What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

LaunchNotes

Visibility66

Vibe100

Businesses/Software/LaunchNotes

AI Visibility & Sentiment

LaunchNotes

LaunchNotes is a product communication platform designed for enterprise teams to centralize product updates, align internal teams, and engage customers. The platform transforms how companies communicate product releases, roadmaps, and feature updates across multiple channels.

Active Monitoring

launchnotes.com

Software Startups

AI Visibility Score

66/100

Good

Sentiment Score

100/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe LaunchNotes today.

LaunchNotes has successfully established itself as the premier choice for release communication and centralizing product updates, yet it remains critically invisible in the high-stakes conversations regarding feature adoption and customer feedback cycles. While the brand enjoys a significant performance edge in Gemini and AI Overviews, it is currently losing the narrative in ChatGPT and Claude to generalist tools like Slack and Jira.

Working in your favor

Dominant performance in Google-ecosystem AI (Gemini and AI Overviews), frequently securing the #1 position for release note centralization and trusted product communication queries.

High resonance with the Growth-Focused Product Marketer persona, achieving a 56% mention rate and strong positioning for tactical execution queries.

Strong brand authority during 'vibe checks,' indicating that LLMs have a clear and positive understanding of the core value proposition when asked directly.

Gaps to close

Total absence in queries related to driving feature adoption and organizing customer feedback, allowing competitors like Pendo and Appcues to own the 'Product Growth' category.

Significant visibility deficit in Claude (13%) and ChatGPT (25%), the primary tools used by executive-level personas for strategic decision-making.

Underperformance with the Enterprise VP of Product persona, where mention rates drop to 19%, suggesting a lack of high-level strategic content.

Opportunities

Pivot content strategy to bridge the gap between 'communication' and 'adoption' to capture the 0% visibility segments.

Leverage existing strength in AI Overviews to dominate long-tail 'how-to' queries regarding internal sales and success alignment.

Target the displacement of generalist tools like Notion and Slack by emphasizing specialized product-ops workflows in public-facing documentation.

Highest-Impact Actions

Develop a dedicated 'Feature Adoption' content pillar focused on B2B SaaS use cases.

The brand currently has 0% visibility in this category, while competitors like Pendo and Beamer are consistently cited as leaders.

Optimize technical documentation and case studies for ChatGPT and Claude ingestion.

With mention rates as low as 13% on these platforms, LaunchNotes is missing the most influential LLMs for enterprise buyers.

Refine messaging to target the 'Enterprise VP' persona with ROI-centric narratives.

Current visibility is skewed toward tactical marketers; capturing leadership interest requires a shift from 'announcements' to 'business impact' and 'retention'.

Value Proposition

The only complete product communications platform that unifies multi-channel product announcements, roadmaps, and feedback collection in one place—turning product updates from static changelogs into growth drivers.

Overview

Mission

To transform product communication from scattered, ignored updates into strategic, impactful moments that drive feature adoption, team alignment, and business growth.

Products & Services

Product Updates & Release Notes PlatformInteractive Product RoadmapsCustomer Feedback Collection & ManagementIn-App Embedded WidgetMulti-Channel Announcement Distribution

Current State

Visibility Landscape

A high-level view of how LaunchNotes performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	97	97	97	97
“What do you know about LaunchNotes? What do they do and what's their reputation?”	#1	#1	#1	#1
Core2q Product/service category queries	97	53	93	97
“what are the most trusted product communication and release note platforms for enterprise teams right now”	#1	#4	#3	#1
“best way to centralize release notes for an enterprise B2B company so customers can actually find them”	#1	No	#2	#1
Growth Areas4q Adjacent, aspirational & visionary	24	18	56	36
“how to keep sales and success teams in the loop on product updates without sending manual emails every week”	#8	#15	#2	#4
“how can i increase feature adoption for a B2B app using in-app notifications or widgets”	No	No	No	No
“help me organize customer feedback so it actually informs my product roadmap without being overwhelming”	No	No	No	No
“help me build a process for coordinating product announcements across different channels like slack and email”	No	No	#4	No

“What do you know about LaunchNotes? What do they do and what's their reputation?”

“what are the most trusted product communication and release note platforms for enterprise teams right now”

“best way to centralize release notes for an enterprise B2B company so customers can actually find them”

“how to keep sales and success teams in the loop on product updates without sending manual emails every week”

#15

“how can i increase feature adoption for a B2B app using in-app notifications or widgets”

“help me organize customer feedback so it actually informs my product roadmap without being overwhelming”

“help me build a process for coordinating product announcements across different channels like slack and email”

Competitive Landscape

Slack

44 mentions

Jira

37 mentions

Notion

34 mentions

Pendo

32 mentions

Zapier

31 mentions

Beamer

30 mentions

Appcues

28 mentions

LaunchNotes

23 mentions

Productboard

22 mentions

Salesforce

21 mentions

HubSpot

20 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve LaunchNotes's AI visibility.

Key Findings

Strength

Dominant performance in Google-ecosystem AI (Gemini and AI Overviews), frequently securing the #1 position for release note centralization and trusted product communication queries.

Strength

High resonance with the Growth-Focused Product Marketer persona, achieving a 56% mention rate and strong positioning for tactical execution queries.

Strength

Strong brand authority during 'vibe checks,' indicating that LLMs have a clear and positive understanding of the core value proposition when asked directly.

Recommended Actions

Develop a dedicated 'Feature Adoption' content pillar focused on B2B SaaS use cases.

The brand currently has 0% visibility in this category, while competitors like Pendo and Beamer are consistently cited as leaders.

Optimize technical documentation and case studies for ChatGPT and Claude ingestion.

With mention rates as low as 13% on these platforms, LaunchNotes is missing the most influential LLMs for enterprise buyers.

Refine messaging to target the 'Enterprise VP' persona with ROI-centric narratives.

Current visibility is skewed toward tactical marketers; capturing leadership interest requires a shift from 'announcements' to 'business impact' and 'retention'.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Scaling Product Communication & Internal Alignment(3 queries)

“how to keep sales and success teams in the loop on product updates without sending manual emails every week”

3/4 platforms mentioned

Adjacent

ChatGPT

1.Slack

2.Teams

3.Jira

4.GitHub

5.Productboard

+24 more

Claude

1.Slack

2.Teams

3.Jira

4.Asana

5.Linear

15.LaunchNotes

+11 more

Gemini

1.Slack

2.Microsoft Teams

3.Zapier

4.Make.com

5.Jira

8.LaunchNotes

+9 more

AI Overviews

1.Aha!

2.Productboard

3.Slack

4.LaunchNotes

5.AnnounceKit

+11 more

“help me build a process for coordinating product announcements across different channels like slack and email”

1/4 platforms mentioned

Adjacent

The Enterprise VP of Product · VP of Product

ChatGPT

1.Slack

2.Jira

3.GitHub

4.Confluence

5.Notion

+41 more

Claude

1.Slack

2.Google Doc

3.Notion

4.Pendo

5.Jira Product Discovery

+4 more

Gemini

1.Jira Product Discovery

2.Jira

3.Pendo

4.LaunchNotes

5.Slack

+12 more

AI Overviews

1.Slack

2.Loom

3.Blueshift

4.Slack Workflow Builder

5.Asana

+1 more

“best way to centralize release notes for an enterprise B2B company so customers can actually find them”

2/4 platforms mentioned

Core

The Enterprise VP of Product · VP of Product

ChatGPT

1.Jira

2.Slack

3.Confluence

4.CRM

5.Salesforce

+22 more

Claude

1.Pendo

2.Gartner

3.Coda

4.Document360

5.Docsie

+8 more

Gemini

1.Jira Product Discovery

2.Jira

3.Zapier

4.LaunchNotes

5.Pendo

+2 more

AI Overviews

1.LaunchNotes

2.Aha!

3.Appcues

4.ProductLift

5.Slack

+1 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

community.hubspot.com

LaunchNotes

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore Software

Start gettingrecommended by AI.

Frequently asked questions

LaunchNotes

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore Software

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.