What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

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Headway

Visibility64

Vibe99

Businesses/Healthcare Technology/Headway

AI Visibility & Sentiment

Headway

Headway is a mental healthcare technology company that connects individuals with therapists and psychiatrists who accept insurance. They simplify the process of finding affordable mental health care by partnering with over 100 insurance plans and handling all billing and administrative tasks for both patients and providers.

Active Monitoring

headway.co

Healthcare Technology Startups

AI Visibility Score

64/100

Good

Sentiment Score

99/100

AI Perception

Summary

Headway has established an absolute stranglehold on Google's AI ecosystem, boasting a near-perfect 93% mention rate across Gemini and AI Overviews. While it leads the pack for provider credentialing and insurance-based search intent, a significant visibility deficit in Claude suggests the brand is currently failing to penetrate the most sophisticated conversational LLM layers where competitors like Psychology Today still hold sway.

Value Proposition

Find therapy you'll love, covered by insurance—pay as low as $0/session while Headway handles all the insurance complexity for both patients and providers.

Overview

Mission

We're building a new mental healthcare system that everyone can access—one rewired for access and affordability.

Products & Services

Insurance-covered therapy and psychiatry matchingProvider credentialing and insurance billing servicesFree EHR platform for mental health providersTelehealth and practice management toolsIntegrated care solutions connecting primary and mental health care

Agent Breakdown

AI Platforms

How often do different AI platforms reference Headway?

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Conversation Analysis

Topics

What conversations is Headway included in — or excluded from?

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Buyer Personas

Personas

Who does each AI platform recommend Headway to, and when?

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Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Finding Insurance Covered Therapy(3 queries)

“I need a therapist but I can't pay out of pocket, how do I find someone who takes my insurance?”

2/4 platforms mentioned

ChatGPT

1.Psychology Today

2.Zocdoc

3.GoodTherapy

4.Open Path Collective

5.SAMHSA Treatment Locator

+8 more

Claude

1.Psychology Today

2.TherapyDen

3.Zencare

4.GoodTherapy

Gemini

1.UnitedHealthcare

2.Optum

3.Aetna

4.Cigna

5.Blue Cross Blue Shield

6.Headway

+14 more

AI Overviews

1.Tides Mental Health

2.Interborough Developmental & Consultation Center

3.Talkspace

4.Headway

5.Zocdoc

+2 more

“what are the best sites to find a psychiatrist that actually works with insurance plans like Aetna or Blue Cross?”

4/4 platforms mentioned

ChatGPT

1.Aetna

2.Blue Cross Blue Shield

3.BCBS

4.Anthem

5.Zocdoc

6.Headway

+7 more

Claude

1.Aetna

2.Blue Cross Blue Shield

3.Psychology Today

4.Headway

5.Alma

+1 more

Gemini

1.Blue Cross Blue Shield

2.BCBS

3.Aetna

4.Headway

5.Alma

+4 more

AI Overviews

1.Aetna

2.Blue Cross Blue Shield

3.Zocdoc

4.Psychology Today

5.Headway

+5 more

“help me find affordable mental health options that aren't just subscription-based, I want to use my actual medical benefits”

3/4 platforms mentioned

ChatGPT

1.Zocdoc

2.Headway

3.Blue Cross Blue Shield

4.Psychology Today

5.NYC Well

+6 more

Claude

1.BCBS

2.Alma

3.Headway

4.Psychology Today

Gemini

1.Blue Cross Blue Shield

2.BCBS

3.BetterHelp

4.Alma

5.Headway

+11 more

AI Overviews

No brands listed

Provider Practice Expansion & Credentialing(1 query)

“how do I start accepting insurance as a private practice therapist without doing all the paperwork myself?”

2/4 platforms mentioned

ChatGPT

1.SimplePractice

2.TherapyNotes

3.Valant

4.Kareo

5.Athenahealth

+7 more

Claude

1.The Credentialing Specialists

2.BillFlash

3.Mednetwork

4.InNetwork

5.Therapy Billing Service

+8 more

Gemini

1.Headway

2.Alma

3.Grow Therapy

4.Stat Billing

5.PracticeWise

+9 more

AI Overviews

1.Headway

2.Alma

3.Grow Therapy

4.National Credentialing Solutions

5.Health Wise

+4 more

Practice Management Tech Stack Selection(1 query)

“recommend a free EHR platform for mental health providers that has telehealth and billing built-in”

1/4 platforms mentioned

ChatGPT

1.OpenEMR

2.WebRTC

3.Jitsi

4.Doxy.me

5.VSee

+9 more

Claude

1.SimplePractice

2.LibreHealth EHR

3.OpenMRS

4.Athena Health

5.Kareo

Gemini

1.Sessions Health

2.Stripe

3.Healthie

4.Luminello

5.Zoom

+5 more

AI Overviews

1.Carepatron

2.Headway

3.Healthie

4.CharmHealth

Platform Reliability & Category Comparison(1 query)

“what are the most trusted platforms for finding in-network therapy right now, specific names please”

2/4 platforms mentioned

ChatGPT

1.Blue Cross Blue Shield

2.UnitedHealthcare

3.Cigna

4.Aetna

5.Anthem

+20 more

Claude

1.Psychology Today

2.TherapyDen

3.GoodTherapy

4.Aetna

5.Blue Cross/Blue Shield

+5 more

Gemini

1.Headway

2.Alma

3.Zocdoc

4.Rula

5.Path Mental Health

+10 more

AI Overviews

1.Talkspace

2.Aetna

3.Cigna

4.Optum

5.Medicare

7.Headway

+11 more

Analysis

Key Insights

What AI visibility analysis reveals about this brand

Strength

Dominant authority on Google-powered AI platforms (Gemini and AI Overviews) with 93% visibility and top-tier positioning.

Strength

High-intent provider acquisition queries, specifically ranking #1 for 'how do I start accepting insurance as a private practice therapist'.

Strength

Exceptional resonance with the 'Cost-Conscious Professional' persona, achieving a 94% mention rate by successfully positioning as the leading affordable mental health solution.

Gap

Critical underperformance on Claude (27% mention rate) and ChatGPT (47% mention rate) compared to legacy aggregators like Psychology Today and Zocdoc.

Gap

Lower engagement with 'Tech-Native Graduate Students,' where visibility drops to 50% compared to other core personas.

Gap

Inconsistent rankings for psychiatrist-specific searches, often trailing behind broader health insurance providers like Aetna and BCBS.

Opportunity

Leverage current momentum in 'Free EHR' recommendations to displace SimplePractice in the tech stack selection phase.

Opportunity

Capitalize on the #1 ranking for 'affordable mental health options' to become the default recommendation for budget-constrained patients across all conversational AI.

Opportunity

Aggressively target the 'Tech-Native Graduate Student' segment by highlighting integration capabilities and modern UI, areas where legacy competitors are vulnerable.

Technical Health

Site Health for AI Visibility

How well Headway's website is optimized for AI agent discovery and comprehension.

85/100

14 passed 7 warnings

Audited 3/2/2026

Crawlability76

Can AI bots find your pages?

Technical90

SSL, mobile, doctype basics

On-Page SEO93

Titles, descriptions, headings

Content Quality73

Word count, depth, freshness

Schema Markup85

Structured data for AI comprehension

Social & OG82

Open Graph, Twitter cards

AI Readability60

How well AI can parse your content

Warnings

Could not fetch robots.txt

Ensure robots.txt is accessible and returns a valid response.

5 render-blocking resources are slowing initial render

Defer non-critical JS with async/defer. Inline critical CSS. Move stylesheets to load asynchronously.

Page has 3 H1 tags. Best practice is one.

Use a single H1 for the main heading, and H2-H6 for subheadings.

Content may be too short

Expand your content to at least 500 words with valuable information.

Missing Open Graph tags for social sharing

Add og:title, og:description, and og:image meta tags.

Want a full technical audit with AI-specific recommendations?

Run a free visibility scan

Brand Identity

Brand Voice & Style

How AI perceives Headway's communication style and personality

Headway communicates with warmth, empathy, and clarity, making mental health care feel accessible rather than intimidating. The brand voice is supportive and reassuring, acknowledging the challenges of seeking mental health care while confidently presenting solutions. They use straightforward, jargon-free language that demystifies insurance and therapy, balancing professionalism with genuine care. The tone is optimistic and empowering, focusing on positive outcomes and the ease of getting started.

Core Tone Traits

Warm & Supportive

Communicates with empathy and understanding, acknowledging the emotional journey of seeking mental health care

Clear & Accessible

Uses simple, jargon-free language to demystify insurance and therapy processes

Optimistic & Empowering

Focuses on positive outcomes and makes taking the first step feel achievable

Trustworthy & Professional

Conveys credibility through data, testimonials, and partnerships with major insurers

Competitive Landscape

Related Ecosystem

Related products and services that AI mentions in conversations alongside or instead of Headway

Headway39 mentions

Psychology Today36 mentions

Zocdoc32 mentions

Aetna32 mentions

Alma25 mentions

Blue Cross Blue Shield20 mentions

Cigna16 mentions

SimplePractice16 mentions

Grow Therapy15 mentions

BCBS15 mentions

Open Path Collective11 mentions

Source Intelligence

Citations

Sources that AI assistants cite. Getting featured here improves visibility.

Psychology Today

https://psychologytoday.com/

Referenced in 1 query

Review

Zocdoc

https://zocdoc.com/

Referenced in 1 query

Review

GoodTherapy

https://goodtherapy.org/

Referenced in 1 query

Review

Open Path Collective

https://openpathcollective.org/

Referenced in 1 query

Review

SAMHSA Treatment Locator

https://findtreatment.samhsa.gov/

Referenced in 1 query

Review

Medicare.gov

https://medicare.gov/

Referenced in 1 query

Review

Psychology Today

http://psychologytoday.com/

Referenced in 3 queries

Review

How to Find a Therapist Covered by Your Insurance - Talkspace

https://www.talkspace.com/blog/how-to-find-therapist-that-takes-your-insurance/

Referenced in 2 queries

Review

Headway: Find Therapists Covered by Your Insurance

https://headway.co/

Referenced in 5 queries

Review

Best Therapists/Counselors Near Me - Zocdoc

https://www.zocdoc.com/therapist-counselors

Referenced in 1 query

Review

How to Find a Therapist Who Takes Insurance - WebMD

https://www.webmd.com/health-insurance/features/mental-health-therapists-who-take-insurance

Referenced in 1 query

Review

How To Find A Therapist That Takes Insurance: A Step-By-Step Guide

https://tidesmentalhealth.com/how-to-find-a-therapist-that-takes-insurance/

Referenced in 2 queries

Review

Content Engineering

Recommended Actions

Execute a technical SEO and PR campaign specifically targeting Anthropic's (Claude) training data sources.

Claude is currently Headway's weakest platform at 27% visibility; improving here is essential for capturing the high-intent, research-oriented user base.

Impact: High

Develop and publish long-form comparative content against legacy aggregators like Psychology Today.

With 36 mentions, Psychology Today is the primary obstacle to Headway's category dominance; AI models need more 'Headway vs.' data to flip their recommendations.

Impact: High

Optimize content for 'Psychiatrist' specific keywords and insurance-covered medication management.

Data shows lower rankings for psychiatrist queries compared to general therapy, representing a missed opportunity for higher-value patient acquisition.

Impact: Medium

Align messaging with the 'Tech-Native Graduate Student' persona by emphasizing automation and platform speed.

This persona is currently underserved at 50% visibility, and capturing this 'early-career' cohort ensures long-term provider loyalty.

Impact: Medium

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