What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

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Booko

Visibility0

Vibe63

Businesses/Software/Booko

AI Visibility & Sentiment

Booko

Booko is a Y Combinator-backed AI platform that helps service businesses recover revenue from unfilled appointment slots. Using predictive analytics and dynamic pricing, Booko identifies at-risk time slots and automatically creates targeted incentives to fill them, helping businesses achieve 15-25% revenue uplift.

Active Monitoring

bookoapp.com

Software YC25-26

AI Visibility Score

0/100

Invisible

Sentiment Score

63/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Booko today.

Booko exists in a state of total AI invisibility, failing to appear in a single recommendation for revenue-focused wellness professionals while competitors like Mindbody dominate the conversation. This disconnect is particularly stark because while ChatGPT recognizes the brand name in isolation, it fails to connect Booko to the specific industry pain points it is built to solve, such as maximizing mid-day utilization or reducing cancellation losses.

Working in your favor

The brand maintains a baseline identity within ChatGPT, showing that the model's training data recognizes Booko's existence in isolation.

Positive sentiment is maintained during direct brand 'vibe checks,' suggesting a lack of negative baggage in the training set.

Gaps to close

Complete absence from high-value revenue recovery and tech stack planning queries across all tested platforms including Claude and Gemini.

Zero visibility for the Scaling Medspa Operations Director and Revenue-Focused Fitness Studio Owner personas who are currently being funneled to Mindbody and Zen Planner.

Failure to appear in industry-specific searches for hair salon profit maximization and weekday morning optimization.

Opportunities

A massive vacuum exists for an 'AI-native' revenue management solution, as incumbents like Mindbody and Zen Planner are frequently mentioned but not always framed as cutting-edge AI innovators.

Positioning Booko as the specialist tool for 'mid-day spot filling' could allow the brand to own a specific high-intent niche that legacy tools currently treat as a generic feature.

Highest-Impact Actions

Develop and publish a comprehensive series of 'AI-Driven Revenue Recovery' guides focusing on fitness and hair salon verticals.

LLMs currently associate these high-intent problem-solving queries exclusively with legacy competitors; Booko must bridge this semantic gap to be considered a viable solution.

Optimize technical documentation and case studies to explicitly target 'revenue management' and 'automation tech stack' keywords.

The data shows 0% visibility for operations directors looking for tech stack upgrades, representing a critical missed opportunity in the procurement phase.

Aggressively pursue mentions in third-party wellness software comparisons and AI tool directories.

Competitors like Zen Planner and WellnessLiving are benefiting from third-party validation in AI-generated responses; Booko needs external citations to build authority in the eyes of LLMs.

Value Proposition

AI-powered demand prediction and dynamic pricing that automatically fills empty appointment slots, turning $0 revenue opportunities into recovered income with no engineering work required and setup in minutes.

Overview

Mission

Never lose money on unsold time again - rescuing revenue from empty time slots for service businesses.

Products & Services

AI demand forecasting and slot predictionDynamic pricing and smart incentive automationBooking system integration (MindBody, Mariana Tek, etc.)Revenue analytics and reportingAutomated customer incentive delivery

Current State

Visibility Landscape

A high-level view of how Booko performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	97	70	70	70
“What do you know about Booko? What do they do and what's their reputation?”	#1	Yes	Yes	Yes
Core2q Product/service category queries	0	0	0	0
“best ai tools for predicting which appointment slots will stay empty”	No	No	No	No
“most trusted software for revenue management in the wellness and fitness industry”	No	No	No	No
Growth Areas3q Adjacent, aspirational & visionary	0	0	0	0
“my fitness studio has too many empty spots mid-day, how can I fill them automatically?”	No	No	No	No
“how can a hair salon maximize profit during slow weekday mornings”	No	No	No	No
“strategies for reducing revenue loss from last minute cancellations and empty appointment slots”	No	No	No	No

“What do you know about Booko? What do they do and what's their reputation?”

Yes

“best ai tools for predicting which appointment slots will stay empty”

“most trusted software for revenue management in the wellness and fitness industry”

“my fitness studio has too many empty spots mid-day, how can I fill them automatically?”

“how can a hair salon maximize profit during slow weekday mornings”

“strategies for reducing revenue loss from last minute cancellations and empty appointment slots”

Competitive Landscape

Mindbody

30 mentions

Zen Planner

14 mentions

ClassPass

13 mentions

WellnessLiving

13 mentions

Mariana Tek

13 mentions

Vagaro

10 mentions

Twilio

10 mentions

Stripe

10 mentions

Zenoti

9 mentions

Glofox

8 mentions

Booko

0 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Booko's AI visibility.

Key Findings

Strength

The brand maintains a baseline identity within ChatGPT, showing that the model's training data recognizes Booko's existence in isolation.

Strength

Positive sentiment is maintained during direct brand 'vibe checks,' suggesting a lack of negative baggage in the training set.

Gap

Complete absence from high-value revenue recovery and tech stack planning queries across all tested platforms including Claude and Gemini.

Recommended Actions

Develop and publish a comprehensive series of 'AI-Driven Revenue Recovery' guides focusing on fitness and hair salon verticals.

LLMs currently associate these high-intent problem-solving queries exclusively with legacy competitors; Booko must bridge this semantic gap to be considered a viable solution.

Optimize technical documentation and case studies to explicitly target 'revenue management' and 'automation tech stack' keywords.

The data shows 0% visibility for operations directors looking for tech stack upgrades, representing a critical missed opportunity in the procurement phase.

Aggressively pursue mentions in third-party wellness software comparisons and AI tool directories.

Competitors like Zen Planner and WellnessLiving are benefiting from third-party validation in AI-generated responses; Booko needs external citations to build authority in the eyes of LLMs.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Maximizing Utilization And Revenue Recovery(2 queries)

“my fitness studio has too many empty spots mid-day, how can I fill them automatically?”

0/4 platforms mentioned

Adjacent

ChatGPT

1.ClassPass

2.Mindbody

3.WellnessLiving

4.Glofox

5.Zen Planner

+10 more

Claude

1.Mindbody

2.Mariana Tek

3.ClassPass

Gemini

1.ClassPass

2.Wellhub

3.Gympass

4.FitReserve

5.Mindbody

+7 more

AI Overviews

1.Mindbody

2.ClassPass

3.Vibefam

4.Clovo

5.WellnessLiving

+2 more

“strategies for reducing revenue loss from last minute cancellations and empty appointment slots”

0/4 platforms mentioned

Adjacent

The Revenue-Focused Fitness Studio Owner · Studio Owner and Lead Instructor

ChatGPT

1.Mindbody

2.Vagaro

3.WellnessLiving

4.Zen Planner

5.Acuity Scheduling

+5 more

Claude

1.Mariana Tek

2.Mindbody

3.Zen Planner

Gemini

1.ClassPass

2.Happity

3.Momence

4.Mindbody

5.Mariana Tek

+4 more

AI Overviews

1.Qminder

2.Simple Interact

3.Center for Accelerating Care Transformation (ACT Center)

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

www.marketplace.org

marketplace.org

Booko

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

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Start gettingrecommended by AI.

Frequently asked questions

Booko

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore Software

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.