What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

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Function of Beauty

Visibility54

Vibe92

Businesses/Beauty & Personal Care/Function of Beauty

AI Visibility & Sentiment

Function of Beauty

Function of Beauty is a pioneer in customized hair care, offering personalized shampoo, conditioner, and styling treatments tailored to unique hair types and goals. By utilizing modular formulations for straight, wavy, curly, and coily hair, the brand allows customers to address specific concerns like hydration, bond repair, and frizz control.

Active Monitoring

functionofbeauty.com

Beauty & Personal Care

AI Visibility Score

54/100

Moderate

Sentiment Score

92/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Function of Beauty today.

AI agents fundamentally trust Function of Beauty as a leader in the personalized haircare space, yet they are not consistently recommending the brand for specific hair repair and treatment needs. While the brand owns the conversation regarding custom formulations, there is a clear opportunity to bridge the gap between 'customization' and 'functional hair repair' to displace competitors like Olaplex and K18 in discovery-based search.

Working in your favor

Authoritative positioning in 'custom haircare' and 'alternatives to Prose' queries across all platforms

High visibility with the Science-Focused Consumer in Seoul, who values the brand's algorithmic approach

Consistent recognition by AI agents as a definitive expert on customized beauty, leading to top-tier placements when asked directly about the brand

Gaps to close

Total absence in 'hair repair' and 'damaged hair' query results, ceding critical search real estate to brands like Olaplex and K18

Limited visibility for specific product categories like curl creams and leave-in conditioners during research-intensive queries

Underperformance in competitive comparison queries regarding clinical-grade restoration treatments

Opportunities

Capitalize on the brand's existing trust to become the authority for 'customizable repair' solutions

Target the Beauty Enthusiast persona in London with content that bridges the gap between personalization and specific hair-health outcomes

Pivot AI-driven narratives to include functional restoration alongside custom aesthetics

Highest-Impact Actions

Publish an authoritative 'Science of Repair' series detailing how custom formulations effectively treat damaged hair

The data shows a complete lack of mentions for repair-focused queries; this content will provide AI models with the vocabulary to connect the brand to clinical restoration needs.

Develop a direct comparison guide: 'Function of Beauty vs. Olaplex: Customization for Damaged Hair'

By addressing the high-intent 'better than Olaplex' search gap, this content creates a clear path for AI agents to suggest the brand as a superior, science-backed alternative.

Create an educational content hub on 'Customized Curl Definition: Addressing Texture Needs at the Molecular Level'

The brand is currently invisible for curl cream queries, missing out on a high-value segment of beauty enthusiasts seeking specialized, personalized support.

Value Proposition

Fully customizable hair care regimens formulated specifically for an individual's hair type, structure, and aesthetic preferences through a data-driven quiz and modular product system.

Overview

Mission

To create customized beauty products that are as unique as the individuals who use them.

Products & Services

Custom Shampoo & ConditionerSOS Custom Repair TreatmentsSuper Shape Curl CreamLeave-In Conditioner with Mango ButterCustom Hair Serum

Current State

Visibility Landscape

A high-level view of how Function of Beauty performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Sentiment when asked about the brand directly	50	50	50	50
“What do you know about Function of Beauty? What do they do and what's their reputation?”	Neutral	Neutral	Neutral	Neutral
Core6q Product/service category queries	49	61	49	47
“what are the best custom shampoo and conditioner brands for curly hair that focus on hydration?”	#1	#2	#1	#2
“what are some better modern alternatives to Prose for custom hair care?”	#2	#1	#2	#2
“what are the best repair shampoos for damaged hair that aren't too heavy?”	No	No	No	No
“i need recommendations for a high-quality leave-in conditioner with mango butter to help with my hair dryness”	No	#1	No	No
“what are the top-rated curl creams to help with definition and frizz for 2026?”	No	No	No	No
“is there any brand better than Olaplex for repair treatments right now?”	No	No	No	No
Growth Areas1q Adjacent, aspirational & visionary	97	94	97	97
“what are the most reliable personalized hair care companies that offer global shipping?”	#1	#2	#1	#1

“What do you know about Function of Beauty? What do they do and what's their reputation?”

Neutral

“what are the best custom shampoo and conditioner brands for curly hair that focus on hydration?”

“what are some better modern alternatives to Prose for custom hair care?”

“what are the best repair shampoos for damaged hair that aren't too heavy?”

“i need recommendations for a high-quality leave-in conditioner with mango butter to help with my hair dryness”

“what are the top-rated curl creams to help with definition and frizz for 2026?”

“is there any brand better than Olaplex for repair treatments right now?”

“what are the most reliable personalized hair care companies that offer global shipping?”

Competitive Landscape

Function of Beauty

27 mentions

Prose

26 mentions

Olaplex

14 mentions

SheaMoisture

11 mentions

Ouai

9 mentions

Formulate

8 mentions

K18

7 mentions

Kérastase

6 mentions

The Hair Lab by Strands

5 mentions

CURLē

4 mentions

Briogeo

4 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Function of Beauty's AI visibility.

Key Findings

Strength

Authoritative positioning in 'custom haircare' and 'alternatives to Prose' queries across all platforms

Strength

High visibility with the Science-Focused Consumer in Seoul, who values the brand's algorithmic approach

Strength

Consistent recognition by AI agents as a definitive expert on customized beauty, leading to top-tier placements when asked directly about the brand

Recommended Actions

Publish an authoritative 'Science of Repair' series detailing how custom formulations effectively treat damaged hair

The data shows a complete lack of mentions for repair-focused queries; this content will provide AI models with the vocabulary to connect the brand to clinical restoration needs.

Develop a direct comparison guide: 'Function of Beauty vs. Olaplex: Customization for Damaged Hair'

By addressing the high-intent 'better than Olaplex' search gap, this content creates a clear path for AI agents to suggest the brand as a superior, science-backed alternative.

Create an educational content hub on 'Customized Curl Definition: Addressing Texture Needs at the Molecular Level'

The brand is currently invisible for curl cream queries, missing out on a high-value segment of beauty enthusiasts seeking specialized, personalized support.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Personalized Hair Care Research(3 queries)

“what are the best custom shampoo and conditioner brands for curly hair that focus on hydration?”

3/4 platforms mentioned

Core

ChatGPT

1.Function of Beauty

2.Prose

3.Habit

4.Keeps

5.Maui Moisture

+3 more

Claude

1.Prose

2.SheaMoisture (Kalahari Melon Oil Curl Stretch)

3.DevaCurl (No-Poo Cleanser, One Condition)

4.Ouidad (Curl Quencher)

5.Carol's Daughter Black Vanilla Set

+1 more

Gemini

1.Prose

2.Function of Beauty

3.CURLē

AI Overviews

1.Prose

2.Function of Beauty

3.Aura

4.Madison Reed (ColorSolve)

“i need recommendations for a high-quality leave-in conditioner with mango butter to help with my hair dryness”

1/4 platforms mentioned

Core

Beauty Enthusiast in London · Social Media Manager

ChatGPT

1.Mielle Organics

2.SheaMoisture

3.TGIN

Claude

1.Creme of Nature

2.Klorane

3.Elasta QP

4.Suave Professionals

5.Derlys Nature Oil

6.Function of Beauty

Gemini

1.Klorane

2.Briogeo

3.SheaMoisture

AI Overviews

No brands listed

“what are the top-rated curl creams to help with definition and frizz for 2026?”

0/4 platforms mentioned

Core

Beauty Enthusiast in London · Social Media Manager

ChatGPT

1.Fenty Hair (The Homecurl Curl-Defining Cream)

2.Not Your Mother’s (Curl Talk Defining & Frizz Taming Hair Cream)

3.Curlsmith (Awestruck Definition Cream, Curl Defining Styling Soufflé)

4.Living Proof (Curl Defining Styling Cream)

5.Bumble and bumble (Curl Defining Hair Styling Cream)

+2 more

Claude

1.BYRDIE

2.Rizos Curls

3.SheaMoisture

4.Moroccanoil

5.Virtue

+2 more

Gemini

1.Rizos Curls (Rizos Curls Curl Defining Cream)

2.Living Proof (Living Proof No Frizz Nourishing Styling Cream)

3.Olaplex (Olaplex No. 6 Bond Smoother)

4.Briogeo (Briogeo Curl Charisma Leave-In Defining Cream)

5.SEEN (SEEN Curly Creme)

AI Overviews

1.Aveda

2.Rizos Curls

3.Ouai

4.Kérastase

5.Marc Anthony

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

The 24 best shampoos and conditioners for 2026 — according to experts

shopping.yahoo.com

Function of Beauty

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Engineer content that makes AI agents recommend you

Explore Beauty & Personal Care

Start gettingrecommended by AI.

Frequently asked questions

Function of Beauty

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Engineer content that makes AI agents recommend you

Explore Beauty & Personal Care

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.