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Forum
Forum
Visibility20
Vibe63
Businesses/Financial Technology/Forum
Forum
AI Visibility & Sentiment

Forum

Forum is building a regulated exchange that allows users to trade on attention and cultural relevance. The platform measures engagement across search, social media, and streaming to create indices that track what the world cares about, enabling users to go long or short on the popularity of movies, artists, brands, and trends.

Active Monitoring
forum.market
Financial TechnologyYC25-26
AI Visibility Score
20/100

Low

Sentiment Score
63/100
Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core
20
adjacent
0
aspirational
7
visionary
0
OverviewLandscapeInsights & ActionsConversationsCitationsBrand Voice

Is this your business?

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Forum today.

Forum is currently a ghost in the conversational AI landscape, missing entirely from ChatGPT and AI Overviews while competitors like Kalshi and Polymarket dominate the burgeoning 'attention market' narrative. Despite this, a strategic foothold in Gemini and a high-ranking presence in Claude for cultural monetization queries suggest a nascent authority that is ready to be scaled into a market-leading position.

Working in your favor

Emerging traction in Gemini with a 25% mention rate, significantly outperforming its presence on other platforms.

High-intent visibility in Claude for niche queries regarding monetizing movie success, achieving an impressive average position of 2.0.

Effective resonance with the 'High-Frequency Social Arbitrager' persona, indicating the brand's technical value proposition is reaching sophisticated audiences.

Gaps to close

Total absence from ChatGPT and AI Overviews, which are the primary discovery engines for mainstream retail investors.

Zero visibility in 'Alternative Asset Research' and 'Regulated Alternatives' queries, allowing Kalshi to monopolize the 'compliant exchange' narrative.

Failure to engage the 'Viral Culture Enthusiast' persona, a critical demographic for any platform predicated on social and cultural trends.

Opportunities

Aggressively target the 'regulated alternative' keyword space to siphon traffic from Polymarket users seeking domestic, compliant platforms.

Establish the definitive definition for 'Attention Market Indices' through authoritative content to own a currently vacant and high-value query category.

Highest-Impact Actions
1

Syndicate technical documentation and 'How-To' guides focused on regulated cultural trading to bridge the ChatGPT visibility gap.

ChatGPT's 0% mention rate is a critical failure; providing structured data and clear educational content is the fastest path to inclusion in its training and retrieval sets.

2

Develop a 'Regulated Alternative to Polymarket' comparison landing page and PR push.

Forum is missing from all 'regulated alternative' queries, a space where users are actively looking for safer, compliant platforms.

3

Create and promote an 'Attention Index' whitepaper to capture the 'Alternative Asset Research' query intent.

Current data shows no brands are winning the research-heavy 'attention index' queries, representing an open opportunity for Forum to define the category.

Value Proposition

The first regulated exchange that lets you trade attention itself—turning cultural relevance and virality into tradeable indices so you can profit from predicting what the world will care about next.

Overview

Forum is building a regulated exchange that allows users to trade on attention and cultural relevance. The platform measures engagement across search, social media, and streaming to create indices that track what the world cares about, enabling users to go long or short on the popularity of movies, artists, brands, and trends.

Mission

To create a marketplace where cultural relevance becomes a tradeable asset, allowing anyone to profit from their understanding of what drives human attention.

Products & Services
Attention market indicesLong/short trading positions on cultural trendsReal-time engagement tracking across platformsPortfolio management for attention-based assetsMarket categories spanning tech, politics, music, health, media, gaming, finance, and sports
Current State

Visibility Landscape

A high-level view of how Forum performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

ChatGPTChatGPT
ClaudeClaude
GeminiGemini
AI OverviewsAI Overviews

Reputation1q

Brand recognition & direct queries

70
70
70
70
“What do you know about Forum? What do they do and what's their reputation?”
Yes
Yes
Yes
Yes

Core2q

Product/service category queries

0
59
59
0
“is there a platform where I can bet on a movie's success or an artist's popularity?”
No
#2
#2
No
“what are some regulated alternatives to apps like Polymarket or Kalshi?”
No
No
No
No

Growth Areas3q

Adjacent, aspirational & visionary

0
0
26
0
“what are attention market indices and how do I invest in them?”
No
No
No
No
“how to go long or short on the popularity of a brand or cultural trend”
—
No
#9
No
“help me find a way to make money off what's trending on social media right now”
No
No
No
No
ChatGPT
Claude
Gemini
AI Overviews

“What do you know about Forum? What do they do and what's their reputation?”

ChatGPTYes
ClaudeYes
GeminiYes
AI OverviewsYes

“is there a platform where I can bet on a movie's success or an artist's popularity?”

ChatGPTNo
Claude#2
Gemini#2
AI OverviewsNo

“what are some regulated alternatives to apps like Polymarket or Kalshi?”

ChatGPTNo
ClaudeNo
GeminiNo
AI OverviewsNo

“what are attention market indices and how do I invest in them?”

ChatGPTNo
ClaudeNo
GeminiNo
AI OverviewsNo

“how to go long or short on the popularity of a brand or cultural trend”

ChatGPT—
ClaudeNo
Gemini#9
AI OverviewsNo

“help me find a way to make money off what's trending on social media right now”

ChatGPTNo
ClaudeNo
GeminiNo
AI OverviewsNo
Competitive Landscape
1
Kalshi
36 mentions
2
Polymarket
35 mentions
3
PredictIt
16 mentions
4
DraftKings
13 mentions
5
Robinhood
13 mentions
6
FanDuel
12 mentions
7
Interactive Brokers
12 mentions
8
Hollywood Stock Exchange
11 mentions
9
HSX
10 mentions
10
Augur
8 mentions
11
Forum
4 mentions
Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Forum's AI visibility.

Key Findings

Strength

Emerging traction in Gemini with a 25% mention rate, significantly outperforming its presence on other platforms.

Strength

High-intent visibility in Claude for niche queries regarding monetizing movie success, achieving an impressive average position of 2.0.

Strength

Effective resonance with the 'High-Frequency Social Arbitrager' persona, indicating the brand's technical value proposition is reaching sophisticated audiences.

Recommended Actions

1

Syndicate technical documentation and 'How-To' guides focused on regulated cultural trading to bridge the ChatGPT visibility gap.

ChatGPT's 0% mention rate is a critical failure; providing structured data and clear educational content is the fastest path to inclusion in its training and retrieval sets.

2

Develop a 'Regulated Alternative to Polymarket' comparison landing page and PR push.

Forum is missing from all 'regulated alternative' queries, a space where users are actively looking for safer, compliant platforms.

3

Create and promote an 'Attention Index' whitepaper to capture the 'Alternative Asset Research' query intent.

Current data shows no brands are winning the research-heavy 'attention index' queries, representing an open opportunity for Forum to define the category.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPTChatGPTClaudeClaudeGeminiGeminiAI OverviewsAI Overviews
Monetizing Cultural Relevance(3 queries)

“is there a platform where I can bet on a movie's success or an artist's popularity?”

0/4 platforms mentioned

Core
ChatGPTChatGPT
1.Betfair
2.Bet365
3.William Hill
4.DraftKings
5.FanDuel

+13 more

ClaudeClaude
1.Polymarket
2.Manifold Markets
3.PredictIt
4.Kalshi
5.DraftKings

+2 more

GeminiGemini
1.Polymarket
2.Rotten Tomatoes
3.Kalshi
4.Manifold Markets
5.Hollywood Stock Exchange

+9 more

AI OverviewsAI Overviews
1.Kalshi
2.Polymarket
3.Mogul
4.MoviePass
5.HSX

+6 more

“how to go long or short on the popularity of a brand or cultural trend”

0/3 platforms mentioned

Aspirational
The High-Frequency Social Arbitrager · Independent Prop Trader
ClaudeClaude
1.Polymarket
2.Polygon
3.Manifold Markets
4.Kalshi
5.LVMH

+9 more

GeminiGemini
1.Fantasy.top
2.Friend.tech
3.Stars Arena
4.Polymarket
5.Kalshi

+14 more

AI OverviewsAI Overviews
1.Rotten Tomatoes
2.Polymarket
3.Kalshi
4.PredictIt
5.NVIDIA

+4 more

“help me find a way to make money off what's trending on social media right now”

0/4 platforms mentioned

Visionary
ChatGPTChatGPT
1.Shopify
2.Binance
3.OKX
4.Coinbase Pro
5.CCXT

+27 more

ClaudeClaude
1.Polymarket
2.Kalshi
3.PredictIt
4.Omen
5.Gnosis

+1 more

GeminiGemini
1.Bloomberg Terminal
2.Pump.fun
3.Moonshot
4.Farcaster
5.Raydium

+17 more

AI OverviewsAI Overviews
1.Digital Marketing Institute
2.New Engen
3.HeyGen
4.Snap Spectacles
5.Meta AI glasses

+4 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Gamblers Are Making Big Money Off Your Movie. And It's 100 ...

theankler.com

Web1 ref

Prediction Market Platforms Face Expanded Competition, Legal ...

finance.yahoo.com

Web1 ref

Polymarket - Wikipedia

en.wikipedia.org

Wiki1 ref

MoviePass Launches Box Office Betting Platform ... - Gizmodo

gizmodo.com

Web1 ref

MoviePass launches online gambling site for pop culture

pastemagazine.com

Web1 ref

Entertainment Odds: Bet on Awards, TV, and Pop Culture

betus.com.pa

Web1 ref

MoviePass Is Betting Big on Entertainment Gambling - Vulture

vulture.com

Web1 ref

Is Hollywood ready for the gamification of its business? | LAist

laist.com

Web1 ref

Investing Driven by Social Sentiment | VanEck

vaneck.com

Web1 ref

Quantifying the effect of investors’ attention on stock market

journals.plos.org

Web1 ref

The Hype Index: an NLP-driven Measure of Market ... - arXiv

arxiv.org

Web1 ref

Investor attention on individual stocks can predict marketwide ...

news.nd.edu

Edu1 ref

What is a Market Index and How Do Market Indices Work?

visionretirement.com

Web1 ref

Social Sentiment Indicator: A Guide to Its Meaning and Use

investopedia.com

Web1 ref

The Attention Economy and the Collapse of Cognitive Autonomy

law.georgetown.edu

Edu1 ref
Brand Identity

Brand Voice & Style

How AI perceives Forum's communication style and personality

Forum communicates with a confident, forward-thinking voice that positions itself at the intersection of finance and culture. The tone is intellectually sharp yet accessible, explaining complex trading concepts in clear, punchy language. There's an underlying sense of excitement about democratizing access to a new asset class, balanced with the credibility expected of a regulated financial platform. The brand speaks directly to users who are culturally aware and financially curious.

Core Tone Traits

Intellectually Bold

Confidently introduces novel concepts and challenges traditional thinking about value and markets

Culturally Fluent

Speaks the language of internet culture, trends, and social media with natural ease

Clear and Direct

Explains complex financial concepts in accessible, jargon-free language

Forward-Looking

Positions users at the cutting edge of a new way to engage with markets and culture

Visual Identity

Primary

#000000

Secondary

#3B82F6

Accent

#FFFFFF

Background

#FFFFFF

Foreground

#111111

Backing

Investors

Y
Y Combinator

Engineer content that makes AI agents recommend you

Pendium analyzes how AI platforms perceive your brand, reverse-engineers what they already cite, and continuously publishes content designed to fill gaps and earn more mentions — on autopilot, with you in the loop.

Data generated by Pendium.ai AI visibility scanning. Last scanned February 27, 2026.

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Frequently asked questions

Don't see your question? Book a demo and we'll walk you through it.

Forum is building a regulated exchange that allows users to trade on attention and cultural relevance. The platform measures engagement across search, social media, and streaming to create indices that track what the world cares about, enabling users to go long or short on the popularity of movies, artists, brands, and trends.

The first regulated exchange that lets you trade attention itself—turning cultural relevance and virality into tradeable indices so you can profit from predicting what the world will care about next.

AI Visibility Score

Forum has an AI visibility score of 20/100, rated as low. This score reflects how often and how prominently Forum appears in responses from AI assistants like ChatGPT, Claude, and Gemini.

AI Perception Summary

Forum is currently a ghost in the conversational AI landscape, missing entirely from ChatGPT and AI Overviews while competitors like Kalshi and Polymarket dominate the burgeoning 'attention market' narrative. Despite this, a strategic foothold in Gemini and a high-ranking presence in Claude for cultural monetization queries suggest a nascent authority that is ready to be scaled into a market-leading position.

Strengths

  • Emerging traction in Gemini with a 25% mention rate, significantly outperforming its presence on other platforms.
  • High-intent visibility in Claude for niche queries regarding monetizing movie success, achieving an impressive average position of 2.0.
  • Effective resonance with the 'High-Frequency Social Arbitrager' persona, indicating the brand's technical value proposition is reaching sophisticated audiences.

Visibility Gaps

  • Total absence from ChatGPT and AI Overviews, which are the primary discovery engines for mainstream retail investors.
  • Zero visibility in 'Alternative Asset Research' and 'Regulated Alternatives' queries, allowing Kalshi to monopolize the 'compliant exchange' narrative.
  • Failure to engage the 'Viral Culture Enthusiast' persona, a critical demographic for any platform predicated on social and cultural trends.

Competitors in AI Recommendations

  • Kalshi: 36 mentions
  • Polymarket: 35 mentions
  • PredictIt: 16 mentions
  • DraftKings: 13 mentions
  • Robinhood: 13 mentions
  • FanDuel: 12 mentions
  • Interactive Brokers: 12 mentions
  • Hollywood Stock Exchange: 11 mentions
  • HSX: 10 mentions
  • Augur: 8 mentions
  • Omen: 8 mentions
  • Manifold Markets: 7 mentions
  • Netflix: 7 mentions
  • Betfair Exchange: 7 mentions
  • Nadex: 6 mentions

Categories: Financial Technology

Tags: YC25-26