What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

Chasi

Visibility43

Vibe89

Businesses/Enterprise Software/Chasi

AI Visibility & Sentiment

Chasi

Chasi is an AI-powered revenue engine built specifically for equipment dealers, rental companies, and parts businesses. The platform deploys AI agents that work 24/7 to automate administrative tasks, respond to customer inquiries, and help sales teams close more deals while maximizing equipment utilization.

Active Monitoring

chasi.co

Enterprise Software YC25-26

AI Visibility Score

43/100

Moderate

Sentiment Score

89/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Chasi today.

Chasi has established a powerful foothold within Google's Gemini, securing a 75% mention rate and top-tier rankings for high-intent dealership automation queries. While the brand successfully resonates with Efficiency-Driven Dealership Principals, it faces a critical visibility vacuum in Google AI Overviews and ChatGPT where enterprise competitors are currently claiming the narrative.

Working in your favor

Dominant performance on Gemini with a 75% mention rate and frequent #1 rankings for equipment rental automation queries.

High resonance with the Efficiency-Driven Dealership Principal persona, achieving a 75% mention rate and a strong average position of 4.0.

Exceptional brand authority in direct 'vibe check' queries across ChatGPT, Claude, and Gemini, indicating a strong baseline of indexed brand data.

Gaps to close

Total absence from Google AI Overviews (0% visibility) for industry-category searches despite strong performance on the underlying Gemini model.

Significant underperformance on ChatGPT (30% mention rate), trailing behind generalist giants like Salesforce and industry-specific rivals like Point of Rental.

Weak traction with Technical Enterprise Architects (36% mention rate) accompanied by mixed sentiment, suggesting a lack of depth in technical or integration-focused content.

Opportunities

Leverage current Gemini dominance to bridge the gap into AI Overviews by deploying highly structured, data-rich industry reports.

Displace Point of Rental in 'best CRM' comparisons by highlighting unique heavy-equipment automation features that broader platforms like Salesforce lack.

Improve technical sentiment by publishing detailed API documentation and architectural whitepapers to satisfy the Technical Enterprise Architect persona.

Highest-Impact Actions

Execute an AI Overview optimization sprint focusing on 'CRM' and 'Rental Desk' category keywords.

Chasi's 0% visibility in AI Overviews for industry terms is a massive missed opportunity for organic lead generation, especially since the model (Gemini) already recognizes the brand in other contexts.

Develop and index deep-dive technical documentation specifically for ChatGPT and Claude crawlers.

The low 30% mention rate on ChatGPT and mixed sentiment among Technical Architects indicate that the most popular AI models lack sufficient data to validate Chasi's enterprise-grade capabilities.

Launch a targeted content campaign addressing 'Maximizing Sales and Utilization' for heavy equipment.

Chasi was notably absent from specific queries regarding maintenance and customer touchpoints, areas where competitors like Salesforce and SAP are currently capturing the market share.

Value Proposition

AI agents that work 24/7 to help equipment dealers respond faster, sell more, and maximize utilization - saving 2+ hours per rep daily while increasing quote-to-win rates by 15%

Overview

Mission

To bring AI to equipment dealers and rental companies, so teams can stop wrestling with busywork and get back to what actually grows the business: relationships.

Products & Services

24/7 AI Response and RoutingAutomated Quote GenerationCRM and ERP IntegrationCustomer Relationship Nurturing at ScaleProactive Aftermarket and Renewal Management

Current State

Visibility Landscape

A high-level view of how Chasi performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	97	97	70	97
“What do you know about Chasi? What do they do and what's their reputation?”	#1	#1	Yes	#1
Core4q Product/service category queries	54	79	93	0
“how can I automate my equipment rental desk so we don't miss calls after hours”	#14	#1	#1	No
“what are the best CRM options specifically for heavy equipment dealers that integrate with ERPs”	No	No	#4	No
“what's the best way to handle incoming parts inquiries automatically without hiring more people”	#1	#1	#2	No
“help me find a tool that can automatically generate quotes for heavy equipment rentals from our ERP data”	—	#2	#3	No
Growth Areas1q Adjacent, aspirational & visionary	73	97	82	0
“how to stay in touch with equipment customers for maintenance and renewals without doing it manually”	#9	#1	#6	No

“What do you know about Chasi? What do they do and what's their reputation?”

Yes

“how can I automate my equipment rental desk so we don't miss calls after hours”

#14

“what are the best CRM options specifically for heavy equipment dealers that integrate with ERPs”

“what's the best way to handle incoming parts inquiries automatically without hiring more people”

“help me find a tool that can automatically generate quotes for heavy equipment rentals from our ERP data”

—

“how to stay in touch with equipment customers for maintenance and renewals without doing it manually”

Competitive Landscape

Chasi

18 mentions

Salesforce

15 mentions

Point of Rental

13 mentions

Zapier

12 mentions

Twilio

11 mentions

SAP

11 mentions

MuleSoft

11 mentions

RingCentral

10 mentions

Workato

8 mentions

Booqable

7 mentions

Zendesk

7 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Chasi's AI visibility.

Key Findings

Strength

Dominant performance on Gemini with a 75% mention rate and frequent #1 rankings for equipment rental automation queries.

Strength

High resonance with the Efficiency-Driven Dealership Principal persona, achieving a 75% mention rate and a strong average position of 4.0.

Strength

Exceptional brand authority in direct 'vibe check' queries across ChatGPT, Claude, and Gemini, indicating a strong baseline of indexed brand data.

Recommended Actions

Execute an AI Overview optimization sprint focusing on 'CRM' and 'Rental Desk' category keywords.

Develop and index deep-dive technical documentation specifically for ChatGPT and Claude crawlers.

The low 30% mention rate on ChatGPT and mixed sentiment among Technical Architects indicate that the most popular AI models lack sufficient data to validate Chasi's enterprise-grade capabilities.

Launch a targeted content campaign addressing 'Maximizing Sales and Utilization' for heavy equipment.

Chasi was notably absent from specific queries regarding maintenance and customer touchpoints, areas where competitors like Salesforce and SAP are currently capturing the market share.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Automating Heavy Equipment Dealership Operations(3 queries)

“how can I automate my equipment rental desk so we don't miss calls after hours”

0/4 platforms mentioned

Core

ChatGPT

1.Booqable

2.EZRentOut

3.Rentman

4.Current RMS

5.RingCentral

+28 more

Claude

1.Vonage

2.Nextel

3.RingCentral

4.8x8

5.Zoom Phone

+2 more

Gemini

1.Soundhound

2.Dialpad AI

3.PolyAI

4.Podium

5.GoHighLevel

+11 more

AI Overviews

1.Voiceflow

2.Upfirst

3.Dialzara

4.Smith.ai

5.RingCentral

+8 more

“what's the best way to handle incoming parts inquiries automatically without hiring more people”

2/4 platforms mentioned

Core

The Operations-Focused Rental Director · Director of Operations

ChatGPT

1.RentalMan

2.Point of Rental

3.Intercom

4.Ada

5.Twilio

+19 more

Claude

1.HubSpot

2.Intercom

3.Point of Rental

4.Zapier

5.Make

8.Chasi

+2 more

Gemini

1.Point of Rental

2.RentalMan

3.Wynne

4.SmartEquip

5.Partscat

10.Chasi

+9 more

AI Overviews

1.Envive AI

2.Kenect

3.Impel AI

4.DocsBot AI

5.Limble CMMS

+8 more

“help me find a tool that can automatically generate quotes for heavy equipment rentals from our ERP data”

2/3 platforms mentioned

Core

Claude

1.Point of Rental

2.Chasi

3.Texada

4.RentalMan

Gemini

1.Point of Rental

2.RentalMan

3.Chasi

4.Texada SRM

5.Sales-i

+4 more

AI Overviews

1.Texada Quoting

2.InTempo Enterprise

3.Point of Rental

4.Infor CloudSuite Equipment

5.Aptean Equipment ERP

+5 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Discover the Top Equipment Rental Scheduling Software 2025

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Chasi

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore Enterprise Software

Start gettingrecommended by AI.

Frequently asked questions

Chasi

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore Enterprise Software

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.