What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

Orum

Visibility20

Vibe83

Businesses/Financial Technology/Orum

AI Visibility & Sentiment

Orum

Orum is a fintech infrastructure company that provides payment APIs enabling businesses to deliver fast, reliable money movement 24/7. Their platform offers direct connections to Federal Reserve payment rails including FedNow, RTP, Same Day ACH, ACH, Wires, and Visa Direct, along with instant bank account verification services.

Active Monitoring

orum.io

Financial Technology Startups

AI Visibility Score

20/100

Low

Sentiment Score

83/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Orum today.

Orum has successfully captured the technical mindshare of infrastructure architects, yet remains virtually non-existent in the strategic conversations that drive executive decision-making. While the brand demonstrates a dominant 78% visibility with technical personas for specific FedNow and RTP integration queries, it is currently locked out of ChatGPT and completely ignored by product managers seeking speed-to-market solutions.

Working in your favor

Exceptional resonance with High-Scale Infrastructure Architects, achieving a 78% mention rate for technical implementation queries.

Leading position in Claude for specific instant payment infrastructure queries, including a #1 ranking for FedNow and RTP integration.

Strong brand-specific awareness in ChatGPT and Gemini, indicating that when users ask about Orum directly, the platforms have accurate and positive data.

Gaps to close

Zero visibility in ChatGPT across all non-branded category queries, representing a massive blind spot on the most-used AI platform.

Complete absence of engagement with the Speed-to-Market Product Manager persona, failing to show up for queries regarding rapid deployment.

Missing from 'most trusted' enterprise payment infrastructure lists, where competitors like Plaid, Modern Treasury, and Stripe maintain a stranglehold on authority.

Opportunities

Leverage the technical success in Claude to influence ChatGPT through more aggressive publication of API documentation and technical case studies.

Reposition marketing content to highlight 'instant onboarding' and 'fraud reduction' to capture the 0% visibility segment of the sign-up friction market.

Exploit the high mention rate in Gemini and AI Overviews for real-time operations to become the default recommendation for 'monitoring bank balances' and 'RTP operations'.

Highest-Impact Actions

Execute a ChatGPT-focused 'Authority Campaign' via high-authority third-party fintech publications.

With 0% mention rate on ChatGPT for category queries, Orum is effectively invisible to a majority of AI-driven buyers; third-party validation is the fastest way to penetrate these training sets.

Develop and index 'Speed-to-Market' playbooks specifically targeting the Product Manager persona.

Orum is currently ignored by PMs (0% visibility); creating content that frames the API as a 'time-to-market' accelerator will fill this critical persona gap.

Optimize 'Trust and Security' messaging to target the Margin-Obsessed CFO persona.

Orum's current 10% visibility with CFOs is hindered by a lack of trust-based mentions, whereas competitors like Plaid are winning on 'most trusted' queries.

Value Proposition

One API integration for access to all major payment rails with direct Federal Reserve connectivity, enabling 24/7 payment delivery at bank-rate pricing with instant bank account verification.

Overview

Mission

Making money movement fast, reliable, and accessible through direct Federal Reserve connectivity.

Products & Services

Deliver - Multi-rail payment API (FedNow, RTP, ACH, Wires, Visa Direct)Verify - Instant bank account verificationMonitor - Real-time payment operations portalCards - Card payment processingBalance API - Real-time balance management

Current State

Visibility Landscape

A high-level view of how Orum performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	97	70	97	73
“What do you know about Orum? What do they do and what's their reputation?”	#1	Yes	#1	#9
Core3q Product/service category queries	0	62	51	54
“how to add fednow and rtp to my fintech app with just one api”	—	#1	#6	#3
“how to verify bank accounts instantly during sign up without using plaid”	No	No	No	#12
“best ways to move money 24/7 for a lending platform, what tech should i use”	—	#9	#11	No
Growth Areas2q Adjacent, aspirational & visionary	0	53	47	0
“most trusted payment infrastructure companies for enterprise fintech in 2026”	No	No	No	No
“how to monitor real-time payments and see bank balances in one place via api”	No	#4	#6	No

“What do you know about Orum? What do they do and what's their reputation?”

Yes

“how to add fednow and rtp to my fintech app with just one api”

—

“how to verify bank accounts instantly during sign up without using plaid”

#12

“best ways to move money 24/7 for a lending platform, what tech should i use”

—

#11

“most trusted payment infrastructure companies for enterprise fintech in 2026”

“how to monitor real-time payments and see bank balances in one place via api”

Competitive Landscape

Plaid

27 mentions

Modern Treasury

19 mentions

Stripe

19 mentions

Dwolla

16 mentions

Finicity

12 mentions

9 mentions

Stripe Treasury

8 mentions

The Clearing House

8 mentions

Orum

8 mentions

Marqeta

7 mentions

TrueLayer

7 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Orum's AI visibility.

Key Findings

Strength

Exceptional resonance with High-Scale Infrastructure Architects, achieving a 78% mention rate for technical implementation queries.

Strength

Leading position in Claude for specific instant payment infrastructure queries, including a #1 ranking for FedNow and RTP integration.

Strength

Strong brand-specific awareness in ChatGPT and Gemini, indicating that when users ask about Orum directly, the platforms have accurate and positive data.

Recommended Actions

Execute a ChatGPT-focused 'Authority Campaign' via high-authority third-party fintech publications.

With 0% mention rate on ChatGPT for category queries, Orum is effectively invisible to a majority of AI-driven buyers; third-party validation is the fastest way to penetrate these training sets.

Develop and index 'Speed-to-Market' playbooks specifically targeting the Product Manager persona.

Orum is currently ignored by PMs (0% visibility); creating content that frames the API as a 'time-to-market' accelerator will fill this critical persona gap.

Optimize 'Trust and Security' messaging to target the Margin-Obsessed CFO persona.

Orum's current 10% visibility with CFOs is hindered by a lack of trust-based mentions, whereas competitors like Plaid are winning on 'most trusted' queries.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Instant Payment Infrastructure & Modernization(2 queries)

“how to add fednow and rtp to my fintech app with just one api”

0/3 platforms mentioned

Core

Claude

1.Modern Treasury

2.Stripe

3.Stripe Treasury

4.Marqeta

5.Galileo

+1 more

Gemini

1.Modern Treasury

2.JP Morgan Chase

3.Wells Fargo

4.Column

5.Dwolla

+3 more

AI Overviews

1.Plaid

2.Plaid Transfer

3.Dwolla

4.Astra

5.Dots

+2 more

“best ways to move money 24/7 for a lending platform, what tech should i use”

2/3 platforms mentioned

Core

The High-Scale Infrastructure Architect · Principal Software Engineer

Claude

1.FedNow

2.RTP

3.The Clearing House

4.Kafka

5.RabbitMQ

9.Orum

+7 more

Gemini

1.RTP

2.The Clearing House

3.FedNow

4.Same-Day ACH

5.Push-to-Card

11.Orum

+12 more

AI Overviews

1.Plaid

2.The Clearing House

3.Visa Direct

4.Mastercard Send

5.Dwolla

+6 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Instant Payments - Dwolla Developer Portal

developers.dwolla.com

Orum

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore Financial Technology

Start gettingrecommended by AI.

Frequently asked questions

Orum

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore Financial Technology

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.