By Humankind
By Humankind is a sustainable personal care brand that creates eco-friendly products designed to reduce single-use plastic waste. Their scientifically-proven formulas use clean ingredients while offering refillable packaging solutions for everyday essentials like deodorant, toothpaste, shampoo, and dental care items.
Invisible
Summary
By Humankind has successfully captured the high-authority recommendations of Claude and Gemini, frequently ranking as the top choice for zero-waste travel essentials. However, this technical advantage is currently localized to specific niche personas, leaving a massive visibility gap in Google AI Overviews where the brand is entirely absent while competitors like Ethique and Lush dominate the market narrative.
Great personal care products that don't come at Earth's expense - scientifically-proven formulas in plastic-free, refillable packaging that can save up to 5 pounds of single-use plastic waste per year.
By Humankind is a sustainable personal care brand that creates eco-friendly products designed to reduce single-use plastic waste. Their scientifically-proven formulas use clean ingredients while offering refillable packaging solutions for everyday essentials like deodorant, toothpaste, shampoo, and dental care items.
To fight the flow of plastic waste by transforming daily personal care routines into acts of environmental impact.
AI Platforms
How often do different AI platforms reference By Humankind?
Topics
What conversations is By Humankind included in — or excluded from?
Personas
Who does each AI platform recommend By Humankind to, and when?
Key Insights
What AI visibility analysis reveals about this brand
Top-tier positioning on Gemini and Claude for high-intent product queries like toothpaste tablets and solid shampoos.
Exceptional resonance with the Zero-Waste Purist persona, achieving a 63% mention rate and an average rank of #3.
High sentiment scores across all successful mentions, indicating that when AI models do surface the brand, they describe it in a positive, authoritative light.
Complete invisibility within Google AI Overviews, which are critical for capturing broad search intent and top-of-funnel shoppers.
Zero penetration into the Clean-Beauty Conscious Parent persona, missing an opportunity to connect with a demographic that prioritizes safety and sustainability.
Significant volume gap compared to Ethique, which has nearly triple the total mentions across the tested ecosystem.
Bridge the 'Search to AI' gap by aligning website structure with the data sources preferred by Google AI Overviews to mirror the success seen on Claude.
Expand content strategy to include parental safety and family-focused eco-care to capture the currently untapped Conscious Parent demographic.
Leverage the brand's #1 and #2 rankings in travel-specific queries to create a 'Travel-Ready' marketing campaign that doubles down on this proven visibility niche.
Site Health for AI Visibility
How well By Humankind's website is optimized for AI agent discovery and comprehension.
Can AI bots find your pages?
SSL, mobile, doctype basics
Titles, descriptions, headings
Word count, depth, freshness
Structured data for AI comprehension
Open Graph, Twitter cards
How well AI can parse your content
Critical Issues
Content is too thin
Expand your content to at least 300-500 words with valuable information.
Warnings
2 render-blocking resource(s) detected
Consider deferring or async-loading non-critical scripts and stylesheets.
Title is too short (20 characters)
Expand the title to 50-60 characters with descriptive keywords.
Meta description may be truncated (319 characters)
Shorten to under 160 characters.
Few headings on page
Add more H2 and H3 headings to organize content into sections.
Want a full technical audit with AI-specific recommendations?
Run a free visibility scanBrand Voice & Style
How AI perceives By Humankind's communication style and personality
By Humankind communicates with a calm, purposeful tone that balances environmental urgency with accessible optimism. The brand avoids guilt-tripping and instead empowers consumers to make positive changes through simple daily routines. Their voice is clean and modern like their aesthetic, using straightforward language that feels approachable yet informed. They lead with impact data and science-backed claims while maintaining warmth and humanity in their messaging.
Purposeful & Mission-Driven
Every message connects back to environmental impact and meaningful change
Approachable & Empowering
Makes sustainability feel achievable rather than overwhelming or preachy
Clean & Modern
Minimalist communication style that mirrors their product aesthetic
Science-Backed & Trustworthy
Leads with data, performance claims, and press validation
Related Ecosystem
Related products and services that AI mentions in conversations alongside or instead of By Humankind
Citations
Sources that AI assistants cite. Getting featured here improves visibility.
https://www.livetinted.com/blogs/learn/top-clean-beauty-brands#:~:text=Quick%20answer:%20the%20top%20clean,led%20example%2C%20explore%20Live%20Tinted.
Referenced in 1 query
https://www.wattsbeautyusa.com/blogs/industry-news/the-best-eco-friendly-skincare-brands-to-try#:~:text=Why%20It's%20Great:%20Dr.,in%20100%25%20recycled%20plastic%20bottles.
Referenced in 1 query
https://www.masqueskin.com/post/17-best-clean-skincare-brands-in-2026-dermatologist-approved
Referenced in 1 query
https://www.thegoodtrade.com/features/clean-organic-makeup-brands/
Referenced in 1 query
https://www.thegoodtrade.com/features/natural-and-organic-skincare-brands/#:~:text=Customer%20Review%20%7C%20%E2%80%9CI%20love%20this,only%20organic%20and%20wildcrafted%20ingredients.
Referenced in 1 query
https://plasticfreepursuit.com/blogs/news/must-have-sustainable-and-organic-beauty-products#:~:text=2.,Travel%20Size%20Cream%20Blush%20%E2%80%93%20Scarlet&text=Cream%20blush%20continues%20to%20dominate,and%20this%20blush%20delivers%20both.
Referenced in 1 query
https://us.facethefuture.store/collections/b-corp-brands?page=2%3Fpage%3D2%3Fpage%3D2#:~:text=Elemis%20(7),Votary%20(27)
Referenced in 1 query
https://www.forbes.com/sites/meimeifox/2023/12/22/green-glamour-12-clean-beauty-brands-leading-the-eco-revolution/#:~:text=4.,the%20cofounder%20of%20Winky%20Lux.
Referenced in 1 query
https://amourvert.com/articles/top-natural-skincare-companies-in-2026#:~:text=Herbivore%20Botanicals%20is%20a%20Seattle,with%20countless%20number%20of%20customers.
Referenced in 1 query
https://www.livetinted.com/blogs/learn/clean-beauty-brands-delivering-results
Referenced in 1 query
/search?ibp=oshop&prds=pvt:hg,pvo:29,mid:576462502239526146,gpcid:8851235650194562019,catalogid:11872262226694939930,productDocid:4331424135207151332&q=product&sa=X&ved=2ahUKEwiysqX06fCSAxWsQ_EDHccNFfEQvP0RegQIEBAu
Referenced in 1 query
https://www.cleanhub.com/blog/sector-spotlight-top-9-cosmetic-brands-that-are-leading-the-charge-in-sustainable-packaging#:~:text=Summary:%20The%20best%20sustainable%20beauty,down%20on%20single%E2%80%91use%20packaging.
Referenced in 1 query
Goals & Content Ideas
Ideas to help AI agents better understand the business and be more likely to use By Humankind's resources to help users.
Optimize Technical SEO for Google AI Overviews
Address the critical 0% visibility in Google AI Overviews by conducting a comprehensive technical SEO audit focused on structured data, schema markup, and content formatting that Google's AI specifically indexes. This involves optimizing product pages with enhanced markup, improving site architecture for AI crawlability, and creating content structured to appear in AI-generated summaries.
Launch Clean Beauty for Families Content Hub
Target the untapped Conscious Parent persona with dedicated content positioning By Humankind as a family-friendly sustainable choice, not just a minimalist niche brand. Create educational content about clean ingredients for children, family bathroom sustainability, and the long-term value of teaching eco-conscious habits to kids through daily routines.
Build Trust Authority Against Sustainable Competitors
Execute a competitive positioning strategy to increase visibility in trust-based comparison queries against Ethique and Bite. Create transparent, data-driven content highlighting By Humankind's unique refillable system, ingredient sourcing, and measurable environmental impact that AI assistants can cite when users ask about sustainable brand trustworthiness.
Amplify AI-Validated Sentiment as Social Proof
Leverage the positive sentiment By Humankind receives across Gemini and Claude by transforming AI-generated brand descriptions into marketing assets. Create content that reinforces the trustworthy, effective, and sustainable positioning that AI assistants already communicate, building credibility with human buyers through this validated authority.
Expand Family-Focused Digital Footprint for AI Discovery
Increase brand presence on parenting platforms, family lifestyle publications, and sustainable living directories that LLMs reference when answering queries from the Conscious Parent demographic. This multi-channel approach ensures By Humankind appears in AI recommendations for family-oriented sustainability searches.
Recommended Actions
Implement a technical SEO audit specifically focused on Google AI Overviews (AIO) compatibility.
With 0% visibility in AIO despite strong performance on other LLMs, there is a likely disconnect in how Google's specific index interprets the brand's product data.
Develop a 'Clean Beauty for Families' content series to target the 0% visibility Conscious Parent persona.
This demographic represents a high-lifetime-value segment that currently views By Humankind as a niche minimalist brand rather than a family staple.
Execute a competitive conquesting strategy against Ethique and Bite in 'Sustainable Brand Trust' queries.
By Humankind is currently being out-volumed by these competitors; increasing presence in trust-based comparisons is essential for mainstream scaling.
Synthesize the positive sentiment from Gemini and Claude into on-site testimonials and social proof.
Since the brand has positive sentiment across all LLM mentions, using this AI-validated authority as marketing collateral can reinforce brand trust for human buyers.
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