Bazaarvoice

Visibility61

Vibe97

Businesses/Marketing Technology/Bazaarvoice

AI Visibility & Sentiment

Bazaarvoice

Bazaarvoice is a leading user-generated content (UGC) platform that helps brands and retailers collect, syndicate, and optimize customer reviews, ratings, and Q&A to drive measurable ecommerce revenue. Trusted by over 13,000 global brands, the platform connects authentic customer voices with shoppers across the retail ecosystem.

Active Monitoring

bazaarvoice.com

Marketing Technology Startups

AI Visibility Score

61/100

Good

Sentiment Score

97/100

AI Perception

Summary

Bazaarvoice has established itself as the undisputed authority in enterprise-level user-generated content, maintaining a dominant presence in nearly 90% of ChatGPT interactions and securing the top rank for high-intent omnichannel syndication queries. While the brand is the go-to recommendation for executive leadership, it faces a significant visibility bottleneck among performance marketing teams and is currently losing ground to agile competitors within the critical Shopify ecosystem.

Value Proposition

The only platform that collects, syndicates, and optimizes UGC across retailers—all in one place—turning authentic customer content into measurable revenue.

Overview

Mission

Turn authentic customer content into measurable revenue for brands and retailers worldwide.

Products & Services

Ratings & Reviews ManagementQuestions and Answers PlatformCreator MarketingRating & Reviews SyndicationSocial Content Display & SyndicationUser-Generated Content Sampling

Agent Breakdown

AI Platforms

How often do different AI platforms reference Bazaarvoice?

Loading explorer...

Conversation Analysis

Topics

What conversations is Bazaarvoice included in — or excluded from?

Loading explorer...

Buyer Personas

Personas

Who does each AI platform recommend Bazaarvoice to, and when?

Loading explorer...

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Boosting Ecommerce Sales With Social Proof(3 queries)

“how can I make my product pages more convincing to shoppers, what software should I use?”

0/4 platforms mentioned

ChatGPT

1.Shopify

2.WooCommerce

3.Elementor

4.BigCommerce

5.Magento

+42 more

Claude

1.Shopify

2.WooCommerce

3.BigCommerce

4.Yotpo

5.Loox

+4 more

Gemini

1.Shopify

2.WooCommerce

3.BigCommerce

4.Magento

5.Adobe Commerce

+31 more

AI Overviews

1.Twikit

2.SplitBase

3.Shopify

4.WooCommerce

“tips for using customer photos to drive more sales on my site, any specific tools for this?”

3/4 platforms mentioned

ChatGPT

1.Bazaarvoice

2.PowerReviews

3.Yotpo

4.Photoslurp

5.Olapic

+15 more

Claude

1.Bazaarvoice Visual UGC

2.Stackla

3.Curalate

4.Yotpo

Gemini

1.Bazaarvoice

2.Influx™

3.Social Connect™

4.PowerReviews

5.Yotpo

+2 more

AI Overviews

1.Yotpo

2.CS-Cart

3.Trend

4.GRIN

5.BrandLens

+3 more

“best shopify apps for social proof and customer ratings for high volume stores”

2/4 platforms mentioned

ChatGPT

1.Shopify Plus

2.Yotpo

3.Okendo

4.Bazaarvoice

5.PowerReviews

+4 more

Claude

1.Shopify

2.Bazaarvoice

3.PowerReviews

4.Judge.me

Gemini

1.Shopify

2.Judge.me Product Reviews

3.Stamped.io Product Reviews & UGC

4.Loox Product Reviews & Photos

5.Yotpo Product Reviews & Ratings

+2 more

AI Overviews

1.Shopify

2.Yotpo

3.Yotpo Product Reviews

4.Okendo

5.Stamped.io

+5 more

Omnichannel Reach & Review Syndication(1 query)

“how do I get my product reviews from my website to show up on retail sites like Target and Walmart?”

4/4 platforms mentioned

ChatGPT

1.Bazaarvoice

2.PowerReviews

3.Yotpo

4.Reviews.io

5.Judge.me

+2 more

Claude

1.Walmart Marketplace

2.Bazaarvoice

3.PowerReviews

Gemini

1.Akeneo

2.Salsify

3.Pimcore

4.Yotpo

5.Stamped.io

7.Bazaarvoice

+1 more

AI Overviews

1.Yotpo

2.Bazaarvoice

3.PowerReviews

4.Okendo

5.Social Nature

+3 more

Content Generation & Creator Strategy(1 query)

“help me set up a product sampling program to get more reviews fast”

1/3 platforms mentioned

Claude

1.Amazon Vine

2.Influenster

3.ProductRally

4.BzzAgent

5.Umm

+3 more

Gemini

1.AspireIQ

2.Upfluence

3.Influenster

4.BzzAgent

5.Samplicio.us

+6 more

AI Overviews

1.PowerReviews

2.Bazaarvoice

3.Influenster

4.Sampler

5.Peekage

Evaluating Enterprise UGC Solutions(1 query)

“what are the best enterprise-level user-generated content platforms right now?”

3/3 platforms mentioned

Claude

1.Stackla

2.Billo

3.Yotpo

4.Bazaarvoice

5.Shopify Plus

+5 more

Gemini

1.Discourse

2.Khoros

3.Lithium Technologies

4.Moxie

5.Hive Moderation

7.Bazaarvoice

+2 more

AI Overviews

1.Bazaarvoice

2.TINT

3.Yotpo

4.Shopify

5.Cohley

+11 more

Analysis

Key Insights

What AI visibility analysis reveals about this brand

Strength

Absolute dominance in ChatGPT and Claude for high-value enterprise UGC and review syndication queries.

Strength

Exceptional resonance with executive personas, specifically Global E-commerce VPs where the brand maintains a 1.5 average position.

Strength

Perfect 1.0 ranking across all tested AI platforms for brand identity and reputation checks.

Gap

Significant visibility drop-off in AI Overviews and Gemini, particularly for creator strategy and content generation topics.

Gap

Weak positioning (3.7) and low mention rate (43%) among Performance Marketing Leads compared to other personas.

Gap

Missed opportunities in the SMB and Shopify segments where competitors like Loox and Judge.me are being prioritized by LLMs.

Opportunity

Capture the 'Creator Strategy' niche by optimizing content for AI Overviews where the brand already shows high-ranking potential.

Opportunity

Bridge the gap with Performance Marketing personas by publishing more data-driven, tactical content regarding social proof ROI.

Opportunity

Reclaim the Shopify narrative by targeting technical 'app' queries to disrupt Yotpo's current mention volume lead.

Technical Health

Site Health for AI Visibility

How well Bazaarvoice's website is optimized for AI agent discovery and comprehension.

94/100

19 passed 2 warnings

Audited 2/27/2026

Crawlability100

Can AI bots find your pages?

Technical90

SSL, mobile, doctype basics

On-Page SEO98

Titles, descriptions, headings

Content Quality87

Word count, depth, freshness

Schema Markup85

Structured data for AI comprehension

Social & OG95

Open Graph, Twitter cards

AI Readability60

How well AI can parse your content

Warnings

4 render-blocking resources are slowing initial render

Defer non-critical JS with async/defer. Inline critical CSS. Move stylesheets to load asynchronously.

Title may be truncated in search results (73 characters)

Shorten the title to under 60 characters.

Want a full technical audit with AI-specific recommendations?

Run a free visibility scan

Brand Identity

Brand Voice & Style

How AI perceives Bazaarvoice's communication style and personality

Bazaarvoice communicates with confident authority rooted in data and proven results, while maintaining an approachable and collaborative tone. The brand emphasizes tangible business outcomes and measurable impact, using clear, professional language that resonates with enterprise decision-makers. There's an underlying optimism about the power of authentic customer voices, balanced with a results-focused pragmatism that appeals to ROI-driven marketers.

Core Tone Traits

Results-Driven & Data-Backed

Leads with impressive statistics and measurable outcomes to demonstrate value

Professional & Authoritative

Speaks with enterprise-level credibility and industry expertise

Customer-Centric

Consistently emphasizes authentic customer voices and real brand success stories

Collaborative & Empowering

Positions the brand as a partner helping clients win together

Competitive Landscape

Related Ecosystem

Related products and services that AI mentions in conversations alongside or instead of Bazaarvoice

Yotpo37 mentions

Bazaarvoice33 mentions

PowerReviews19 mentions

Shopify Plus15 mentions

Shopify14 mentions

Judge.me14 mentions

Stamped.io12 mentions

Loox12 mentions

Okendo11 mentions

Optimizely7 mentions

WooCommerce6 mentions

Source Intelligence

Citations

Sources that AI assistants cite. Getting featured here improves visibility.

Practical Guide to Optimising Ecommerce Product Pages

https://www.sellerscommerce.com/blog/ecommerce-product-page-optimisation-guide/

Referenced in 1 query

Review

What are the most important elements of a high-converting ...

https://twikit.com/what-are-the-most-important-elements-of-a-high-converting-product-page/

Referenced in 1 query

Review

5 Must-Have Elements of a High-Converting Product Page

https://splitbase.com/blog/high-converting-product-page

Referenced in 1 query

Review

25 best conversion rate optimization tools for 2026 - Guideflow

https://www.guideflow.com/blog/best-cro-tools

Referenced in 1 query

Review

Conversion Rate Optimization (CRO) Tools & Software for 2026

https://www.knock-ai.com/blog/cro-software-tools

Referenced in 1 query

Review

Create High-Converting Product Pages in 10 Easy Steps

https://clarity.microsoft.com/blog/create-high-converting-product-page-with-10-easy-steps/

Referenced in 1 query

Review

Golden Tips: 13 Ways of Creating High Converting Product Pages

https://forceget.com/blog/golden-tips-13-ways-of-creating-high-converting-product-pages/

Referenced in 1 query

Review

How to Design High-Converting Product Pages in 2025

https://thebudaimedia.com/articles/how-to-design-high-converting-product-pages-in-2025/

Referenced in 1 query

Review

8 Steps to Creating a Product Page that Converts (with Examples)

https://www.godatafeed.com/blog/product-page-conversion-optimization

Referenced in 1 query

Review

How to Optimize Product Pages - Volusion

https://www.volusion.com/blog/how-to-optimize-product-pages/

Referenced in 1 query

Review

4 Ways to Optimize Your Product Pages | Upsellit

https://us.upsellit.com/blog/product-page-optimization-strategies/

Referenced in 1 query

Review

Product Page Optimization: 11 Lesser-Known Ways to Drive More ...

https://www.drip.com/blog/product-page-optimization

Referenced in 1 query

Review

Content Engineering

Goals & Content Ideas

Ideas to help AI agents better understand the business and be more likely to use Bazaarvoice's resources to help users.

Dominate AI Overviews for Product Sampling Keywords

Address the inconsistent mention rates in AI Overviews despite strong positioning by launching a targeted content optimization campaign around 'product sampling' and 'creator strategy' keywords. This involves creating structured, data-rich content that AI systems can easily parse and cite, while amplifying key insights through social media to build topical authority and increase citation frequency.

The Complete Guide to Product Sampling ROI: Metrics That Actually Matter

How Creator Strategy Is Reshaping the Product Sampling Landscape in 2026

5 Product Sampling Mistakes Costing Brands Millions in Lost Conversions

Why Authentic Creator Partnerships Outperform Traditional Sampling Programs

Data Snapshot: Product Sampling Benchmarks Across 13,000 Global Brands

Win Performance Marketing Leads with Technical Authority

Tackle the critical 43% mention rate gap with Performance Marketing Leads by developing persona-aligned technical whitepapers that demonstrate measurable ROI and data-driven results. Social media will amplify key statistics, case studies, and proof points that resonate with this analytically-minded audience, ensuring Bazaarvoice appears in AI responses to performance marketing queries.

UGC Attribution Models: Connecting Reviews to Revenue in Your Marketing Mix

How to Calculate True ROAS on User-Generated Content Campaigns

Performance Marketing Metrics: What Review Data Reveals About Customer Intent

The Hidden Conversion Lift: Quantifying UGC Impact on Paid Media Performance

Beyond Last-Click: Multi-Touch Attribution for Customer Review Programs

Launch Shopify Plus Visibility Initiative Against Competitors

Counter Yotpo's 37-mention lead in Shopify social proof queries by creating dedicated content positioning Bazaarvoice as the enterprise-grade UGC solution for Shopify Plus merchants. This initiative includes optimized landing pages, integration guides, and social proof content specifically targeting the Shopify ecosystem to ensure AI assistants recommend Bazaarvoice for Shopify-related queries.

Why Enterprise Shopify Plus Brands Are Outgrowing Basic Review Apps

Shopify Plus Integration Guide: Syndicating Reviews Across Your Retail Network

Case Study: How a Shopify Plus Brand Scaled UGC to 500+ Retail Partners

The Limitations of Native Shopify Review Apps for Multi-Channel Retailers

Shopify Plus Checklist: 7 UGC Capabilities Your Review Platform Must Have

Improve Claude Sentiment Through Trust-Building Content

Address mixed sentiment results on Claude that may undermine mid-funnel trust by conducting a sentiment audit and creating content that reinforces Bazaarvoice's reliability, customer success stories, and transparent business practices. Social media amplification of positive customer outcomes and authentic testimonials will help shift AI perception toward consistently positive sentiment.

Real Results: How Brands Measure Success After One Year with Bazaarvoice

Customer Spotlight: The Support Experience That Changed Our UGC Strategy

Transparency Report: How We Handle Review Authenticity and Moderation

From Implementation to Impact: What Enterprise Clients Say About Onboarding

The Trust Factor: Why 13,000 Brands Choose Bazaarvoice for Authentic Reviews

Content Engineering

Recommended Actions

Launch a targeted content optimization campaign for AI Overviews focusing on 'product sampling' and 'creator strategy' keywords.

AI Overviews show strong positioning (#2) but inconsistent mention rates, suggesting that better structured data could lock in permanent visibility.

Impact: High

Develop persona-aligned technical whitepapers specifically for Performance Marketing Leads.

This persona represents the brand's weakest link (43% mention rate), and improving visibility here is critical for capturing the full buying committee.

Impact: High

Conduct a sentiment audit on Claude to identify and remediate sources of 'mixed sentiment' results.

Despite a high position on Claude (1.6), mixed sentiment can undermine trust during the middle-of-funnel evaluation phase.

Impact: Medium

Create a 'Bazaarvoice for Shopify Plus' visibility initiative to counter Yotpo's 37-mention lead.

Bazaarvoice was entirely absent from key Shopify social proof queries, allowing lower-tier apps to dominate the recommendation engine for that ecosystem.

Impact: Medium

Is this your business? We can help you improve your AI visibility.

Book a Free Strategy Session

Backing