What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

Valur

Visibility38

Vibe54

Businesses/Financial Technology/Valur

AI Visibility & Sentiment

Valur

Valur is a fintech platform that simplifies advanced tax strategies for high-net-worth individuals, startup founders, investors, and financial advisors. They help clients reduce income, capital gains, and estate taxes through sophisticated planning tools and expert guidance, making complex tax optimization accessible and efficient.

Active Monitoring

Financial Technology

AI Visibility Score

38/100

Low

Sentiment Score

54/100

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Valur today.

Valur's AI visibility is low, with an overall score of 35/100. While they rank well for reputation-related queries, they are largely absent from queries related to core financial planning topics like capital gains, estate planning, and advanced tax strategies for high-income earners.

Working in your favor

Valur performs strongly in reputation-related queries, consistently ranking #1 on ChatGPT, Claude, and Gemini for queries like 'is valur a reputable platform for high net worth tax plannin...' and 'valur vs traditional cpa for advanced tax strategy'.

The brand vibe check query also returns Valur as #1 across all platforms tested, indicating solid brand recognition when directly queried.

Gaps to close

Valur is entirely absent from queries related to capital gains & exit planning, such as 'i'm about to sell my company for 5 million how do i keep mor...' and 'help me compare tax strategies for a large stock windfall'.

They are also missing from queries concerning generational wealth & estate strategy, including 'how can i set up an estate plan that minimizes death taxes f...' and 'suggest some modern ways to transfer wealth to my family tax...'.

Visibility is poor for queries related to high-income tax optimization, with only a single mention on Gemini for the query 'im a high earner looking for sophisticated tax shelters and ...'. The more specific query 'give me a list of advanced tax planning tools for startup fo...' yields no mentions.

Opportunities

Improve content and SEO to target underserved queries related to capital gains, estate planning, and high-income tax optimization.

Increase presence on AI Overviews, where the mention rate is only 10%.

Address the mixed sentiment on Gemini by improving content quality and ensuring accurate information about Valur's services.

Highest-Impact Actions

Create targeted content (blog posts, articles, FAQs) addressing common questions related to capital gains & exit planning and estate planning.

Valur is currently invisible for these high-value queries, representing a significant missed opportunity to attract potential clients.

Optimize existing and new content with relevant keywords to improve SEO and ranking for queries related to high-income tax optimization.

The limited visibility in this area suggests a need for better keyword targeting and content optimization to capture the attention of high-earning individuals seeking advanced tax strategies.

Develop content specifically designed for AI Overviews, focusing on clear and concise answers to common questions about financial technology and tax planning.

The low mention rate on AI Overviews indicates a need to improve the brand's presence on this platform, which can drive significant traffic and brand awareness.

Overview

Mission

Valur democratizes access to advanced tax strategies previously available only to the ultra-wealthy, helping clients reduce their tax bills by $100K+ through a technology-enabled platform combined with expert guidance and seamless administration.

Current State

Visibility Landscape

A high-level view of how Valur performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	97	97	97	97
Core Product/service category queries	—	—	—	—
Growth Areas Adjacent, aspirational & visionary	—	—	—	—

Competitive Landscape

Fidelity Charitable11 mentions

Vanguard Charitable10 mentions

Fidelity10 mentions

Valur10 mentions

Schwab Charitable9 mentions

PwC6 mentions

Deloitte6 mentions

EY6 mentions

Morgan Stanley6 mentions

Goldman Sachs6 mentions

Wealthfront6 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Valur's AI visibility.

Key Findings

Strength

The brand vibe check query also returns Valur as #1 across all platforms tested, indicating solid brand recognition when directly queried.

Gap

Recommended Actions

Create targeted content (blog posts, articles, FAQs) addressing common questions related to capital gains & exit planning and estate planning.

Valur is currently invisible for these high-value queries, representing a significant missed opportunity to attract potential clients.

Optimize existing and new content with relevant keywords to improve SEO and ranking for queries related to high-income tax optimization.

The limited visibility in this area suggests a need for better keyword targeting and content optimization to capture the attention of high-earning individuals seeking advanced tax strategies.

Develop content specifically designed for AI Overviews, focusing on clear and concise answers to common questions about financial technology and tax planning.

The low mention rate on AI Overviews indicates a need to improve the brand's presence on this platform, which can drive significant traffic and brand awareness.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Capital Gains & Exit Planning(2 queries)

“i'm about to sell my company for 5 million how do i keep more of the money from taxes”

0/4 platforms mentioned

ChatGPT

1.Fundrise Opportunity Funds

2.Cadre

3.TruFund Financial

4.Fidelity Charitable

5.Schwab Charitable

+12 more

Claude

1.Morrison & Foerster

2.Latham & Watkins

3.Deloitte Private

4.BDO

5.Marcum LLP

+2 more

Gemini

1.Shareworks by Morgan Stanley

2.Gunderson Dettmer

3.Charitable Allies

4.Ren (formerly Renaissance)

5.Fundrise

+8 more

AI Overviews

No brands listed

“help me compare tax strategies for a large stock windfall”

0/3 platforms mentioned

ChatGPT

1.Parametric

2.Schwab Intelligent Portfolios Premium

3.Vanguard PAS

4.Wealthfront

5.Fidelity Charitable

+9 more

Claude

1.Wealthfront

2.Betterment

3.Fidelity

4.Fidelity Charitable

5.Schwab Charitable

+10 more

Gemini

1.Fidelity Charitable

2.Schwab Charitable

3.Vanguard Charitable

4.Charitable Allies

5.BNY Mellon

+13 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

ACTEC.org

actec.org

Valur

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Explore Financial Technology

Start gettingrecommended by AI.

Frequently asked questions

Valur

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Explore Financial Technology

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.