What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Roadmap Pricing

Get a demo

Traction

Visibility3

Vibe57

Businesses/Marketing & Advertising/Traction

AI Visibility & Sentiment

Traction

Traction is a marketing accelerator that combines senior brand-side operators, elite specialists, and AI-enhanced workflows to help companies win high-stakes market moments. They focus on brand foundation, go-to-market strategy, and marketing organization design to drive faster growth.

Active Monitoring

tractionco.com

Marketing & Advertising

AI Visibility Score

3/100

Invisible

Sentiment Score

57/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Traction today.

Traction is currently invisible to AI models across critical decision-making contexts, despite maintaining a strong brand identity foundation that surfaces only when users explicitly inquire about the company. While competitors like Accenture Song and McKinsey dominate the narrative for transformation and agency selection, Traction remains absent from the generative search landscape where modern CMOs now conduct their initial vendor discovery.

Working in your favor

Successfully established brand recognition in Gemini and AI Overviews when users initiate an intent-driven search specifically for the brand

Brand identity is recognized within core search environments, confirming that the entity is correctly indexed by underlying AI crawlers

Gaps to close

Total absence in high-intent categories such as marketing org restructuring and AI-driven video content production

Failure to intercept key personas, particularly the Efficiency-Driven CMO and Agile Growth Leader, who rely on AI to evaluate consulting partners

Significant competitive disadvantage against incumbents like Deloitte Digital and Synthesia, which are actively suggested by AI for industry-standard queries

Opportunities

Leverage existing brand foundation to insert Traction into 'alternative to' conversations for major consulting firms

Develop thought leadership content specifically mapped to AI-driven marketing transformation to capture the interest of the Efficiency-Driven CMO persona

Optimize brand presence to bridge the gap between simple brand-name search success and category-level recommendation dominance

Highest-Impact Actions

Execute a structured 'Category Authority' content campaign targeting the 'alternatives to' search intent

Competitors are capturing high-intent traffic by positioning themselves as the modern alternative; Traction must aggressively pivot its content to surface in these specific AI recommendation funnels.

Develop and syndicate AI-optimized white papers on 'AI in marketing transformation' and 'marketing agility'

The data confirms that Traction is missing entirely from these core strategic discussions, leaving the field wide open for competitors to influence CMO decision-making.

Implement a technical SEO strategy focused on schema markup for AI-driven discovery

While the brand has a presence, it is not being surfaced as a 'best-in-class' solution by LLMs, suggesting a need for better structured data that helps models associate Traction with its core service categories.

Value Proposition

A 'liquid workforce' model that replaces traditional agency bloat with senior experts and AI-driven systems to deliver faster, more precise marketing outcomes.

Overview

Mission

To align the experience clients need with the experience talent wants, removing friction to harness energy and drive growth.

Products & Services

Brand Foundation DesignGo-to-Market DesignMarketing Org DesignFutureproof AI SolutionsAI Video Production

Current State

Visibility Landscape

A high-level view of how Traction performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	70	70	97	97
“What do you know about Traction? What do they do and what's their reputation?”	Yes	Yes	#1	#1
Core6q Product/service category queries	0	12	0	12
“how do i restructure my marketing org to be more agile and move faster like a startup”	No	No	No	Yes
“how can we use ai video production to lower our content costs without looking cheap”	No	No	No	No
“alternatives to accenture song and deloitte digital for marketing and strategy help”	No	No	No	No
“what is the best approach to go-to-market design for a company entering a crowded space”	No	Yes	No	No
“help me build a brand foundation for a company that has lost its way, what agencies are good for this”	No	No	No	No
“i need futureproof ai solutions for my marketing department, what vendors should i look at”	No	No	No	No
Growth Areas1q Adjacent, aspirational & visionary	0	0	0	0
“what are some ways to use ai in marketing that aren't just chatbots, give me specific agency examples”	No	No	No	No

“What do you know about Traction? What do they do and what's their reputation?”

Yes

“how do i restructure my marketing org to be more agile and move faster like a startup”

Yes

“how can we use ai video production to lower our content costs without looking cheap”

“alternatives to accenture song and deloitte digital for marketing and strategy help”

“what is the best approach to go-to-market design for a company entering a crowded space”

Yes

“help me build a brand foundation for a company that has lost its way, what agencies are good for this”

“i need futureproof ai solutions for my marketing department, what vendors should i look at”

“what are some ways to use ai in marketing that aren't just chatbots, give me specific agency examples”

Competitive Landscape

Synthesia

17 mentions

Jasper

16 mentions

Accenture Song

16 mentions

Deloitte Digital

16 mentions

Toptal

14 mentions

HubSpot

13 mentions

Segment

13 mentions

McKinsey & Company

13 mentions

Optimizely

12 mentions

Salesforce

12 mentions

Traction

0 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Traction's AI visibility.

Key Findings

Strength

Successfully established brand recognition in Gemini and AI Overviews when users initiate an intent-driven search specifically for the brand

Strength

Brand identity is recognized within core search environments, confirming that the entity is correctly indexed by underlying AI crawlers

Gap

Total absence in high-intent categories such as marketing org restructuring and AI-driven video content production

Recommended Actions

Execute a structured 'Category Authority' content campaign targeting the 'alternatives to' search intent

Competitors are capturing high-intent traffic by positioning themselves as the modern alternative; Traction must aggressively pivot its content to surface in these specific AI recommendation funnels.

Develop and syndicate AI-optimized white papers on 'AI in marketing transformation' and 'marketing agility'

The data confirms that Traction is missing entirely from these core strategic discussions, leaving the field wide open for competitors to influence CMO decision-making.

Implement a technical SEO strategy focused on schema markup for AI-driven discovery

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Marketing Strategy & Transformation Services(3 queries)

“how do i restructure my marketing org to be more agile and move faster like a startup”

0/4 platforms mentioned

Core

ChatGPT

1.Asana

2.Jira

3.ClickUp

4.Trello

5.Slack

+24 more

Claude

No brands listed

Gemini

1.Webflow

2.Unbounce

3.Zapier

4.Make.com

5.Mixpanel

+7 more

AI Overviews

1.McKinsey & Company

2.Product Marketing Alliance

3.Agile Sherpas

4.Wow Remote Teams

5.First Round Review

“what is the best approach to go-to-market design for a company entering a crowded space”

1/4 platforms mentioned

Core

The Efficiency-Driven CMO · Chief Marketing Officer

ChatGPT

1.Amplitude

2.Mixpanel

3.GA4

4.Snowflake

5.Segment

+20 more

Claude

No brands listed

Gemini

1.Toptal

2.MarketerHire

3.Working Not Working

4.Triple Whale

5.Northbeam

+2 more

AI Overviews

1.Viral Loops

2.Zappos

3.phable.io

4.Forbes

“help me build a brand foundation for a company that has lost its way, what agencies are good for this”

0/4 platforms mentioned

Core

The Efficiency-Driven CMO · Chief Marketing Officer

ChatGPT

1.Frontify

2.Brandfolder

3.Toptal

4.YouGov

5.Qualtrics

+15 more

Claude

1.Lippincott

2.Interbrand

3.Vivaldi

4.Prophet

5.Marriott

+1 more

Gemini

1.Red Antler

2.SYPartners

3.Pentagram

4.Collins

5.Toptal

+2 more

AI Overviews

1.Lippincott

2.Prophet

3.Siegel+Gale

4.Landor & Fitch

5.Wolff Olins

+7 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

How to Structure an Agile Marketing Team for Success in 2025

marketerhire.com

Traction

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Explore Marketing & Advertising

Start gettingrecommended by AI.

Frequently asked questions

Traction

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Explore Marketing & Advertising

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.