What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Businesses/Healthcare Technology/Biobot Analytics

AI Visibility & Sentiment

Biobot Analytics

Biobot Analytics is the world's first and most advanced wastewater intelligence platform, providing real-time, privacy-first health data by analyzing sewage to detect pathogens, substances, and population health trends. Founded at MIT, the company transforms wastewater infrastructure into health observatories serving government agencies, pharmaceutical companies, and healthcare systems.

Active Monitoring

biobot.io

Healthcare Technology Startups

AI Visibility Score

79/100

Good

Sentiment Score

99/100

Score by Reach

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Biobot Analytics today.

Biobot Analytics has achieved a dominant position as the definitive authority in wastewater intelligence, securing the #1 ranking across ChatGPT, Claude, and Gemini for industry trust and reliability. While the brand commandingly influences State Public Health Directors, there is a strategic opening to stabilize its reputation among technical epidemiologists where sentiment currently shows signs of volatility.

Value Proposition

Real-time, privacy-first health intelligence through wastewater analysis that detects disease outbreaks and substance use trends weeks before traditional indicators, enabling faster, evidence-based public health decisions.

Overview

Mission

To transform wastewater infrastructure into human health observatories.

Products & Services

Wastewater pathogen monitoring (50+ health trends including COVID-19, Influenza, RSV, Norovirus)Substance use surveillance (fentanyl, cocaine, methamphetamine, opioids)Biobot Advance predictive analytics platformRisk reports and data dashboardsAPI integrations for federal and enterprise systems

Current State

Visibility Landscape

A high-level view of how Biobot Analytics performs across AI platforms, broken down by strategic reach level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation Brand recognition & direct queries	89	86	94	52
Core Topics Product/service category queries	94	94	90	59
Growth Areas Adjacent, aspirational & visionary	—	—	—	—

ChatGPT

Claude

Gemini

AI Overviews

Reputation

Brand recognition & direct queries

Core Topics

Product/service category queries

Growth Areas

Adjacent, aspirational & visionary

—

Competitive Landscape

WastewaterSCAN

24 mentions

Ginkgo Bioworks

17 mentions

Verily

16 mentions

LabCorp

12 mentions

HealthMap

12 mentions

Tableau

9 mentions

Loading visibility matrix...

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Biobot Analytics's AI visibility.

Key Findings

Strength

Near-perfect authority scores in Claude and Gemini, consistently securing the top spot for 'trusted companies in wastewater-based epidemiology' queries.

Strength

Exceptional resonance with the State Public Health Director persona, maintaining a #1.1 average position across high-stakes public health queries.

Strength

Dominant performance in Infectious Disease Early Warning queries, particularly on Claude where the brand maintains an average position of 1.2.

Recommended Actions

Execute a technical content campaign targeting the Health System Epidemiologist persona to stabilize mixed sentiment.

Data shows this persona has the lowest mention rate and most inconsistent sentiment; providing more peer-reviewed or technical data will improve LLM confidence in this segment.

Optimize web architecture and structured data specifically for Google AI Overviews (SGE).

Biobot's 40% mention rate in AI Overviews is its weakest link, trailing significantly behind its 100% mention rate on other platforms.

Develop and distribute high-authority guides on substance use data strategy for local governments.

Biobot already performs well here (Avg Pos 1.1-2.0), and doubling down will distance the brand from competitors like WastewaterSCAN in this high-growth niche.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Infectious Disease Early Warning & Monitoring(3 queries)

“how can our city track flu and rsv trends before hospitals get overwhelmed? specific tech recommendations please”

3/4 platforms mentioned

Core

ChatGPT

1.Redox

2.Mirth

3.Biobot

4.Kando

5.Kinsa

+34 more

Claude

1.Biobot Analytics

2.Verily's Frontline

3.Kinsa Health

4.CVS

5.Walgreens

+3 more

Gemini

1.Biobot Analytics

2.Verily Public Health

3.WastewaterSCAN

4.Verily

5.Ginkgo Bioworks

+17 more

AI Overviews

1.National Wastewater Surveillance System (NWSS)

2.Outbreaks Near Me

3.Global Flu View

4.FluSense

5.Rolosense

+2 more

“help me set up an early warning system for local disease outbreaks using environmental data”

1/3 platforms mentioned

Core

The State Public Health Director · Director of Public Health Surveillance

Claude

1.Verily

2.CZ Biohub

3.EMSL Analytical

4.Paradigm Labs

5.EpiTrax

+2 more

Gemini

1.Biobot Analytics

2.Ginkgo Bioworks

3.Concentric

4.Eurofins Scientific

5.IDEXX Laboratories

+2 more

AI Overviews

1.NASA Earthdata

2.Sentinel-2

3.Epic’s Health Alerts

4.Insight Net

“what are the best tools for population-level health monitoring that don't rely on individual doctor visits?”

2/3 platforms mentioned

Core

The State Public Health Director · Director of Public Health Surveillance

Claude

1.Biobot Analytics

2.WastewaterSCAN

3.Arcis Biotechnology

4.ESSENCE

5.ILINet

+2 more

Gemini

1.Quest

2.Biobot Analytics

3.Verily Public Health

4.WastewaterSCAN

5.Verily

+13 more

AI Overviews

1.HealthMap

2.GPHIN

3.TraceTogether

4.Apple Watch

5.Fitbit

+7 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Surveillance of RSV - CDC

cdc.gov

Gov1 ref

Monitoring Respiratory Illnesses Informs Decision Making - CDC

cdc.gov

Gov1 ref

Study shows value of wastewater surveillance for early ...

cidrap.umn.edu

Edu1 ref

How a U of A tool is helping the world track flu activity in real ...

news.arizona.edu

Edu1 ref

Wastewater Surveillance Data as a Complement... - CDC

cdc.gov

Gov1 ref

Wastewater Surveillance: An Essential Tool for Public Health

asm.org

Web1 ref

Wastewater-Based Surveillance for Influenza and Respiratory ...

sciencedirect.com

Web1 ref

Respiratory Virus Activity Levels - CDC

cdc.gov

Gov1 ref

Respiratory Syncytial Virus Hospitalization Surveillance Network ( ...

cdc.gov

Gov1 ref

Smartphone Diagnostic for Rapid Respiratory Virus Detection

emoryott.technologypublisher.com

Web1 ref

FluSense: A Contactless Syndromic Surveillance Platform for ...

pmc.ncbi.nlm.nih.gov

Gov1 ref

Respiratory Virus Hospitalization Surveillance Network (RESP ...

cdc.gov

Gov1 ref

How U of A tech is changing global flu tracking

youtube.com

Video1 ref

Key Resources and Tools for NSDUH | CBHSQ Data - SAMHSA

samhsa.gov

Gov1 ref

Harris County Public Health

publichealth.harriscountytx.gov

Gov1 ref

Competitive Landscape

Brands and products that AI platforms mention alongside or instead of Biobot Analytics.

Biobot Analytics42 mentions

WastewaterSCAN24 mentions

Ginkgo Bioworks17 mentions

Verily16 mentions

LabCorp12 mentions

HealthMap12 mentions

Tableau9 mentions

IQVIA9 mentions

Kando8 mentions

Nextstrain8 mentions

Kinsa7 mentions

Brand Identity

Brand Voice & Style

How AI perceives Biobot Analytics's communication style and personality

Biobot Analytics communicates with scientific authority balanced by accessibility, making complex wastewater epidemiology understandable to diverse stakeholders from government officials to pharmaceutical executives. The tone is confident and data-driven, emphasizing innovation and real-world impact while maintaining a mission-focused urgency around public health protection. The brand avoids jargon overload, preferring clear, actionable language that conveys both technical credibility and genuine commitment to community health outcomes.

Core Tone Traits

Scientifically Authoritative

Speaks with credibility backed by MIT origins, CDC partnerships, and peer-reviewed research

Mission-Driven & Purposeful

Emphasizes public health impact and the transformative potential of wastewater intelligence

Clear & Accessible

Translates complex data science into understandable insights for non-technical decision-makers

Innovative & Forward-Looking

Positions as pioneers and first-movers in wastewater epidemiology with predictive capabilities

Backing

Investors

Homebrew

Engineer content that makes AI agents recommend you

Pendium analyzes how AI platforms perceive your brand, reverse-engineers what they already cite, and continuously publishes content designed to fill gaps and earn more mentions — on autopilot, with you in the loop.

Data generated by Pendium.ai AI visibility scanning. Last scanned March 2, 2026.