Intercom

Visibility69

Vibe97

AI Visibility & Sentiment

Intercom

Intercom is the AI customer service company that provides businesses with AI-powered customer support solutions. They offer Fin, the #1 AI Agent that resolves complex customer queries, alongside a next-generation Helpdesk platform that helps support teams work more efficiently and deliver superior customer experiences.

Active Monitoring

intercom.com

Software Startups

AI Visibility Score

69/100

Good

Sentiment Score

97/100

AI Perception

Summary

Intercom has successfully captured the 'hyper-growth startup' narrative, achieving a near-total 92% mention rate with this persona, yet faces a startling 'trust gap' in ChatGPT where it drops to position 25 for high-intent evaluation queries. While the brand dominates modern infrastructure queries across Claude and Gemini, it remains dangerously invisible to 50% of the Enterprise CX market currently held by legacy incumbents.

Value Proposition

The complete AI-powered customer service solution that combines the highest-performing AI Agent (Fin) with a next-generation Helpdesk, enabling businesses to resolve customer queries faster while improving team efficiency and customer satisfaction.

Overview

Mission

To build strong customer relationships at scale by providing the complete automated and human customer service solution that helps businesses drive faster growth through better relationships.

Products & Services

Fin AI Agent - AI-powered chatbot for automated customer query resolutionIntercom Suite - Combined Helpdesk and AI Agent platformCopilot - AI assistant for support agentsMessenger - Customer communication widgetHelp Center - Knowledge base and self-service support

Agent Breakdown

AI Platforms

How often do different AI platforms reference Intercom?

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Conversation Analysis

Topics

What conversations is Intercom included in — or excluded from?

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Buyer Personas

Personas

Who does each AI platform recommend Intercom to, and when?

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Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Automating Customer Support With AI(2 queries)

“help me find a way to automate at least half of our support tickets, what ai agents are actually good at this”

3/4 platforms mentioned

ChatGPT

1.Zendesk Answer Bot

2.Intercom Resolution Bot

3.Ada

4.Freshdesk Freddy

5.Pinecone

+31 more

Claude

1.Zendesk AI

2.Zendesk

3.Intercom

4.AI Copilot

5.Freshdesk

+6 more

Gemini

1.Intercom

2.Fin AI Agent

3.GPT

4.Ada

5.Sierra

+10 more

AI Overviews

1.Zendesk

2.Salesforce

3.Shopify

4.Sierra

5.Devin

+2 more

“what are the best ai chatbots for answering complex customer questions directly from a knowledge base”

2/4 platforms mentioned

ChatGPT

1.Microsoft Azure OpenAI

2.Azure Cognitive Search

3.Semantic Kernel

4.Dynamics

5.ServiceNow

+27 more

Claude

1.Salesforce

2.Einstein Service Cloud

3.Zendesk AI

4.Answer Bot

5.Resolve

9.Intercom

+4 more

Gemini

1.Salesforce Service Cloud

2.Einstein GPT

3.Service GPT

4.Salesforce

5.Data Cloud

+12 more

AI Overviews

1.Intercom

2.Fin AI

3.Zendesk AI Agents

4.Zendesk

5.Zendesk Guide

+10 more

Modernizing Support Infrastructure(1 query)

“i'm tired of using legacy helpdesks like zendesk, what are the best modern alternatives that feel like a messaging app”

4/4 platforms mentioned

ChatGPT

1.Front

2.Intercom

3.Kustomer

4.Gladly

5.Gorgias

+17 more

Claude

1.Intercom

2.Slack

3.Zendesk

4.Jira

5.Front

+4 more

Gemini

1.Zendesk

2.Intercom

3.iMessage

4.Messenger

5.Fin

+13 more

AI Overviews

1.Intercom

2.Fin AI

3.Pylon

4.Slack

5.Microsoft Teams

+9 more

Improving Agent Productivity(1 query)

“how can i use ai to help my support agents write better replies faster, are there specific tools for this”

3/4 platforms mentioned

ChatGPT

1.Zendesk AI

2.Zendesk Suite

3.Freshdesk

4.Freddy AI

5.Salesforce

8.Intercom

+25 more

Claude

1.Zendesk AI

2.Zendesk

3.Intercom Resolution Bot

4.Intercom

5.Gorgias

+4 more

Gemini

1.Zendesk Advanced AI

2.Intercom

3.Fin AI

4.Composer AI

5.Salesforce Service Cloud Einstein

+8 more

AI Overviews

1.Atlassian

2.HelpSpot

Evaluating AI First Support Platforms(1 query)

“who are the most trusted and best reviewed companies for ai customer service right now”

4/4 platforms mentioned

ChatGPT

1.Salesforce

2.Einstein

3.Service Cloud

4.Zendesk

5.Zendesk AI

21.Intercom

+25 more

Claude

1.Zendesk

2.Salesforce Service Cloud

3.Intercom

4.Microsoft Dynamics 365

5.Gorgias

+5 more

Gemini

1.G2

2.Gartner Peer Insights

3.Zendesk

4.Zendesk AI

5.Salesforce

8.Intercom

+16 more

AI Overviews

1.Zendesk

2.Intercom

3.Ada

4.Sierra

5.Zendesk AI

+18 more

Analysis

Key Insights

What AI visibility analysis reveals about this brand

Strength

Absolute dominance in Claude with a 92% mention rate and an average position of 3.2.

Strength

Primary authority for the 'Hyper-Growth Startup Ops Manager' persona (92% mention rate).

Strength

Exceptional performance in AI Overviews, maintaining a 1.3 average position for modernizing support infrastructure.

Gap

Critical ranking failure in ChatGPT for trust-based queries ('most trusted and best reviewed companies'), falling as low as position 25.

Gap

Low penetration with Enterprise CX Directors (50% visibility), leaving the legacy modernization narrative open to competitors.

Gap

Mixed sentiment on Claude suggests that while visibility is high, the narrative around implementation or reliability remains contested.

Opportunity

Leverage the brand's 1.3 average position in AI Overviews to bridge the gap between startup appeal and enterprise-grade reliability.

Opportunity

Capitalize on the 'AI-First' search intent where competitors like Zendesk are still perceived as 'Legacy Helpdesks'.

Opportunity

Improve ChatGPT's perception of brand authority by seeding more third-party review data and enterprise success stories.

Technical Health

Site Health for AI Visibility

How well Intercom's website is optimized for AI agent discovery and comprehension.

93/100

19 passed 2 warnings

Audited 2/28/2026

Crawlability100

Can AI bots find your pages?

Technical96

SSL, mobile, doctype basics

On-Page SEO100

Titles, descriptions, headings

Content Quality73

Word count, depth, freshness

Schema Markup85

Structured data for AI comprehension

Social & OG95

Open Graph, Twitter cards

AI Readability60

How well AI can parse your content

Warnings

1 render-blocking resource(s) detected

Consider deferring or async-loading non-critical scripts and stylesheets.

Content may be too short

Expand your content to at least 500 words with valuable information.

Want a full technical audit with AI-specific recommendations?

Run a free visibility scan

Brand Identity

Brand Voice & Style

How AI perceives Intercom's communication style and personality

Intercom communicates with confident authority as an industry leader in AI customer service, while maintaining an approachable and helpful tone. Their voice is forward-thinking and innovative, emphasizing transformation and the future of customer support. They balance technical credibility with accessible language, making complex AI concepts understandable. The brand exudes optimism about AI's potential while remaining grounded in practical business outcomes like efficiency, speed, and customer satisfaction.

Core Tone Traits

Confident & Authoritative

Speaks as the definitive leader in AI customer service with clear, assertive messaging

Innovative & Forward-Thinking

Emphasizes transformation, next-generation solutions, and the future of customer support

Approachable & Helpful

Makes complex technology accessible and focuses on solving real customer problems

Results-Oriented

Consistently ties features to measurable business outcomes like faster response times and efficiency gains

Competitive Landscape

Related Ecosystem

Related products and services that AI mentions in conversations alongside or instead of Intercom

Intercom35 mentions

Zendesk33 mentions

Ada22 mentions

Salesforce19 mentions

Forethought15 mentions

Help Scout14 mentions

Slack13 mentions

Zendesk AI12 mentions

Gorgias12 mentions

Zapier10 mentions

Freshdesk10 mentions

Source Intelligence

Citations

Sources that AI assistants cite. Getting featured here improves visibility.

The AI Project I Launched in a Weekend That Started Earning Real Money

https://medium.com/codrift/the-ai-project-i-launched-in-a-weekend-that-started-earning-real-money-8b316f6f7efe

Referenced in 1 query

Review

Applying Agentic AI to Pentesting: A Complete Guide

https://www.synack.com/blog/applying-agentic-ai-to-pentesting-insights-from-synacks-new-ebook/

Referenced in 1 query

Review

Your AI Representative in Google Meet: The Simplest Way to Clone Yourself for Meetings

https://ajitesh.medium.com/your-ai-representative-in-google-meet-the-simplest-way-to-clone-yourself-for-meetings-7c0c81d167fe

Referenced in 1 query

Review

Best AI Agent Platforms in 2025: Top Picks for SMB-Focused Partners

https://www.vendasta.com/blog/best-ai-agent-platform/

Referenced in 1 query

Review

Building Amazon Bedrock Agents: Automating Order Tracking with Action Groups

https://medium.com/insights-generativeai/building-amazon-bedrock-agents-automating-order-tracking-with-action-groups-37f135689df9

Referenced in 1 query

Review

How to Deploy a Knowledge Base Chatbot

https://www.digitalgenius.com/blog/how-to-deploy-a-knowledge-base-chatbot

Referenced in 1 query

Review

Ensuring the success of AI agent deployments

https://form.digitalisationworld.com/news/70356/ensuring-the-success-of-ai-agent-deployments

Referenced in 1 query

Review

Seven steps to integrate artificial intelligence into your company

https://spectator.sme.sk/opinion/c/seven-steps-to-integrate-artificial-intelligence-into-your-company

Referenced in 1 query

Review

How AI Agents Are Transforming Customer Service: A Guide

https://emitrr.com/blog/how-ai-agents-are-transforming-customer-service/

Referenced in 1 query

Review

Universal Robots unveils its AI Accelerator, enabling a new wave of AI-powered cobot innovations

https://www.universal-robots.com/news-and-media/news-center/universal-robots-unveils-its-ai-accelerator/

Referenced in 1 query

Review

Tech Stacks: What Are Industry Giants Using to Power Their Applications?

https://maddevs.io/blog/tech-stack-of-prominent-companies/

Referenced in 1 query

Review

Customer Self Service: Benefits, Best Practices & Examples

https://www.richpanel.com/blog/customer-self-service

Referenced in 1 query

Review

Content Engineering

Recommended Actions

Remediate the ChatGPT ranking collapse for 'best reviewed' queries.

Ranking at #21-25 on the world's most-used AI platform for high-intent buyer queries is a major revenue leak to competitors like Zendesk and Ada.

Impact: High

Develop and index 'Enterprise CX' specific technical whitepapers focused on Claude.

Claude has the highest mention rate (92%) but mixed sentiment; targeted technical content can flip this to 'positive' and improve reach with the Enterprise persona.

Impact: High

Create a 'Legacy Modernization' content hub targeting the 50% of decision-makers Intercom is currently missing.

Data shows Intercom is winning 'Modernization' queries but only reaching half of the 'Legacy Support' persona, indicating a content gap in enterprise-level migration paths.

Impact: Medium

Aggressively target the 'Agent Productivity' query space in ChatGPT.

Current rankings in ChatGPT for agent productivity are poor (#8-14), whereas Gemini and Claude see Intercom as a leader (#2-3).

Impact: Medium

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