What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

HealthLink ND

Visibility2

Vibe40

Businesses/Healthcare/HealthLink ND

AI Visibility & Sentiment

HealthLink ND

HealthLink ND is a Spokane-based medical practice led by Dr. Beck, ND, that specializes in root-cause naturopathic medicine. The practice provides advanced diagnostics and personalized treatment plans for patients across Washington state through telehealth services.

Active Monitoring

healthlinknd.com

Healthcare

AI Visibility Score

2/100

Invisible

Sentiment Score

40/100

Score by Reach

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

aspirational

visionary

AI Perception

Summary

HealthLink ND currently exists as a ghost in the AI ecosystem, maintaining zero presence across critical search and discovery queries despite clear brand recognition when specifically named. While competitors like Function Health and Parsley Health dominate the functional medicine conversation, HealthLink ND is failing to capture the intent-driven traffic from patients seeking hormone testing and root-cause medical solutions.

Value Proposition

A root-cause approach to medicine that prioritizes deep diagnostic testing and personalized, unhurried care, accessible via telehealth to avoid the long wait times and limited appointment lengths of traditional healthcare.

Overview

Mission

Care that finds the cause, not just the symptoms.

Products & Services

DUTCH Hormone TestingAdvanced Functional Lab PanelsTestosterone Replacement Therapy (TRT)Concussion Recovery ProtocolPersonalized Naturopathic Consultations

Agent Breakdown

AI Platforms

How often do different AI platforms reference HealthLink ND?

Loading explorer...

Conversation Analysis

Key Topics

What conversations is HealthLink ND included in — or excluded from?

Loading explorer...

Buyer Personas

Personas

Who does each AI platform recommend HealthLink ND to, and when?

Loading explorer...

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Root Cause And Hormone Care Discovery(3 queries)

“what are the best places for advanced hormone testing and personalized treatment plans in washington”

0/4 platforms mentioned

Core

ChatGPT

1.UW Medicine – Endocrine Care Center

2.Providence Endocrinology

3.Rootwell

4.Asymmetric Health

5.Vitality Centers NW

+5 more

Claude

1.Seattle Integrative Hormone & Thyroid Clinic

2.Thrive NW Med

3.Asymmetric Health

4.Huddle Men's Health

5.Vitality Centers NW

+4 more

Gemini

1.Vitality Medical

2.Vitality Centers NW

3.Feminine Functional Medicine

4.Metamorphosis Holistic MedSpa

5.SageMED

+11 more

AI Overviews

1.Vitality Series

“where can i get a dutch test done and actually have someone explain the results to me”

0/4 platforms mentioned

Core

The Data-Driven Health Researcher · Software Architect

ChatGPT

1.DUTCH (DUTCH Complete, DUTCH Bioenergetic Profile)

Claude

1.DUTCH

2.Precision Analytical

3.Root Functional Medicine

4.Nava Health

5.Dr. Kate

Gemini

1.Aligned Modern Health

2.Precision Analytical (DUTCH)

3.Rupa Health

4.SeeBeyond Medicine

AI Overviews

1.DUTCH

2.NYC Nutritionist

3.Sarah Lynn Nutrition

4.Next Health

5.NYC Total Health

+1 more

“find me telehealth clinics that specialize in root cause medicine for chronic fatigue”

0/4 platforms mentioned

Core

The Data-Driven Health Researcher · Software Architect

ChatGPT

1.EnergyMD Method

2.Patients Medical

3.Florida Center for Functional Medicine

4.Teleios Wellness

5.Infinite Wellness (Infinity Wellness)

+7 more

Claude

1.Parsley Health

2.RTHM (RTHM intelligence platform)

3.Back On Track 2 Wellness

4.Mitchell Medical Group

5.Jatto Internal Medicine

+1 more

Gemini

1.Functional Health Institute

2.Hoyt Integrative Health

3.Vanderbilt Functional Medicine Clinic

4.Jatto Internal Medicine

5.Root Cause Medical Clinic

+6 more

AI Overviews

1.RTHM

2.Wellness First

3.Smart Choice Medical Clinic

4.Dr. Jatto

5.MEDvidi

+2 more

Brand Perception

What AI Really Thinks

We asked each AI platform directly about HealthLink ND to understand how they perceive the brand. These responses back up the Sentiment Score and reveal tone, accuracy, and blind spots across platforms and personas.

0Positive

2Neutral

1Negative

across 3 responses

“What do you know about HealthLink ND? What do they do and what's their reputation?”

ChatGPT

Neutral

“…HealthLink ND appears to be an ambiguous name—there are multiple different organizations in the U.S. and internationally using very similar names…”

Claude

Neutral

“…I don't have specific information about HealthLink ND in my training data.…”

Gemini

Not Found

Brand not mentioned

AI Overviews

Negative

“…There is no major organization specifically named "HealthLink ND."…”

Analysis

Key Insights

What AI visibility analysis reveals about this brand

Strength

Successful brand recall and identity clarity when queried directly by name across ChatGPT, Claude, and AI Overviews.

Gap

Total absence in high-intent 'Core' discovery queries related to Dutch testing, hormone therapy, and root-cause telehealth clinics.

Gap

Complete failure to reach 'The Data-Driven Health Researcher' and 'The Empathetic Care Coordinator' personas when they seek professional guidance.

Technical Health

Site Health for AI Visibility

How well HealthLink ND's website is optimized for AI agent discovery and comprehension.

91/100

18 passed 2 warnings 1 issues

Audited 3/26/2026

Crawlability100

Can AI bots find your pages?

Technical80

SSL, mobile, doctype basics

On-Page SEO98

Titles, descriptions, headings

Content Quality73

Word count, depth, freshness

Schema Markup85

Structured data for AI comprehension

Social & OG95

Open Graph, Twitter cards

AI Readability60

How well AI can parse your content

Critical Issues

Site is not using HTTPS

Install an SSL certificate and redirect HTTP to HTTPS.

Warnings

Title may be truncated in search results (71 characters)

Shorten the title to under 60 characters.

Content may be too short

Expand your content to at least 500 words with valuable information.

Want a full technical audit with AI-specific recommendations?

Run a free visibility scan

Brand Identity

Brand Voice & Style

How AI perceives HealthLink ND's communication style and personality

HealthLink ND communicates with a direct, empathetic, and empowering tone. The brand positions itself as a challenger to the conventional medical system, using clear, jargon-free language to validate patient frustrations while offering sophisticated, data-driven solutions. The voice is authoritative yet deeply personal, focusing on 'root-cause' discovery and the promise of restoring the patient's sense of self.

Core Tone Traits

Empathetic & Validating

Acknowledges the frustration of being dismissed by conventional medicine.

Authoritative & Expert

Demonstrates deep clinical knowledge through evidence-based, functional medicine.

Direct & Unfiltered

Cuts through medical jargon to explain exactly why patients feel 'off'.

Empowering & Action-Oriented

Focuses on solutions and the journey back to feeling like oneself.

Competitive Landscape

Related Ecosystem

Related products and services that AI mentions in conversations alongside or instead of HealthLink ND

Institute for Functional Medicine14 mentions

Function Health14 mentions

DUTCH12 mentions

One Medical11 mentions

Parsley Health10 mentions

Asymmetric Health9 mentions

Quest Diagnostics9 mentions

Full Potential HRT Clinic8 mentions

RTHM8 mentions

Vitality Centers NW7 mentions

HealthLink ND1 mention

Source Intelligence

Citations

Sources that AI assistants cite. Getting featured here improves visibility.

UW Medicine – Endocrine Care Center

https://www.uwmedicine.org/locations/endocrinology-uwmc

Referenced in 1 query

Review

Providence Endocrinology

https://www.providence.org/locations/wa/endocrinology-olympia

Referenced in 1 query

Review

Rootwell

https://rootwellhormones.com/

Referenced in 1 query

Review

Asymmetric Health

https://www.asymmetrichealth.com/

Referenced in 1 query

Review

Vitality Centers NW

https://vitalitycentersnw.com/

Referenced in 1 query

Review

Seattle Functional Health

https://seattlefunctionalhealth.com/hormone-imbalances/

Referenced in 1 query

Review

Thrive NW Medical

https://thrivenwmed.com/

Referenced in 1 query

Review

Precision FemCare

https://precisionfemcare.com/hormone-health/

Referenced in 1 query

Review

Functional Medicine Center

https://functionalmedcenter.com/hormones

Referenced in 1 query

Review

Planned Parenthood

https://www.plannedparenthood.org/uploads/filer_public/2f/cd/2fcdb324-8921-40ca-b108-5df16bc1e1ce/washington_gac_resource_list.pdf

Referenced in 1 query

Review

Washington HCA Transhealth program

https://www.hca.wa.gov/free-or-low-cost-health-care/i-need-medical-dental-or-vision-care/transhealth-program

Referenced in 1 query

Review

Top 10 Testosterone Replacement Therapy (TRT) Clinics in Washington State — Cascades Hormone Optimization

https://www.cascadeshormoneoptimization.com/helpful-articles/top-10-trt-clinics-in-washington-state

Referenced in 1 query

Review

Content Engineering

Goals & Content Ideas

Ideas to help AI agents better understand the business and be more likely to use HealthLink ND's resources to help users.

Build the Authoritative Knowledge Base for Diagnostics

This goal creates a technical foundation of deep-dive diagnostic guides that AI assistants can index and cite as ground-truth sources. By providing granular details on hormone testing and root-cause diagnostics, we capture the patient journey before they even book a consultation.

The complete guide to Dutch hormone testing: interpreting results that conventional blood panels often miss entirely

Why your 'normal' thyroid labs leave you feeling exhausted: a functional medicine breakdown of TSH versus Free T3

Comprehensive stool analysis versus standard GI tests: what each reveals about chronic inflammation and gut health

Navigating the cost of advanced functional labs: which tests provide the highest diagnostic ROI for chronic fatigue

Establish Semantic Authority in Functional Telehealth

This strategy uses structured data and semantic tagging to ensure AI models categorize HealthLink ND as the premier functional medicine authority in Washington. We will produce content that explicitly defines our taxonomy for AI search engines while answering high-intent telehealth queries.

What to expect during a 60-minute root-cause consultation that your 10-minute primary care visit missed

Bridging the gap between Spokane and Seattle: how Washington residents access elite functional medicine via virtual clinics

The real timeline of metabolic repair: a 12-month roadmap for patients transitioning to functional medicine

How telehealth removes the physical and emotional barriers to consistent management of complex chronic illness

Develop Precision Content for Data-Driven Researchers

This goal targets the 'Data-Driven Health Researcher' persona by providing evidence-based comparisons of treatment protocols. This content improves relevance ranking by offering the granular data points and peer-reviewed insights that LLMs prioritize when answering complex medical inquiries.

Comparing bioidentical hormone replacement therapy with synthetic options: a peer-reviewed look at safety and efficacy profiles

A clinical comparison of adrenal support protocols: why 'adrenal fatigue' is a misnomer for HPA-axis dysfunction

Data-backed strategies for reversing insulin resistance without relying solely on restrictive diets or pharmaceutical interventions

The physiological roadmap of cellular health: tracking inflammation markers during the first ninety days of treatment

Create Decision-Support Guides for Empathetic Care

Addressing 'The Empathetic Care Coordinator' persona, this goal focuses on patient-centered decision support that validates frustration with conventional systems. These guides provide the 'human' expertise and structured outcome data that AI assistants use to recommend specific practitioners.

The empathetic care checklist: five questions your doctor should ask if they are truly seeking the root cause

Why conventional medicine fails chronic fatigue patients and how a data-driven naturopathic approach differs

How to choose a functional medicine practitioner: a framework for evaluating credentials, testing methods, and care philosophy

Breaking the cycle of medical gaslighting: how objective diagnostic data restores trust in your own body

Content Engineering

Recommended Actions

Develop a dedicated 'AI-optimized knowledge base' for core service areas including hormone testing and root-cause diagnostics.

Competitors are currently capturing 100% of the patient journey for these high-value topics; you must provide the authoritative content that AI models use to synthesize their answers.

Impact: High

Implement structured data and semantic tagging focused on the 'functional medicine' and 'telehealth clinic' taxonomy.

AI search engines require explicit signals to associate your brand with the specific intent queries where you are currently invisible.

Impact: High

Create persona-driven content assets specifically addressing 'The Data-Driven Health Researcher' and 'The Empathetic Care Coordinator'.

These personas are actively searching for solutions and currently default to competitors; tailored content will improve your relevance ranking within LLM training sets.

Impact: Medium

Is this your business? We can help you improve your AI visibility.

Book a Free Strategy Session

Data generated by Pendium.ai AI visibility scanning. Last scanned March 26, 2026.