What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

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Asana

Visibility82

Vibe97

Businesses/Software/Asana

AI Visibility & Sentiment

Asana

Asana is a cloud-based work management platform that brings people and AI together to plan, track, and deliver work faster. The platform enables teams across marketing, operations, IT, and leadership to collaborate effectively, manage projects, and connect individual work to company-wide goals.

Active Monitoring

asana.com

Software

AI Visibility Score

82/100

Excellent

Sentiment Score

97/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

aspirational

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Asana today.

Asana has achieved dominant AI visibility by effectively capturing the 'AI-first' narrative, consistently securing the #1 spot for workflow automation and strategic execution across ChatGPT, Claude, and Gemini. While it outperforms heavyweights like Jira and Monday.com in high-growth operations categories, a distinct visibility chasm exists within technical IT leadership queries where its authority notably wavers.

Working in your favor

Unrivaled performance in 'AI-Powered Workflow Automation' queries, frequently holding the #1 rank across all major LLMs.

Exceptional resonance with Efficiency-Driven Operations VPs, achieving an elite average position of 2.8.

Perfect 'Brand Vibe Check' scores (#1 across all platforms), indicating a strong and consistent brand identity in AI training sets.

Gaps to close

Significant visibility drop-off for the Scalability-Focused IT Director persona, with average rankings falling to 7.3.

Volatility in 'Enterprise Trust & Tool Evaluation' queries, where positions fluctuate wildly from #1 to as low as #21 on Gemini.

Inconsistent performance in Public Sector and FedRAMP compliance queries on Claude and Gemini compared to stronger AIOverviews results.

Opportunities

Convert operational dominance into technical authority by better indexing security and scalability documentation for LLM ingestion.

Aggressively target the 'Strategic Execution' niche where Asana already shows strength but faces localized competition from legacy enterprise tools.

Bridge the gap in Public Sector queries by emphasizing FedRAMP status in high-authority tech comparison datasets.

Highest-Impact Actions

Develop and index 'Technical Scalability' whitepapers specifically targeting IT Director personas.

Asana's 7.3 average position with IT Directors is its weakest link; increasing technical depth in public-facing content will improve its authoritative rank in LLM responses.

Standardize enterprise security and compliance data across all partner and review ecosystems.

Rankings for enterprise trust are currently volatile (ranging from #1 to #21); consistent, structured data will stabilize Asana's position as a 'trusted' enterprise leader.

Optimize Public Sector and FedRAMP-specific content for Claude and Gemini.

While AIOverviews recognizes Asana's public sector utility (#3-#4), the major LLMs lag behind, suggesting a need for more conversational-ready compliance narratives.

Value Proposition

The only work management platform built for scale that combines human collaboration with AI to provide clarity, accountability, and the ability to connect strategic goals to everyday work across entire organizations.

Overview

Mission

To help humanity thrive by enabling the world's teams to work together effortlessly.

Products & Services

Work management and project tracking platformAI-powered workflow automation (Asana AI)Goal tracking and OKR managementEnterprise integrations (300+ apps)Asana Gov for government compliance

Current State

Visibility Landscape

A high-level view of how Asana performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	97	97	97	97
“What do you know about Asana? What do they do and what's their reputation?”	#1	#1	#1	#1
Core7q Product/service category queries	96	97	97	92
“what are the most trusted project management platforms for enterprise companies right now”	#1	#1	#1	#3
“best project management tools that are FedRAMP compliant for government use”	#1	#1	#1	#3
“how can I connect my team's daily tasks to our annual strategic goals, any software recommendations?”	#2	#1	#1	#4
“what are the best project management tools that use AI to summarize meetings and assign tasks”	#1	#1	#1	#2
“best work management software for a large company that needs 300+ integrations, specific brands please”	#1	#1	#1	#2
“compare the top rated project tracking tools for big teams that aren't monday.com or trello”	#3	#1	#2	#3
“what software should our agency use for secure project tracking and collaboration, specific brands please”	#1	#1	#1	#2
Growth Areas3q Adjacent, aspirational & visionary	97	97	97	81
“best way to track OKRs across a 500 person company so everyone stays aligned”	#1	#1	#1	#8
“help me automate my marketing team's creative request process using AI”	#1	#1	#1	#3
“how to use AI to find bottlenecks in my company's operations”	#1	#1	#1	#8

“What do you know about Asana? What do they do and what's their reputation?”

“what are the most trusted project management platforms for enterprise companies right now”

“best project management tools that are FedRAMP compliant for government use”

“how can I connect my team's daily tasks to our annual strategic goals, any software recommendations?”

“what are the best project management tools that use AI to summarize meetings and assign tasks”

“best work management software for a large company that needs 300+ integrations, specific brands please”

“compare the top rated project tracking tools for big teams that aren't monday.com or trello”

“what software should our agency use for secure project tracking and collaboration, specific brands please”

“best way to track OKRs across a 500 person company so everyone stays aligned”

“help me automate my marketing team's creative request process using AI”

“how to use AI to find bottlenecks in my company's operations”

Competitive Landscape

Asana

147 mentions

Jira

94 mentions

Monday.com

91 mentions

ClickUp

65 mentions

Wrike

62 mentions

Smartsheet

62 mentions

Salesforce

52 mentions

Slack

47 mentions

Atlassian

47 mentions

Adobe Creative Cloud

39 mentions

Microsoft Project

33 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Asana's AI visibility.

Key Findings

Strength

Unrivaled performance in 'AI-Powered Workflow Automation' queries, frequently holding the #1 rank across all major LLMs.

Strength

Exceptional resonance with Efficiency-Driven Operations VPs, achieving an elite average position of 2.8.

Strength

Perfect 'Brand Vibe Check' scores (#1 across all platforms), indicating a strong and consistent brand identity in AI training sets.

Recommended Actions

Develop and index 'Technical Scalability' whitepapers specifically targeting IT Director personas.

Asana's 7.3 average position with IT Directors is its weakest link; increasing technical depth in public-facing content will improve its authoritative rank in LLM responses.

Standardize enterprise security and compliance data across all partner and review ecosystems.

Rankings for enterprise trust are currently volatile (ranging from #1 to #21); consistent, structured data will stabilize Asana's position as a 'trusted' enterprise leader.

Optimize Public Sector and FedRAMP-specific content for Claude and Gemini.

While AIOverviews recognizes Asana's public sector utility (#3-#4), the major LLMs lag behind, suggesting a need for more conversational-ready compliance narratives.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Strategic Execution & OKR Tracking(2 queries)

“best way to track OKRs across a 500 person company so everyone stays aligned”

3/4 platforms mentioned

Adjacent

ChatGPT

1.Slack

2.Jira

3.Salesforce

4.WorkBoard

5.Quantive

14.Asana Goals

+16 more

Claude

1.Lattice

2.Workboard

3.Betterworks

4.Perdoo

5.Ally.io

7.Asana Goals

+2 more

Gemini

1.Quantive

2.Gtmhub

3.Jira

4.Salesforce

5.HubSpot

8.Asana

+6 more

AI Overviews

1.Slack

2.Microsoft Teams

3.Mooncamp

4.Profit.co

5.Lattice

+2 more

“how can I connect my team's daily tasks to our annual strategic goals, any software recommendations?”

4/4 platforms mentioned

Core

The Scalability-Focused IT Director · Director of IT Infrastructure

ChatGPT

1.Jira

2.Advanced Roadmaps

3.Atlassian Align

4.WorkBoard

5.Ally.io

10.Asana Enterprise

+11 more

Claude

1.Workboard

2.Perdoo

3.Quantive

4.Gtmhub

5.Jira

6.Asana Goals

+6 more

Gemini

1.Jira

2.Asana

3.Okta

4.Azure AD

5.Google Workspace

+11 more

AI Overviews

1.Kanbanchi

2.Lattice

3.Microsoft Viva Goals

4.Asana

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

The Beginner's Guide on How to Track OKRs Effectively

hyperdriveagile.com

Asana

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Explore Software

Start gettingrecommended by AI.

Frequently asked questions

Asana

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Explore Software

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.