Pendium
Sharethrough (Equativ)
Sharethrough (Equativ)
Visibility34
Vibe96
Businesses/Advertising Technology/Sharethrough (Equativ)
Sharethrough (Equativ)
AI Visibility & Sentiment

Sharethrough (Equativ)

Sharethrough is a leading programmatic advertising exchange that focuses on creating human-centric ad experiences across the independent web. Following its merger with Equativ, the company provides a unified technology platform that helps advertisers increase engagement while enabling publishers to monetize content sustainably.

Active Monitoring
sharethrough.com
Advertising Technology
AI Visibility Score
34/100

Low

Sentiment Score
96/100
Score by Reach

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core
35
adjacent
48
visionary
15
AI Perception

Summary

Sharethrough (Equativ) has successfully cemented its position as a top-tier authority in sustainable advertising, frequently commanding the #1 spot in Claude and Gemini for green ad tech solutions. While brand recognition remains high in dedicated searches, the company is significantly under-indexed in broader programmatic exchange queries, allowing competitors like Magnite and Scope3 to capture mindshare in critical high-intent infrastructure discussions.

Value Proposition

Sharethrough differentiates itself through research-backed ad enhancements that combat banner blindness and a market-leading commitment to sustainable, carbon-neutral advertising technology.

Overview

Sharethrough is a leading programmatic advertising exchange that focuses on creating human-centric ad experiences across the independent web. Following its merger with Equativ, the company provides a unified technology platform that helps advertisers increase engagement while enabling publishers to monetize content sustainably.

Mission

On a mission to help the independent web grow and thrive by building a sustainable advertising ecosystem for journalists, content creators, and app developers.

Products & Services
Sharethrough Exchange (STX)GreenPMP™ & GreenPMP+™CTV Ad Enhancements SuiteMaestro by EquativSharethrough for Publishers (SFP)
Agent Breakdown

AI Platforms

How often do different AI platforms reference Sharethrough (Equativ)?

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Conversation Analysis

Key Topics

What conversations is Sharethrough (Equativ) included in — or excluded from?

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Buyer Personas

Personas

Who does each AI platform recommend Sharethrough (Equativ) to, and when?

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Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPTChatGPTClaudeClaudeGeminiGeminiAI OverviewsAI Overviews
Programmatic Advertising & Exchange Selection(12 queries)

“what are the best programmatic exchanges for high-attention and premium inventory”

3/4 platforms mentioned

Core
ChatGPTChatGPT
1.The Trade Desk
2.Google DV360
3.Magnite
4.FreeWheel
5.Equativ

+6 more

ClaudeClaude
1.Google AdX
2.Google Ad Manager
3.DV360
4.DoubleClick Ad Exchange
5.The Trade Desk

+14 more

GeminiGemini
1.Teads
2.Sharethrough
3.Adelaide
4.Yieldmo
5.GumGum

+8 more

AI OverviewsAI Overviews
1.Google Ad Exchange (AdX)
2.Google Ad Manager
3.Magnite
4.Rubicon Project
5.Telaria
14.Sharethrough

+16 more

“what are the best programmatic exchanges for high-attention and premium inventory”

1/4 platforms mentioned

Core
ChatGPTChatGPT
1.Google AdX
2.DV360
3.Magnite
4.PubMatic
5.Index Exchange

+6 more

ClaudeClaude
1.Google AdX
2.DV360
3.The Trade Desk
4.Index Exchange
5.Magnite

+10 more

GeminiGemini
1.Teads
2.TripleLift
3.Kargo
4.Sharethrough
5.Index Exchange

+14 more

AI OverviewsAI Overviews
1.PubMatic
2.OpenX
3.TVision
4.Magnite
5.Rubicon Project

+9 more

“what are the best programmatic exchanges for high-attention and premium inventory”

2/4 platforms mentioned

Core
ChatGPTChatGPT
1.DoubleVerify
2.IAS
3.Adelaide
4.Lumen
5.Magnite

+10 more

ClaudeClaude
1.Google AdX
2.DV360
3.The Trade Desk
4.Xandr
5.Basis DSP

+10 more

GeminiGemini
1.Teads
2.The Guardian
3.Reuters
4.Condé Nast
5.Lumen
7.Sharethrough

+13 more

AI OverviewsAI Overviews
1.Index Exchange
2.OpenX
3.TVision
4.Magnite
5.Rubicon Project
11.Sharethrough

+6 more

“what are the best programmatic exchanges for high-attention and premium inventory”

1/3 platforms mentioned

Core
ChatGPTChatGPT
1.Magnite
2.PubMatic
3.Index Exchange
4.Google AdX
5.Adelaide
10.Sharethrough

+5 more

ClaudeClaude
1.Google AdX
2.Google Ad Manager
3.DV360
4.Index Exchange
5.xpln.ai

+14 more

GeminiGemini
1.Magnite
2.Rubicon Project
3.Telaria
4.PubMatic
5.OpenWrap

+11 more

“top supply-side platforms for managing CTV ad campaigns”

0/4 platforms mentioned

Core
ChatGPTChatGPT
1.Magnite
2.FreeWheel
3.Google Ad Manager
4.Roku
5.Amazon Publisher Services

+5 more

ClaudeClaude
1.Magnite
2.OpenX
3.Microsoft Monetize SSP
4.Xandr
5.Google Ad Exchange

+11 more

GeminiGemini
1.Magnite
2.Magnite Streaming
3.Rubicon Project
4.Telaria
5.SpotX

+15 more

AI OverviewsAI Overviews
1.Hulu
2.Disney+
3.Roku
4.Magnite
5.Rubicon Project

+13 more

“top supply-side platforms for managing CTV ad campaigns”

2/4 platforms mentioned

Core
ChatGPTChatGPT
1.Magnite
2.Roku
3.SpringServe
4.FreeWheel
5.Comcast
7.Equativ

+7 more

ClaudeClaude
1.Magnite Streaming
2.Disney
3.Roku
4.Warner Bros.
5.FreeWheel

+11 more

GeminiGemini
1.Magnite
2.Rubicon Project
3.Telaria
4.Disney
5.Hulu

+12 more

AI OverviewsAI Overviews
1.The Trade Desk
2.Google DV360
3.Magnite
4.Rubicon Project
5.SpotX
20.Equativ

+17 more

“top supply-side platforms for managing CTV ad campaigns”

1/3 platforms mentioned

Core
ChatGPTChatGPT
1.Magnite
2.Roku
3.Samsung
4.LG
5.Vizio
10.Equativ

+13 more

ClaudeClaude
1.Magnite
2.OpenX
3.PubMatic
4.Google Ad Manager
5.Google AdX

+3 more

GeminiGemini
1.Magnite
2.Telaria
3.SpotX
4.Magnite Streaming
5.Disney

+8 more

“top supply-side platforms for managing CTV ad campaigns”

2/4 platforms mentioned

Core
ChatGPTChatGPT
1.Magnite
2.Google Ad Manager
3.FreeWheel
4.PubMatic
5.Equativ

+5 more

ClaudeClaude
1.Magnite
2.Rubicon Project
3.SpotX
4.Magnite Streaming
5.ContextIQ

+27 more

GeminiGemini
1.Magnite
2.Rubicon Project
3.Telaria
4.Magnite Streaming
5.Amagi

+11 more

AI OverviewsAI Overviews
1.The Trade Desk
2.Amazon DSP
3.Magnite
4.Rubicon Project
5.SpotX
18.Equativ

+12 more

“what tools can help me improve ad performance and combat banner blindness”

0/3 platforms mentioned

Core
ChatGPTChatGPT
1.Madgicx
2.Celtra
3.Zuuvi
4.Innervate
5.Displayce

+16 more

ClaudeClaude
1.Koro
2.Amazon Ads Image Generator
3.Bannerflow
4.Google Display & Video 360 (DV360)
5.Taboola

+13 more

GeminiGemini
1.EyeQuant
2.Feng GUI
3.Hotjar
4.Taboola
5.Outbrain

+11 more

“what tools can help me improve ad performance and combat banner blindness”

0/3 platforms mentioned

Core
ChatGPTChatGPT
1.Celtra
2.Flashtalking
3.Smartly.io
4.Adelaide
5.Lumen Research

+20 more

ClaudeClaude
1.Bannerflow
2.Adobe Advertising Cloud
3.Adobe Analytics
4.Smartly.io
5.Hunch

+9 more

GeminiGemini
1.Adelaide
2.Lumen Research
3.Playground XYZ
4.GumGum
5.Celtra

+15 more

“what tools can help me improve ad performance and combat banner blindness”

0/4 platforms mentioned

Core
ChatGPTChatGPT
1.Lumen Research
2.Amplified Intelligence
3.Realeyes
4.CreativeX
5.Google Studio

+20 more

ClaudeClaude
1.Koro
2.Bannerflow
3.Taboola
4.PubPower
5.Celtra

+6 more

GeminiGemini
1.Lumen Research
2.Adelaide
3.Scope3
4.Good-Loop
5.SeenThis

+7 more

AI OverviewsAI Overviews
1.AdCreative.ai
2.Canva Ads Suite
3.Creatify
4.Outbrain
5.Taboola

+7 more

“what tools can help me improve ad performance and combat banner blindness”

2/4 platforms mentioned

Core
ChatGPTChatGPT
1.Google Studio
2.Campaign Manager 360
3.Celtra
4.Smartly.io
5.Outbrain
8.Sharethrough

+20 more

ClaudeClaude
1.Bannerflow
2.Koro
3.Taboola
4.Outbrain
5.Publift

+5 more

GeminiGemini
1.Assertive Yield
2.PubWise
3.Adelaide
4.Playground XYZ
5.Sharethrough

+7 more

AI OverviewsAI Overviews
1.AdCreative.ai
2.Pencil
3.AdAmigo.ai
4.Canva Magic Studio
5.Taboola

+8 more

Sustainable & Carbon Neutral Media Buying(12 queries)

“how can i reduce the carbon footprint of my digital advertising campaigns”

0/4 platforms mentioned

Core
ChatGPTChatGPT
1.Scope3
2.AdGreen
3.Good-Loop
4.Cedara
5.GreenGeeks

+6 more

ClaudeClaude
1.Scope3
2.IMPACT+
3.ClimatePartner
4.Association of National Advertisers (ANA)
5.Greenbids

+3 more

GeminiGemini
1.Scope3
2.Good-Loop
3.Equinix
4.DoubleVerify
5.IAS

+5 more

AI OverviewsAI Overviews
1.Ads Data Hub
2.Scope3
3.Good-Loop

“how can i reduce the carbon footprint of my digital advertising campaigns”

2/3 platforms mentioned

Core
ChatGPTChatGPT
1.Magnite
2.PubMatic
3.OpenX
4.Adelaide
5.Lumen

+6 more

ClaudeClaude
1.Scope3
2.Equativ
3.GreenPMPs
4.Maestro
5.Impact Plus

+5 more

GeminiGemini
1.Jounce Media
2.DeepSee.io
3.Scope3
4.Impact+
5.Good-Loop
12.Sharethrough

+6 more

“how can i reduce the carbon footprint of my digital advertising campaigns”

2/3 platforms mentioned

Core
ChatGPTChatGPT
1.Scope3
2.AdGreen
3.Cedara
4.Impact Plus
5.Fifty-Five

+8 more

ClaudeClaude
1.Scope3
2.Good-Loop
3.IMPACT+
4.Cedara
5.ANA
6.GreenPMPs™

+5 more

GeminiGemini
1.Scope3
2.Cedara
3.Good-Loop
4.PubMatic
5.Index Exchange
8.Sharethrough

+4 more

“how can i reduce the carbon footprint of my digital advertising campaigns”

1/4 platforms mentioned

Core
ChatGPTChatGPT
1.Scope3
2.Cedara
3.Impact+
4.Ad Net Zero
ClaudeClaude
1.Scope3
2.Impact Plus
3.Greenbids
4.Ads Data Hub
5.Equativ

+5 more

GeminiGemini
1.SeenThis
2.Scope3
3.Impact+
4.Cedara
5.Prebid

+3 more

AI OverviewsAI Overviews
1.Display & Video 360
2.Google Ads
3.Scope3

“what are the best green ad tech solutions that don't sacrifice reach”

3/4 platforms mentioned

Adjacent
ChatGPTChatGPT
1.Scope3
2.Microsoft Advertising
3.Carbon Intelligence
4.DV360
5.The Trade Desk

+9 more

ClaudeClaude
1.Scope3
2.Green Media Product
3.Sharethrough
4.GreenPMPs
5.Horizon Media

+7 more

GeminiGemini
1.Scope3
2.Green Media Products
3.Climate Shield
4.IMPACT+
5.DoubleVerify
6.Sharethrough

+15 more

AI OverviewsAI Overviews
1.Scope3
2.Good-Loop
3.Sharethrough
4.OpenX
5.Audigent

“what are the best green ad tech solutions that don't sacrifice reach”

2/4 platforms mentioned

Adjacent
ChatGPTChatGPT
1.Scope3
2.Adloox
3.Teads
4.VIOOH
5.Carbon Intelligence

+3 more

ClaudeClaude
1.Scope3
2.The Trade Desk
3.Microsoft Invest
4.DV360
5.Sharethrough

+12 more

GeminiGemini
1.Scope3
2.Impact+
3.The Trade Desk
4.OpenPath
5.Magnite
7.Sharethrough

+4 more

AI OverviewsAI Overviews
1.Scope3
2.Good-Loop
3.SeenThis
4.OpenX
5.Adlook

“what are the best green ad tech solutions that don't sacrifice reach”

3/4 platforms mentioned

Adjacent
ChatGPTChatGPT
1.Net Zero Media
2.Carbon iQ
3.Scope3
4.Ad Net Zero
5.Viant

+10 more

ClaudeClaude
1.Sharethrough GreenPMPs
2.Scope3
3.Sharethrough
4.The Trade Desk
5.Equativ

+14 more

GeminiGemini
1.Scope3
2.Impact+
3.OpenX
4.Sharethrough
5.PubMatic

+4 more

AI OverviewsAI Overviews
1.Scope3
2.Good-Loop
3.Sharethrough
4.OpenX
5.SeenThis

+2 more

“what are the best green ad tech solutions that don't sacrifice reach”

4/4 platforms mentioned

Adjacent
ChatGPTChatGPT
1.Scope3
2.Mediavine
3.Infolinks
4.Teads
5.ANA
8.Sharethrough

+10 more

ClaudeClaude
1.Scope3
2.Microsoft Invest
3.Equativ
4.Sharethrough
5.Maestro

+14 more

GeminiGemini
1.Prebid.js
2.Greenbids
3.Scope3
4.SeenThis
5.Good-Loop
6.Sharethrough

+3 more

AI OverviewsAI Overviews
1.Scope3
2.Good-Loop
3.OpenX
4.Equativ
5.Sharethrough

+2 more

“recommend platforms that offer carbon-neutral media buying capabilities”

3/4 platforms mentioned

Core
ChatGPTChatGPT
1.Yahoo DSP
2.Scope3
3.Teads
4.TripleLift
5.Horizon Media
12.Sharethrough

+7 more

ClaudeClaude
1.Scope3
2.Sharethrough
3.GreenPMPs™
4.Good-Loop
5.Cedara

+6 more

GeminiGemini
1.Scope3
2.Cedara
3.Good-Loop
4.Microsoft Advertising
5.Xandr

+11 more

AI OverviewsAI Overviews
1.Scope3
2.Good-Loop
3.Cedara
4.51toCarbonZero
5.Yahoo
7.Equativ

+4 more

“recommend platforms that offer carbon-neutral media buying capabilities”

3/4 platforms mentioned

Core
ChatGPTChatGPT
1.Scope3
2.Viant
3.Adelphic
4.Adricity
5.Teads

+9 more

ClaudeClaude
1.Scope3
2.The Trade Desk
3.Sharethrough GreenPMPs™
4.Good-Loop
5.Carbon Intelligence

+3 more

GeminiGemini
1.Scope3
2.The Trade Desk
3.GoodLoop
4.Sharethrough
5.Impact+

+4 more

AI OverviewsAI Overviews
1.Scope3
2.Good-Loop
3.Yahoo
4.Cedara
5.51toCarbonZero
11.Equativ

+6 more

“recommend platforms that offer carbon-neutral media buying capabilities”

3/4 platforms mentioned

Core
ChatGPTChatGPT
1.Scope3
2.Cedara
3.Good-Loop
4.Ad Net Zero
5.Impact Plus

+1 more

ClaudeClaude
1.Equativ
2.Sharethrough
3.GreenPMPs
4.Maestro by Equativ
5.Scope3

+11 more

GeminiGemini
1.Scope3
2.Cedara
3.Impact+
4.Sharethrough
5.Good-Loop

+5 more

AI OverviewsAI Overviews
1.Scope3
2.Green Media Products
3.Agentic Media
4.OpenX
5.Green Media Deals
6.Equativ

+16 more

“recommend platforms that offer carbon-neutral media buying capabilities”

3/4 platforms mentioned

Core
ChatGPTChatGPT
1.Scope3
2.Yahoo SSP
3.Teads
4.Teads Ad Manager
5.Bidtellect

+9 more

ClaudeClaude
1.Scope3
2.The Trade Desk
3.Google Open Bidding
4.Sharethrough
5.GreenPMPs™

+8 more

GeminiGemini
1.Scope3
2.Cedara
3.Sharethrough
4.OpenX
5.PubMatic

+3 more

AI OverviewsAI Overviews
1.Yahoo Advertising
2.Scope3
3.OpenX
4.Amazon DSP
5.Equativ

+8 more

Ad Tech Infrastructure & Platform Evaluation(12 queries)

“what are the most trusted ad tech platforms for publishers right now”

0/4 platforms mentioned

Core
ChatGPTChatGPT
1.Google Ad Manager
2.Google AdX
3.Magnite
4.PubMatic
5.Amazon Publisher Services

+6 more

ClaudeClaude
1.Google Ad Manager
2.AdSense
3.Google AdX
4.Amazon Publisher Services
5.OpenX

+18 more

GeminiGemini
1.PubMatic
2.OpenWrap
3.Magnite
4.Rubicon Project
5.Telaria

+14 more

AI OverviewsAI Overviews
1.Google Ad Exchange (AdX)
2.Google Ad Manager (GAM)
3.Magnite
4.Rubicon Project
5.Telaria

+14 more

“what are the most trusted ad tech platforms for publishers right now”

1/3 platforms mentioned

Core
ChatGPTChatGPT
1.Google Ad Manager
2.Magnite
3.Rubicon
4.Telaria
5.SpringServe
9.Equativ

+11 more

ClaudeClaude
1.Google Ad Manager
2.PubMatic
3.Magnite
4.Rubicon Project
5.Telaria

+17 more

GeminiGemini
1.Google Ad Manager 360
2.Google Display & Video 360
3.Xandr
4.Microsoft Advertising
5.Magnite

+10 more

“what are the most trusted ad tech platforms for publishers right now”

1/4 platforms mentioned

Core
ChatGPTChatGPT
1.Google Ad Manager
2.Google Ad Exchange
3.Pixalate
4.Magnite
5.PubMatic

+8 more

ClaudeClaude
1.Google Ad Manager
2.AdX
3.OpenX
4.Magnite
5.Publisher Collective

+19 more

GeminiGemini
1.PubMatic
2.OpenX
3.Index Exchange
4.Sharethrough
5.Scope3

+5 more

AI OverviewsAI Overviews
1.Google Ad Manager
2.Magnite
3.Mediavine
4.Raptive

“what are the most trusted ad tech platforms for publishers right now”

0/4 platforms mentioned

Core
ChatGPTChatGPT
1.Google Ad Manager
2.AdX
3.Amazon Publisher Services
4.OpenX
5.PubMatic

+5 more

ClaudeClaude
1.Google Ad Manager
2.MonetizeMore
3.PubGuru
4.Magnite
5.Rubicon Project

+11 more

GeminiGemini
1.Google Ad Manager 360
2.Google Display & Video 360
3.PubMatic
4.OpenWrap
5.Magnite

+12 more

AI OverviewsAI Overviews
1.Google Ad Manager
2.PubMatic
3.Magnite
4.Index Exchange
5.Amazon Publisher Services

+9 more

“compare leading ad tech stacks for independent digital publishers”

1/4 platforms mentioned

Adjacent
ChatGPTChatGPT
1.Google Ad Manager
2.GAM 360
3.AdX
4.Prebid.js
5.Prebid Server

+9 more

ClaudeClaude
1.Google Ad Manager
2.AdButler
3.Kevel
4.Prebid.js
5.Magnite Demand Manager

+15 more

GeminiGemini
1.Raptive
2.Mediavine
3.Ezoic
4.Google Ad Manager
5.Prebid.js
15.Sharethrough

+12 more

AI OverviewsAI Overviews
1.Google Ad Manager
2.Kevel
3.Magnite
4.PubMatic
5.ClearLine

+5 more

“compare leading ad tech stacks for independent digital publishers”

1/4 platforms mentioned

Adjacent
ChatGPTChatGPT
1.Equativ
2.Magnite
3.Index Exchange
4.PubMatic
5.OpenX

+1 more

ClaudeClaude
1.Google Ad Manager
2.AdButler
3.Kevel
4.Prebid.js
5.Magnite Demand Manager

+16 more

GeminiGemini
1.Google Ad Manager 360
2.AdX
3.Google Marketing Platform
4.Magnite
5.Rubicon Project

+10 more

AI OverviewsAI Overviews
1.Playwire RAMP
2.Ezoic
3.MonetizeMore
4.PubGuru
5.Publisher Collective

+3 more

“compare leading ad tech stacks for independent digital publishers”

1/4 platforms mentioned

Adjacent
ChatGPTChatGPT
1.Google Ad Manager
2.AdX
3.DV360
4.AdSense
5.EBDA

+18 more

ClaudeClaude
1.Google Ad Manager
2.Google AdX
3.Setupad
4.Prebid
5.Magnite
10.Sharethrough

+16 more

GeminiGemini
1.OpenX
2.Scope3
3.PubMatic
4.OpenWrap
5.Prebid

+7 more

AI OverviewsAI Overviews
1.Google Ad Manager
2.AdX
3.Magnite
4.PubMatic
5.OpenX

+1 more

“compare leading ad tech stacks for independent digital publishers”

1/4 platforms mentioned

Adjacent
ChatGPTChatGPT
1.GAM
2.AdX
3.Open Bidding
4.AdSense
5.AdMob

+15 more

ClaudeClaude
1.Google Ad Manager
2.AdButler
3.Kevel
4.Amazon Publisher Services
5.Prebid.js
12.Sharethrough

+14 more

GeminiGemini
1.Google Ad Manager 360
2.AdSense
3.AdX
4.Prebid
5.APS

+2 more

AI OverviewsAI Overviews
1.Media.net
2.Adtelligent
3.Playwire
4.Raptive

“how to build a sustainable digital advertising strategy for a news publication”

1/4 platforms mentioned

Visionary
ChatGPTChatGPT
1.Permutive
2.Piano
3.LiveRamp
4.Prebid.js
5.Magnite

+7 more

ClaudeClaude
1.Permutive
2.Omeda
3.BlueConic
4.LiveRamp
5.GumGum

+5 more

GeminiGemini
1.Admiral
2.Zephr
3.InfoSum
4.Habu
5.Seedtag
12.Sharethrough

+11 more

AI OverviewsAI Overviews

No brands listed

“how to build a sustainable digital advertising strategy for a news publication”

1/3 platforms mentioned

Visionary
ChatGPTChatGPT
1.Google Ad Manager
2.Magnite
3.Index Exchange
4.Prebid
5.Teads
9.Sharethrough

+14 more

ClaudeClaude
1.BlueConic
2.Piano
3.ANA
4.Scope3
5.News Corp

+1 more

GeminiGemini
1.The Trade Desk
2.DV360
3.Lytics
4.BlueConic
5.UID2.0

+13 more

“how to build a sustainable digital advertising strategy for a news publication”

0/4 platforms mentioned

Visionary
ChatGPTChatGPT
1.Scope3
2.Ad Net Zero
3.51toCarbonZero
4.Good-Loop Green Media Products
5.The Trade Desk

+10 more

ClaudeClaude
1.Scope3
2.AdNetZero
3.AdGreen
4.IMPACT+
5.EDF
GeminiGemini
1.Scope3
2.Good-Loop
3.GARM (Global Alliance for Responsible Media)
4.Prebid Server
5.Jounce Media

+8 more

AI OverviewsAI Overviews

No brands listed

“how to build a sustainable digital advertising strategy for a news publication”

1/3 platforms mentioned

Visionary
ChatGPTChatGPT
1.Fastly
2.Cloudflare
3.Prebid.js
4.Magnite
5.Index

+5 more

ClaudeClaude
1.Prebid Server
2.Google Open Bidding
3.Aditude Cloud Wrapper
4.Google Ad Manager
5.PubMatic

+7 more

GeminiGemini
1.Prebid.js
2.Prebid Server
3.ID5
4.SharedID
5.UID2
19.Sharethrough

+13 more

Brand Perception

What AI Really Thinks

We asked each AI platform directly about Sharethrough (Equativ) to understand how they perceive the brand. These responses back up the Sentiment Score and reveal tone, accuracy, and blind spots across platforms and personas.

13Positive
2Neutral
0Negative
across 15 responses

“What do you know about Sharethrough (Equativ)? What do they do and what's their reputation?”

ChatGPTChatGPT
Neutral

“…Sharethrough is a programmatic advertising company best known for native advertising and attention‑based ad formats. It is now part of Equativ, a global independent ad tech platform…”

ClaudeClaude
Positive

“…Here's a comprehensive overview of Sharethrough (now fully operating under the Equativ brand)…”

GeminiGemini
Positive

“…Sharethrough is a major independent advertising technology company that recently underwent a significant transformation through its merger with the French adtech firm Equativ.…”

“What do you know about Sharethrough (Equativ)? What do they do and what's their reputation?”

The Strategic Media Buyer
ChatGPTChatGPT
Positive

“…Below is a concise, performance-focused overview of Sharethrough (now fully unified under Equativ)…”

ClaudeClaude
Positive

“…Here's a comprehensive breakdown of Sharethrough/Equativ…”

GeminiGemini
Positive

“…Sharethrough, which recently merged with Equativ (formerly Smart AdServer) in early 2024, is one of the largest independent supply-side platforms (SSPs) in the global programmatic ecosystem.…”

AI OverviewsAI Overviews
Positive

“…Sharethrough and Equativ (formerly Smart AdServer) are major players in the programmatic advertising industry that merged in June 2024 to form one of the world's largest independent ad marketplaces.…”

“What do you know about Sharethrough (Equativ)? What do they do and what's their reputation?”

The Sustainability-Focused CMO
ChatGPTChatGPT
Positive

“…Here’s a current, consolidated view of Sharethrough (now fully unified under Equativ as of 2025)…”

ClaudeClaude
Positive

“…Sharethrough (now Equativ) is one of the top global independent omnichannel ad exchanges…”

GeminiGemini
Positive

“…Sharethrough is a leading independent omnichannel supply-side platform (SSP) that recently merged with Equativ (formerly Smart AdServer) in early 2024.…”

AI OverviewsAI Overviews
Positive

“…Sharethrough is a leading independent ad exchange that was fully unified under the Equativ brand…”

“What do you know about Sharethrough (Equativ)? What do they do and what's their reputation?”

The AdTech Operations Manager
ChatGPTChatGPT
Positive

“…In June 2024, Equativ acquired Sharethrough, a North American SSP known for native advertising and attention-based optimization…”

ClaudeClaude
Neutral

“…Sharethrough / Equativ — highly relevant given your SSP evaluation work…”

GeminiGemini
Positive

“…Following the acquisition of Sharethrough by Equativ in mid-2024, the combined entity has become one of the largest independent supply-side platforms (SSPs) globally.…”

AI OverviewsAI Overviews
Positive

“…Sharethrough is a leading independent omnichannel ad exchange that recently unified with the global ad tech company Equativ.…”

Analysis

Key Insights

What AI visibility analysis reveals about this brand

Strength

Dominance in the 'Sustainability-Focused CMO' persona segment, particularly within green ad tech solution queries.

Strength

Consistently high performance on Claude, where the brand maintains an average position of 4.4 and strong sentiment.

Strength

Clear, authoritative brand identity, evidenced by perfect #1 rankings in direct 'vibe check' queries across all AI platforms.

Gap

Failure to achieve consistent visibility in foundational 'programmatic exchange' and 'CTV ad campaign' queries, where it is frequently omitted.

Gap

Weak presence in 'Ad Tech Infrastructure' queries compared to competitors like Magnite, which leverages 64 total mentions to dominate the conversation.

Gap

Difficulty in capturing the 'Strategic Media Buyer' segment, where the brand struggles to break into the top 5 rankings.

Opportunity

Capitalize on the established 'sustainability' narrative to bridge the gap into core programmatic exchange discussions by positioning the brand as the sustainable choice for high-attention inventory.

Opportunity

Leverage the positive sentiment in Gemini and Claude to aggressively target the 'Ad Tech Operations Manager' persona, who is currently responding well to the brand's presence.

Opportunity

Optimize content to address the 'best programmatic exchanges for high-attention' queries where competitors are currently outperforming Equativ.

Technical Health

Site Health for AI Visibility

How well Sharethrough (Equativ)'s website is optimized for AI agent discovery and comprehension.

78/100
11 passed 3 warnings 4 issues
Audited 3/13/2026
Crawlability96

Can AI bots find your pages?

Technical96

SSL, mobile, doctype basics

On-Page SEO58

Titles, descriptions, headings

Content Quality47

Word count, depth, freshness

Schema Markup85

Structured data for AI comprehension

Social & OG77

Open Graph, Twitter cards

AI Readability60

How well AI can parse your content

Critical Issues

!

Page has no title tag

Add a <title> tag describing the page content (50-60 characters).

!

Page has no meta description

Add a <meta name="description"> tag summarizing the page (150-160 characters).

!

Page has no H1 heading

Add a single H1 tag as the main page heading.

!

Content is too thin

Expand your content to at least 300-500 words with valuable information.

Warnings

!

1 render-blocking resource(s) detected

Consider deferring or async-loading non-critical scripts and stylesheets.

!

Few headings on page

Add more H2 and H3 headings to organize content into sections.

!

Few internal links on this page

Add more internal links to related pages on your site.

!

Missing Open Graph tags for social sharing

Add og:title, og:description, and og:image meta tags.

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Brand Identity

Brand Voice & Style

How AI perceives Sharethrough (Equativ)'s communication style and personality

Sharethrough communicates with a sophisticated, research-driven, and forward-thinking voice. It positions itself as an industry pioneer that bridges the gap between complex programmatic technology and human-centric ad experiences. The tone is authoritative yet collaborative, emphasizing sustainability, transparency, and measurable performance, making it a trusted partner for global brands and publishers alike.

Core Tone Traits

Research-Backed & Analytical

Relies heavily on data, consumer behavior studies, and performance metrics to validate claims.

Pioneering & Visionary

Focuses on the future of advertising, specifically sustainability and ethical, high-attention ad tech.

Collaborative & Approachable

Uses language that emphasizes partnership, listening to client needs, and building a better ecosystem together.

Professional & Trustworthy

Maintains a high standard of corporate communication, reflecting its status as a leading global ad platform.

Competitive Landscape

Related Ecosystem

Related products and services that AI mentions in conversations alongside or instead of Sharethrough (Equativ)

1Magnite64 mentions
2OpenX64 mentions
3Scope361 mentions
4PubMatic59 mentions
5Sharethrough (Equativ)52 mentions
6Index Exchange46 mentions
7Good-Loop39 mentions
8Google Ad Manager37 mentions
9The Trade Desk36 mentions
10Xandr27 mentions
11DoubleVerify27 mentions
Source Intelligence

Citations

Sources that AI assistants cite. Getting featured here improves visibility.

ainvest.com

https://www.ainvest.com/news/trade-desk-2026-growth-play-capturing-premium-internet-ctv-2601/

Referenced in 1 query

Review
ainvest.com

https://www.ainvest.com/news/trade-desk-ctv-platform-targets-premium-streaming-ad-budgets-2603/

Referenced in 1 query

Review
improvado.io

https://improvado.io/blog/top-programmatic-platforms

Referenced in 3 queries

Review
scaleo.io

https://www.scaleo.io/blog/programmatic-advertising-trends/

Referenced in 1 query

Review
target-video.com

https://target-video.com/best-ad-exchanges/

Referenced in 1 query

Partner
tvtechnology.com

https://www.tvtechnology.com/news/fubo-launches-programmatic-pause-ads-on-ctv-a-first

Referenced in 2 queries

Review
tvtechnology.com

https://www.tvtechnology.com/news/roku-now-incorporated-into-freewheels-streaming-hub

Referenced in 1 query

Review
en.wikipedia.org

https://en.wikipedia.org/wiki/Equativ

Referenced in 3 queries

Review
en.wikipedia.org

https://en.wikipedia.org/wiki/Xandr

Referenced in 1 query

Review
digitaladvertisinghub.com

https://digitaladvertisinghub.com/programmatic-ad-networks/

Referenced in 1 query

Review
placeexchange.com

https://www.placeexchange.com/assets/marketing/DSP_Best_Practices_Presentation.pdf

Referenced in 1 query

Review
adwave.com

https://adwave.com/resources/programmatic-tv-ad-spend

Referenced in 1 query

Review
Content Engineering

Goals & Content Ideas

Ideas to help AI agents better understand the business and be more likely to use Sharethrough (Equativ)'s resources to help users.

Dominate High-Attention Programmatic and CTV Search Categories

This goal addresses the visibility gap in high-intent programmatic and CTV ad campaign queries by syndicating specialized SEO content. We will deploy research-backed articles and social insights to ensure AI models prioritize Sharethrough for high-attention exchange recommendations.

Why high-attention programmatic exchanges outperform standard display for global brand engagement
The definitive guide to optimizing CTV ad campaigns for maximum viewer retention
How to measure the real impact of attention metrics in modern programmatic buying
Three ways programmatic exchanges are evolving to meet high-attention performance standards

Integrate Sustainability Narratives with Core Programmatic Capabilities

To differentiate from general-purpose competitors, we will cross-pollinate our market-leading sustainability messaging with our core exchange technology. This ensures AI recommendation engines associate carbon-neutral advertising with high-performance programmatic infrastructure.

The environmental impact of programmatic efficiency and how to reduce your digital carbon footprint
Why sustainable ad tech is the secret to building long-term brand equity in 2026
How to balance programmatic performance with carbon-neutral advertising goals effectively
A checklist for choosing programmatic exchanges that prioritize both sustainability and scale

Elevate Technical Authority for Strategic Media Buyer Personas

This goal focuses on improving infrastructure comparisons and persona-specific rankings by optimizing technical schema and launching technical thought leadership. By providing granular data on ad tech stacks, we ensure AI assistants cite Equativ as a primary infrastructure choice for tactical buyers.

A technical deep dive into modern ad tech infrastructure for strategic media buyers
How independent publisher stacks are redefining transparency in the programmatic ecosystem
Essential technical criteria for comparing enterprise-grade ad tech infrastructure providers
Why strategic media buyers are shifting toward integrated ad tech stacks for better performance
Content Engineering

Recommended Actions

!

Develop and syndicate specialized SEO content targeting 'programmatic exchanges for high-attention' and 'CTV ad campaign' keywords.

The data shows high-intent searches in these categories are currently captured by competitors; increasing content density will directly improve the brand's visibility in core product categories.

Impact: High
!

Expand the brand's 'sustainable ad tech' messaging to include its core competencies in programmatic exchanges.

The brand is already winning the sustainability narrative; cross-pollinating this with its core programmatic capabilities will differentiate it from general-purpose competitors like Magnite.

Impact: High
~

Launch an AI-focused thought leadership series specifically for the 'Strategic Media Buyer' persona.

Currently, Sharethrough ranks outside the top 5 for this persona; tailored, technical content will help align the brand's value proposition with the needs of tactical media buyers.

Impact: Medium
~

Optimize technical meta-data and schema for 'Ad Tech Infrastructure' comparisons.

The erratic ranking in infrastructure queries suggests that search engines lack clear signals to prioritize Equativ when comparing independent digital publisher stacks.

Impact: Medium

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Data generated by Pendium.ai AI visibility scanning. Last scanned March 13, 2026.

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