What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

Orthogonal

Visibility0

Vibe50

Businesses/Software/Orthogonal

AI Visibility & Sentiment

Orthogonal

Orthogonal is a Y Combinator-backed platform that provides trusted skills and APIs as building blocks for AI agents. They offer a unified payment layer and marketplace that gives AI agents instant access to paid APIs without the friction of account management, API key juggling, or subscription billing.

Active Monitoring

orthogonal.com

Software YC25-26

AI Visibility Score

0/100

Invisible

Sentiment Score

50/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Orthogonal today.

Orthogonal suffers from a profound 'silent existence' paradox: while AI models correctly identify the brand in direct queries, it is entirely absent from the high-intent workflows where developers and architects actually make purchasing decisions. Despite having the foundational data to rank #1 in a 'vibe check,' the brand is currently ceding 100% of the market for autonomous agent connectivity and API infrastructure to competitors like LangChain and Composio.

Working in your favor

High brand entity recognition on ChatGPT and Claude, where direct queries about Orthogonal return #1 rankings, indicating the models have ingested the core brand data.

Positive sentiment across the few instances where the brand is directly acknowledged, providing a clean slate for expansion.

Gaps to close

Total absence from the 'Building Autonomous Agents with Tool Access' query set, which is the primary intent-driver for their target audience.

Zero visibility with 'The Enterprise AI Architect' persona, a critical demographic that is currently being captured by legacy infrastructure players like HashiCorp and AWS.

Failure to surface for 'MCP integration' queries, a trending technical protocol that is currently wide open for authority-building.

Opportunities

Disrupt the 'tool access' category by mapping technical documentation specifically to the 'how to' queries where LangChain currently dominates but provides complex solutions.

Capture the 'Unified API Gateway' intent by positioning against AWS and HashiCorp as a more agile, AI-native alternative.

Leverage the existing high brand-check ranking to bridge the gap between 'who we are' and 'what we solve' through intent-based technical blogging.

Highest-Impact Actions

Execute an MCP (Model Context Protocol) Content Blitz

Queries regarding 'how to implement MCP' are currently returning zero mentions for Orthogonal despite it being a core competency; capturing this emerging search volume is the fastest path to category relevance.

Re-engineer technical documentation for 'Tool Use' and 'Agent Connectivity' intents

Competitors like Composio and LangChain are winning these queries because their documentation is structured as answers to 'how can I give my agent access to tools'—a query where Orthogonal currently has 0% visibility.

Develop persona-specific landing pages for 'The Solo Agent Builder'

This persona is actively searching for simplified API infrastructure, and Orthogonal's lack of presence here is a direct handover of market share to Supabase and GitHub.

Value Proposition

One integration unlocks every API in the marketplace - no API keys, no accounts, no subscriptions. Pay only for what you use, per request.

Overview

Mission

To be the payment layer for AI agents, removing friction between autonomous AI systems and the API ecosystem they need to access.

Products & Services

AI Agent Skills MarketplaceUnified API GatewayMCP (Model Context Protocol) IntegrationSDK for programmatic API accessPay-per-request billing infrastructure

Current State

Visibility Landscape

A high-level view of how Orthogonal performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	97	97	70	70
“What do you know about Orthogonal? What do they do and what's their reputation?”	#1	#1	Yes	Yes
Core5q Product/service category queries	0	0	0	0
“how can i give my ai agent access to tools without having to sign up for 10 different api accounts”	No	No	No	No
“help me set up a unified api gateway for my ai startup so i don't have to manage a million api keys”	No	No	No	No
“most trusted platforms for giving ai agents tool use capabilities”	No	No	No	No
“how to implement mcp integration in my ai agent app”	No	No	No	No
“build a multi-tool ai agent that can search the web and execute code, what platform should i use for the api layer”	No	No	No	No
Growth Areas Adjacent, aspirational & visionary	—	—	—	—

“What do you know about Orthogonal? What do they do and what's their reputation?”

Yes

“how can i give my ai agent access to tools without having to sign up for 10 different api accounts”

“help me set up a unified api gateway for my ai startup so i don't have to manage a million api keys”

“most trusted platforms for giving ai agents tool use capabilities”

“how to implement mcp integration in my ai agent app”

“build a multi-tool ai agent that can search the web and execute code, what platform should i use for the api layer”

Competitive Landscape

LangChain

26 mentions

Slack

16 mentions

Composio

13 mentions

HashiCorp Vault

12 mentions

AWS Secrets Manager

11 mentions

Supabase

11 mentions

GitHub

10 mentions

Salesforce

10 mentions

Datadog

9 mentions

Vercel

9 mentions

Orthogonal

0 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Orthogonal's AI visibility.

Key Findings

Strength

High brand entity recognition on ChatGPT and Claude, where direct queries about Orthogonal return #1 rankings, indicating the models have ingested the core brand data.

Strength

Positive sentiment across the few instances where the brand is directly acknowledged, providing a clean slate for expansion.

Gap

Total absence from the 'Building Autonomous Agents with Tool Access' query set, which is the primary intent-driver for their target audience.

Recommended Actions

Execute an MCP (Model Context Protocol) Content Blitz

Re-engineer technical documentation for 'Tool Use' and 'Agent Connectivity' intents

Develop persona-specific landing pages for 'The Solo Agent Builder'

This persona is actively searching for simplified API infrastructure, and Orthogonal's lack of presence here is a direct handover of market share to Supabase and GitHub.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Building Autonomous Agents With Tool Access(2 queries)

“how can i give my ai agent access to tools without having to sign up for 10 different api accounts”

0/4 platforms mentioned

Core

ChatGPT

1.Zapier

2.Make

3.Integromat

4.n8n

5.Pipedream

+27 more

Claude

1.Make.com

2.Zapier

3.n8n

4.LangChain

5.LlamaIndex

+8 more

Gemini

1.Composio

2.Superface

3.MultiOn

4.Skyvern

5.Nylas

+5 more

AI Overviews

1.Slack

2.GitHub

3.Salesforce

4.Composio

5.Gmail

+6 more

“build a multi-tool ai agent that can search the web and execute code, what platform should i use for the api layer”

0/4 platforms mentioned

Core

The Solo Agent Builder · Freelance AI Developer

ChatGPT

1.FastAPI

2.Python

3.Fastify

4.Express

5.TypeScript

+29 more

Claude

1.SerpApi

2.E2B Sandbox

3.Docker

4.Vercel

5.Next.js

+1 more

Gemini

1.Vercel

2.Supabase

3.E2B

4.Lambda

5.Python

+14 more

AI Overviews

1.Agno

2.Phidata

3.LangGraph

4.LangChain

5.LangSmith

+13 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Merge.dev

merge.dev

Orthogonal

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore Software

Start gettingrecommended by AI.

Frequently asked questions

Orthogonal

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore Software

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.