What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

Headway

Visibility68

Vibe99

Businesses/Healthcare Technology/Headway

AI Visibility & Sentiment

Headway

Headway is a mental healthcare technology company that connects individuals with therapists and psychiatrists who accept insurance. They simplify the process of finding affordable mental health care by partnering with over 100 insurance plans and handling all billing and administrative tasks for both patients and providers.

Active Monitoring

headway.co

Healthcare Technology Startups

AI Visibility Score

68/100

Good

Sentiment Score

99/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Headway today.

Headway has established an absolute stranglehold on Google's AI ecosystem, boasting a near-perfect 93% mention rate across Gemini and AI Overviews. While it leads the pack for provider credentialing and insurance-based search intent, a significant visibility deficit in Claude suggests the brand is currently failing to penetrate the most sophisticated conversational LLM layers where competitors like Psychology Today still hold sway.

Working in your favor

Dominant authority on Google-powered AI platforms (Gemini and AI Overviews) with 93% visibility and top-tier positioning.

High-intent provider acquisition queries, specifically ranking #1 for 'how do I start accepting insurance as a private practice therapist'.

Exceptional resonance with the 'Cost-Conscious Professional' persona, achieving a 94% mention rate by successfully positioning as the leading affordable mental health solution.

Gaps to close

Critical underperformance on Claude (27% mention rate) and ChatGPT (47% mention rate) compared to legacy aggregators like Psychology Today and Zocdoc.

Lower engagement with 'Tech-Native Graduate Students,' where visibility drops to 50% compared to other core personas.

Inconsistent rankings for psychiatrist-specific searches, often trailing behind broader health insurance providers like Aetna and BCBS.

Opportunities

Leverage current momentum in 'Free EHR' recommendations to displace SimplePractice in the tech stack selection phase.

Capitalize on the #1 ranking for 'affordable mental health options' to become the default recommendation for budget-constrained patients across all conversational AI.

Aggressively target the 'Tech-Native Graduate Student' segment by highlighting integration capabilities and modern UI, areas where legacy competitors are vulnerable.

Highest-Impact Actions

Execute a technical SEO and PR campaign specifically targeting Anthropic's (Claude) training data sources.

Claude is currently Headway's weakest platform at 27% visibility; improving here is essential for capturing the high-intent, research-oriented user base.

Develop and publish long-form comparative content against legacy aggregators like Psychology Today.

With 36 mentions, Psychology Today is the primary obstacle to Headway's category dominance; AI models need more 'Headway vs.' data to flip their recommendations.

Optimize content for 'Psychiatrist' specific keywords and insurance-covered medication management.

Data shows lower rankings for psychiatrist queries compared to general therapy, representing a missed opportunity for higher-value patient acquisition.

Value Proposition

Find therapy you'll love, covered by insurance—pay as low as $0/session while Headway handles all the insurance complexity for both patients and providers.

Overview

Mission

We're building a new mental healthcare system that everyone can access—one rewired for access and affordability.

Products & Services

Insurance-covered therapy and psychiatry matchingProvider credentialing and insurance billing servicesFree EHR platform for mental health providersTelehealth and practice management toolsIntegrated care solutions connecting primary and mental health care

Current State

Visibility Landscape

A high-level view of how Headway performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	97	97	97	97
“What do you know about Headway? What do they do and what's their reputation?”	#1	#1	#1	#1
Core5q Product/service category queries	92	77	95	95
“I need a therapist but I can't pay out of pocket, how do I find someone who takes my insurance?”	#2	#3	#1	#2
“how do I start accepting insurance as a private practice therapist without doing all the paperwork myself?”	#1	No	#1	#1
“what are the most trusted platforms for finding in-network therapy right now, specific names please”	#2	#2	#1	#1
“what are the best sites to find a psychiatrist that actually works with insurance plans like Aetna or Blue Cross?”	#6	#4	#4	#4
“help me find affordable mental health options that aren't just subscription-based, I want to use my actual medical benefits”	#2	#3	#2	#1
Growth Areas1q Adjacent, aspirational & visionary	0	0	91	94
“recommend a free EHR platform for mental health providers that has telehealth and billing built-in”	No	No	#3	#2

“What do you know about Headway? What do they do and what's their reputation?”

“I need a therapist but I can't pay out of pocket, how do I find someone who takes my insurance?”

“how do I start accepting insurance as a private practice therapist without doing all the paperwork myself?”

“what are the most trusted platforms for finding in-network therapy right now, specific names please”

“what are the best sites to find a psychiatrist that actually works with insurance plans like Aetna or Blue Cross?”

“help me find affordable mental health options that aren't just subscription-based, I want to use my actual medical benefits”

“recommend a free EHR platform for mental health providers that has telehealth and billing built-in”

Competitive Landscape

Headway

39 mentions

Psychology Today

36 mentions

Zocdoc

32 mentions

Aetna

32 mentions

Alma

25 mentions

Blue Cross Blue Shield

20 mentions

Cigna

16 mentions

SimplePractice

16 mentions

Grow Therapy

15 mentions

BCBS

15 mentions

Open Path Collective

11 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Headway's AI visibility.

Key Findings

Strength

Dominant authority on Google-powered AI platforms (Gemini and AI Overviews) with 93% visibility and top-tier positioning.

Strength

High-intent provider acquisition queries, specifically ranking #1 for 'how do I start accepting insurance as a private practice therapist'.

Strength

Exceptional resonance with the 'Cost-Conscious Professional' persona, achieving a 94% mention rate by successfully positioning as the leading affordable mental health solution.

Recommended Actions

Execute a technical SEO and PR campaign specifically targeting Anthropic's (Claude) training data sources.

Claude is currently Headway's weakest platform at 27% visibility; improving here is essential for capturing the high-intent, research-oriented user base.

Develop and publish long-form comparative content against legacy aggregators like Psychology Today.

With 36 mentions, Psychology Today is the primary obstacle to Headway's category dominance; AI models need more 'Headway vs.' data to flip their recommendations.

Optimize content for 'Psychiatrist' specific keywords and insurance-covered medication management.

Data shows lower rankings for psychiatrist queries compared to general therapy, representing a missed opportunity for higher-value patient acquisition.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Finding Insurance Covered Therapy(3 queries)

“I need a therapist but I can't pay out of pocket, how do I find someone who takes my insurance?”

2/4 platforms mentioned

Core

ChatGPT

1.Psychology Today

2.Zocdoc

3.GoodTherapy

4.Open Path Collective

5.SAMHSA Treatment Locator

+8 more

Claude

1.Psychology Today

2.TherapyDen

3.Zencare

4.GoodTherapy

Gemini

1.UnitedHealthcare

2.Optum

3.Aetna

4.Cigna

5.Blue Cross Blue Shield

6.Headway

+14 more

AI Overviews

1.Tides Mental Health

2.Interborough Developmental & Consultation Center

3.Talkspace

4.Headway

5.Zocdoc

+2 more

“what are the best sites to find a psychiatrist that actually works with insurance plans like Aetna or Blue Cross?”

4/4 platforms mentioned

Core

The Cost-Conscious Professional · Direct Consumer / Patient

ChatGPT

1.Aetna

2.Blue Cross Blue Shield

3.BCBS

4.Anthem

5.Zocdoc

6.Headway

+7 more

Claude

1.Aetna

2.Blue Cross Blue Shield

3.Psychology Today

4.Headway

5.Alma

+1 more

Gemini

1.Blue Cross Blue Shield

2.BCBS

3.Aetna

4.Headway

5.Alma

+4 more

AI Overviews

1.Aetna

2.Blue Cross Blue Shield

3.Zocdoc

4.Psychology Today

5.Headway

+5 more

“help me find affordable mental health options that aren't just subscription-based, I want to use my actual medical benefits”

3/4 platforms mentioned

Core

The Cost-Conscious Professional · Direct Consumer / Patient

ChatGPT

1.Zocdoc

2.Headway

3.Blue Cross Blue Shield

4.Psychology Today

5.NYC Well

+6 more

Claude

1.BCBS

2.Alma

3.Headway

4.Psychology Today

Gemini

1.Blue Cross Blue Shield

2.BCBS

3.BetterHelp

4.Alma

5.Headway

+11 more

AI Overviews

No brands listed

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Psychology Today

psychologytoday.com

Web1 ref

Zocdoc

zocdoc.com

Web1 ref

GoodTherapy

goodtherapy.org

Web1 ref

Open Path Collective

openpathcollective.org

Web1 ref

SAMHSA Treatment Locator

findtreatment.samhsa.gov

Gov1 ref

Medicare.gov

medicare.gov

Gov1 ref

Psychology Today

psychologytoday.com

Web1 ref

How to Find a Therapist Covered by Your Insurance - Talkspace

talkspace.com

Web1 ref

Headway: Find Therapists Covered by Your Insurance

headway.co

Web1 ref

Best Therapists/Counselors Near Me - Zocdoc

zocdoc.com

Web1 ref

How to Find a Therapist Who Takes Insurance - WebMD

webmd.com

Web1 ref

How To Find A Therapist That Takes Insurance: A Step-By-Step Guide

tidesmentalhealth.com

Web1 ref

Find Therapists by Insurance - GoodTherapy.org

goodtherapy.org

Web1 ref

How to Find a Great Therapist You Can Actually Afford

namiguilford.org

Web1 ref

How to Find a Therapist Who Accepts Your Insurance

sondermind.com

Web1 ref

Brand Identity

Brand Voice & Style

How AI perceives Headway's communication style and personality

Headway communicates with warmth, empathy, and clarity, making mental health care feel accessible rather than intimidating. The brand voice is supportive and reassuring, acknowledging the challenges of seeking mental health care while confidently presenting solutions. They use straightforward, jargon-free language that demystifies insurance and therapy, balancing professionalism with genuine care. The tone is optimistic and empowering, focusing on positive outcomes and the ease of getting started.

Core Tone Traits

Warm & Supportive

Communicates with empathy and understanding, acknowledging the emotional journey of seeking mental health care

Clear & Accessible

Uses simple, jargon-free language to demystify insurance and therapy processes

Optimistic & Empowering

Focuses on positive outcomes and makes taking the first step feel achievable

Trustworthy & Professional

Conveys credibility through data, testimonials, and partnerships with major insurers

Visual Identity

Primary

#13AA65

Secondary

#F5F0E8

Accent

#FFFFFF

Background

#FFFFFF

Foreground

#111111

Backing

Investors

Homebrew

Engineer content that makes AI agents recommend you

Pendium analyzes how AI platforms perceive your brand, reverse-engineers what they already cite, and continuously publishes content designed to fill gaps and earn more mentions — on autopilot, with you in the loop.

Data generated by Pendium.ai AI visibility scanning. Last scanned March 2, 2026.

Explore Healthcare Technology

Start getting
recommended by AI.

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Frequently asked questions

Don't see your question? Book a demo and we'll walk you through it.

Businesses/Healthcare Technology/Headway

AI Visibility & Sentiment

Headway

Active Monitoring

headway.co

Healthcare Technology Startups

AI Visibility Score

68/100

Good

Sentiment Score

99/100

Score by Priority

core

adjacent

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Headway today.

Working in your favor

Dominant authority on Google-powered AI platforms (Gemini and AI Overviews) with 93% visibility and top-tier positioning.

High-intent provider acquisition queries, specifically ranking #1 for 'how do I start accepting insurance as a private practice therapist'.

Exceptional resonance with the 'Cost-Conscious Professional' persona, achieving a 94% mention rate by successfully positioning as the leading affordable mental health solution.

Gaps to close

Critical underperformance on Claude (27% mention rate) and ChatGPT (47% mention rate) compared to legacy aggregators like Psychology Today and Zocdoc.

Lower engagement with 'Tech-Native Graduate Students,' where visibility drops to 50% compared to other core personas.

Inconsistent rankings for psychiatrist-specific searches, often trailing behind broader health insurance providers like Aetna and BCBS.

Opportunities

Leverage current momentum in 'Free EHR' recommendations to displace SimplePractice in the tech stack selection phase.

Capitalize on the #1 ranking for 'affordable mental health options' to become the default recommendation for budget-constrained patients across all conversational AI.

Aggressively target the 'Tech-Native Graduate Student' segment by highlighting integration capabilities and modern UI, areas where legacy competitors are vulnerable.

Highest-Impact Actions

Execute a technical SEO and PR campaign specifically targeting Anthropic's (Claude) training data sources.

Claude is currently Headway's weakest platform at 27% visibility; improving here is essential for capturing the high-intent, research-oriented user base.

Develop and publish long-form comparative content against legacy aggregators like Psychology Today.

With 36 mentions, Psychology Today is the primary obstacle to Headway's category dominance; AI models need more 'Headway vs.' data to flip their recommendations.

Optimize content for 'Psychiatrist' specific keywords and insurance-covered medication management.

Data shows lower rankings for psychiatrist queries compared to general therapy, representing a missed opportunity for higher-value patient acquisition.

Value Proposition

Find therapy you'll love, covered by insurance—pay as low as $0/session while Headway handles all the insurance complexity for both patients and providers.

Overview

Mission

We're building a new mental healthcare system that everyone can access—one rewired for access and affordability.

Products & Services

Current State

Visibility Landscape

A high-level view of how Headway performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	97	97	97	97
“What do you know about Headway? What do they do and what's their reputation?”	#1	#1	#1	#1
Core5q Product/service category queries	92	77	95	95
“I need a therapist but I can't pay out of pocket, how do I find someone who takes my insurance?”	#2	#3	#1	#2
“how do I start accepting insurance as a private practice therapist without doing all the paperwork myself?”	#1	No	#1	#1
“what are the most trusted platforms for finding in-network therapy right now, specific names please”	#2	#2	#1	#1
“what are the best sites to find a psychiatrist that actually works with insurance plans like Aetna or Blue Cross?”	#6	#4	#4	#4
“help me find affordable mental health options that aren't just subscription-based, I want to use my actual medical benefits”	#2	#3	#2	#1
Growth Areas1q Adjacent, aspirational & visionary	0	0	91	94
“recommend a free EHR platform for mental health providers that has telehealth and billing built-in”	No	No	#3	#2

“What do you know about Headway? What do they do and what's their reputation?”

“I need a therapist but I can't pay out of pocket, how do I find someone who takes my insurance?”

“how do I start accepting insurance as a private practice therapist without doing all the paperwork myself?”

“what are the most trusted platforms for finding in-network therapy right now, specific names please”

“what are the best sites to find a psychiatrist that actually works with insurance plans like Aetna or Blue Cross?”

“help me find affordable mental health options that aren't just subscription-based, I want to use my actual medical benefits”

“recommend a free EHR platform for mental health providers that has telehealth and billing built-in”

Competitive Landscape

Headway

39 mentions

Psychology Today

36 mentions

Zocdoc

32 mentions

Aetna

32 mentions

Alma

25 mentions

Blue Cross Blue Shield

20 mentions

Cigna

16 mentions

SimplePractice

16 mentions

Grow Therapy

15 mentions

BCBS

15 mentions

Open Path Collective

11 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Headway's AI visibility.

Key Findings

Strength

Dominant authority on Google-powered AI platforms (Gemini and AI Overviews) with 93% visibility and top-tier positioning.

Strength

High-intent provider acquisition queries, specifically ranking #1 for 'how do I start accepting insurance as a private practice therapist'.

Strength

Exceptional resonance with the 'Cost-Conscious Professional' persona, achieving a 94% mention rate by successfully positioning as the leading affordable mental health solution.

Recommended Actions

Execute a technical SEO and PR campaign specifically targeting Anthropic's (Claude) training data sources.

Claude is currently Headway's weakest platform at 27% visibility; improving here is essential for capturing the high-intent, research-oriented user base.

Develop and publish long-form comparative content against legacy aggregators like Psychology Today.

With 36 mentions, Psychology Today is the primary obstacle to Headway's category dominance; AI models need more 'Headway vs.' data to flip their recommendations.

Optimize content for 'Psychiatrist' specific keywords and insurance-covered medication management.

Data shows lower rankings for psychiatrist queries compared to general therapy, representing a missed opportunity for higher-value patient acquisition.

Programmatic Testing

Sample Conversations

ChatGPT

Claude

Gemini

AI Overviews

Finding Insurance Covered Therapy(3 queries)

“I need a therapist but I can't pay out of pocket, how do I find someone who takes my insurance?”

2/4 platforms mentioned

Core

ChatGPT

1.Psychology Today

2.Zocdoc

3.GoodTherapy

4.Open Path Collective

5.SAMHSA Treatment Locator

+8 more

Claude

1.Psychology Today

2.TherapyDen

3.Zencare

4.GoodTherapy

Gemini

1.UnitedHealthcare

2.Optum

3.Aetna

4.Cigna

5.Blue Cross Blue Shield

6.Headway

+14 more

AI Overviews

1.Tides Mental Health

2.Interborough Developmental & Consultation Center

3.Talkspace

4.Headway

5.Zocdoc

+2 more

“what are the best sites to find a psychiatrist that actually works with insurance plans like Aetna or Blue Cross?”

4/4 platforms mentioned

Core

The Cost-Conscious Professional · Direct Consumer / Patient

ChatGPT

1.Aetna

2.Blue Cross Blue Shield

3.BCBS

4.Anthem

5.Zocdoc

6.Headway

+7 more

Claude

1.Aetna

2.Blue Cross Blue Shield

3.Psychology Today

4.Headway

5.Alma

+1 more

Gemini

1.Blue Cross Blue Shield

2.BCBS

3.Aetna

4.Headway

5.Alma

+4 more

AI Overviews

1.Aetna

2.Blue Cross Blue Shield

3.Zocdoc

4.Psychology Today

5.Headway

+5 more

“help me find affordable mental health options that aren't just subscription-based, I want to use my actual medical benefits”

3/4 platforms mentioned

Core

The Cost-Conscious Professional · Direct Consumer / Patient

ChatGPT

1.Zocdoc

2.Headway

3.Blue Cross Blue Shield

4.Psychology Today

5.NYC Well

+6 more

Claude

1.BCBS

2.Alma

3.Headway

4.Psychology Today

Gemini

1.Blue Cross Blue Shield

2.BCBS

3.BetterHelp

4.Alma

5.Headway

+11 more

AI Overviews

No brands listed

Source Intelligence

Citations

Psychology Today

psychologytoday.com

Web1 ref

Zocdoc

zocdoc.com

Web1 ref

GoodTherapy

goodtherapy.org

Web1 ref

Open Path Collective

openpathcollective.org

Web1 ref

SAMHSA Treatment Locator

findtreatment.samhsa.gov

Gov1 ref

Medicare.gov

medicare.gov

Gov1 ref

Psychology Today

psychologytoday.com

Web1 ref

How to Find a Therapist Covered by Your Insurance - Talkspace

talkspace.com

Web1 ref

Headway: Find Therapists Covered by Your Insurance

headway.co

Web1 ref

Best Therapists/Counselors Near Me - Zocdoc

zocdoc.com

Web1 ref

How to Find a Therapist Who Takes Insurance - WebMD

webmd.com

Web1 ref

How To Find A Therapist That Takes Insurance: A Step-By-Step Guide

tidesmentalhealth.com

Web1 ref

Find Therapists by Insurance - GoodTherapy.org

goodtherapy.org

Web1 ref

How to Find a Great Therapist You Can Actually Afford

namiguilford.org

Web1 ref

How to Find a Therapist Who Accepts Your Insurance

sondermind.com

Web1 ref

Brand Identity

Brand Voice & Style

How AI perceives Headway's communication style and personality

Core Tone Traits

Warm & Supportive

Communicates with empathy and understanding, acknowledging the emotional journey of seeking mental health care

Clear & Accessible

Uses simple, jargon-free language to demystify insurance and therapy processes

Optimistic & Empowering

Focuses on positive outcomes and makes taking the first step feel achievable

Trustworthy & Professional

Conveys credibility through data, testimonials, and partnerships with major insurers

Visual Identity

Primary

#13AA65

Secondary

#F5F0E8

Accent

#FFFFFF

Background

#FFFFFF

Foreground

#111111

Backing

Investors

Homebrew

Engineer content that makes AI agents recommend you

Data generated by Pendium.ai AI visibility scanning. Last scanned March 2, 2026.

Explore Healthcare Technology

Headway

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore Healthcare Technology

Start gettingrecommended by AI.

Frequently asked questions

Headway

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore Healthcare Technology

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.