What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

Compa

Visibility28

Vibe88

Businesses/Enterprise Software/Compa

AI Visibility & Sentiment

Compa

Compa is an AI-powered compensation platform that helps enterprise teams make data-driven pay decisions at scale. The platform leverages AI agents and real-time market data from over 9 million observations across 50+ countries to deliver expert-level compensation insights and automate complex compensation workflows.

Active Monitoring

trycompa.com

Enterprise Software

AI Visibility Score

28/100

Low

Sentiment Score

88/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Compa today.

Compa is currently losing the battle for category leadership, remaining completely invisible in broad 'best enterprise compensation software' evaluations while legacy giants like Radford and Pave dominate the narrative. However, a significant tactical opening exists with Data-Centric Comp Analysts, where Compa achieves a peak 47% mention rate by winning high-intent queries regarding real-time offer data and recruitment pay transparency.

Working in your favor

Dominant performance with the Data-Centric Comp Analyst persona, achieving a 47% mention rate and an average position of 6.8.

High topical authority in recruitment-specific compensation queries, notably ranking #1 in Gemini for real-time offer letter and stock grant data.

Strong performance in AIOverviews for 'enhancing recruitment strategy' queries, consistently appearing in top-5 positions.

Gaps to close

Total absence in 'Compensation Platform Evaluation' queries, failing to appear for any searches regarding 'best enterprise' or 'modern tool' alternatives.

Significant visibility deficit with High-Growth Tech People Leads, who mention the brand only 17% of the time.

Mixed sentiment across ChatGPT, Claude, and Gemini suggests that while Compa is mentioned, the descriptions lack the definitive 'category winner' framing seen with competitors like Pave.

Opportunities

Capitalize on the #1 Gemini ranking for real-time data to position Compa as the only viable alternative to static surveys like Mercer and Aon.

Leverage the brand's 'vibe check' success (ranking #1 across all platforms) to bridge the gap into broader enterprise software categories.

Target the 'niche AI and engineering' compensation gap where competitors are currently failing to provide specific answers.

Highest-Impact Actions

Execute a targeted 'Category Conquest' content strategy focused on 'Best Enterprise Compensation Software' keywords.

Compa is currently ignored by LLMs during the critical evaluation phase of the buyer journey, surrendering the enterprise market to Workday and Pave.

Optimize technical documentation and PR for 'niche AI and engineering compensation' queries.

There is a total visibility void for this high-value query; capturing this would establish Compa as the most advanced data source for modern tech hiring.

Develop and syndicate case studies specifically tailored to 'High-Growth Tech People Leads'.

This persona represents a key decision-maker where Compa currently has its lowest visibility (17%) and weakest positioning.

Value Proposition

Compa delivers expert-level compensation work at scale through AI agents that provide real-time market data and automate compensation decisions, giving teams the reach of 100 without adding headcount.

Overview

Mission

Lead every pay decision without being in the room - empowering compensation teams to set strategy while AI agents turn it into action.

Products & Services

Analyst Agent - AI-powered market analysis and compensation insightsPartner Agent - Recruitment and HR compensation decision supportReal-Time Market Data - Offers, employees, stock, skills, and frontline dataEnterprise Infrastructure - SOC 2 certified, CCPA/GDPR compliant integrationsCustom Role Analysis and Research Reports

Current State

Visibility Landscape

A high-level view of how Compa performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	97	97	97	97
“What do you know about Compa? What do they do and what's their reputation?”	#1	#1	#1	#1
Core9q Product/service category queries	53	56	64	44
“how can i automate market pay analysis for a global tech team with hundreds of roles”	Yes	Yes	Yes	#13
“help my recruiters make better salary offers that actually get accepted, what software helps with this”	#5	#6	No	#3
“where can I find real-time data on offer letters and stock grants for tech roles in 2026”	No	No	#1	No
“best enterprise compensation software for companies that need SOC 2 and GDPR compliance”	No	#7	No	No
“i need a way to do expert level comp work without adding more headcount, any AI tools for this?”	Yes	#4	Yes	No
“what's the best way to give hiring managers real-time pay data during the interview process so we don't lose candidates”	Yes	#4	#1	#3
“i need better data on compensation for niche AI and engineering skills, specific platforms to check out?”	No	No	#7	No
“top rated compensation data platforms that aren't just static surveys, what are the options”	#9	No	#8	#4
“modern compensation tool alternatives for a large company, looking for things besides Pave or Carta”	#10	#13	No	No
Growth Areas Adjacent, aspirational & visionary	—	—	—	—

“What do you know about Compa? What do they do and what's their reputation?”

“how can i automate market pay analysis for a global tech team with hundreds of roles”

Yes

#13

“help my recruiters make better salary offers that actually get accepted, what software helps with this”

“where can I find real-time data on offer letters and stock grants for tech roles in 2026”

“best enterprise compensation software for companies that need SOC 2 and GDPR compliance”

“i need a way to do expert level comp work without adding more headcount, any AI tools for this?”

Yes

“what's the best way to give hiring managers real-time pay data during the interview process so we don't lose candidates”

Yes

“i need better data on compensation for niche AI and engineering skills, specific platforms to check out?”

“top rated compensation data platforms that aren't just static surveys, what are the options”

“modern compensation tool alternatives for a large company, looking for things besides Pave or Carta”

#10

#13

Competitive Landscape

Pave

111 mentions

Radford

85 mentions

Levels.fyi

66 mentions

Workday

64 mentions

Mercer

58 mentions

Aon

52 mentions

Carta

49 mentions

Figures

45 mentions

Syndio

42 mentions

Ravio

40 mentions

Compa

32 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Compa's AI visibility.

Key Findings

Strength

Dominant performance with the Data-Centric Comp Analyst persona, achieving a 47% mention rate and an average position of 6.8.

Strength

High topical authority in recruitment-specific compensation queries, notably ranking #1 in Gemini for real-time offer letter and stock grant data.

Strength

Strong performance in AIOverviews for 'enhancing recruitment strategy' queries, consistently appearing in top-5 positions.

Recommended Actions

Execute a targeted 'Category Conquest' content strategy focused on 'Best Enterprise Compensation Software' keywords.

Compa is currently ignored by LLMs during the critical evaluation phase of the buyer journey, surrendering the enterprise market to Workday and Pave.

Optimize technical documentation and PR for 'niche AI and engineering compensation' queries.

There is a total visibility void for this high-value query; capturing this would establish Compa as the most advanced data source for modern tech hiring.

Develop and syndicate case studies specifically tailored to 'High-Growth Tech People Leads'.

This persona represents a key decision-maker where Compa currently has its lowest visibility (17%) and weakest positioning.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Scaling Compensation Operations(2 queries)

“how can i automate market pay analysis for a global tech team with hundreds of roles”

4/4 platforms mentioned

Core

ChatGPT

1.Workday

2.SAP SuccessFactors

3.Radford

4.Mercer

5.Aon

+29 more

Claude

1.Radford

2.Aon

3.Mercer

4.Levels.fyi

5.Payscale

+29 more

Gemini

1.Workday

2.HiBob

3.BambooHR

4.Pave

5.Figures

+11 more

AI Overviews

1.Workday

2.HiBob

3.Greenhouse

4.Lever

5.Ravio

13.Compa

+9 more

“i need a way to do expert level comp work without adding more headcount, any AI tools for this?”

1/4 platforms mentioned

Core

The Strategic Head of Total Rewards · VP of Total Rewards

ChatGPT

1.Ravio

2.Mercer

3.Radford

4.Pave

5.Figures

+18 more

Claude

1.Figures

2.Workday

3.Radford

4.Compa

5.Syndio

+3 more

Gemini

1.Mercer

2.Radford

3.Workday

4.Oracle

5.Pave

+11 more

AI Overviews

1.Aeqium

2.Salary.com

3.CompAnalyst AI

4.Pave

5.Payscale MarketPay

+6 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

The best compensation management software in 2026 - Ravio

ravio.com

Compa

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore Enterprise Software

Start gettingrecommended by AI.

Frequently asked questions

Compa

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore Enterprise Software

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.