Asana

Visibility80

Vibe97

AI Visibility & Sentiment

Asana

Asana is a cloud-based work management platform that brings people and AI together to plan, track, and deliver work faster. The platform enables teams across marketing, operations, IT, and leadership to collaborate effectively, manage projects, and connect individual work to company-wide goals.

Active Monitoring

asana.com

Software

AI Visibility Score

80/100

Excellent

Sentiment Score

97/100

AI Perception

Summary

Asana has achieved dominant AI visibility by effectively capturing the 'AI-first' narrative, consistently securing the #1 spot for workflow automation and strategic execution across ChatGPT, Claude, and Gemini. While it outperforms heavyweights like Jira and Monday.com in high-growth operations categories, a distinct visibility chasm exists within technical IT leadership queries where its authority notably wavers.

Value Proposition

The only work management platform built for scale that combines human collaboration with AI to provide clarity, accountability, and the ability to connect strategic goals to everyday work across entire organizations.

Overview

Mission

To help humanity thrive by enabling the world's teams to work together effortlessly.

Products & Services

Work management and project tracking platformAI-powered workflow automation (Asana AI)Goal tracking and OKR managementEnterprise integrations (300+ apps)Asana Gov for government compliance

Agent Breakdown

AI Platforms

How often do different AI platforms reference Asana?

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Conversation Analysis

Topics

What conversations is Asana included in — or excluded from?

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Buyer Personas

Personas

Who does each AI platform recommend Asana to, and when?

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Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Strategic Execution & OKR Tracking(2 queries)

“best way to track OKRs across a 500 person company so everyone stays aligned”

3/4 platforms mentioned

ChatGPT

1.Slack

2.Jira

3.Salesforce

4.WorkBoard

5.Quantive

14.Asana Goals

+16 more

Claude

1.Lattice

2.Workboard

3.Betterworks

4.Perdoo

5.Ally.io

7.Asana Goals

+2 more

Gemini

1.Quantive

2.Gtmhub

3.Jira

4.Salesforce

5.HubSpot

8.Asana

+6 more

AI Overviews

1.Slack

2.Microsoft Teams

3.Mooncamp

4.Profit.co

5.Lattice

+2 more

“how can I connect my team's daily tasks to our annual strategic goals, any software recommendations?”

4/4 platforms mentioned

ChatGPT

1.Jira

2.Advanced Roadmaps

3.Atlassian Align

4.WorkBoard

5.Ally.io

10.Asana Enterprise

+11 more

Claude

1.Workboard

2.Perdoo

3.Quantive

4.Gtmhub

5.Jira

6.Asana Goals

+6 more

Gemini

1.Jira

2.Asana

3.Okta

4.Azure AD

5.Google Workspace

+11 more

AI Overviews

1.Kanbanchi

2.Lattice

3.Microsoft Viva Goals

4.Asana

AI Powered Workflow Automation(3 queries)

“help me automate my marketing team's creative request process using AI”

4/4 platforms mentioned

ChatGPT

1.Monday.com

2.Asana

3.ClickUp

4.Jira Work Management

5.Jira

+19 more

Claude

1.Typeform

2.Jotform

3.Notion

4.Monday.com

5.Slack

26.Asana

+30 more

Gemini

1.Typeform

2.Formless

3.Fillout

4.Jasper

5.Zapier

8.Asana

+11 more

AI Overviews

1.Wrike

2.ClickUp Brain

3.Jira Smart Summaries

4.Atlassian

5.Notion AI

6.Asana Intelligence

+12 more

“what are the best project management tools that use AI to summarize meetings and assign tasks”

4/4 platforms mentioned

ChatGPT

1.Asana

2.Asana Intelligence

3.Zoom

4.Okta

5.Azure AD

+25 more

Claude

1.Asana

2.Asana Intelligence

3.Monday.com

4.ClickUp

5.Notion

+17 more

Gemini

1.ClickUp

2.ClickUp Brain

3.Asana

4.Asana Intelligence

5.Jira

+15 more

AI Overviews

1.ClickUp

2.ClickUp Brain

3.Asana Intelligence

4.Taskade

5.Notion AI

+11 more

“how to use AI to find bottlenecks in my company's operations”

3/4 platforms mentioned

ChatGPT

1.Jira

2.Jira Service Management

3.Asana

4.Monday

5.GitHub

+38 more

Claude

1.Celonis

2.SAP

3.Salesforce

4.ServiceNow

5.UiPath Process Mining

11.Asana

+21 more

Gemini

1.Asana

2.Monday.com

3.Jira

4.Celonis

5.SAP

+19 more

AI Overviews

1.TechClass

2.ERP

3.CRM

4.Slack

5.Celonis

+7 more

Enterprise Trust & Tool Evaluation(3 queries)

“what are the most trusted project management platforms for enterprise companies right now”

4/4 platforms mentioned

ChatGPT

1.Microsoft Project

2.Microsoft Planner

3.Microsoft 365

4.Teams

5.Power BI

11.Asana Enterprise

+25 more

Claude

1.Jira

2.Atlassian

3.Microsoft Project

4.Planner

5.Microsoft 365

10.Asana

+10 more

Gemini

1.Monday.com

2.Monday Work OS

3.Monday Dev

4.Monday Sales CRM

5.Asana

+17 more

AI Overviews

1.Planview

2.Wrike

3.Planview (AdaptiveWork)

4.Adobe Workfront

5.Adobe Creative Cloud

10.Asana

+12 more

“best work management software for a large company that needs 300+ integrations, specific brands please”

4/4 platforms mentioned

ChatGPT

1.Atlassian

2.Jira

3.Confluence

4.Jira Service Management

5.Atlassian Marketplace

15.Asana

+26 more

Claude

1.Salesforce

2.Salesforce Flow

3.Work.com

4.Monday.com

5.Zapier

7.Asana

+10 more

Gemini

1.Workato

2.Tray.io

3.Jira Work Management

4.Jira Service Management

5.Atlassian

21.Asana

+27 more

AI Overviews

1.Wrike

2.Jira

3.Atlassian

4.Jira Work Management

5.Monday.com

7.Asana

+7 more

“compare the top rated project tracking tools for big teams that aren't monday.com or trello”

4/4 platforms mentioned

ChatGPT

1.Monday.com

2.Trello

3.Asana

4.Netskope

5.Microsoft Purview

+25 more

Claude

1.Monday.com

2.Trello

3.Jira

4.Atlassian

5.Atlassian Access

6.Asana

+7 more

Gemini

1.Monday.com

2.Trello

3.Jira Software

4.Atlassian

5.Jira

15.Asana

+18 more

AI Overviews

1.monday.com

2.Trello

3.Wrike

4.Asana

5.Jira

+5 more

Public Sector & Secure Collaboration(2 queries)

“best project management tools that are FedRAMP compliant for government use”

3/4 platforms mentioned

ChatGPT

1.Microsoft Project

2.Planner

3.Microsoft 365 Government

4.Microsoft 365 GCC

5.Microsoft 365 GCC High

+16 more

Claude

1.Microsoft Project

2.Microsoft 365

3.Teams

4.Planner

5.Project

14.Asana

+8 more

Gemini

1.Microsoft Project

2.Microsoft Planner

3.Microsoft 365

4.Teams

5.SharePoint

12.Asana for Government

+13 more

AI Overviews

1.Smartsheet Gov

2.AWS GovCloud

3.Asana Gov

4.Trello Enterprise Cloud

5.Atlassian

+13 more

“what software should our agency use for secure project tracking and collaboration, specific brands please”

4/4 platforms mentioned

ChatGPT

1.Atlassian Jira

2.Confluence

3.Atlassian Guard

4.Jira Service Management

5.Bitbucket

10.Asana Enterprise

+13 more

Claude

1.Jira

2.Confluence

3.Atlassian

4.Okta

5.Azure AD

8.Asana Enterprise+

+7 more

Gemini

1.Jira Software Cloud

2.Jira Service Management

3.Atlassian Cloud

4.Atlassian Access

5.Okta

9.Asana

+16 more

AI Overviews

1.Wrike

2.Ravetree

3.Asana

4.Monday.com

5.Teamwork

+4 more

Analysis

Key Insights

What AI visibility analysis reveals about this brand

Strength

Unrivaled performance in 'AI-Powered Workflow Automation' queries, frequently holding the #1 rank across all major LLMs.

Strength

Exceptional resonance with Efficiency-Driven Operations VPs, achieving an elite average position of 2.8.

Strength

Perfect 'Brand Vibe Check' scores (#1 across all platforms), indicating a strong and consistent brand identity in AI training sets.

Strength

High mention rates (98%) on Claude and Gemini, outperforming competitors in conversational reliability.

Gap

Significant visibility drop-off for the Scalability-Focused IT Director persona, with average rankings falling to 7.3.

Gap

Volatility in 'Enterprise Trust & Tool Evaluation' queries, where positions fluctuate wildly from #1 to as low as #21 on Gemini.

Gap

Inconsistent performance in Public Sector and FedRAMP compliance queries on Claude and Gemini compared to stronger AIOverviews results.

Opportunity

Convert operational dominance into technical authority by better indexing security and scalability documentation for LLM ingestion.

Opportunity

Aggressively target the 'Strategic Execution' niche where Asana already shows strength but faces localized competition from legacy enterprise tools.

Opportunity

Bridge the gap in Public Sector queries by emphasizing FedRAMP status in high-authority tech comparison datasets.

Technical Health

Site Health for AI Visibility

How well Asana's website is optimized for AI agent discovery and comprehension.

79/100

12 passed 5 warnings 3 issues

Audited 2/26/2026

Crawlability96

Can AI bots find your pages?

Technical90

SSL, mobile, doctype basics

On-Page SEO64

Titles, descriptions, headings

Content Quality47

Word count, depth, freshness

Schema Markup85

Structured data for AI comprehension

Social & OG82

Open Graph, Twitter cards

AI Readability60

How well AI can parse your content

Critical Issues

Page has no meta description

Add a <meta name="description"> tag summarizing the page (150-160 characters).

Page has no H1 heading

Add a single H1 tag as the main page heading.

Content is too thin

Expand your content to at least 300-500 words with valuable information.

Warnings

4 render-blocking resources are slowing initial render

Defer non-critical JS with async/defer. Inline critical CSS. Move stylesheets to load asynchronously.

Title is too short (17 characters)

Expand the title to 50-60 characters with descriptive keywords.

Few headings on page

Add more H2 and H3 headings to organize content into sections.

Few internal links on this page

Add more internal links to related pages on your site.

Missing Open Graph tags for social sharing

Add og:title, og:description, and og:image meta tags.

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Brand Identity

Brand Voice & Style

How AI perceives Asana's communication style and personality

Asana communicates with confident professionalism while remaining approachable and empowering. The brand voice balances enterprise credibility with human warmth, emphasizing clarity, collaboration, and the transformative power of organized work. Messaging is action-oriented and benefit-focused, using clear language that speaks to both individual productivity and organizational impact. The tone conveys innovation leadership, particularly around AI, while staying grounded in practical outcomes.

Core Tone Traits

Confident & Authoritative

Speaks with conviction about industry leadership, backed by Fortune 100 adoption and analyst recognition

Empowering & Action-Oriented

Focuses on enabling teams to achieve more, using active verbs and outcome-driven messaging

Clear & Accessible

Explains complex work management concepts in straightforward, jargon-free language

Innovative & Forward-Thinking

Positions at the forefront of AI and human collaboration, emphasizing modern solutions

Competitive Landscape

Related Ecosystem

Related products and services that AI mentions in conversations alongside or instead of Asana

Asana147 mentions

Jira94 mentions

Monday.com91 mentions

ClickUp65 mentions

Wrike62 mentions

Smartsheet62 mentions

Salesforce52 mentions

Slack47 mentions

Atlassian47 mentions

Adobe Creative Cloud39 mentions

Microsoft Project33 mentions

Source Intelligence

Citations

Sources that AI assistants cite. Getting featured here improves visibility.

The Beginner's Guide on How to Track OKRs Effectively

https://hyperdriveagile.com/articles/how-to-track-ok-rs-for-beginners-complete-guide-41

Referenced in 1 query

Review

How to Align OKRs Across a Large Enterprise

https://www.profit.co/blog/okr-university/how-to-align-okrs-across-a-large-enterprise-without-losing-momentum/

Referenced in 1 query

Review

25 Best OKR Software in 2026 [My Honest Review] - Mooncamp

https://mooncamp.com/blog/best-okr-software

Referenced in 1 query

Review

Top 10 Best OKR Software 2026 | Expert Review - Profit.co

https://www.profit.co/top-10-best-okr-software/

Referenced in 1 query

Review

Three Best Practices for Maintaining OKR Alignment

https://www.betterworks.com/magazine/three-best-practices-for-maintaining-okr-alignment/

Referenced in 1 query

Review

OKR Tracking & Goals Alignment – A Guide For Beginner Level ...

https://www.ntaskmanager.com/blog/okr-tracking/

Referenced in 1 query

Review

10 Best OKR Software for Performance Reviews (2026)

https://www.okrstool.com/blog/okr-software-performance-reviews

Referenced in 1 query

Review

Top 5 OKR Software in US for 2026 - Synergita

https://www.synergita.com/blog/top-okr-software-in-us/

Referenced in 1 query

Review

10 best OKR software in 2026 - Eletive

https://eletive.com/blog/best-okr-software/

Referenced in 1 query

Review

Mastering the Art of OKR Alignment: Strategies for Horizontally ...

https://okrinstitute.org/mastering-the-art-of-okr-alignment-strategies-for-aligning-okrs-horizontally/

Referenced in 1 query

Review

Best OKR software to align goals and track progress - Tempo

https://www.tempo.io/blog/best-okr-software

Referenced in 1 query

Review

Setting OKRs: A Step-by-Step Guide To Aligning Your Teams

https://www.nimblework.com/blog/setting-okrs-aligning-your-teams/

Referenced in 1 query

Review

Content Engineering

Goals & Content Ideas

Ideas to help AI agents better understand the business and be more likely to use Asana's resources to help users.

Establish Technical Authority for IT Decision-Makers

Address Asana's weak 7.3 average position with IT Directors by creating and distributing in-depth technical scalability content. Develop whitepapers, technical blog posts, and social proof highlighting enterprise-grade architecture, performance benchmarks, and integration capabilities. Amplify this content through LinkedIn thought leadership targeting IT personas and ensure proper indexing for AI discovery.

How Asana Scales to Support 100,000+ Users Without Performance Degradation

Technical Deep Dive: The Architecture Behind Enterprise-Grade Work Management

5 Infrastructure Questions Every IT Director Should Ask Before Choosing a Work Platform

Benchmark Report: Asana's Uptime and Performance Metrics Compared to Industry Standards

Integration Spotlight: How Asana Connects Seamlessly with Your Enterprise Tech Stack

Standardize Enterprise Security Messaging Across Ecosystems

Stabilize Asana's volatile enterprise trust rankings (currently ranging from #1 to #21) by creating consistent, structured security and compliance content across all partner sites, review platforms, and directories. Coordinate messaging on G2, Gartner, TrustRadius, and partner ecosystems to ensure AI systems receive uniform signals about Asana's enterprise security credentials.

Asana's Complete Guide to Enterprise Security Certifications and Compliance

Why Fortune 500 Companies Trust Asana with Their Most Sensitive Projects

SOC 2, GDPR, and Beyond: How Asana Meets Global Compliance Standards

10 Security Features That Make Asana Enterprise-Ready

Customer Story: How a Global Enterprise Passed Security Audits with Asana

Optimize Public Sector Content for AI Assistants

Close the gap between AIOverviews recognition (#3-#4) and lagging performance on Claude and Gemini for public sector queries. Create conversational, narrative-driven content about FedRAMP authorization, government compliance, and public sector use cases that AI assistants can easily parse and reference in natural language responses.

What Government Agencies Need to Know About FedRAMP-Authorized Work Management

How Public Sector Teams Use Asana to Deliver Citizen Services Faster

Asana's Journey to FedRAMP Authorization: Key Milestones and Learnings

5 Ways State and Local Governments Are Modernizing Project Management

Compliance Without Complexity: Asana's Approach to Government Security Requirements

Build IT Director Thought Leadership on Social Platforms

Support technical scalability content with a targeted social media presence that reaches IT Directors where they engage. Share technical insights, infrastructure best practices, and peer validation through LinkedIn and professional communities to build authority signals that reinforce AI visibility for technical buyer queries.

The Hidden Cost of Choosing a Work Platform That Can't Scale

What CIOs Wish They Knew Before Their Last Software Implementation

API-First Design: Why Integration Flexibility Matters for Enterprise IT

Real Talk: How IT Leaders Evaluate Work Management Platform Security

From Pilot to Enterprise Rollout: Lessons from IT Teams Who Scaled Successfully

Content Engineering

Recommended Actions

Develop and index 'Technical Scalability' whitepapers specifically targeting IT Director personas.

Asana's 7.3 average position with IT Directors is its weakest link; increasing technical depth in public-facing content will improve its authoritative rank in LLM responses.

Impact: High

Standardize enterprise security and compliance data across all partner and review ecosystems.

Rankings for enterprise trust are currently volatile (ranging from #1 to #21); consistent, structured data will stabilize Asana's position as a 'trusted' enterprise leader.

Impact: High

Optimize Public Sector and FedRAMP-specific content for Claude and Gemini.

While AIOverviews recognizes Asana's public sector utility (#3-#4), the major LLMs lag behind, suggesting a need for more conversational-ready compliance narratives.

Impact: Medium

Leverage current #1 'Brand Vibe Check' status to launch a category-defining 'AI-Work Management' campaign.

Asana already owns the mindset of the AI-native tool; doubling down on this 'vibe' will widen the gap between it and legacy competitors like Jira.

Impact: Low

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Data generated by Pendium.ai AI visibility scanning. Last scanned February 26, 2026.