What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Businesses/Software/Ironclad

AI Visibility & Sentiment

Ironclad

Ironclad is an AI-powered contract lifecycle management (CLM) platform that helps businesses streamline their contracting processes from creation to execution. The platform enables legal, sales, procurement, and IT teams to automate contract workflows, reduce risk, and gain actionable insights from contract data.

Active Monitoring

ironcladapp.com

Software Startups

AI Visibility Score

89/100

Excellent

Sentiment Score

100/100

Score by Reach

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Ironclad today.

Ironclad has achieved a dominant, nearly ubiquitous presence across leading LLMs, effectively positioning itself as the gold standard for legal workflow automation and AI-driven contract intelligence. While the brand commands a near-perfect narrative on Claude and Gemini, there is a strategic opening to elevate its authority ranking on ChatGPT to match its peerless performance in technical execution queries.

Value Proposition

AI-powered contract management that delivers faster deals, fewer surprises, and measurable value through intelligent automation, seamless integrations, and enterprise-grade compliance controls.

Overview

Mission

To accelerate business with every contract by making contracting work for organizations with faster deals, fewer surprises, and measurable value.

Products & Services

AI Contract Lifecycle Management PlatformJurist AI Assistant for LegalContract Repository & AnalyticsWorkflow Designer for Contract CreationeSignature & Integration Solutions

Current State

Visibility Landscape

A high-level view of how Ironclad performs across AI platforms, broken down by strategic reach level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation Brand recognition & direct queries	88	97	92	78
Core Topics Product/service category queries	87	96	97	52
Growth Areas Adjacent, aspirational & visionary	—	—	—	—

ChatGPT

Claude

Gemini

AI Overviews

Reputation

Brand recognition & direct queries

Core Topics

Product/service category queries

Growth Areas

Adjacent, aspirational & visionary

—

Competitive Landscape

Salesforce

47 mentions

DocuSign

33 mentions

LinkSquares

30 mentions

Icertis

23 mentions

DocuSign CLM

21 mentions

Agiloft

20 mentions

Loading visibility matrix...

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Ironclad's AI visibility.

Key Findings

Strength

Total category capture with 100% mention rates on ChatGPT, Claude, and Gemini across all core legal automation queries.

Strength

Exceptional performance for the Efficiency-Driven Legal Ops Manager persona, maintaining a perfect 100% mention rate and high rank stability.

Strength

Elite positioning on Claude (1.2 average rank), where it is consistently cited as the primary recommendation for NDA automation and contract creation.

Recommended Actions

Execute a ChatGPT-specific authority campaign focusing on 'Enterprise Trust' and 'Market Leadership' signals.

Ironclad ranks significantly lower on 'trusted' category queries in ChatGPT than it does on Gemini or Claude, suggesting a need for more third-party validation signals in that model's data set.

Develop and index deep-dive technical content specifically addressing IT Director concerns like data residency and LLM security.

The Security-Focused IT Director is the brand's weakest persona link (88% visibility); closing this gap is critical for enterprise-wide adoption.

Optimize web architecture for AI Overview citations in 'AI Legal Assistant' and 'Legal AI' queries.

While conversational AI performance is nearly perfect, AI Overviews show higher volatility and a lower mention rate (81%), representing a clear area for search-driven improvement.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Accelerating Sales & Workflow Automation(3 queries)

“how can i speed up the contract approval process between sales and legal”

4/4 platforms mentioned

Adjacent

ChatGPT

1.Ironclad

2.Icertis

3.Agiloft

4.Conga

5.Novatus

+17 more

Claude

1.Ironclad

2.Lexis+ Lexnexis CLM

3.Docusign CLM

4.ContractWorks

5.Word

+1 more

Gemini

1.Ironclad

2.LinkSquares

3.PandaDoc

4.Salesforce

5.HubSpot

+10 more

AI Overviews

1.CobbleStone Software

2.LinkSquares

3.SpotDraft

4.DocuSign

5.Ironclad

“build me a workflow for automated contract creation for a mid-sized sales team, what tools should i use”

4/4 platforms mentioned

Core

The Strategic General Counsel · General Counsel

ChatGPT

1.Salesforce

2.Salesforce CPQ

3.HubSpot

4.Zoho CRM

5.Typeform

7.Ironclad

+29 more

Claude

1.Ironclad

2.Icertis

3.Salesforce

4.Zapier

5.Make

+2 more

Gemini

1.Salesforce

2.HubSpot

3.Ironclad

4.LinkSquares

5.Conga Composer

+1 more

AI Overviews

1.aline.co

2.Sirion

3.PandaDoc

4.Conga

5.Salesforce

8.Ironclad

+4 more

“best software for automating ndas and standard sales agreements to get deals closed faster”

4/4 platforms mentioned

Core

The Strategic General Counsel · General Counsel

ChatGPT

1.Salesforce

2.Ironclad

3.Icertis

4.DocuSign CLM

5.Conga

+11 more

Claude

1.Ironclad

2.Salesforce

3.Icertis

4.Evisort

5.Docusign CLM

Gemini

1.Ironclad

2.Workflow Designer

3.Salesforce

4.HubSpot

5.ACC

+6 more

AI Overviews

1.Juro

2.Ironclad

3.PandaDoc

4.Word

5.PDF

+7 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Accelerate the Creation of Contract Workflows Between Sales ...

docusign.com

Ironclad

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Competitive Landscape

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore Software

Start getting recommended by AI

Frequently asked questions