What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

Drata

Visibility84

Vibe100

Businesses/Software/Drata

AI Visibility & Sentiment

Drata

Drata is an AI-native security and compliance automation platform that helps businesses automate compliance, manage risk, and accelerate security reviews. The platform continuously monitors and collects evidence of security controls while streamlining GRC (Governance, Risk, and Compliance) workflows to ensure audit readiness.

Active Monitoring

drata.com

Software Startups

AI Visibility Score

84/100

Excellent

Sentiment Score

100/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Drata today.

Drata has established a commanding lead in the AI discovery landscape, achieving a flawless 100% mention rate on both ChatGPT and Gemini while consistently outperforming Vanta in top-tier rankings for SOC 2 and ISO 27001 queries. This dominance is most pronounced for the DevSecOps persona, where Drata secures a formidable average position of 2.6, making it the de facto recommendation for automated evidence collection.

Working in your favor

Absolute dominance in 'Compliance Automation & Audit Prep' queries, frequently securing the #1 spot across all tested AI platforms.

Perfect 100% visibility on ChatGPT and Gemini, ensuring the brand is present in every relevant buyer journey on these platforms.

High resonance with technical personas, specifically the Automation-Driven DevSecOps Engineer, where mention rates and positioning are highest.

Gaps to close

Significant volatility in the 'Enterprise Risk & Vendor Management' category, particularly on Claude where rankings dropped as low as #21.

The 'Enterprise GRC Strategist' persona is underserved compared to startup founders, with a lower average position (4.6) and mention rate (88%).

Gemini underperforms on complex risk management queries, often placing Drata outside the top 10 results.

Opportunities

Develop deep-form technical documentation on modern risk management frameworks to stabilize performance on Claude and Gemini.

Capitalize on the existing Trust Center dominance to bridge into the broader GRC market, targeting more mature enterprise-level queries.

Increase mention frequency for vendor management workflows to close the 12% visibility gap on Claude and AI Overviews.

Highest-Impact Actions

Execute a content optimization sprint focused on 'Modern Risk Management' for Enterprise GRC personas.

Currently, rankings for this query are the brand's weakest point, falling to #21 on Claude and #13 on Gemini, which limits enterprise market penetration.

Strengthen technical integration documentation that highlights automation of evidence collection specifically for Claude's training set.

Claude's 88% mention rate is the lowest across platforms; improving this ensures parity with ChatGPT's perfect visibility.

Leverage Drata’s #1 position in 'Trust Center' queries to cross-link and reference risk management capabilities.

Since Drata already owns the 'Trust Center' narrative, using it as an entry point will help elevate visibility in more competitive enterprise categories.

Value Proposition

Transform GRC from a defensive necessity to a proactive business driver with AI-powered automation that replaces manual audits, reduces compliance prep time by 90%, and accelerates security reviews by 12X.

Overview

Mission

On a mission to build trust across the cloud by making compliance effortless and accessible, turning trust into a business accelerator.

Products & Services

Continuous Compliance AutomationRisk Management PlatformTrust CenterAI Questionnaire AssistanceVendor Risk Management

Current State

Visibility Landscape

A high-level view of how Drata performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	97	97	97	97
Core6q Product/service category queries	94	86	89	94
Growth Areas Adjacent, aspirational & visionary	—	—	—	—

Competitive Landscape

Drata60 mentions

Vanta57 mentions

Secureframe40 mentions

AWS21 mentions

Okta19 mentions

OneTrust19 mentions

Hyperproof18 mentions

AuditBoard17 mentions

ServiceNow15 mentions

GitHub14 mentions

Sprinto14 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Drata's AI visibility.

Key Findings

Strength

Absolute dominance in 'Compliance Automation & Audit Prep' queries, frequently securing the #1 spot across all tested AI platforms.

Strength

Perfect 100% visibility on ChatGPT and Gemini, ensuring the brand is present in every relevant buyer journey on these platforms.

Strength

High resonance with technical personas, specifically the Automation-Driven DevSecOps Engineer, where mention rates and positioning are highest.

Recommended Actions

Execute a content optimization sprint focused on 'Modern Risk Management' for Enterprise GRC personas.

Currently, rankings for this query are the brand's weakest point, falling to #21 on Claude and #13 on Gemini, which limits enterprise market penetration.

Strengthen technical integration documentation that highlights automation of evidence collection specifically for Claude's training set.

Claude's 88% mention rate is the lowest across platforms; improving this ensures parity with ChatGPT's perfect visibility.

Leverage Drata’s #1 position in 'Trust Center' queries to cross-link and reference risk management capabilities.

Since Drata already owns the 'Trust Center' narrative, using it as an entry point will help elevate visibility in more competitive enterprise categories.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Compliance Automation & Audit Prep(3 queries)

“help me get a SOC 2 report for my startup what's the fastest way to do it”

4/4 platforms mentioned

Core

ChatGPT

1.Vanta

2.Drata

3.Secureframe

4.Tugboat Logic

5.Laika

+22 more

Claude

1.Deloitte

2.EY

3.KPMG

4.PwC

5.CliftonLarsonAllen

8.Drata

+3 more

Gemini

1.Vanta

2.Drata

3.Secureframe

4.Thoropass

5.Laika

+8 more

AI Overviews

1.Thoropass

2.Workstreet

3.Vanta

4.Drata

5.Scytale

+1 more

“best software for automating evidence collection for security audits”

4/4 platforms mentioned

Core

The Speed-Focused Seed Founder · CEO & Co-Founder

ChatGPT

1.Google Workspace

2.AWS

3.Vanta

4.Drata

5.Secureframe

+17 more

Claude

1.Vanta

2.Drata

3.Secureframe

Gemini

1.Vanta

2.Drata

3.Secureframe

4.Thoropass

5.Laika

+2 more

AI Overviews

1.AWS

2.GitHub

3.Okta

4.Vanta

5.Drata

+5 more

“plan a path to ISO 27001 certification and tell me what tools i need to buy to stay compliant continuously”

4/4 platforms mentioned

Core

The Speed-Focused Seed Founder · CEO & Co-Founder

ChatGPT

1.Google Workspace

2.AWS

3.Advisera

4.ITGovernance

5.CloudTrail

9.Drata

+48 more

Claude

1.AWS

2.Google Workspace

3.Vanta

4.Drata

5.Secureframe

+9 more

Gemini

1.A-Lign

2.Schellman

3.Vanta

4.Drata

5.Thoropass

+6 more

AI Overviews

1.Drata

2.Vanta

3.Sprinto

4.Scytale

5.ISOPlanner

+6 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

An actionable guide to SOC 2 compliance for startups - Vanta

vanta.com

Drata

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore Software

Start gettingrecommended by AI.

Frequently asked questions

Drata

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore Software

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.