Pendium
Roo
Roo
Visibility59
Vibe97
Businesses/Healthcare Technology/Roo
Roo
AI Visibility & Sentiment

Roo

Roo is the largest veterinary relief network connecting veterinary professionals (vets, techs, and assistants) with hospitals needing temporary staffing coverage. The platform enables flexible scheduling for relief workers while providing hospitals with reliable, high-quality staffing solutions.

Active Monitoring
roo.vet
Healthcare TechnologyStartups
AI Visibility Score
59/100

Moderate

Sentiment Score
97/100
AI Perception

Summary

Roo has secured a dominant foothold in the next generation of search, achieving a near-total capture of Google AI Overviews with an 87% mention rate and a commanding 1.3 average position. While the brand is the undisputed authority for practice managers facing staffing crises, it faces a significant visibility gap among burnt-out associate veterinarians where competitors like IndeVets are beginning to siphon off potential leads.

Value Proposition

The largest veterinary relief network offering total flexibility and autonomy for relief workers to earn more while helping hospitals find reliable coverage with minimal paperwork and fast payment

Overview

Roo is the largest veterinary relief network connecting veterinary professionals (vets, techs, and assistants) with hospitals needing temporary staffing coverage. The platform enables flexible scheduling for relief workers while providing hospitals with reliable, high-quality staffing solutions.

Mission

Experience the Joy of Relief - connecting vets and techs with hospitals for relief work while promoting work-life balance for all

Products & Services
Relief veterinarian job matching platformVeterinary technician staffing servicesHospital relief staffing solutionsPart-time and full-time veterinary placementFree CE events and webinars for veterinary professionals
Agent Breakdown

AI Platforms

How often do different AI platforms reference Roo?

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Conversation Analysis

Topics

What conversations is Roo included in — or excluded from?

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Buyer Personas

Personas

Who does each AI platform recommend Roo to, and when?

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Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPTChatGPTClaudeClaudeGeminiGeminiAI OverviewsAI Overviews
Transitioning To Veterinary Relief Work(3 queries)

“i'm a vet tech burnt out on 40 hour weeks, how can i start doing relief work instead”

1/4 platforms mentioned

ChatGPTChatGPT
1.Cornerstone
2.ImproMed
3.eVetPractice
4.AVMA PLIT
5.DocuSign

+11 more

ClaudeClaude
1.Vetcor
2.Compassion First Vet Staffing
3.Wise Staffing
GeminiGemini
1.VIN (Veterinary Information Network)
2.AVTE (Association of Veterinary Technician Educators)
3.VetRecruiter.com
4.Petfinder.com
5.National Association of Veterinary Technicians in America (NAVTA)

+1 more

AI OverviewsAI Overviews
1.VETgirl
2.FlexVet Staffing
3.Roo
4.Hound
5.IndeVets

“best apps for veterinarians to find per diem shifts and make extra money”

1/3 platforms mentioned

ClaudeClaude
1.Vetster
2.VetTriage
3.Pawshake
4.Pinnacle Veterinary Staffing
5.LancasterVet
GeminiGemini
1.VIN
2.Veterinary Information Network
3.VIN Alliance
4.Vet's Best Friend
5.VBF

+3 more

AI OverviewsAI Overviews
1.Roo
2.Hound
3.VetPoint
4.Vet’d
5.FlexVet Staffing

+5 more

“how do i manage my own schedule as a relief vet, what tools should i use”

1/3 platforms mentioned

ClaudeClaude
1.Vetster Relief
2.Shift.org
3.Veterinary Staffing Solutions
4.Pinnacle Staffing
5.Toggl

+3 more

GeminiGemini
1.AVMA
2.VetRelief
3.Relief Rover
4.Fetch A Vet
5.Calendly

+7 more

AI OverviewsAI Overviews
1.VETERINARY Locumotion
2.Roo
3.Relief Vet App
4.Relief Retriever
5.Calendly

+4 more

Hospital Staffing & Crisis Management(1 query)

“my clinic is short staffed for next month, what are the best ways to find temporary vet coverage quickly”

1/4 platforms mentioned

ChatGPTChatGPT
1.Vetster
2.Airvet
3.TeleVet
4.AVMA Veterinary Career Center
5.AAHA Career Center

+2 more

ClaudeClaude
1.VetTriage
2.Vetster
3.Fetch
4.Care.com
5.Indeed

+2 more

GeminiGemini
1.VETCO (Veterinary Emergency & Critical Care Staffing)
2.VetStaff
3.VetMed Staff
4.National Veterinary Associates (NVA) Staffing
5.AVMA PetJobs

+4 more

AI OverviewsAI Overviews
1.Roo.vet
2.Hound.vet
3.VetRelief.com
4.Vet'd
5.Roo

+7 more

Professional Development & CE Access(1 query)

“where can i find free online CE for veterinary professionals that's actually good”

0/4 platforms mentioned

ChatGPTChatGPT
1.Zoetis Learning
2.Merck Animal Health Veterinary CE
3.IDEXX Learning Center
4.DVM360
5.Clinician’s Brief

+12 more

ClaudeClaude
1.UC Davis School of Veterinary Medicine
2.Cornell University College of Veterinary Medicine
3.University of Pennsylvania
4.Washington State University
5.AVMA (American Veterinary Medical Association)

+4 more

GeminiGemini
1.Cornell University College of Veterinary Medicine
2.University of California, Davis, School of Veterinary Medicine
3.Tufts University Cummings School of Veterinary Medicine
4.University of Pennsylvania School of Veterinary Medicine
5.American Veterinary Medical Association

+10 more

AI OverviewsAI Overviews
1.IDEXX Learning Center
2.Vet Candy
3.AAHA
4.VetMedTeam
5.VETgirl

+6 more

Staffing Category Trust & Comparison(1 query)

“most trusted veterinary relief staffing agencies right now”

1/4 platforms mentioned

ChatGPTChatGPT
1.AVMA Career Center
2.AAHA Career Center
3.VIN Classifieds
4.Banfield
5.Mars Veterinary Health

+7 more

ClaudeClaude
1.VetLocums
2.Vetster
3.Thrive Pet Healthcare
4.Compassion First Veterinary Staffing
5.SwiftVet

+2 more

GeminiGemini
1.VetCor
2.Veterinary Emergency Group
3.VEG
4.VCA Animal Hospitals
5.VCA

+2 more

AI OverviewsAI Overviews
1.Roo
2.IndeVets
3.Concierge Elite
4.Evette
5.RSVP

+5 more

Analysis

Key Insights

What AI visibility analysis reveals about this brand

Strength

Absolute dominance in Google AI Overviews and Gemini, particularly for high-intent queries regarding 'best apps for veterinarians' and 'hospital staffing'.

Strength

Perfect 100% visibility with 'The High-Stakes Practice Manager' persona, positioning Roo as the default solution for clinical administrative needs.

Strength

Top-tier sentiment and ranking for relief work transition queries, consistently appearing as the #1 or #2 recommendation across ChatGPT and Claude.

Gap

Significant invisibility in the 'Professional Development & CE Access' category, failing to appear in searches for free online CE despite its importance to the vet tech community.

Gap

Underperforming with the 'Burnt-Out Associate Veterinarian' persona, where mention rates drop to just 31% compared to the near-perfect scores for managers.

Gap

Trailing IndeVets in total mention volume on LLM-centric platforms like ChatGPT and Claude, where competitor volume currently suggests broader brand recognition.

Opportunity

Bridge the educational gap by creating AI-indexable content around Continuing Education (CE) to capture the vet tech audience earlier in their career journey.

Opportunity

Exploit the current dominance in AI Overviews to cross-sell Roo as a professional development tool, not just a staffing platform.

Opportunity

Target the scheduling and administrative tool space where non-industry competitors like Calendly and QuickBooks are currently ranking, positioning Roo's specialized tools as the superior alternative.

Technical Health

Site Health for AI Visibility

How well Roo's website is optimized for AI agent discovery and comprehension.

89/100
17 passed 4 warnings 1 issues
Audited 2/27/2026
Crawlability100

Can AI bots find your pages?

Technical96

SSL, mobile, doctype basics

On-Page SEO80

Titles, descriptions, headings

Content Quality73

Word count, depth, freshness

Schema Markup85

Structured data for AI comprehension

Social & OG87

Open Graph, Twitter cards

AI Readability60

How well AI can parse your content

Critical Issues

!

Page has no meta description

Add a <meta name="description"> tag summarizing the page (150-160 characters).

Warnings

!

3 render-blocking resource(s) detected

Consider deferring or async-loading non-critical scripts and stylesheets.

!

Title is too short (23 characters)

Expand the title to 50-60 characters with descriptive keywords.

!

Content may be too short

Expand your content to at least 500 words with valuable information.

!

Missing Open Graph tags for social sharing

Add og:title, og:description, and og:image meta tags.

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Brand Identity

Brand Voice & Style

How AI perceives Roo's communication style and personality

Roo communicates with a warm, supportive, and empowering tone that speaks directly to the challenges veterinary professionals face. The brand voice is professional yet approachable, emphasizing freedom, flexibility, and community. They use clear, benefit-focused language that highlights tangible outcomes like earning potential and work-life balance, while maintaining an encouraging and optimistic outlook that celebrates the veterinary profession.

Core Tone Traits

Empowering & Supportive

Emphasizes autonomy, flexibility, and putting professionals in control of their careers

Professional yet Friendly

Maintains credibility while being warm and approachable to veterinary community

Benefit-Focused & Clear

Communicates concrete advantages like earnings, fast payment, and schedule flexibility

Community-Oriented

Builds sense of belonging within the largest veterinary relief network

Competitive Landscape

Related Ecosystem

Related products and services that AI mentions in conversations alongside or instead of Roo

1Roo31 mentions
2IndeVets17 mentions
3Relief Rover10 mentions
4FlexVet Staffing9 mentions
5Calendly7 mentions
6Hound7 mentions
7Vetster6 mentions
8QuickBooks Self-Employed5 mentions
9Stripe5 mentions
10VETgirl5 mentions
11VetTriage5 mentions
Source Intelligence

Citations

Sources that AI assistants cite. Getting featured here improves visibility.

Hound

http://www.hound.vet/

Referenced in 1 query

Review
The Business of Relief Veterinary Services: A Market Overview

https://www.roo.vet/roo4you/the-business-of-relief-veterinary-services-a-market-overview

Referenced in 1 query

Review
hound | veterinary staff recruitment & retention software

https://www.hound.vet/

Referenced in 3 queries

Review
Become a Roo Relief Veterinary Technician - Roo.vet

https://www.roo.vet/veterinary-techs

Referenced in 1 query

Review
Relief Staffing in Veterinary Medicine: A Comprehensive Guide

https://www.roo.vet/roo4you/relief-staffing-in-veterinary-medicine-a-comprehensive-guide

Referenced in 4 queries

Review
VT Licensure - Minnesota Veterinary Medical Association

https://www.mvma.org/veterinary-technician-licensure

Referenced in 1 query

Review
Hound | MWI Animal Health

https://www.mwiah.com/solutions-and-services/workflow-solutions/hound

Referenced in 3 queries

Review
ARTICLE 20 BOARD OF VETERINARY MEDICINE - MVMA

https://mvma.memberclicks.net/assets/docs/CVT/LVT%20Bill%20-%20Passed%20with%20Comments.pdf

Referenced in 1 query

Review
Minnesota Statutes Section 156.077 (2024) - Licensed ...

https://law.justia.com/codes/minnesota/chapters-144-159/chapter-156/section-156-077/

Referenced in 1 query

Review
Guide to Setting Relief Fees - Ivis.org

https://www.ivis.org/library/flexvet-how-to-be-one-how-to-hire-one-comprehensive-practice-guide-for-relief-and-part-time/guide-to-setting-relief-fees

Referenced in 1 query

Review
How to Set Your Relief Vet Rates with Confidence

https://katiehogandvm.com/2025/08/06/how-to-set-your-relief-vet-rates-with-confidence/

Referenced in 1 query

Review
How to make the change from Associate to Relief vet - IndeVets

https://indevets.com/blog/how-to-make-the-change-from-associate-to-relief-vet/

Referenced in 1 query

Review
Content Engineering

Recommended Actions

!

Develop a dedicated 'CE and Career Growth' content cluster optimized for LLM training data.

Roo is currently missing from all queries regarding professional development, representing a lost opportunity to engage veterinary staff before they reach the point of burnout.

Impact: High
!

Execute a targeted 'Burnt-Out Associate' content strategy to raise persona-specific visibility from 31% to parity with Practice Managers.

The data shows a stark disconnect between how AI perceives Roo's value to managers versus its value to individual veterinarians.

Impact: High
~

Optimize digital PR and technical SEO specifically for the ChatGPT ecosystem to improve the current 45% mention rate.

IndeVets leads in total mentions (17 vs 16); improving Roo's presence in ChatGPT's knowledge base is critical to maintaining a competitive edge in conversational AI.

Impact: Medium
~

Create comparison-style content that directly addresses Roo vs. IndeVets and Relief Rover.

Competitors are gaining ground on LLM platforms; direct comparison content helps AI models differentiate Roo's unique value propositions in summary responses.

Impact: Medium

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Data generated by Pendium.ai AI visibility scanning. Last scanned February 27, 2026.

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