What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

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Purchaser

Visibility9

Vibe86

Businesses/Enterprise Software/Purchaser

AI Visibility & Sentiment

Purchaser

Purchaser is an AI-powered procurement platform that eliminates RFQ bottlenecks for manufacturing and industrial teams. The platform automates supplier communication, quote comparison, and bid evaluation, enabling procurement teams to work faster and more efficiently without relying on scattered spreadsheets and email threads.

Active Monitoring

purchaser.ai

Enterprise Software Startups

AI Visibility Score

9/100

Invisible

Sentiment Score

86/100

AI Perception

Summary

Purchaser is currently a 'shadow brand' in the AI landscape, possessing strong foundational recognition during direct brand inquiries but failing to appear in 100% of category-level conversations on ChatGPT, Claude, and Gemini. While the brand maintains a strategic foothold in Google AI Overviews for high-intent queries like quote comparison and RFQ workflows, it is being systematically excluded from the conversational discovery phase where competitors like Coupa and SourceDay dominate.

Value Proposition

End RFQ bottlenecks and build faster by automating supplier communication, instant quote comparison, and providing real-time visibility across teams—achieving 80% time savings on sourcing and 5-15% savings on purchasing

Overview

Mission

We're building workflow automations for busy purchasing teams to eliminate grunt work and repetitive tasks with software that feels magical

Products & Services

RFQ Tool for automated supplier communicationBid & Proposal Evaluation platformSupplier Management systemVendor Discovery with 150k+ industrial suppliersAI-powered quote comparison and harmonization

Agent Breakdown

AI Platforms

How often do different AI platforms reference Purchaser?

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Conversation Analysis

Topics

What conversations is Purchaser included in — or excluded from?

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Buyer Personas

Personas

Who does each AI platform recommend Purchaser to, and when?

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Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Streamlining RFQ Workflows(3 queries)

“how can i automate my rfq process so i don't have to keep track of 50 email threads”

0/4 platforms mentioned

ChatGPT

1.SAP Ariba

2.Coupa

3.Ivalua

4.Jaggaer

5.GEP SMART

+29 more

Claude

1.Jaggr

2.Coupa

3.Ariba

4.SAP

5.Tradshift

+8 more

Gemini

1.Fairmarkit

2.Archlet

3.ProcurePort

4.DeltaBid

5.Airtable

+12 more

AI Overviews

1.Fohlio

2.PandaDoc

3.SiftHub

4.Slack

5.Google Drive

+9 more

“help me build a better workflow for sending rfqs to machine shops”

0/4 platforms mentioned

ChatGPT

1.Microsoft Forms

2.Excel Online

3.Power Automate

4.SourceDay

5.Precoro

+9 more

Claude

1.Outlook

2.Excel

3.Word

4.Faire

5.Blokable

+3 more

Gemini

1.Outlook

2.Excel

3.Paperless Parts

4.ProShop ERP

5.SourceDay

+1 more

AI Overviews

1.Criterion Precision Machining

2.Mectalent

3.Sievo

4.Paperless Parts

5.DigiFabster

+5 more

“what tools exist for automated supplier communication in manufacturing”

0/4 platforms mentioned

ChatGPT

1.Microsoft Power Automate

2.Outlook

3.Excel

4.Microsoft Forms

5.Office 365

+23 more

Claude

1.SirionLabs

2.Jaggr

3.Coupa

4.Tradogram

5.Outlook

+1 more

Gemini

1.Outlook

2.Excel

3.SourceDay

4.Paperless Parts

5.ProShop ERP

+2 more

AI Overviews

1.Microsoft Dynamics 365 Supplier Communications Agent

2.Turian (Uify)

3.Medius Supplier Conversations

4.Leverage AI

5.Kodiak Hub

+6 more

Quote Comparison & Bid Evaluation(1 query)

“best way to compare quotes from multiple industrial suppliers when they all use different formats”

0/4 platforms mentioned

ChatGPT

1.Excel

2.Power Query

3.Tabula

4.Rossum

5.ABBYY FlexiCapture

+15 more

Claude

1.Excel

2.Google Sheets

3.QuickBooks

4.Coupa

5.Ariba

+2 more

Gemini

1.Rossum

2.Docparser

3.Fairmarkit

4.SAP Ariba

5.Coupa

+3 more

AI Overviews

1.Smartsheet

2.Excel

3.AuraVMS

4.Fraxion

5.Tset

+2 more

Supplier Discovery & Vendor Management(1 query)

“how do i find new industrial suppliers in the us for custom manufacturing, specific platforms to try please”

0/4 platforms mentioned

ChatGPT

1.Xometry

2.Protolabs

3.Hubs

4.Fictiv

5.Thomasnet

+23 more

Claude

1.Thomasnet.com

2.Alibaba.com

3.Global Trade Atlas

4.TradeKey

5.MFG.com

+4 more

Gemini

1.Thomasnet

2.IndustryNet

3.MNI

4.Kompass

5.Xometry

+7 more

AI Overviews

1.Thomasnet

2.MFG.com

3.Xometry

4.Maker’s Row

5.IQS Directory

+2 more

Industrial Procurement Trust & Reviews(1 query)

“best reviewed procurement platforms for manufacturing companies right now”

0/4 platforms mentioned

ChatGPT

1.SAP Ariba

2.SAP ERP

3.S/4HANA

4.ECC

5.Gartner

+20 more

Claude

1.Jaggr

2.Coupa

3.Ariba

4.SAP

5.Determine Inc.

+5 more

Gemini

1.G2

2.Gartner Peer Insights

3.SAP Ariba

4.SAP S/4HANA

5.Coupa

+13 more

AI Overviews

1.SAP Ariba

2.Coupa

3.DOSS Operations Cloud

4.JAGGAER

5.EntProc

+9 more

Analysis

Key Insights

What AI visibility analysis reveals about this brand

Strength

Strong performance in Google AI Overviews with an average position of 2.3 when mentioned, specifically for quote comparison and RFQ workflow queries.

Strength

Perfect 100% visibility on 'brand vibe check' queries across Claude and Gemini, indicating the AI models have the brand in their training data but aren't yet associating it with broader industry solutions.

Strength

Resonance with high-level personas, specifically Global Procurement Directors and Operations Managers, where the brand achieves its only non-brand mentions.

Gap

Total invisibility across the conversational AI ecosystem (ChatGPT, Claude, Gemini) for all non-branded industrial procurement and automation queries.

Gap

Complete failure to capture the 'Efficiency-Driven Machine Shop Owner' persona, a critical segment currently being ceded to competitors and manual processes.

Gap

Significant loss of share-of-voice to 'Excel' as a tool of choice, which currently outranks Purchaser in both frequency and positioning for procurement workflows.

Opportunity

Capitalize on existing AI Overview visibility for 'quote comparison' to create a pillar content strategy that forces LLMs to associate Purchaser with bid evaluation.

Opportunity

Target the 'automation gap' where users are asking how to avoid tracking RFQs manually, a specific pain point where Purchaser is currently ignored despite having the solution.

Opportunity

Aggressively displace legacy competitors like SAP Ariba and manual tools like Excel by publishing comparison data that LLM crawlers can ingest to redefine 'best-in-class' procurement software.

Technical Health

Site Health for AI Visibility

How well Purchaser's website is optimized for AI agent discovery and comprehension.

93/100

19 passed 3 warnings

Audited 3/2/2026

Crawlability90

Can AI bots find your pages?

Technical90

SSL, mobile, doctype basics

On-Page SEO98

Titles, descriptions, headings

Content Quality87

Word count, depth, freshness

Schema Markup85

Structured data for AI comprehension

Social & OG100

Open Graph, Twitter cards

AI Readability60

How well AI can parse your content

Warnings

4 render-blocking resources are slowing initial render

Defer non-critical JS with async/defer. Inline critical CSS. Move stylesheets to load asynchronously.

Meta description may be truncated (336 characters)

Shorten to under 160 characters.

Want a full technical audit with AI-specific recommendations?

Run a free visibility scan

Brand Identity

Brand Voice & Style

How AI perceives Purchaser's communication style and personality

Purchaser communicates with confident clarity, speaking directly to the pain points of busy procurement professionals without corporate jargon. The tone is empathetic and solution-oriented, acknowledging the chaos of scattered spreadsheets and email threads while positioning the platform as a calm, capable partner. The voice balances technical credibility with approachable language, using concrete metrics and real-world scenarios to demonstrate value. There's an underlying sense of pragmatism—they understand manufacturing workflows and speak the language of buyers, not just software vendors.

Core Tone Traits

Clear & Direct

Communicates complex procurement concepts in straightforward language without unnecessary jargon

Empathetic Problem-Solver

Acknowledges pain points like 'Excel Hell' and email chaos before presenting solutions

Confidently Pragmatic

Uses concrete metrics (5x, 80%, 5-15%) and real scenarios to build credibility

Trustworthy & Transparent

Proactively addresses privacy concerns and positions as a reliable partner

Competitive Landscape

Related Ecosystem

Related products and services that AI mentions in conversations alongside or instead of Purchaser

Coupa30 mentions

SAP Ariba22 mentions

Jaggaer18 mentions

SourceDay16 mentions

Xometry15 mentions

Excel13 mentions

Procurify12 mentions

SAP12 mentions

Ivalua11 mentions

Zapier11 mentions

Purchaser3 mentions

Source Intelligence

Citations

Sources that AI assistants cite. Getting featured here improves visibility.

RFQ Automation: Win More Deals in Less Time - Iris AI

https://heyiris.ai/blog/what-is-rfq-automation-benefits-tools-and-best-practices

Referenced in 2 queries

Review

What is RFQ automation? - Arphie - AI

https://www.arphie.ai/glossary/rfq-automation

Referenced in 2 queries

Review

5 Best RFP Automation Platforms for Small Businesses - Iris AI

https://heyiris.ai/blog/rfp-software-for-small-business

Referenced in 1 query

Review

5 Ways to Eliminate Time-Wasting Procurement Emails - Fohlio

https://www.fohlio.com/blog/5-ways-eliminate-time-wasting-procurement-emails

Referenced in 1 query

Review

4 Best RFQ Tools & Software for 2026: Features, Pricing & More

https://autorfp.ai/blog/best-rfq-software

Referenced in 1 query

Review

30 Best RFP Tools for 2026 | AI-Powered Comparison

https://deeprfp.com/blog/best-rfp-tools-comparison/

Referenced in 1 query

Review

Is there any way to stop digging through emails and ... - Reddit

https://www.reddit.com/r/procurement/comments/1mogzna/is_there_any_way_to_stop_digging_through_emails/

Referenced in 1 query

Join Discussion

Automate the RFQ Process

https://www.youtube.com/watch?v=NuWXFgt8s8o

Referenced in 1 query

Pitch Story

Automate Quote Generation from RFQ Emails | Cognida.ai

https://www.youtube.com/watch?v=zdbkjA2lJ-o

Referenced in 1 query

Pitch Story

The 7 best RFP software for small businesses in 2026 - SiftHub

https://www.sifthub.io/blog/rfp-software-for-small-business

Referenced in 1 query

Review

2026 Rankings: The 7 Best AI Tools for RFP Responses | Loopio

https://loopio.com/blog/best-ai-software-rfp-responses/

Referenced in 1 query

Review

soluparts.com

http://soluparts.com/

Referenced in 1 query

Review

Content Engineering

Recommended Actions

Optimize technical documentation and case studies for LLM retrieval-augmented generation (RAG) focusing on 'RFQ automation'.

The brand is known but not cited; providing structured data and clear solution-to-problem mapping will help ChatGPT and Claude move Purchaser from the 'training data' to the 'active recommendation' set.

Impact: High

Launch a targeted content campaign aimed at the 'Machine Shop Owner' persona focusing on 'stopping manual RFQ tracking'.

This persona currently has 0% visibility for Purchaser, yet represents the highest volume of practical automation queries.

Impact: High

Develop a competitive 'Purchaser vs. Excel for Procurement' digital asset.

Excel is currently a top 5 competitor in the AI results; positioning Purchaser as the specific upgrade path is the fastest way to steal position 3.1 averages from manual processes.

Impact: Medium

Strengthen third-party review presence on industrial platforms to influence AI Overviews citations.

Since AI Overviews are the brand's only current win (20% mention rate), increasing external trust signals will solidify this lead and improve the 2.3 average position.

Impact: Medium

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Backing

Investors

Homebrew

Data generated by Pendium.ai AI visibility scanning. Last scanned March 2, 2026.

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AI Visibility Score

Purchaser has an AI visibility score of 27/100, rated as low. This score reflects how often and how prominently Purchaser appears in responses from AI assistants like ChatGPT, Claude, and Gemini.

AI Perception Summary

Strengths

Strong performance in Google AI Overviews with an average position of 2.3 when mentioned, specifically for quote comparison and RFQ workflow queries.
Perfect 100% visibility on 'brand vibe check' queries across Claude and Gemini, indicating the AI models have the brand in their training data but aren't yet associating it with broader industry solutions.
Resonance with high-level personas, specifically Global Procurement Directors and Operations Managers, where the brand achieves its only non-brand mentions.

Visibility Gaps

Total invisibility across the conversational AI ecosystem (ChatGPT, Claude, Gemini) for all non-branded industrial procurement and automation queries.
Complete failure to capture the 'Efficiency-Driven Machine Shop Owner' persona, a critical segment currently being ceded to competitors and manual processes.
Significant loss of share-of-voice to 'Excel' as a tool of choice, which currently outranks Purchaser in both frequency and positioning for procurement workflows.

Competitors in AI Recommendations

Coupa: 30 mentions
SAP Ariba: 22 mentions
Jaggaer: 18 mentions
SourceDay: 16 mentions
Xometry: 15 mentions
Excel: 13 mentions
Procurify: 12 mentions
SAP: 12 mentions
Ivalua: 11 mentions
Zapier: 11 mentions
NetSuite: 11 mentions
Jaggr: 11 mentions
Thomasnet: 11 mentions
Precoro: 10 mentions
Airtable: 10 mentions

Categories: Enterprise Software

Tags: Startups