Loris

Visibility23

Vibe85

AI Visibility & Sentiment

Loris

Loris is an AI-powered customer intelligence platform that transforms customer service conversations into actionable insights. The platform analyzes interactions across all channels to help businesses understand customer sentiment, improve agent performance, and make data-driven decisions to enhance customer experience.

Active Monitoring

loris.ai

Software & Technology Startups

AI Visibility Score

23/100

Low

Sentiment Score

85/100

AI Perception

Summary

Loris has established a high-authority stronghold within the retail QA niche, achieving an elite average position of 2.4 among retail specialists on Gemini. However, this technical dominance is undermined by a total visibility blackout in the Fintech sector and a critical failure to appear in broader customer sentiment and intelligence conversations where competitors like Zendesk and Observe.AI are currently winning.

Value Proposition

Loris turns customer conversations into intelligence using proprietary AI models that analyze over 1 billion interactions, helping businesses reduce costs while increasing customer insights and satisfaction.

Overview

Mission

To help businesses understand the real reasons customers reach out, how they feel, and what drives loyalty through AI-powered conversation intelligence.

Products & Services

AI Agent InsightsCustomer Insights AnalyticsQuality Assurance AutomationAgent Co-PilotAsk Loris (Conversational AI)

Agent Breakdown

AI Platforms

How often do different AI platforms reference Loris?

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Conversation Analysis

Topics

What conversations is Loris included in — or excluded from?

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Buyer Personas

Personas

Who does each AI platform recommend Loris to, and when?

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Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Customer Support QA Automation(3 queries)

“help me automate my support team's QA process, what specific software should I look at”

0/4 platforms mentioned

ChatGPT

1.Observe.AI

2.CallMiner Eureka

3.Tethr

4.Balto

5.Playvox

+29 more

Claude

1.Zendesk QA

2.Zendesk

3.Playvox

4.NICE Nexidia

5.Calabrio

+3 more

Gemini

1.Zendesk

2.Intercom

3.Freshdesk

4.Salesforce Service Cloud

5.Observe.AI

+12 more

AI Overviews

1.Level AI

2.Zendesk QA

3.Klaus

4.Level AI

5.Zendesk

+12 more

“how to move from manual spreadsheets to automated support quality monitoring, give me some tool recommendations”

0/4 platforms mentioned

ChatGPT

1.Salesforce

2.Zendesk

3.Genesys

4.NICE

5.Talkdesk

+23 more

Claude

1.Verint

2.CallMiner

3.Calabrio

4.Scorebuddy

5.Playvox

Gemini

1.Salesforce

2.Zendesk

3.Verint

4.NICE

5.Observe.AI

+4 more

AI Overviews

1.AmplifAI

2.Zendesk

3.Salesforce

4.HubSpot

“what are the best tools for automated QA in a high-volume fintech call center”

1/3 platforms mentioned

Claude

1.NICE Quality Management

2.CallMiner

3.Nice

4.Verint WFO Suite

5.NICE

+2 more

Gemini

1.Observe.AI

2.Loris

3.CallMiner

4.Verint

5.Verint Systems Inc.

+4 more

AI Overviews

1.AmplifAI

2.Observe.AI

3.CallMiner Eureka

4.Level AI

5.NICE CXone

+4 more

Customer Sentiment & Voice Of Customer Analysis(1 query)

“best tools for analyzing customer sentiment in support chat and email transcripts”

0/4 platforms mentioned

ChatGPT

1.Zendesk Explore

2.Zendesk

3.Freshdesk

4.Freddy AI

5.Freshworks

+40 more

Claude

1.Gorgias

2.Zendesk Sentiment Analysis

3.Zendesk

4.Intercom Sentiment Detection

5.Intercom

+9 more

Gemini

1.MonkeyLearn

2.Brandwatch Consumer Research

3.Crimson Hexagon

4.Lexalytics

5.MeaningCloud

+25 more

AI Overviews

1.SentiSum

2.Zendesk

3.Intercom

4.Chattermill

5.Lyra AI

+11 more

Agent Assistance & Real Time Productivity(1 query)

“best agent co-pilot tools for mid-market retail support teams”

0/4 platforms mentioned

ChatGPT

1.Zendesk

2.Zendesk Suite

3.Zendesk AI

4.Answer Bot

5.Shopify

+26 more

Claude

1.Salesforce Einstein Copilot

2.Salesforce Service Cloud

3.Microsoft Copilot for Service

4.Dynamics 365

5.Zendesk AI Companion

+7 more

Gemini

1.Zendesk

2.Zendesk Answer Bot

3.Guide

4.Salesforce Service Cloud Einstein Articles

5.Salesforce

+15 more

AI Overviews

1.Zendesk Agent Copilot

2.Zendesk

3.Freshdesk Freddy Copilot

4.Freshworks

5.Intercom Fin

+9 more

Category Trust & Competitive Comparison(1 query)

“best reviewed AI customer intelligence platforms for enterprise companies”

0/4 platforms mentioned

ChatGPT

1.G2

2.Gartner Peer Insights

3.Gartner

4.Forrester

5.Salesforce Customer 360

+36 more

Claude

1.Salesforce Einstein Analytics

2.Salesforce

3.Adobe Experience Platform

4.Microsoft Dynamics 365 Customer Insights

5.Gainsight PX

+3 more

Gemini

1.Salesforce Einstein

2.Salesforce

3.Adobe Experience Cloud

4.Adobe Sensei

5.Zendesk Explore

+8 more

AI Overviews

1.Gartner

2.CMP Research

3.AmplifAI

4.Chattermill

5.G2

+15 more

Analysis

Key Insights

What AI visibility analysis reveals about this brand

Strength

Commanding performance on Gemini with a 40% mention rate and an impressive average position of 2.7.

Strength

Dominant resonance with the Data-Driven Retail QA Specialist persona, securing mentions in 56% of relevant queries.

Strength

High-ranking visibility for specific 'Customer Support QA Automation' queries on both Claude and Gemini, often appearing in the top 3 results.

Gap

Total invisibility (0% mention rate) for the Compliance-Focused Fintech Ops Manager persona, a high-value market segment.

Gap

Complete absence from 'Customer Sentiment & Voice of Customer Analysis' and 'Agent Co-pilot' queries across all tested platforms.

Gap

Zero presence in Google AI Overviews, a critical gap for organic search-driven AI discovery.

Opportunity

Capitalize on existing Gemini momentum to bridge the gap into ChatGPT and Claude, where mention rates currently languish at 13%.

Opportunity

Pivot content strategy to include fintech-specific compliance and high-volume support use cases to capture the currently untapped Fintech Ops persona.

Opportunity

Develop authoritative benchmarks or reports on 'Customer Intelligence' to challenge Zendesk and Salesforce in category-level comparison queries.

Technical Health

Site Health for AI Visibility

How well Loris's website is optimized for AI agent discovery and comprehension.

76/100

8 passed 2 warnings 5 issues

Audited 2/27/2026

Crawlability93

Can AI bots find your pages?

Technical80

SSL, mobile, doctype basics

On-Page SEO58

Titles, descriptions, headings

Content Quality55

Word count, depth, freshness

Schema Markup85

Structured data for AI comprehension

Social & OG77

Open Graph, Twitter cards

AI Readability85

How well AI can parse your content

Critical Issues

Page returns a 404 error

Fix the underlying issue causing the error. 404s should be redirected or the link removed.

Page has no title tag

Add a <title> tag describing the page content (50-60 characters).

Page has no meta description

Add a <meta name="description"> tag summarizing the page (150-160 characters).

Page has no H1 heading

Add a single H1 tag as the main page heading.

Content is too thin

Expand your content to at least 300-500 words with valuable information.

Warnings

Few headings on page

Add more H2 and H3 headings to organize content into sections.

Few internal links on this page

Add more internal links to related pages on your site.

Missing Open Graph tags for social sharing

Add og:title, og:description, and og:image meta tags.

LCP data not available

Ensure the page loads with browser rendering enabled.

TTI data not available

Ensure the page loads with browser rendering enabled.

Want a full technical audit with AI-specific recommendations?

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Brand Identity

Brand Voice & Style

How AI perceives Loris's communication style and personality

Loris communicates with confident expertise while remaining approachable and results-focused. The brand voice balances technical sophistication with clarity, emphasizing proven outcomes and data-driven insights. There's a consultative tone that positions Loris as a trusted partner rather than just a vendor, with messaging that speaks directly to customer pain points around understanding customer conversations and improving service quality.

Core Tone Traits

Confident & Authoritative

Speaks with expertise backed by data, citing specific metrics like 29% improvement in handle time

Results-Oriented

Focuses on tangible outcomes and validated customer results rather than abstract features

Approachable & Consultative

Uses inviting language like 'Let's chat!' while maintaining professionalism

Clear & Direct

Communicates complex AI capabilities in straightforward, jargon-free language

Competitive Landscape

Related Ecosystem

Related products and services that AI mentions in conversations alongside or instead of Loris

Zendesk33 mentions

Observe.AI28 mentions

Salesforce20 mentions

Intercom15 mentions

Playvox14 mentions

NICE14 mentions

Level AI14 mentions

MaestroQA13 mentions

CallMiner13 mentions

Verint12 mentions

Loris9 mentions

Source Intelligence

Citations

Sources that AI assistants cite. Getting featured here improves visibility.

The 10 best customer service quality assurance software of 2026

https://www.zendesk.com/se/service/quality-assurance/customer-service-quality-assurance-software/

Referenced in 1 query

Review

7 Best Customer Support Quality Assurance Tools for 2025

https://thelevel.ai/blog/customer-support-quality-assurance-tools/

Referenced in 2 queries

Review

8 Best Call Center Quality Assurance Software in 2025 - Level AI

https://thelevel.ai/blog/call-center-quality-assurance-software/

Referenced in 3 queries

Review

The 10 best customer service quality assurance software of ...

https://www.zendesk.com/service/quality-assurance/customer-service-quality-assurance-software/

Referenced in 2 queries

Review

11 Best Call Center Quality Assurance (QA) Software 2026

https://www.amplifai.com/blog/call-center-quality-assurance-software

Referenced in 3 queries

Review

The 9 Best AI Customer Service Software in 2026 - Help Scout

https://www.helpscout.com/blog/ai-customer-support-software/

Referenced in 1 query

Review

Best Contact Center Quality Assurance Software for 2025

https://www.balto.ai/blog/best-contact-center-quality-assurance-software-2025/

Referenced in 1 query

Review

MaestroQA vs Klaus

https://www.maestroqa.com/maestroqa-vs-klaus

Referenced in 1 query

Review

MaestroQA vs Playvox

https://www.maestroqa.com/maestroqa-vs-playvox

Referenced in 1 query

Review

The Top Customer Service Quality Assurance Tools You Need ...

https://loris.ai/blog/the-top-customer-service-quality-assurance-tools-you-need-in-2024/

Referenced in 1 query

Review

Top-Rated Contact Center QA Software Vendors - G2

https://www.g2.com/discussions/top-rated-contact-center-qa-software-vendors

Referenced in 1 query

Get Featured

Compare Klaus vs Playvox on TrustRadius | Based on reviews & more

https://www.trustradius.com/compare-products/klaus-vs-playvox

Referenced in 1 query

Get Featured

Content Engineering

Recommended Actions

Execute a Fintech-specific 'AI for Compliance' content campaign.

Loris currently has 0% visibility with Fintech personas; creating technical documentation around high-volume fintech QA is essential to penetrate this vertical.

Impact: High

Optimize for Sentiment Analysis and Voice of Customer (VoC) keywords.

Loris failed to appear in any queries regarding sentiment analysis, a core competency that competitors are currently monopolizing in AI responses.

Impact: High

Aggressively target ChatGPT and Claude through technical partner citations.

While Gemini ranks Loris highly, the brand is nearly invisible on ChatGPT and Claude; increasing presence in third-party technical reviews can trigger these models' training data.

Impact: Medium

Develop a 'Loris vs. Zendesk/Observe.AI' comparison framework for AI ingestion.

Competitors like Zendesk have over 2x the mention volume; Loris needs to be explicitly associated with these market leaders to appear in 'best tools' and 'category comparison' queries.

Impact: Medium

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