Orum

Visibility20

Vibe83

AI Visibility & Sentiment

Orum

Orum is a fintech infrastructure company that provides payment APIs enabling businesses to deliver fast, reliable money movement 24/7. Their platform offers direct connections to Federal Reserve payment rails including FedNow, RTP, Same Day ACH, ACH, Wires, and Visa Direct, along with instant bank account verification services.

Active Monitoring

orum.io

Financial Technology Startups

AI Visibility Score

20/100

Low

Sentiment Score

83/100

AI Perception

Summary

Orum has successfully captured the technical mindshare of infrastructure architects, yet remains virtually non-existent in the strategic conversations that drive executive decision-making. While the brand demonstrates a dominant 78% visibility with technical personas for specific FedNow and RTP integration queries, it is currently locked out of ChatGPT and completely ignored by product managers seeking speed-to-market solutions.

Value Proposition

One API integration for access to all major payment rails with direct Federal Reserve connectivity, enabling 24/7 payment delivery at bank-rate pricing with instant bank account verification.

Overview

Mission

Making money movement fast, reliable, and accessible through direct Federal Reserve connectivity.

Products & Services

Deliver - Multi-rail payment API (FedNow, RTP, ACH, Wires, Visa Direct)Verify - Instant bank account verificationMonitor - Real-time payment operations portalCards - Card payment processingBalance API - Real-time balance management

Agent Breakdown

AI Platforms

How often do different AI platforms reference Orum?

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Conversation Analysis

Topics

What conversations is Orum included in — or excluded from?

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Buyer Personas

Personas

Who does each AI platform recommend Orum to, and when?

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Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Instant Payment Infrastructure & Modernization(2 queries)

“how to add fednow and rtp to my fintech app with just one api”

0/3 platforms mentioned

Claude

1.Modern Treasury

2.Stripe

3.Stripe Treasury

4.Marqeta

5.Galileo

+1 more

Gemini

1.Modern Treasury

2.JP Morgan Chase

3.Wells Fargo

4.Column

5.Dwolla

+3 more

AI Overviews

1.Plaid

2.Plaid Transfer

3.Dwolla

4.Astra

5.Dots

+2 more

“best ways to move money 24/7 for a lending platform, what tech should i use”

2/3 platforms mentioned

Claude

1.FedNow

2.RTP

3.The Clearing House

4.Kafka

5.RabbitMQ

9.Orum

+7 more

Gemini

1.RTP

2.The Clearing House

3.FedNow

4.Same-Day ACH

5.Push-to-Card

11.Orum

+12 more

AI Overviews

1.Plaid

2.The Clearing House

3.Visa Direct

4.Mastercard Send

5.Dwolla

+6 more

Reducing Onboarding Friction & Fraud(1 query)

“how to verify bank accounts instantly during sign up without using plaid”

0/4 platforms mentioned

ChatGPT

1.Plaid

2.Finicity

3.Yodlee

4.TrueLayer

5.Tink

+8 more

Claude

1.Plaid

2.Stripe

3.Dwolla

4.MX

5.Finicity

+6 more

Gemini

1.Plaid

2.MX

3.Finicity

4.Mastercard

5.Envestnet | Yodlee

+9 more

AI Overviews

1.Plaid

2.Mastercard Open Banking

3.Finicity

4.MX

5.Stripe Financial Connections

+7 more

Payment Infrastructure Trust & Category Evaluation(1 query)

“most trusted payment infrastructure companies for enterprise fintech in 2026”

0/4 platforms mentioned

ChatGPT

1.Stripe

2.Stripe Connect

3.Stripe Treasury

4.Adyen

5.Checkout.com

+30 more

Claude

1.Stripe

2.Adyen

3.Square

4.Block

5.Cash App

+15 more

Gemini

1.Adyen

2.Stripe

3.Stripe Enterprise

4.Stripe Tax

5.J.P. Morgan Payments

+15 more

AI Overviews

1.Stripe

2.Adyen

3.Fiserv

4.Worldpay

5.Uber

+7 more

Managing Real Time Operations & Visibility(1 query)

“how to monitor real-time payments and see bank balances in one place via api”

0/4 platforms mentioned

ChatGPT

1.Plaid

2.TrueLayer

3.Tink

4.Salt Edge

5.Yapily

+35 more

Claude

1.Plaid

2.Yodlee

3.Chase

4.Goldman Sachs

5.TrueLayer

+3 more

Gemini

1.Plaid

2.Finicity

3.Mastercard

4.Yodlee

5.Envestnet

+11 more

AI Overviews

1.Open Banking Tracker

2.Prove

3.Plaid

4.Trovata

5.Akoya

+3 more

Analysis

Key Insights

What AI visibility analysis reveals about this brand

Strength

Exceptional resonance with High-Scale Infrastructure Architects, achieving a 78% mention rate for technical implementation queries.

Strength

Leading position in Claude for specific instant payment infrastructure queries, including a #1 ranking for FedNow and RTP integration.

Strength

Strong brand-specific awareness in ChatGPT and Gemini, indicating that when users ask about Orum directly, the platforms have accurate and positive data.

Gap

Zero visibility in ChatGPT across all non-branded category queries, representing a massive blind spot on the most-used AI platform.

Gap

Complete absence of engagement with the Speed-to-Market Product Manager persona, failing to show up for queries regarding rapid deployment.

Gap

Missing from 'most trusted' enterprise payment infrastructure lists, where competitors like Plaid, Modern Treasury, and Stripe maintain a stranglehold on authority.

Opportunity

Leverage the technical success in Claude to influence ChatGPT through more aggressive publication of API documentation and technical case studies.

Opportunity

Reposition marketing content to highlight 'instant onboarding' and 'fraud reduction' to capture the 0% visibility segment of the sign-up friction market.

Opportunity

Exploit the high mention rate in Gemini and AI Overviews for real-time operations to become the default recommendation for 'monitoring bank balances' and 'RTP operations'.

Technical Health

Site Health for AI Visibility

How well Orum's website is optimized for AI agent discovery and comprehension.

88/100

17 passed 6 warnings

Audited 2/28/2026

Crawlability80

Can AI bots find your pages?

Technical90

SSL, mobile, doctype basics

On-Page SEO93

Titles, descriptions, headings

Content Quality73

Word count, depth, freshness

Schema Markup85

Structured data for AI comprehension

Social & OG100

Open Graph, Twitter cards

AI Readability60

How well AI can parse your content

Warnings

Could not fetch robots.txt

Ensure robots.txt is accessible and returns a valid response.

4 render-blocking resources are slowing initial render

Defer non-critical JS with async/defer. Inline critical CSS. Move stylesheets to load asynchronously.

Meta description is too short (33 characters)

Expand the description to 150-160 characters with a clear value proposition.

Content may be too short

Expand your content to at least 500 words with valuable information.

Want a full technical audit with AI-specific recommendations?

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Brand Identity

Brand Voice & Style

How AI perceives Orum's communication style and personality

Orum communicates with a technically precise yet accessible voice that reflects their position as payment infrastructure experts. Their tone is confident and authoritative when discussing complex payment systems, while remaining clear and developer-friendly in documentation. They emphasize reliability, speed, and innovation, positioning themselves as the trusted partner for modern money movement.

Core Tone Traits

Technically Precise

Uses accurate financial and technical terminology while remaining understandable

Developer-Friendly

Clear, practical documentation style that respects developers' time and intelligence

Confidently Innovative

Positions their Fed connectivity as a unique advantage without being boastful

Reliability-Focused

Emphasizes trust, uptime, and operational excellence in all communications

Competitive Landscape

Related Ecosystem

Related products and services that AI mentions in conversations alongside or instead of Orum

Plaid27 mentions

Modern Treasury19 mentions

Stripe19 mentions

Dwolla16 mentions

Finicity12 mentions

MX9 mentions

Stripe Treasury8 mentions

The Clearing House8 mentions

Orum8 mentions

Marqeta7 mentions

TrueLayer7 mentions

Source Intelligence

Citations

Sources that AI assistants cite. Getting featured here improves visibility.

Instant Payments - Dwolla Developer Portal

https://developers.dwolla.com/docs/instant-payments

Referenced in 1 query

Review

Unlocking instant: How FedNow changes the payments game - Plaid

https://plaid.com/blog/fednow-instant-payments/

Referenced in 1 query

Review

FedNow & RTP: Understanding Instant Payments in the US

https://www.dwolla.com/updates/fednow-and-rtp-everything-you-need-to-know

Referenced in 1 query

Review

Get access to the FedNow Service via Plaid Transfer

https://plaid.com/blog/get-access-to-the-fednow-service-via-plaid-transfer/

Referenced in 1 query

Review

Understanding Your Payment Gateway Integration For Mobile

https://staxpayments.com/blog/payment-gateway-for-your-mobile-app-how-to/

Referenced in 1 query

Review

What is a financial API integration and how does it work? - Plaid

https://plaid.com/resources/open-finance/financial-api-integration/

Referenced in 1 query

Review

Best Instant Payout APIs February 2026 - Dots

https://usedots.com/blog/best-instant-payout-apis-marketplace-sellers/

Referenced in 2 queries

Review

Connect to the RTP and FedNow Networks - corporateone.coop

https://www.corporateone.coop/solutions/payments/immediate-payments/connection

Referenced in 1 query

Review

Finzly releases world's first-ever API for the FedNow Service

https://finzly.com/resources/press-releases/finzly-releases-worlds-first-ever-api-for-the-fednow-service/

Referenced in 1 query

Review

Astra launches first end-to-end instant payment solution with ...

https://astrafi.com/blog/astra-launches-first-end-to-end-instant-payment-solution-with-fednow/

Referenced in 1 query

Review

FedNow and RTP: The Future of Instant Payments - LinkedIn

https://www.linkedin.com/pulse/fednow-rtp-future-instant-payments-rajesh-gundapaneni

Referenced in 1 query

Pitch Story

Candor.co

https://candor.co/

Referenced in 1 query

Review

Content Engineering

Recommended Actions

Execute a ChatGPT-focused 'Authority Campaign' via high-authority third-party fintech publications.

With 0% mention rate on ChatGPT for category queries, Orum is effectively invisible to a majority of AI-driven buyers; third-party validation is the fastest way to penetrate these training sets.

Impact: High

Develop and index 'Speed-to-Market' playbooks specifically targeting the Product Manager persona.

Orum is currently ignored by PMs (0% visibility); creating content that frames the API as a 'time-to-market' accelerator will fill this critical persona gap.

Impact: High

Optimize 'Trust and Security' messaging to target the Margin-Obsessed CFO persona.

Orum's current 10% visibility with CFOs is hindered by a lack of trust-based mentions, whereas competitors like Plaid are winning on 'most trusted' queries.

Impact: Medium

Deepen technical content around 'multi-rail' payment logic to sustain the Architect persona lead.

Since Orum is already winning with architects (78% visibility), doubling down on advanced technical documentation will defend this niche against Modern Treasury and Stripe.

Impact: Medium

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