What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

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Kettle

Visibility18

Vibe89

Businesses/Insurance Technology (InsurTech)/Kettle

AI Visibility & Sentiment

Kettle

Kettle is an insurtech company that uses AI and machine learning to provide insurance and reinsurance products for property owners in areas affected by catastrophic climate events, particularly wildfires. They leverage proprietary predictive models analyzing satellite, weather, and real estate data to offer more accurate risk assessment and fairer pricing.

Active Monitoring

ourkettle.com

Insurance Technology (InsurTech)Startups

AI Visibility Score

18/100

Invisible

Sentiment Score

89/100

AI Perception

Summary

Kettle has successfully established itself as a primary authority for parametric insurance on Google's AI platforms, yet it remains dangerously invisible to the massive user bases of ChatGPT and Claude. While the brand dominates niche hospitality and educational wildfire queries, it is currently losing the critical California 'insurance cancellation' conversation to legacy giants like State Farm and Chubb.

Value Proposition

Using AI to predict wildfire risk with 97% accuracy, enabling property owners who have been dropped by traditional insurers to obtain fair, affordable coverage for climate catastrophe protection

Overview

Mission

Kettle uses AI to build smarter insurance products that better protect people from catastrophic events being exacerbated by climate change.

Products & Services

Commercial E&S Property InsuranceFire in a Parcel (Parametric Wildfire Insurance)Parametric Wildfire ReinsuranceRisk Assessment ServicesRisk Mitigation Consulting

Agent Breakdown

AI Platforms

How often do different AI platforms reference Kettle?

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Conversation Analysis

Topics

What conversations is Kettle included in — or excluded from?

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Buyer Personas

Personas

Who does each AI platform recommend Kettle to, and when?

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Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

High Risk Property Coverage Solutions(3 queries)

“my property insurance in california just got cancelled because of wildfire risk, what are my options now besides the fair plan”

0/4 platforms mentioned

ChatGPT

1.Farmers

2.Nationwide

3.Liberty Mutual

4.Travelers

5.Allstate

+21 more

Claude

1.Homeowners Choice Inc. (HCI)

2.Encompass

3.Allstate

4.United Insurance Holdings

5.SafePoint Insurance

+1 more

Gemini

1.California FAIR Plan

2.State Farm

3.Farmers

4.California Insurance Guarantee Association (CIGA)

5.Lloyd’s of London

+17 more

AI Overviews

1.Kin Insurance

2.SageSure

3.SURE

4.Mercury

5.Allstate

+5 more

“how can i get affordable property insurance in a high fire risk area, give me specific companies that specialize in this”

0/4 platforms mentioned

ChatGPT

1.Chubb

2.PURE

3.Privilege Underwriters Reciprocal Exchange

4.AIG Private Client Group

5.CSAA Insurance Group

+10 more

Claude

1.Homeowners Choice Inc.

2.HCI

3.Palomar Insurance Group

4.Coastal Insurance Company

5.United Insurance Holdings

+1 more

Gemini

1.State Farm

2.California FAIR Plan

3.Delos Insurance

4.Bamboo Insurance

5.Kin Insurance

+10 more

AI Overviews

1.State Farm

2.Chubb

3.Masterpiece Risk Consulting

4.Farmers Insurance

5.Fire Insurance Exchange

+5 more

“find me commercial property insurance for a resort in a wooded area that traditional insurers won't touch”

1/4 platforms mentioned

ChatGPT

1.Lloyd’s

2.Marsh Specialty

3.Marsh

4.Aon

5.Aon Global Risk Solutions

+21 more

Claude

1.Markel Ventures

2.Berkley Insurance

3.Axis Insurance

4.Aspen Insurance

5.Lloyds of London

+5 more

Gemini

1.State Farm

2.Farmers

3.Lloyd’s of London

4.Scottsdale Insurance

5.Nationwide

6.Kettle

+10 more

AI Overviews

1.Outdoor Underwriters

2.Outdoor Insurance Group

3.OIG

4.Amwins

5.Prime Insurance Company

+6 more

Parametric Insurance Education And Adoption(1 query)

“what is parametric wildfire insurance and which companies actually offer it for specific parcels”

2/4 platforms mentioned

ChatGPT

1.Swiss Re

2.Munich Re

3.AXA XL

4.AXA Corporate Solutions

5.Nephila

+17 more

Claude

1.Jumpstart

2.Halo Insurance

3.Zest Insurance

4.Noblr

5.Homeowners Choice

Gemini

1.Kettle

2.NASA

3.NOAA

4.Descartes Underwriting

5.Arbol

+6 more

AI Overviews

1.Propel Insurance

2.Descartes Underwriting

3.Fire-in-a-Circle

4.Arbol

5.Kettle

+3 more

Specialized Risk Assessment For Agriculture And HOAs(1 query)

“best insurance companies for a vineyard in napa at risk of wildfires, who is actually writing policies right now”

1/4 platforms mentioned

ChatGPT

1.Chubb

2.Zurich North America

3.AIG

4.AXA XL

5.Travelers

+13 more

Claude

1.Grinnell Mutual Reinsurance Company

2.AXIS Capital

3.Lloyds

4.Zurich Agricultural

5.Zurich

+4 more

Gemini

1.Lloyd’s of London

2.AXA XL

3.AXA

4.Liberty Mutual

5.Ironshore

12.Kettle

+12 more

AI Overviews

1.State Farm

2.Allstate

3.Chubb

4.WineRe™

5.Paragon Insurance Holdings

+10 more

Insurtech Trust And Category Evaluation(1 query)

“who are the most reliable insurtech companies for climate-related property risk right now”

1/4 platforms mentioned

ChatGPT

1.RMS

2.AIR Worldwide

3.Verisk

4.CoreLogic

5.Jupiter Intelligence

+14 more

Claude

1.Lemonade

2.Benson Hill

3.Oscar

4.CAPE Analytics

5.Jupiter Intelligence

+7 more

Gemini

1.Descartes Underwriting

2.Arbol

3.FloodFlash

4.Kin Insurance

5.Delos Insurance Solutions

10.Kettle

+7 more

AI Overviews

1.Kin Insurance

2.Delos Insurance Solutions

3.Stand Insurance

4.Hippo Insurance

5.Arbol

+7 more

Analysis

Key Insights

What AI visibility analysis reveals about this brand

Strength

Secured top-tier ranking (Gemini #1) and AI Overview placement for high-intent queries regarding parametric wildfire insurance education.

Strength

High resonance with the Specialty Hospitality Manager persona, achieving a 38% mention rate for commercial property risks in wooded areas.

Strength

Flawless brand authority across all tested platforms when users specifically query Kettle's identity and value proposition.

Gap

Total absence (0%) on ChatGPT and Claude, two of the most influential platforms for modern insurtech research.

Gap

Failure to capture the 'High-Risk Residential Homeowner' segment, with a mere 7% mention rate despite the brand's direct relevance to California's home insurance crisis.

Gap

Invisible to the 'Community Association Advocate' persona, leaving the HOA and multi-family residential market entirely to competitors.

Opportunity

Capitalize on the 'California FAIR Plan' search volume by positioning Kettle as the premier private alternative for cancelled policies in AI datasets.

Opportunity

Bridge the gap from parametric education to direct residential solutions to steal market share from State Farm and Allstate.

Opportunity

Target the ESG and climate-resiliency narrative to improve ranking in 'reliable insurtech' and 'climate-risk' evaluations where Gemini currently ranks them lower at #10.

Technical Health

Site Health for AI Visibility

How well Kettle's website is optimized for AI agent discovery and comprehension.

88/100

17 passed 4 warnings 1 issues

Audited 3/2/2026

Crawlability100

Can AI bots find your pages?

Technical90

SSL, mobile, doctype basics

On-Page SEO87

Titles, descriptions, headings

Content Quality60

Word count, depth, freshness

Schema Markup85

Structured data for AI comprehension

Social & OG95

Open Graph, Twitter cards

AI Readability60

How well AI can parse your content

Critical Issues

Content is too thin

Expand your content to at least 300-500 words with valuable information.

Warnings

4 render-blocking resources are slowing initial render

Defer non-critical JS with async/defer. Inline critical CSS. Move stylesheets to load asynchronously.

Title is too short (25 characters)

Expand the title to 50-60 characters with descriptive keywords.

Meta description is too short (61 characters)

Expand the description to 150-160 characters with a clear value proposition.

Want a full technical audit with AI-specific recommendations?

Run a free visibility scan

Brand Identity

Brand Voice & Style

How AI perceives Kettle's communication style and personality

Kettle communicates with a confident, data-driven authority that balances technical sophistication with accessibility. The brand voice is reassuring and solution-oriented, addressing the anxiety of property owners facing climate uncertainty while demonstrating deep expertise in AI and insurance. They use clear, direct language that conveys innovation without being overly technical, and maintain a professional yet empathetic tone that acknowledges the real challenges their customers face.

Core Tone Traits

Data-Driven & Authoritative

Leads with impressive statistics and technical credibility (97% accuracy, 130 terabytes of data)

Reassuring & Solution-Oriented

Addresses customer anxiety about coverage gaps with confident, helpful messaging

Innovative & Forward-Thinking

Positions AI and technology as the answer to climate challenges in insurance

Professional yet Accessible

Explains complex insurance and AI concepts in clear, understandable terms

Competitive Landscape

Related Ecosystem

Related products and services that AI mentions in conversations alongside or instead of Kettle

Chubb21 mentions

State Farm20 mentions

California FAIR Plan18 mentions

Allstate17 mentions

Travelers15 mentions

Lloyd’s of London14 mentions

Descartes Underwriting14 mentions

Aon13 mentions

Farmers11 mentions

Arbol11 mentions

Kettle11 mentions

Source Intelligence

Citations

Sources that AI assistants cite. Getting featured here improves visibility.

California Department of Insurance

https://www.insurance.ca.gov/

Referenced in 1 query

Review

Department of Insurance expanding coverage for Californians ...

https://www.insurance.ca.gov/0400-news/0100-press-releases/2025/release055-2025.cfm

Referenced in 1 query

Review

4 Better Alternatives to California FAIR Plan

https://fbia.com/blog/fair-plan-alternative-options/

Referenced in 1 query

Review

Safer from Wildfires - CA Department of Insurance

https://www.insurance.ca.gov/01-consumers/105-type/95-guides/03-res/upload/FAQ-Safer-from-Wildfire-Regulation.pdf

Referenced in 1 query

Review

California Fire Insurance Crisis: Why Insurers Are Cancelling ...

https://www.merlinlawgroup.com/insurance-companies-cancel-fire-insurance/

Referenced in 1 query

Review

Fire Coverage in California: What's Covered & How to ... - Kin Insurance

https://www.kin.com/blog/fire-insurance-california/

Referenced in 1 query

Review

How to Get Private Wildfire Insurance| Frontline

https://www.frontlinewildfire.com/wildfire-news-and-resources/wildfire-insurance/

Referenced in 2 queries

Review

Article | Five insurers test California's new fire ... - POLITICO Pro

https://subscriber.politicopro.com/article/eenews/2025/09/29/five-insurers-test-californias-new-fire-insurance-rules-ee-00581313

Referenced in 1 query

Review

Safer from Wildfires - California Department of Insurance

https://www.insurance.ca.gov/01-consumers/200-wrr/Safer-from-Wildfires.cfm

Referenced in 1 query

Review

SageSure Offers Surplus Lines Homeowners Coverage in CA

https://sagesure.com/press-releases/sure-california-surplus-lines-homeowners-capacity/

Referenced in 1 query

Review

Here's what not to do if your California home was damaged, ...

https://abc7.com/post/fire-insurance-what-should-know/15778757/

Referenced in 1 query

Review

Dropped by your home Insurer? Where to go for help in ...

https://uphelp.org/buying-tips/dropped-by-your-insurer-where-to-go-for-help-in-california/

Referenced in 1 query

Review

Content Engineering

Recommended Actions

Execute an aggressive AI-focused PR and technical content strategy to seed the training datasets for OpenAI and Anthropic.

Kettle is currently invisible on the platforms that drive the most high-intent B2B inquiries; reaching these LLMs is essential for insurtech credibility.

Impact: High

Optimize content specifically for 'cancelled insurance' and 'high fire risk' residential queries.

Data shows Kettle is missing from the most urgent consumer pain points in California, allowing legacy carriers to dominate the rescue narrative.

Impact: High

Develop and publish authoritative whitepapers on 'Parametric Solutions for HOAs and Community Associations.'

With 0% visibility in this persona, there is a vacuum that Kettle is uniquely qualified to fill before competitors like Descartes Underwriting gain further ground.

Impact: Medium

Refine technical SEO and structured data to elevate Gemini rankings from the current #7-10 range into the top 3 for 'climate-resilient insurtech' queries.

Kettle is being mentioned but is being pushed down the list by Aon and Lloyd's; increasing 'authority' signals will improve these crucial recommendation positions.

Impact: Medium

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