professional Services Partner(12 queries)

“who are the most trusted professional services firms for large scale business transformation”

4/4 platforms mentioned

Core

ChatGPT

1.Forbes

2.Statista

3.Vault

4.Gartner

5.Business Insider

13.PwC

+15 more

Claude

1.McKinsey & Company

2.Boston Consulting Group

3.BCG

4.BCG X

5.Bain & Company

10.PwC

+16 more

Gemini

1.Gartner

2.IDC MarketScape

3.Forbes

4.Vault

5.McKinsey & Company

12.PwC

+18 more

AI Overviews

1.Airiodion Group Consulting

2.McKinsey & Company

3.Boston Consulting Group

4.BCG

5.Bain & Company

10.PwC

+8 more

“who are the most trusted professional services firms for large scale business transformation”

4/4 platforms mentioned

Core

ChatGPT

1.McKinsey & Company

2.Boston Consulting Group (BCG)

3.Bain & Company

4.Accenture

5.Deloitte

6.PwC

+14 more

Claude

1.McKinsey & Company

2.Boston Consulting Group

3.BCG

4.Bain & Company

5.McKinsey

10.PwC

+9 more

Gemini

1.McKinsey & Company

2.McKinsey Transformation

3.Boston Consulting Group

4.BCG X

5.Bain & Company

6.PwC

+6 more

AI Overviews

1.Management Consulted

2.McKinsey & Company

3.Boston Consulting Group (BCG)

4.Bain & Company

5.OCM Solution

7.PwC Advisory

+8 more

“who are the most trusted professional services firms for large scale business transformation”

4/4 platforms mentioned

Core

ChatGPT

1.Deloitte

2.PwC

3.EY

4.KPMG

5.McKinsey

+12 more

Claude

1.McKinsey & Company

2.BCG

3.Boston Consulting Group

4.BCG X

5.Bain & Company

10.PwC

+11 more

Gemini

1.Deloitte

2.PwC

3.EY

4.Ernst & Young

5.EY Fabric

+4 more

AI Overviews

1.CaseBasix

2.Management Consulted

3.McKinsey & Company

4.Boston Consulting Group (BCG)

5.Bain & Company

7.PwC

+9 more

“who are the most trusted professional services firms for large scale business transformation”

4/4 platforms mentioned

Core

ChatGPT

1.McKinsey & Company

2.McKinsey Digital

3.QuantumBlack

4.Periscope

5.Boston Consulting Group (BCG)

10.Strategy&

+26 more

Claude

1.McKinsey & Company

2.Boston Consulting Group

3.BCG

4.BCG X

5.Bain & Company

9.PwC

+18 more

Gemini

1.Accenture

2.Accenture Cloud First

3.myNav

4.Accenture AI Navigator

5.AWS

20.PwC

+26 more

AI Overviews

1.McKinsey & Company

2.Boston Consulting Group

3.BCG X

4.Bain & Company

5.Deloitte

6.PwC

+6 more

“compare the top consulting and audit firms for global Fortune 500 companies”

4/4 platforms mentioned

Core

ChatGPT

1.McKinsey

2.BCG

3.Bain

4.Deloitte

5.PwC

+12 more

Claude

1.McKinsey & Company

2.Boston Consulting Group

3.BCG

4.Bain & Company

5.Deloitte

6.PwC

+9 more

Gemini

1.McKinsey

2.BCG

3.Bain

4.McKinsey & Company

5.McKinsey QuantumBlack

9.PwC

+9 more

AI Overviews

1.Fortune 500

2.Big 4

3.MBB

4.Deloitte

5.Monitor Deloitte

6.PwC

+9 more

“compare the top consulting and audit firms for global Fortune 500 companies”

4/4 platforms mentioned

Core

ChatGPT

1.Big Four

2.Deloitte

3.SAP

4.Oracle

5.Salesforce

6.PwC

+9 more

Claude

1.EY

2.Deloitte

3.PricewaterhouseCoopers

4.PwC

5.Ernst & Young

+8 more

Gemini

1.PwC

2.PricewaterhouseCoopers

3.McKinsey

4.BCG

5.Bain

+21 more

AI Overviews

1.Fortune 500

2.Deloitte

3.PwC

4.EY

5.KPMG

+8 more

“compare the top consulting and audit firms for global Fortune 500 companies”

4/4 platforms mentioned

Core

ChatGPT

1.PwC

2.EY

3.KPMG

4.Deloitte

5.EY.ai

+13 more

Claude

1.Deloitte

2.EY

3.KPMG

4.PwC

5.AstraZeneca

+24 more

Gemini

1.Deloitte

2.PwC

3.EY

4.KPMG

5.McKinsey

+26 more

AI Overviews

1.Deloitte

2.PwC

3.EY

4.KPMG

5.McKinsey

+9 more

“best reviewed advisory firms for navigating complex international regulations”

3/4 platforms mentioned

Core

ChatGPT

1.Chambers

2.Legal 500

3.Baker McKenzie

4.Latham & Watkins

5.Chambers USA

+10 more

Claude

1.Deloitte

2.PwC

3.KPMG

4.EY

5.Accenture

+7 more

Gemini

1.McKinsey

2.BCG

3.PwC

4.ESG

5.New Equation

+7 more

AI Overviews

1.Deloitte Global Trade Advisory

2.PwC

3.EY

4.KPMG

5.McKinsey & Company

+7 more

“best reviewed advisory firms for navigating complex international regulations”

4/4 platforms mentioned

Core

ChatGPT

1.Chambers

2.Mergermarket

3.ION Analytics

4.Forbes

5.Chartis

15.PwC

+19 more

Claude

1.EY

2.Deloitte

3.PwC

4.Bank of America

5.Goldman Sachs

+11 more

Gemini

1.Deloitte

2.Global Tax Center

3.Tax and Finance Operate

4.SAP

5.Oracle

6.PwC

+8 more

AI Overviews

1.Deloitte

2.Accenture

3.EY

4.PwC

5.McKinsey & Company

+8 more

“best reviewed advisory firms for navigating complex international regulations”

4/4 platforms mentioned

Core

ChatGPT

1.Chambers & Partners

2.Vault

3.Baker McKenzie

4.FTI Consulting

5.BRG

14.PwC

+14 more

Claude

1.Accenture

2.Deloitte

3.PwC

4.ProEdge

5.KPMG

+9 more

Gemini

1.PwC

2.ProEdge

3.Global Tax & Legal Services (GTLS)

4.Connected Risk

5.SAP

+29 more

AI Overviews

1.McKinsey & Company

2.Boston Consulting Group (BCG)

3.Bain & Company

4.Deloitte

5.PwC

+10 more

“compare the top consulting and audit firms for global Fortune 500 companies”

4/4 platforms mentioned

Core

ChatGPT

1.Deloitte

2.PwC

3.EY

4.KPMG

5.McKinsey & Company

+15 more

Claude

1.Big 4

2.MBB

3.McKinsey

4.BCG

5.Bain

7.PricewaterhouseCoopers (PwC)

+20 more

Gemini

1.Accenture

2.Deloitte

3.SAP

4.Oracle

5.PwC

+8 more

AI Overviews

1.PwC

2.EY

3.Deloitte

4.KPMG

5.McKinsey

+8 more

“best reviewed advisory firms for navigating complex international regulations”

3/4 platforms mentioned

Core

ChatGPT

1.Chambers

2.GlobalData

3.MergerLinks

4.Chartis

5.Bloomberg

+14 more

Claude

1.White & Case

2.Latham & Watkins

3.Skadden, Arps, Slate, Meagher & Flom

4.Sidley Austin

5.Cleary Gottlieb Steen & Hamilton

10.PwC

+8 more

Gemini

1.Chambers and Partners

2.The Legal 500

3.Gartner

4.Consultancy.org

5.Deloitte

6.PwC

+15 more

AI Overviews

1.Deloitte

2.PwC

3.EY

4.KPMG

5.McKinsey & Company

+8 more

Brand Perception

What AI Really Thinks

We asked each AI platform directly about PwC to understand how they perceive the brand. These responses back up the Sentiment Score and reveal tone, accuracy, and blind spots across platforms and personas.

2Positive

2Neutral

0Negative

across 4 responses

“What do you know about PwC? What do they do and what's their reputation?”

ChatGPT

Positive

“…PwC (PricewaterhouseCoopers) is one of the world’s largest professional services firms.…”

Claude

Positive

“…PricewaterhouseCoopers, known as PwC, is a British multinational professional services network headquartered in London, UK. It is the second-largest professional services network in the world and one of the prestigious Big Four accounting firms…”

Gemini

Neutral

“…PwC (PricewaterhouseCoopers) is a global professional services network and one of the "Big Four" accounting firms, alongside Deloitte, EY, and KPMG.…”

AI Overviews

Neutral

“…PwC (PricewaterhouseCoopers) is one of the "Big Four" accounting and professional services firms globally…”

Analysis

Key Insights

What AI visibility analysis reveals about this brand

Strength

Absolute dominance in Executive Strategy & Peer Insights, securing #1 rankings across all major LLMs for queries regarding CEO concerns and strategic priorities.

Strength

High resonance with the Risk-Averse CFO persona, achieving a 79% mention rate and an impressive average position of 3.8.

Strength

Flawless performance in brand vibe checks, maintaining the #1 position across ChatGPT, Claude, Gemini, and AI Overviews simultaneously.

Strength

Strong authority in Regulatory Compliance & Risk Assurance, particularly on ChatGPT and Gemini where it consistently ranks in the top 3.

Gap

Significant invisibility in Business Reinvention & Operational Transformation, specifically regarding roadmap planning and talent/automation frameworks where the brand is often not mentioned.

Gap

Trailing Deloitte in total mention volume, with a 34% gap in presence across the tested query set.

Gap

Lower penetration in AI Overviews (50%) compared to traditional LLMs like Gemini (83%), suggesting a missed opportunity in structured search snippets.

Gap

The Visionary Global CEO persona sees a lower mention rate (67%) compared to more tactical financial and innovation personas.

Opportunity

Capture the Human Talent and Automation narrative by publishing structured frameworks that AI models can easily ingest and cite.

Opportunity

Leverage the high average position in AI Overviews (3.5) to dominate complex regulatory and tax transparency searches where competitors are less focused.

Technical Health

Site Health for AI Visibility

How well PwC's website is optimized for AI agent discovery and comprehension.

91/100

18 passed 4 warnings

Audited 3/3/2026

Crawlability90

Can AI bots find your pages?

Technical90

SSL, mobile, doctype basics

On-Page SEO93

Titles, descriptions, headings

Content Quality87

Word count, depth, freshness

Schema Markup85

Structured data for AI comprehension

Social & OG95

Open Graph, Twitter cards

AI Readability60

How well AI can parse your content

Warnings

9 render-blocking resources are slowing initial render

Defer non-critical JS with async/defer. Inline critical CSS. Move stylesheets to load asynchronously.

Title is too short (22 characters)

Expand the title to 50-60 characters with descriptive keywords.

Want a full technical audit with AI-specific recommendations?

Run a free visibility scan

Brand Identity

Brand Voice & Style

How AI perceives PwC's communication style and personality

PwC communicates with authoritative expertise balanced by accessibility, positioning itself as a trusted advisor to the world's most senior business leaders. The tone is confident and data-driven, drawing on extensive research and global insights while remaining actionable and practical. Content is sophisticated yet clear, avoiding jargon while demonstrating deep understanding of complex business challenges. There's an underlying sense of partnership and empowerment, helping leaders feel equipped to make bold decisions with confidence.

Core Tone Traits

Authoritative & Expert

Speaks with confidence backed by extensive research, surveys of thousands of CEOs, and global expertise

Data-Driven & Analytical

Grounds insights in research, surveys, and evidence-based analysis

Strategic & Forward-Looking

Focuses on future trends, transformation, and helping leaders stay ahead

Empowering & Actionable

Provides practical tools and insights that enable confident decision-making

Competitive Landscape

Related Ecosystem

Related products and services that AI mentions in conversations alongside or instead of PwC

PwC134 mentions

Deloitte100 mentions

EY83 mentions

KPMG67 mentions

Accenture53 mentions

McKinsey & Company45 mentions

BCG44 mentions

McKinsey37 mentions

Bain & Company34 mentions

Bain26 mentions

BCG X22 mentions

Source Intelligence

Citations

Sources that AI assistants cite. Getting featured here improves visibility.

conference-board.org

https://www.conference-board.org/press/c-suite-outlook-2026

Referenced in 3 queries

Review

hrdive.com

https://www.hrdive.com/news/uncertainty-economic-concern-us-ceo-conference-board/810228/

Referenced in 1 query

Review

pwc.com

https://www.pwc.com/gx/en/news-room/press-releases/2026/pwc-2026-global-ceo-survey.html

Referenced in 3 queries

Review

axios.com

https://www.axios.com/2026/02/26/ai-ceo-openai-chatgpt-microsoft

Referenced in 1 query

Review

weforum.org

https://www.weforum.org/stories/2026/01/ceos-are-all-in-on-ai-but-anxieties-remain/

Referenced in 2 queries

Review

m.economictimes.com

https://m.economictimes.com/news/new-updates/davos-2026-pwc-chairman-mohamed-kande-says-over-50-companies-getting-nothing-from-ai-adoption-has-a-tip-for-ceos/articleshow/126777727.cms

Referenced in 2 queries

Review

World Economic Forum’s Global Cybersecurity Outlook 2026

https://www.weforum.org/publications/global-cybersecurity-outlook-2026/in-full/2-the-view-from-the-top-ceos-priorities-in-a-shifting-cyber-landscape/

Referenced in 1 query

Review

forbes.com

https://www.forbes.com/sites/edwardsegal/2026/01/15/the-biggest-challenges-and-threats-facing-business-executives-in-2026/

Referenced in 1 query

Pitch Story

theguardian.com

https://www.theguardian.com/business/2026/jan/14/economic-conflicts-are-worlds-greatest-risk-wef-survey-suggests

Referenced in 3 queries

Pitch Story

weforum.org

https://www.weforum.org/stories/2026/01/pwc-ceo-survey-highlights-2026/

Referenced in 3 queries

Review

businessinsider.com

https://www.businessinsider.com/finance-ceos-ai-headcount-ey-survey-2026-2

Referenced in 1 query

Pitch Story

pwc.com

https://www.pwc.com/gx/en/news-room/press-releases/2025/pwc-2025-global-ceo-survey.html

Referenced in 2 queries

Review

Content Engineering

Goals & Content Ideas

Ideas to help AI agents better understand the business and be more likely to use PwC's resources to help users.

Dominate Human-Automation Transformation How-To Searches

Address PwC's current invisibility in operational transformation queries by creating comprehensive, step-by-step frameworks for integrating human talent with automation. This content will be structured for AI crawler indexing with modular formats that answer specific 'how-to' questions, positioning PwC as the go-to resource for mid-to-late stage digital transformation decisions. Social media will amplify these frameworks through digestible breakdowns and expert commentary.

The 5-Step Framework for Balancing Human Expertise with AI Automation in Enterprise Operations

What Most Leaders Get Wrong When Integrating Automation with Existing Workforce Capabilities

A Decision Tree for Determining Which Tasks Should Stay Human vs. Become Automated

How One Global Manufacturer Redesigned Their Workforce Around Automation Without Layoffs

The Hidden Costs of Poor Human-Automation Integration That CFOs Miss

Challenge Deloitte's Business Reinvention Content Dominance

Launch a targeted content offensive to counter Deloitte's 100% mention rate in Business Reinvention queries across AI platforms. This campaign will produce high-authority, indexable content featuring PwC's unique data-driven insights and proprietary research on business transformation, specifically optimized for OpenAI and Google AI training sets. Social channels will drive engagement and backlinks to strengthen content authority signals.

Why Business Reinvention Fails: Data from 500 Global Transformation Projects Reveals the Truth

The PwC Business Reinvention Playbook: From Strategy to Execution in 90 Days

3 Business Reinvention Myths That Are Costing Fortune 500 Companies Billions

How Asia-Pacific Leaders Are Outpacing Western Competitors in Business Reinvention

The CEO's Checklist: 10 Signs Your Business Reinvention Strategy Is Actually Working

Optimize Regulatory Content for AI Overviews

Improve PwC's 50% mention rate in AI Overviews by restructuring regulatory compliance content with enhanced technical optimization, including structured data markup and list-based formatting for global tax transparency requirements. This approach ensures PwC content surfaces in search-generative experiences where executives seek compliance guidance. Social media will promote these resources as definitive quick-reference guides.

Global Tax Transparency Requirements: A Country-by-Country Compliance Checklist for 2026

5 Regulatory Changes Every Multinational CFO Must Address Before Q4

The Complete Guide to OECD Pillar Two Implementation for Global Enterprises

How to Structure Your Tax Reporting for Maximum Transparency and Minimum Risk

Regulatory Compliance Red Flags: What Triggers Increased Scrutiny from Tax Authorities

Elevate CEO-Focused Content to Match CFO Performance

Close the 12% visibility gap between CFO and CEO personas by aligning Visionary CEO content with the successful themes and formats driving PwC's strong CFO mention rates. This means reframing CEO content around quantifiable outcomes, risk mitigation, and data-backed strategic decisions that AI models consistently retrieve. Social campaigns will position PwC as the essential resource for CEOs making bold transformation decisions.

What Risk-Conscious CFOs Know About Transformation That Every CEO Should Learn

The Data-Driven CEO: How Top Leaders Use Analytics to Make Bolder Decisions

5 Strategic Risks That Keep Visionary CEOs Up at Night—And How to Mitigate Them

From Vision to Value: A CEO's Guide to Measuring Transformation ROI

Why the Most Successful CEOs Think Like CFOs When Planning Business Reinvention

Content Engineering

Recommended Actions

Develop and index modular, step-by-step frameworks for 'human talent and automation' to address the current invisibility in operational transformation queries.

PwC is currently missing from critical 'how-to' searches that influence mid-to-late stage decision-making in digital transformation.

Impact: High

Launch a targeted content campaign for AI crawlers focused on 'Business Reinvention' to counter Deloitte’s 100% mention rate dominance.

The competitor lead in volume suggests their content is more successfully indexed or more frequently cited across the training sets used by OpenAI and Google.

Impact: High

Optimize Regulatory Compliance content for AI Overviews by utilizing structured data and list-based formatting for global tax transparency requirements.

While PwC performs well in LLM chat, its 50% mention rate in AI Overviews indicates a need for better technical optimization for search-generative experiences.

Impact: Medium

Align 'Visionary CEO' content with the high-performing 'Risk-Averse CFO' themes to boost visibility for the brand's primary executive persona.

The 12% gap in mention rates between the CFO and CEO personas suggests the CEO-focused content is less 'sticky' for AI model retrieval.

Impact: Medium

Is this your business? We can help you improve your AI visibility.

Book a Free Strategy Session

Data generated by Pendium.ai AI visibility scanning. Last scanned March 3, 2026.

Explore Professional Services

Start getting recommended by AI

Enter your website to see exactly what ChatGPT, Claude, and Gemini say about your business. Free, instant, and eye-opening.

Free visibility scanResults in 2 minutesNo credit card required

Frequently asked questions

Don't see your question? Book a demo and we'll walk you through it.

AI Visibility Score

PwC has an AI visibility score of 66/100, rated as good. This score reflects how often and how prominently PwC appears in responses from AI assistants like ChatGPT, Claude, and Gemini.

AI Perception Summary

Strengths

Absolute dominance in Executive Strategy & Peer Insights, securing #1 rankings across all major LLMs for queries regarding CEO concerns and strategic priorities.
High resonance with the Risk-Averse CFO persona, achieving a 79% mention rate and an impressive average position of 3.8.
Flawless performance in brand vibe checks, maintaining the #1 position across ChatGPT, Claude, Gemini, and AI Overviews simultaneously.
Strong authority in Regulatory Compliance & Risk Assurance, particularly on ChatGPT and Gemini where it consistently ranks in the top 3.

Visibility Gaps

Significant invisibility in Business Reinvention & Operational Transformation, specifically regarding roadmap planning and talent/automation frameworks where the brand is often not mentioned.
Trailing Deloitte in total mention volume, with a 34% gap in presence across the tested query set.
Lower penetration in AI Overviews (50%) compared to traditional LLMs like Gemini (83%), suggesting a missed opportunity in structured search snippets.
The Visionary Global CEO persona sees a lower mention rate (67%) compared to more tactical financial and innovation personas.

Competitors in AI Recommendations

Deloitte: 100 mentions
EY: 83 mentions
KPMG: 67 mentions
Accenture: 53 mentions
McKinsey & Company: 45 mentions
BCG: 44 mentions
McKinsey: 37 mentions
Bain & Company: 34 mentions
Bain: 26 mentions
BCG X: 22 mentions
The Conference Board: 21 mentions
Boston Consulting Group: 21 mentions
IBM Consulting: 21 mentions
Oliver Wyman: 21 mentions
Oracle: 21 mentions

Categories: Professional Services