What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

Hex

Visibility77

Vibe99

Businesses/Software/Hex

AI Visibility & Sentiment

Hex

Hex is an AI-powered data platform that enables teams to explore, analyze, and visualize data through agentic notebooks, conversational analytics, and collaborative workspaces. It brings together SQL, Python, and AI capabilities to make data accessible to both technical and non-technical users.

Active Monitoring

hex.tech

Software

AI Visibility Score

77/100

Good

Sentiment Score

99/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

aspirational

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Hex today.

Hex has achieved a dominant position as the preferred platform for BI transformation and advanced AI-assisted data science, consistently outperforming legacy incumbents like Tableau and Snowflake in recommendation rankings. While the brand is nearly ubiquitous for technical personas using Claude and Gemini, a critical visibility gap exists in non-technical data democratization queries that could hinder broad enterprise adoption.

Working in your favor

Unrivaled performance with the BI Transformation Leader persona, achieving a 100% mention rate and an elite 2.3 average position.

Top-tier authority in 'Advanced AI-Assisted Data Science' queries, securing the #1 spot on Claude and #2 on ChatGPT, Gemini, and AIOverviews.

Exceptional visibility on Claude (80% mention rate, 2.9 avg pos), where it is frequently recommended as a primary alternative to legacy tools.

Gaps to close

Total absence in ChatGPT for 'Democratizing Data Access' queries, specifically failing to appear for sales-focused natural language warehouse queries.

Weak ranking for 'Data Platform Evaluation & Trust' within AIOverviews (position #14), suggesting a lack of authoritative enterprise-grade trust signals.

Lagging performance in ChatGPT (67% mention rate) relative to other LLMs, indicating the platform's training data may be less saturated with recent Hex success stories.

Opportunities

Pivot content strategy to emphasize 'Natural Language Querying' for business users to capture the underserved 'Democratizing Data Access' search volume.

Leverage the brand's clear lead in 'Agentic Data Notebooks' to define this emerging category before Deepnote or Jupyter can regain ground.

Capitalize on the 'Modernizing Data Workflows' trend where Hex is already a top-3 recommendation for teams moving off legacy stacks.

Highest-Impact Actions

Develop and publish high-authority documentation focused on natural language querying (NLQ) for non-technical personas.

Hex is currently invisible for 'Democratizing Data Access' queries on ChatGPT, which is a primary entry point for business-side decision-makers.

Increase technical mentions and case studies within high-authority data community forums and GitHub repositories.

Hex's lower performance on ChatGPT compared to Claude suggests a need for more diverse technical training data to boost its mention rate and average position.

Optimize enterprise security and collaboration pages for 'Trust and Governance' keywords to improve AIOverviews positioning.

Current AIOverviews rankings for enterprise trust (pos 13/14) lag behind the brand's general performance, potentially stalling high-value contract wins.

Value Proposition

Hex combines the power of AI with collaborative data notebooks to help anyone on a team explore and analyze data using natural language, SQL, or Python—all in one integrated workspace.

Overview

Mission

To help companies of all sizes do more with their data by making data exploration accessible to everyone, regardless of technical proficiency.

Products & Services

Agentic data notebooksConversational analytics (Threads)Context Studio for semantic modelsData apps and dashboardsSQL and Python workspace

Current State

Visibility Landscape

A high-level view of how Hex performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	97	70	97	97
“What do you know about Hex? What do they do and what's their reputation?”	#1	Yes	#1	#1
Core4q Product/service category queries	56	93	87	78
“recommend some modern alternatives to tableau or mode for a data team that needs better collaboration”	#3	#2	#3	#2
“how can i let my sales team query our warehouse using natural language without them knowing sql?”	No	#5	#11	No
“what are the best agentic data notebooks for data scientists who are tired of jupyter?”	—	#1	#2	#2
“we're moving off legacy tools, what are the best platforms right now that combine sql and python for analysts?”	—	#2	#1	#1
Growth Areas2q Adjacent, aspirational & visionary	0	93	82	35
“most trusted collaborative data platforms for enterprise companies in 2026”	No	#4	#5	#13
“build me a tech stack for a 10-person data team that wants to use ai to speed up analysis”	—	#1	#7	No

“What do you know about Hex? What do they do and what's their reputation?”

Yes

“recommend some modern alternatives to tableau or mode for a data team that needs better collaboration”

“how can i let my sales team query our warehouse using natural language without them knowing sql?”

#11

“what are the best agentic data notebooks for data scientists who are tired of jupyter?”

—

“we're moving off legacy tools, what are the best platforms right now that combine sql and python for analysts?”

—

“most trusted collaborative data platforms for enterprise companies in 2026”

#13

“build me a tech stack for a 10-person data team that wants to use ai to speed up analysis”

—

Competitive Landscape

Snowflake

39 mentions

Hex

38 mentions

Tableau

24 mentions

dbt

21 mentions

ThoughtSpot

21 mentions

Databricks

19 mentions

Deepnote

19 mentions

Jupyter

16 mentions

Looker

14 mentions

BigQuery

14 mentions

Mode

13 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Hex's AI visibility.

Key Findings

Strength

Unrivaled performance with the BI Transformation Leader persona, achieving a 100% mention rate and an elite 2.3 average position.

Strength

Top-tier authority in 'Advanced AI-Assisted Data Science' queries, securing the #1 spot on Claude and #2 on ChatGPT, Gemini, and AIOverviews.

Strength

Exceptional visibility on Claude (80% mention rate, 2.9 avg pos), where it is frequently recommended as a primary alternative to legacy tools.

Recommended Actions

Develop and publish high-authority documentation focused on natural language querying (NLQ) for non-technical personas.

Hex is currently invisible for 'Democratizing Data Access' queries on ChatGPT, which is a primary entry point for business-side decision-makers.

Increase technical mentions and case studies within high-authority data community forums and GitHub repositories.

Hex's lower performance on ChatGPT compared to Claude suggests a need for more diverse technical training data to boost its mention rate and average position.

Optimize enterprise security and collaboration pages for 'Trust and Governance' keywords to improve AIOverviews positioning.

Current AIOverviews rankings for enterprise trust (pos 13/14) lag behind the brand's general performance, potentially stalling high-value contract wins.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Modernizing Data Workflows(3 queries)

“recommend some modern alternatives to tableau or mode for a data team that needs better collaboration”

2/4 platforms mentioned

Core

ChatGPT

1.Tableau

2.Mode

3.Looker

4.LookML

5.dbt

13.Hex

+26 more

Claude

1.Looker

2.Google Cloud

3.Metabase

4.Sigma Computing

5.Apache Superset

+2 more

Gemini

1.Tableau

2.Mode

3.ThoughtSpot

4.SpotIQ

5.Sigma Computing

+5 more

AI Overviews

1.Count

2.Hex

3.Sigma Computing

4.Snowflake

5.BigQuery

+7 more

“we're moving off legacy tools, what are the best platforms right now that combine sql and python for analysts?”

3/3 platforms mentioned

Core

The Code-First Data Scientist · Senior Data Scientist

Claude

1.Snowflake

2.Hex

3.Google Docs

4.Git

5.pandas

+10 more

Gemini

1.Python

2.Pandas

3.Scikit-learn

4.Snowflake

5.Hex

+8 more

AI Overviews

1.Hex

2.Databricks

3.Deepnote

4.Snowflake Notebooks

5.Mode Analytics

+3 more

“build me a tech stack for a 10-person data team that wants to use ai to speed up analysis”

2/3 platforms mentioned

Aspirational

The Code-First Data Scientist · Senior Data Scientist

Claude

1.Hex

2.Snowflake

3.VS Code

4.Jupyter

5.Pylance

+23 more

Gemini

1.Snowflake

2.dbt

3.Prefect

4.Apache Airflow

5.VS Code

7.Hex

+19 more

AI Overviews

1.Alation

2.Snowflake

3.Cortex

4.Databricks

5.Zerve AI

+9 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

count.co

Hex

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore Software

Start gettingrecommended by AI.

Frequently asked questions

Hex

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore Software

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.