Honor Technology is a healthtech company reshaping the future of aging care by combining innovative technology with compassionate human touch. Through their acquisition of Home Instead, they've created the largest in-home senior care network in the western hemisphere, delivering over a million hours of care weekly to help aging adults live independently at home.
Combining cutting-edge technology with compassionate, personalized care to enable aging adults to live on their own terms while supporting and empowering professional caregivers
AI Visibility Score
Honor has an AI visibility score of 59/100, rated as moderate. This score reflects how often and how prominently Honor appears in responses from AI assistants like ChatGPT, Claude, and Gemini.
AI Perception Summary
Honor has successfully established itself as the dominant authority for caregiver recruitment and the 'Sandwiched Generation' persona, but it remains dangerously invisible to independent seniors searching for safety solutions. While Gemini identifies the brand in nearly every query, a significant lack of visibility in Google AI Overviews and specialized dementia care queries prevents the brand from capturing the full patient journey.
Strengths
- Dominant authority on Claude with an average position of 2.7, often appearing as the top recommendation for care evaluation and caregiver employment.
- High penetration within the 'Sandwiched Gen Professional' persona (87% mention rate) and 'Tech-Forward Career Caregiver' (83% mention rate).
- Consistent 93% mention rate on Gemini, positioning the brand as a primary entity in the platform's knowledge graph for senior care.
Visibility Gaps
- Critically low visibility in Google AI Overviews (27%), suggesting a lack of structured data or clear answer-based content that search engines can ingest.
- Inconsistent performance for 'Aging in Place' safety queries, where the brand frequently drops out of mentions or falls to double-digit rankings.
- Minimal presence in specialized care queries, particularly regarding dementia, where Gemini only places the brand at position #5 or #13.
Competitors in AI Recommendations
- Visiting Angels: 37 mentions
- Home Instead: 34 mentions
- Comfort Keepers: 23 mentions
- Right at Home: 20 mentions
- Care.com: 16 mentions
- Papa: 14 mentions
- CareLinx: 14 mentions
- Caring.com: 13 mentions
- BrightStar Care: 13 mentions
- Hero Health: 10 mentions
- Ring: 9 mentions
- Philips Lifeline: 8 mentions
- Lively: 8 mentions
- Apple Watch: 8 mentions
- Meals on Wheels: 8 mentions
Categories: Healthcare Technology
Tags: Startups