What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

By Humankind

Visibility28

Vibe100

Businesses/Consumer Goods/By Humankind

AI Visibility & Sentiment

By Humankind

By Humankind is a sustainable personal care brand that creates eco-friendly products designed to reduce single-use plastic waste. Their scientifically-proven formulas use clean ingredients while offering refillable packaging solutions for everyday essentials like deodorant, toothpaste, shampoo, and dental care items.

Active Monitoring

byhumankind.com

Consumer Goods

AI Visibility Score

28/100

Low

Sentiment Score

100/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe By Humankind today.

By Humankind has successfully captured the high-authority recommendations of Claude and Gemini, frequently ranking as the top choice for zero-waste travel essentials. However, this technical advantage is currently localized to specific niche personas, leaving a massive visibility gap in Google AI Overviews where the brand is entirely absent while competitors like Ethique and Lush dominate the market narrative.

Working in your favor

Top-tier positioning on Gemini and Claude for high-intent product queries like toothpaste tablets and solid shampoos.

Exceptional resonance with the Zero-Waste Purist persona, achieving a 63% mention rate and an average rank of #3.

High sentiment scores across all successful mentions, indicating that when AI models do surface the brand, they describe it in a positive, authoritative light.

Gaps to close

Complete invisibility within Google AI Overviews, which are critical for capturing broad search intent and top-of-funnel shoppers.

Zero penetration into the Clean-Beauty Conscious Parent persona, missing an opportunity to connect with a demographic that prioritizes safety and sustainability.

Significant volume gap compared to Ethique, which has nearly triple the total mentions across the tested ecosystem.

Opportunities

Bridge the 'Search to AI' gap by aligning website structure with the data sources preferred by Google AI Overviews to mirror the success seen on Claude.

Expand content strategy to include parental safety and family-focused eco-care to capture the currently untapped Conscious Parent demographic.

Leverage the brand's #1 and #2 rankings in travel-specific queries to create a 'Travel-Ready' marketing campaign that doubles down on this proven visibility niche.

Highest-Impact Actions

Implement a technical SEO audit specifically focused on Google AI Overviews (AIO) compatibility.

With 0% visibility in AIO despite strong performance on other LLMs, there is a likely disconnect in how Google's specific index interprets the brand's product data.

Develop a 'Clean Beauty for Families' content series to target the 0% visibility Conscious Parent persona.

This demographic represents a high-lifetime-value segment that currently views By Humankind as a niche minimalist brand rather than a family staple.

Execute a competitive conquesting strategy against Ethique and Bite in 'Sustainable Brand Trust' queries.

By Humankind is currently being out-volumed by these competitors; increasing presence in trust-based comparisons is essential for mainstream scaling.

Value Proposition

Great personal care products that don't come at Earth's expense - scientifically-proven formulas in plastic-free, refillable packaging that can save up to 5 pounds of single-use plastic waste per year.

Overview

Mission

To fight the flow of plastic waste by transforming daily personal care routines into acts of environmental impact.

Products & Services

Deodorant with refillable containersNatural toothpaste tabletsDental floss and bamboo toothbrushesShampoo, conditioner, and body washPersonal care product bundles

Current State

Visibility Landscape

A high-level view of how By Humankind performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	0	0	0	0
“What do you know about By Humankind? What do they do and what's their reputation?”	No	No	No	No
Core5q Product/service category queries	0	38	41	0
“what are the best toothpaste tablets and solid shampoos for flying, give me specific brands to try”	No	#2	#1	No
“how can i stop using so much plastic in my bathroom, what specific products should i buy to replace everything”	No	No	No	No
“recommend some natural deodorants that actually work and have refillable packaging, which brands are best”	No	No	No	No
“give me a list of zero waste bathroom essentials for someone just starting out, include brand names”	No	No	No	No
“plan a plastic-free morning routine for me and tell me what brands to get for deodorant and hair care”	No	No	No	No
Growth Areas2q Adjacent, aspirational & visionary	47	56	56	0
“most trusted eco-friendly personal care brands for 2026”	#6	#3	#3	No
“help me pack a toiletries bag for a carry-on only trip that is totally plastic-free, what should I buy”	No	No	No	No

“What do you know about By Humankind? What do they do and what's their reputation?”

“what are the best toothpaste tablets and solid shampoos for flying, give me specific brands to try”

“how can i stop using so much plastic in my bathroom, what specific products should i buy to replace everything”

“recommend some natural deodorants that actually work and have refillable packaging, which brands are best”

“give me a list of zero waste bathroom essentials for someone just starting out, include brand names”

“plan a plastic-free morning routine for me and tell me what brands to get for deodorant and hair care”

“most trusted eco-friendly personal care brands for 2026”

“help me pack a toiletries bag for a carry-on only trip that is totally plastic-free, what should I buy”

Competitive Landscape

Ethique

11 mentions

Lush

8 mentions

Bite

6 mentions

Meow Meow Tweet

6 mentions

Plaine Products

5 mentions

By Humankind

5 mentions

Dr. Bronner’s

4 mentions

Pai Skincare

4 mentions

HiBAR

4 mentions

Unwrapped Life

4 mentions

Kjaer Weis

3 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve By Humankind's AI visibility.

Key Findings

Strength

Top-tier positioning on Gemini and Claude for high-intent product queries like toothpaste tablets and solid shampoos.

Strength

Exceptional resonance with the Zero-Waste Purist persona, achieving a 63% mention rate and an average rank of #3.

Strength

High sentiment scores across all successful mentions, indicating that when AI models do surface the brand, they describe it in a positive, authoritative light.

Recommended Actions

Implement a technical SEO audit specifically focused on Google AI Overviews (AIO) compatibility.

With 0% visibility in AIO despite strong performance on other LLMs, there is a likely disconnect in how Google's specific index interprets the brand's product data.

Develop a 'Clean Beauty for Families' content series to target the 0% visibility Conscious Parent persona.

This demographic represents a high-lifetime-value segment that currently views By Humankind as a niche minimalist brand rather than a family staple.

Execute a competitive conquesting strategy against Ethique and Bite in 'Sustainable Brand Trust' queries.

By Humankind is currently being out-volumed by these competitors; increasing presence in trust-based comparisons is essential for mainstream scaling.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Sustainable Brand Trust & Comparison(1 query)

“most trusted eco-friendly personal care brands for 2026”

0/4 platforms mentioned

Adjacent

ChatGPT

1.Dr. Bronner’s

2.Ethique

3.Weleda

4.Bite

5.Plaine Products

+7 more

Claude

1.Patagonia

2.Beautycounter

3.Acure

4.Burt's Bees

5.Clorox

+5 more

Gemini

1.Dr. Bronner's

2.Tata Harper Skincare

3.ILIA Beauty

4.Pai Skincare

5.Ethique

+5 more

AI Overviews

1.Dr. Bronner's

2.LUSH

3.Pai Skincare

4.True Botanicals

5.Biossance

+10 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Top Clean Beauty Brands 2026: 20 Best Picks, Tested

livetinted.com

By Humankind

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore Consumer Goods

Start gettingrecommended by AI.

Frequently asked questions

By Humankind

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore Consumer Goods

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.