Sitefire

Visibility0

Vibe63

Businesses/Marketing Technology/Sitefire

AI Visibility & Sentiment

Sitefire

Sitefire is an AI visibility and analytics platform that helps marketing teams improve their brand's presence in AI search engines like ChatGPT, Gemini, and Perplexity. The platform identifies content that drives AI visibility, optimizes blog posts for AI search, and monitors improvements across major AI models.

Active Monitoring

sitefire.ai

Marketing Technology YC25-26

AI Visibility Score

0/100

Invisible

Sentiment Score

63/100

AI Perception

Summary

Sitefire exists in a state of 'brand isolation' where AI models perfectly identify the company during direct inquiries but completely fail to recommend it as a solution for core industry problems. While competitors like SEMrush and BrightEdge dominate the narrative for AI visibility and content strategy, Sitefire remains a hidden asset that AI currently treats as a standalone entity rather than a category-leading tool.

Value Proposition

Win customers in AI search by identifying which content drives AI visibility, partnering with the right third-party sites, launching AI-optimized blog posts, and monitoring improvements across all major AI models

Overview

Mission

Win customers in AI Search

Products & Services

AI visibility tracking and analyticsContent briefings for AI-optimized blog postsThird-party site partnership recommendationsCompetitor analysis for AI searchMulti-model monitoring across ChatGPT, Gemini, Perplexity, and more

Agent Breakdown

AI Platforms

How often do different AI platforms reference Sitefire?

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Conversation Analysis

Topics

What conversations is Sitefire included in — or excluded from?

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Buyer Personas

Personas

Who does each AI platform recommend Sitefire to, and when?

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Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

AI Search Optimization & Visibility(3 queries)

“how do I get my company mentioned in perplexity and chatgpt answers”

0/4 platforms mentioned

ChatGPT

1.Google Search Console

2.Bing Webmaster Tools

3.Lighthouse

4.Crunchbase

5.PR Newswire

+20 more

Claude

No brands listed

Gemini

1.WikiPropel

2.Crunchbase

3.G2

4.Capterra

5.PR Newswire

+13 more

AI Overviews

1.Conductor

2.SOUP Agency

3.Profound

4.TechCrunch

5.ROI Revolution

+4 more

“give me a strategy to improve my brand's visibility in AI search engines, what tools should I use”

0/4 platforms mentioned

ChatGPT

1.BigQuery

2.Frase

3.SurferSEO

4.MarketMuse

5.Contentful

+19 more

Claude

1.BrightEdge

2.Semrush

3.Conductor

4.Authoritas SEO

5.Moz Pro

+2 more

Gemini

1.Wikidata

2.DBpedia

3.WordLift

4.Authoritas

5.Search-Intent.io

+4 more

AI Overviews

1.ROI Revolution

“how to track which AI models are citing our website specifically”

0/3 platforms mentioned

Claude

1.Airtable

2.Sheets

3.Google Analytics 4

4.Similarweb

5.Semrush Traffic Analytics

+3 more

Gemini

1.ELK stack

2.Logz.io

3.OpenAI API

4.Perplexity API

5.Gemini API

+11 more

AI Overviews

1.LLM Pulse

2.Ahrefs Brand Radar

3.Peec AI

4.LLMRefs

5.OtterlyAI

+7 more

AI Driven Content Strategy & Planning(1 query)

“help me write content briefings for blog posts that are optimized for AI search”

0/3 platforms mentioned

Claude

1.Asana

2.Monday.com

3.ClickUp

4.Jira

5.Notion

+3 more

Gemini

1.Zoom

2.Slack

3.Perplexity AI

4.MarketMuse

5.Clearscope

+4 more

AI Overviews

No brands listed

Selecting AI Visibility Tools (Trust & Reviews)(1 query)

“best tools for tracking AI search engine visibility and analytics”

0/4 platforms mentioned

ChatGPT

1.Google Search Console

2.Bing Webmaster Tools

3.Semrush

4.Ahrefs

5.Moz Pro

+31 more

Claude

1.SEMrush AI Overview

2.Ahrefs

3.Moz Pro

4.Perplexity Analytics

5.SearchAtlas

+6 more

Gemini

1.BrightEdge

2.Conductor

3.Authoritas

4.Keyword Insights

5.SEOmonitor

+5 more

AI Overviews

1.Semrush

2.Ahrefs

3.SE Ranking

4.Darkroom Agency

5.Profound AI

+8 more

Analysis

Key Insights

What AI visibility analysis reveals about this brand

Strength

Achieved 100% accurate brand identification across ChatGPT, Claude, and Gemini during direct 'vibe check' queries, showing that the models have ingested the brand's core identity.

Strength

Universal recognition of brand purpose across all tested AI platforms, indicating a clean baseline of training data for the Sitefire name itself.

Gap

Zero visibility in high-intent queries regarding 'AI visibility tracking' and 'AI search optimization strategy,' allowing incumbents like BrightEdge and Conductor to own the category.

Gap

Complete absence of mentions for key decision-making personas, specifically the Enterprise CMO and Forward-Thinking SEO Director, who are currently being directed toward Ahrefs and SEMrush.

Gap

Lack of inclusion in the 'best tools' lists for AI-driven content strategy, a critical discovery phase for Sitefire's target audience.

Opportunity

Displace legacy SEO tools by aggressively targeting 'AI search engine visibility' as a niche, leveraging the fact that competitors are currently appearing at lower average positions (9.7 for SEMrush).

Opportunity

Bridge the gap between brand recognition and category authority by associating the Sitefire name with specific technical solutions like 'AI model citation tracking' in authoritative web content.

Technical Health

Site Health for AI Visibility

How well Sitefire's website is optimized for AI agent discovery and comprehension.

96/100

21 passed 1 warnings

Audited 2/27/2026

Crawlability100

Can AI bots find your pages?

Technical100

SSL, mobile, doctype basics

On-Page SEO98

Titles, descriptions, headings

Content Quality87

Word count, depth, freshness

Schema Markup85

Structured data for AI comprehension

Social & OG100

Open Graph, Twitter cards

AI Readability60

How well AI can parse your content

Warnings

Meta description may be truncated (242 characters)

Shorten to under 160 characters.

Want a full technical audit with AI-specific recommendations?

Run a free visibility scan

Brand Identity

Brand Voice & Style

How AI perceives Sitefire's communication style and personality

Sitefire communicates with a confident, data-driven voice that positions the brand as a knowledgeable leader in the emerging AI search optimization space. The tone is professional yet accessible, breaking down complex AI concepts into actionable insights for marketing teams. The brand uses clear, direct language with a focus on measurable outcomes and competitive advantage, while maintaining an innovative and forward-thinking perspective on the future of search.

Core Tone Traits

Data-driven and analytical

Backs claims with research, statistics, and measurable outcomes

Professional yet accessible

Expert knowledge delivered in clear, jargon-free language

Innovative and forward-thinking

Positions at the cutting edge of AI search evolution

Action-oriented and practical

Focuses on concrete steps and tangible results

Competitive Landscape

Related Ecosystem

Related products and services that AI mentions in conversations alongside or instead of Sitefire

SEMrush19 mentions

Ahrefs15 mentions

BrightEdge14 mentions

Conductor12 mentions

Clearscope12 mentions

Brandwatch9 mentions

G29 mentions

MarketMuse9 mentions

Crunchbase8 mentions

Capterra8 mentions

Sitefire0 mentions

Source Intelligence

Citations

Sources that AI assistants cite. Getting featured here improves visibility.

www.mdmarketingdigital.com

http://www.mdmarketingdigital.com/

Referenced in 1 query

Review

How ChatGPT, Google AI Overviews, and Perplexity Source ...

https://www.tryprofound.com/blog/ai-platform-citation-patterns

Referenced in 1 query

Review

Transform Your SEO Strategy for the AI Era: Complete LLM ...

https://mentorcruise.com/blog/transform-your-seo-strategy-for-the-ai-era-complete-llm-optimization-guide/

Referenced in 1 query

Review

How to Increase Brand Mentions and Citations in AI Search - Conductor

https://www.conductor.com/academy/increasing-ai-mentions-citations/

Referenced in 2 queries

Review

Brand Visibility in the Age of AI: What It Is, Why It Matters, and ...

https://mcfadyen.com/articles/brand-visibility-in-the-age-of-ai/

Referenced in 1 query

Review

How to improve brand mentions in ChatGPT, Perplexity ...

https://blog.frizerly.com/14945/how_to_improve_brand_mentions_in_chatgpt_perplexity__grok_ai_responses

Referenced in 1 query

Review

AI Visibility Optimization: The Complete Guide to Securing Brand

https://fourdots.com/blog/ai-visibility-optimization-the-complete-guide-to-securing-brand-11836

Referenced in 2 queries

Review

How can I get my company mentioned in ChatGPT answers ...

https://www.reddit.com/r/DigitalMarketing/comments/1l30ey3/how_can_i_get_my_company_mentioned_in_chatgpt/

Referenced in 1 query

Join Discussion

Optimising for ChatGPT & AI Search: LLM SEO Strategies for ...

https://soupagency.com.au/blog/optimising-chatgpt-ai-search-llm-seo/

Referenced in 1 query

Review

Ranking in the Age of AI: LLM SEO Strategies and Best ...

https://www.properexpression.com/growth-marketing-blog/ranking-in-the-age-of-ai-llm-seo-strategies-and-best-practices

Referenced in 1 query

Review

How we're adapting SEO for LLMs and AI search - Vercel

https://vercel.com/blog/how-were-adapting-seo-for-llms-and-ai-search

Referenced in 1 query

Review

Can someone share the best strategy for llm rankings and ai ...

https://www.reddit.com/r/GrowthHacking/comments/1r6xm66/can_someone_share_the_best_strategy_for_llm/

Referenced in 1 query

Join Discussion

Content Engineering

Recommended Actions

Develop a 'Category Association' content campaign focused on 'AI Visibility Tools' and 'LLM Citation Tracking'.

AI models currently know who Sitefire is but don't know it belongs in the 'best tools' category. Consistent mentions in context with these keywords will force the association in future training and RAG updates.

Impact: High

Execute a digital PR push on high-authority marketing tech platforms where competitors like Clearscope and MarketMuse are currently cited.

The models are heavily referencing third-party review sites and industry blogs; appearing alongside competitors in these sources is the fastest way to trigger inclusion in comparison queries.

Impact: High

Optimize technical documentation and case studies for the 'Forward-Thinking SEO Director' persona.

Since this persona currently sees 0% Sitefire mentions, creating content that speaks to their specific pain points (e.g., 'reporting on AI search impact') will capture this underserved AI search segment.

Impact: Medium

Implement advanced Entity Schema markup on the Sitefire website to explicitly link the brand to the 'AI Search Optimization' entity.

This provides a structured signal to search-enabled AI models like Gemini and AI Overviews, confirming Sitefire's relevance to the specific queries where it is currently missing.

Impact: Low

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