Zocdoc

Visibility79

Vibe97

AI Visibility & Sentiment

Zocdoc

Zocdoc is a digital healthcare marketplace that connects patients with local doctors and dentists who accept their insurance. The platform enables instant online appointment booking, features verified patient reviews, and works with over 1,000 insurance plans to simplify healthcare access across the United States.

Active Monitoring

zocdoc.com

Healthcare Technology Startups

AI Visibility Score

79/100

Good

Sentiment Score

97/100

AI Perception

Summary

Zocdoc has cemented itself as the definitive 'trust authority' in AI healthcare discovery, consistently capturing the top recommendation for provider verification and insurance matching across every major platform. While the brand is the undisputed leader for urban professionals seeking immediate care, it faces a strategic blind spot in the B2B practice management sector where AI models currently favor specialized administrative tools over Zocdoc's ecosystem.

Value Proposition

Book local doctors who take your insurance instantly online, with access to verified patient reviews and same-day or next-day appointments across thousands of providers.

Overview

Mission

Transform healthcare for everyone by making it easier for patients to find and book care with providers who accept their insurance.

Products & Services

Online doctor and dentist appointment bookingInsurance verification and in-network provider matchingVerified patient reviews platformZocdoc mobile app for appointment managementZo AI phone assistant for healthcare practices

Agent Breakdown

AI Platforms

How often do different AI platforms reference Zocdoc?

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Conversation Analysis

Topics

What conversations is Zocdoc included in — or excluded from?

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Buyer Personas

Personas

Who does each AI platform recommend Zocdoc to, and when?

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Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Seamless Healthcare Discovery(2 queries)

“i'm in seattle and need to see a doctor today for a sinus infection, what's the best way to find someone with an open slot”

2/4 platforms mentioned

ChatGPT

1.Teladoc

2.Doctor on Demand

3.Amwell

4.ZoomCare Virtual

5.UW Medicine ExpressCare

8.Zocdoc

+13 more

Claude

1.Harborview Urgent Care

2.Swedish First Hill Urgent Care

3.UW Medicine Urgent Care

4.Amazon Clinic

5.Teladoc

+4 more

Gemini

1.Solv Health

2.Zocdoc

3.ZoomCare

4.MultiCare Indigo Urgent Care

5.CityMD

+8 more

AI Overviews

1.ZoomCare

2.MultiCare Indigo Urgent Care

3.UW Medicine Urgent Care

4.Swedish Urgent Care

5.Swedish Health Services

“help me find a dentist in dallas that has appointments available this weekend, specific booking sites please”

4/4 platforms mentioned

ChatGPT

1.Zocdoc

2.Solv

3.SolvHealth

4.1-800-DENTIST

5.Aspen Dental

+4 more

Claude

1.Zocdoc.com

2.Healthgrades.com

3.Getcarehere.com

4.Dentalplans.com

5.Zocdoc

+1 more

Gemini

1.Blue Cross Blue Shield of Texas

2.BCBSTX

3.Zocdoc

4.Opencare

5.Ideal Dental

+2 more

AI Overviews

1.Zocdoc

2.Opencare

3.Mylo Dental Studio

4.Gateway Dental

5.NexHealth

+3 more

Insurance First Provider Matching(1 query)

“how can i find a therapist who actually takes my insurance without spending hours on the phone calling offices”

3/4 platforms mentioned

ChatGPT

1.Zocdoc

2.Psychology Today

3.Zencare

4.GoodTherapy

5.Aetna

+8 more

Claude

1.Psychology Today

2.TherapyDen

3.GoodTherapy

4.Zencare

5.Acuity

+1 more

Gemini

1.Headway

2.Alma

3.Sondermind

4.Zocdoc

5.Talkiatry

+12 more

AI Overviews

1.Headway

2.Alma

3.Zocdoc

4.Psychology Today

5.Aetna

+11 more

Trust & Provider Verification(1 query)

“what are the most reliable sites for finding doctors with verified patient reviews and ratings”

4/4 platforms mentioned

ChatGPT

1.Zocdoc

2.Healthgrades

3.Vitals

4.RateMDs

5.Castle Connolly

+7 more

Claude

1.Healthgrades

2.Zocdoc

3.Google Maps

4.Vitals

5.RateMDs

Gemini

1.Zocdoc

2.Healthgrades

3.Castle Connolly

4.Vitals

5.U.S. News & World Report

+2 more

AI Overviews

1.Healthgrades

2.Zocdoc

3.WebMD Physician Directory

4.Vitals

5.RateMDs

+3 more

AI Driven Practice Management(1 query)

“my medical office is getting too many phone calls, what AI tools can help manage the phones and schedule patients”

2/4 platforms mentioned

ChatGPT

1.Epic

2.Athenahealth

3.eClinicalWorks

4.Kareo

5.DrChrono

11.Zocdoc

+19 more

Claude

1.Akebia

2.Engaige

3.Qilo

4.Aircall

5.Vonage

+4 more

Gemini

1.Syllable

2.Holly

3.Nimblr

4.TrueLark

5.Luma Health

+10 more

AI Overviews

1.EVS7

2.Sully.ai

3.Epic

4.Athenahealth

5.DeepCura

10.Zocdoc's Zo

+9 more

Analysis

Key Insights

What AI visibility analysis reveals about this brand

Strength

Absolute dominance in 'Trust & Provider Verification' queries, maintaining #1 rankings across ChatGPT, Claude, Gemini, and AI Overviews.

Strength

Perfect 100% mention rate among Relocated Urban Professionals with highly competitive average positioning.

Strength

Exceptional brand sentiment and recall, evidenced by unanimous #1 rankings in brand vibe checks.

Strength

Strong performance in localized search scenarios, particularly for dentistry and urgent care discovery in major markets like Dallas and Seattle.

Gap

Significant visibility drop-off in B2B practice management queries, with rankings falling as low as #11 for office efficiency and AI administrative tools.

Gap

Lower mention rates for Mental Health Advocates (75%) compared to general medical and parenting personas.

Gap

Healthgrades maintains a higher total mention count across the tested query set, posing a direct threat to Zocdoc's market share in general discovery.

Opportunity

Pivot content strategy to highlight Zocdoc's AI-driven administrative benefits for medical offices to capture the underserved practice management segment.

Opportunity

Strengthen the 'Insurance-First' narrative within the mental health niche to improve persona-specific mention rates.

Opportunity

Capitalize on the existing 'Trust' moat to expand into more complex medical referral queries where competitors like UW Medicine currently compete.

Technical Health

Site Health for AI Visibility

How well Zocdoc's website is optimized for AI agent discovery and comprehension.

72/100

6 passed 4 warnings 5 issues

Audited 2/28/2026

Crawlability73

Can AI bots find your pages?

Technical80

SSL, mobile, doctype basics

On-Page SEO58

Titles, descriptions, headings

Content Quality55

Word count, depth, freshness

Schema Markup85

Structured data for AI comprehension

Social & OG77

Open Graph, Twitter cards

AI Readability85

How well AI can parse your content

Critical Issues

Page returns a 403 error

Fix the underlying issue causing the error. 404s should be redirected or the link removed.

Page has no title tag

Add a <title> tag describing the page content (50-60 characters).

Page has no meta description

Add a <meta name="description"> tag summarizing the page (150-160 characters).

Page has no H1 heading

Add a single H1 tag as the main page heading.

Content is too thin

Expand your content to at least 300-500 words with valuable information.

Warnings

Could not fetch robots.txt

Ensure robots.txt is accessible and returns a valid response.

Few headings on page

Add more H2 and H3 headings to organize content into sections.

Few internal links on this page

Add more internal links to related pages on your site.

Missing Open Graph tags for social sharing

Add og:title, og:description, and og:image meta tags.

LCP data not available

Ensure the page loads with browser rendering enabled.

+ 1 more warnings

Want a full technical audit with AI-specific recommendations?

Run a free visibility scan

Brand Identity

Brand Voice & Style

How AI perceives Zocdoc's communication style and personality

Zocdoc communicates with a warm, approachable tone that demystifies healthcare while maintaining professionalism. The brand uses clear, jargon-free language that empowers patients to take control of their health journey. There's a friendly, supportive quality to their messaging that acknowledges healthcare can be stressful while positioning Zocdoc as the helpful solution. The voice balances being informative and trustworthy with moments of lightheartedness, making healthcare feel more accessible and less intimidating.

Core Tone Traits

Friendly & Approachable

Uses conversational language and warm messaging like 'Let's get you a doc who gets you'

Empowering & Supportive

Positions patients as in control of their healthcare decisions with easy-to-use tools

Clear & Trustworthy

Communicates complex healthcare information in simple, transparent terms

Modern & Efficient

Emphasizes speed, convenience, and digital-first solutions

Competitive Landscape

Related Ecosystem

Related products and services that AI mentions in conversations alongside or instead of Zocdoc

Zocdoc40 mentions

Healthgrades13 mentions

UnitedHealthcare12 mentions

ZoomCare10 mentions

Cigna10 mentions

Doctor on Demand9 mentions

UW Medicine8 mentions

MDLive8 mentions

Psychology Today8 mentions

Vitals8 mentions

Teladoc7 mentions

Source Intelligence

Citations

Sources that AI assistants cite. Getting featured here improves visibility.

Urgent Care & Walk-In Clinics | Seattle, WA - UW Medicine

https://www.uwmedicine.org/services/urgent-care

Referenced in 1 query

Review

Urgent Care - Swedish

https://www.swedish.org/services/urgent-care

Referenced in 1 query

Review

Frequently Asked Questions - Indigo Health

https://www.indigohealth.com/faq/

Referenced in 1 query

Review

Capitol Hill Seattle Urgent Care & Primary Care - ZoomCare

https://www.zoomcare.com/clinic/zoomcare-capitol-hill

Referenced in 1 query

Review

Downtown Seattle Urgent Care & Primary Care | ZoomCare

https://www.zoomcare.com/clinic/zoomcare-downtown-seattle

Referenced in 1 query

Review

MultiCare Indigo Urgent Care - Seattle - Rainier Ave.

https://www.google.com/viewer/place?mid=/g/11f0kvt0sq

Referenced in 1 query

Review

Swedish Urgent Care Factoria

https://www.swedish.org/locations/urgent-care/swedish/urgent-care-factoria

Referenced in 1 query

Review

Urgent Care Locations, Services & Costs - ZoomCare

https://www.zoomcare.com/services/urgent-care

Referenced in 1 query

Review

Urgent Care offered by Virginia Mason Franciscan Health at ...

https://search.wa211.org/search/3917c0b2-48e8-5a07-b6c9-1ab4d204fb92

Referenced in 1 query

Review

Top Local Doctors and On-Demand Care 24/7 | Optum WA

https://optumwa.com/carenow/

Referenced in 1 query

Review

MultiCare Indigo Urgent Care - Seattle - Rainier Ave.

https://www.multicare.org/location/multicare-indigo-urgent-care-rainier/

Referenced in 1 query

Review

Abscess treatment

https://www.solvhealth.com/t/egmbc/zoomcare-seattle-wa-pYODj0

Referenced in 1 query

Review

Content Engineering

Recommended Actions

Develop and index B2B-focused content centered on 'AI for medical office efficiency' and 'reducing phone volume'.

Zocdoc currently ranks poorly (#7 to #11) for practice management queries, missing the opportunity to capture providers looking for administrative AI solutions.

Impact: High

Launch a mental-health-specific 'Insurance-First' landing page strategy optimized for LLM training data.

The Mental Health Advocate persona has the lowest visibility (75%), and targeted content will help bridge the gap to match the 100% visibility seen in other segments.

Impact: High

Reinforce 'Provider Verification' authority through white papers on verification protocols.

This is Zocdoc's strongest area; maintaining these #1 rankings is critical to fending off Healthgrades, which has higher overall volume but lower trust-specific positioning.

Impact: Medium

Optimize for 'Relocated Professional' long-tail queries involving specific insurance carriers and localized urgent care.

Zocdoc already performs well here; doubling down ensures the brand remains the primary 'first-choice' recommendation for new-to-market users.

Impact: Medium

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Backing

Investors

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Data generated by Pendium.ai AI visibility scanning. Last scanned February 28, 2026.

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Frequently asked questions

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Book local doctors who take your insurance instantly online, with access to verified patient reviews and same-day or next-day appointments across thousands of providers.

AI Visibility Score

Zocdoc has an AI visibility score of 78/100, rated as good. This score reflects how often and how prominently Zocdoc appears in responses from AI assistants like ChatGPT, Claude, and Gemini.

AI Perception Summary

Strengths

Absolute dominance in 'Trust & Provider Verification' queries, maintaining #1 rankings across ChatGPT, Claude, Gemini, and AI Overviews.
Perfect 100% mention rate among Relocated Urban Professionals with highly competitive average positioning.
Exceptional brand sentiment and recall, evidenced by unanimous #1 rankings in brand vibe checks.
Strong performance in localized search scenarios, particularly for dentistry and urgent care discovery in major markets like Dallas and Seattle.

Visibility Gaps

Significant visibility drop-off in B2B practice management queries, with rankings falling as low as #11 for office efficiency and AI administrative tools.
Lower mention rates for Mental Health Advocates (75%) compared to general medical and parenting personas.
Healthgrades maintains a higher total mention count across the tested query set, posing a direct threat to Zocdoc's market share in general discovery.

Competitors in AI Recommendations

Healthgrades: 13 mentions
UnitedHealthcare: 12 mentions
ZoomCare: 10 mentions
Cigna: 10 mentions
Doctor on Demand: 9 mentions
UW Medicine: 8 mentions
MDLive: 8 mentions
Psychology Today: 8 mentions
Vitals: 8 mentions
Teladoc: 7 mentions
Amwell: 7 mentions
Swedish Urgent Care: 7 mentions
Solv: 6 mentions
Walgreens: 6 mentions
Alma: 6 mentions

Categories: Healthcare Technology

Tags: Startups