What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Roadmap Pricing

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LastPass

Visibility29

Vibe19

Businesses/Cybersecurity/LastPass

AI Visibility & Sentiment

LastPass

LastPass is a pioneer in the password management industry that has evolved into a Secure Access Essentials provider. It offers a cloud-based platform for individuals and businesses to generate, store, and manage credentials alongside identity security tools.

Active Monitoring

lastpass.com

Cybersecurity

AI Visibility Score

29/100

Low

Sentiment Score

19/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

aspirational

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe LastPass today.

LastPass faces a significant visibility gap in the AI-driven buyer journey, remaining almost entirely dependent on ChatGPT while losing critical mindshare to competitors like Bitwarden and 1Password. While the brand maintains a stable footprint in consumer-focused password management queries, it is failing to establish authority within the enterprise SaaS security and small business decision-making landscape.

Working in your favor

Consistent presence in ChatGPT for core password management and family plan queries

Strong performance in enterprise-specific password manager integration searches

High brand awareness and factual recognition in direct 'vibe check' inquiries across Claude, Gemini, and AI Overviews

Gaps to close

Total absence in small business login security and general cybersecurity trust-building queries

Minimal visibility across Claude and Gemini regarding functional recommendations

Weak positioning with the Privacy-Focused Individual persona, who currently associates the brand with negative sentiment

Opportunities

Capitalize on the existing high ranking for enterprise integrations to pivot into broader SaaS security visibility

Optimize content to address the specific security questions of the Privacy-Focused persona to shift negative sentiment

Expand AI-optimized documentation to target small business IT decision-makers currently ignoring LastPass in their search intent

Highest-Impact Actions

Implement a targeted content strategy for Small Business and Enterprise SaaS security queries.

The data shows zero mentions for small business security requests, a critical segment currently favoring competitors who are effectively capturing this intent.

Launch an AI-focused trust and transparency initiative tailored to privacy-conscious users.

Negative sentiment among privacy-focused personas suggests that AI models are pulling unfavorable legacy narratives that need to be countered with current, transparent security documentation.

Diversify visibility optimization beyond ChatGPT to prioritize Claude and AI Overviews.

Over-reliance on ChatGPT creates a fragile visibility profile; diversifying across platforms will provide a more resilient presence in the evolving AI search ecosystem.

Value Proposition

LastPass provides a simplified, high-visibility solution for managing passwords and mitigating shadow IT and unsanctioned AI tool usage without the complexity of a full-scale enterprise security stack.

Overview

Mission

We simplify security for everyone, everywhere.

Products & Services

LastPass Premium/FamiliesLastPass BusinessBusiness Max (SaaS Monitoring and Protect)LastPass Authenticator

Current State

Visibility Landscape

A high-level view of how LastPass performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	—	97	97	97
“What do you know about LastPass? What do they do and what's their reputation?”	—	#1	#1	#1
Core5q Product/service category queries	80	20	29	40
“what's the best password manager that has a good family plan for five people”	#3	No	No	No
“what tools can help my company track all the random saas apps employees are signing up for”	#18	No	No	No
“what are the most trusted companies for managing business and personal passwords right now”	#6	No	No	#6
“i need a password manager that actually works across all my mobile devices and browsers, what should i get”	#4	No	No	#6
“best enterprise password managers that integrate well with sso for a 100 person team”	#3	#8	#5	No
Growth Areas3q Adjacent, aspirational & visionary	23	0	0	0
“best apps for 2fa that aren't just google authenticator”	#12	No	No	No
“what should we use to secure our small business logins if we don't have a huge budget for it stack”	No	No	No	No
“if i'm looking for a password manager, what are the key security features i should make sure they have”	No	No	No	No

“What do you know about LastPass? What do they do and what's their reputation?”

—

“what's the best password manager that has a good family plan for five people”

“what tools can help my company track all the random saas apps employees are signing up for”

#18

“what are the most trusted companies for managing business and personal passwords right now”

“i need a password manager that actually works across all my mobile devices and browsers, what should i get”

“best enterprise password managers that integrate well with sso for a 100 person team”

“best apps for 2fa that aren't just google authenticator”

#12

“what should we use to secure our small business logins if we don't have a huge budget for it stack”

“if i'm looking for a password manager, what are the key security features i should make sure they have”

Competitive Landscape

Bitwarden

69 mentions

1Password

65 mentions

Keeper

31 mentions

NordPass

26 mentions

Okta

23 mentions

Proton Pass

21 mentions

LastPass

21 mentions

Dashlane

20 mentions

RoboForm

19 mentions

YubiKey

14 mentions

Torii

12 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve LastPass's AI visibility.

Key Findings

Strength

Consistent presence in ChatGPT for core password management and family plan queries

Strength

Strong performance in enterprise-specific password manager integration searches

Strength

High brand awareness and factual recognition in direct 'vibe check' inquiries across Claude, Gemini, and AI Overviews

Recommended Actions

Implement a targeted content strategy for Small Business and Enterprise SaaS security queries.

The data shows zero mentions for small business security requests, a critical segment currently favoring competitors who are effectively capturing this intent.

Launch an AI-focused trust and transparency initiative tailored to privacy-conscious users.

Negative sentiment among privacy-focused personas suggests that AI models are pulling unfavorable legacy narratives that need to be countered with current, transparent security documentation.

Diversify visibility optimization beyond ChatGPT to prioritize Claude and AI Overviews.

Over-reliance on ChatGPT creates a fragile visibility profile; diversifying across platforms will provide a more resilient presence in the evolving AI search ecosystem.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Secure Credentials And Password Management(3 queries)

“what's the best password manager that has a good family plan for five people”

1/4 platforms mentioned

Core

ChatGPT

1.1Password Families

2.Bitwarden Families

3.1Password

4.LastPass Families

5.Dashlane Friends & Family

+5 more

Claude

1.RoboForm

2.Secfault Security

3.NordPass

4.1Password

5.Keeper

+1 more

Gemini

1.1Password

2.Bitwarden

3.Dashlane

AI Overviews

1.1Password Families

2.1Password

3.Netflix

4.Bitwarden Families

5.Bitwarden

+5 more

“i need a password manager that actually works across all my mobile devices and browsers, what should i get”

1/4 platforms mentioned

Core

The Security-Conscious Office Manager · Office Manager

ChatGPT

1.Bitwarden

2.1Password

3.Dashlane

4.LastPass

Claude

1.NordPass

2.RoboForm

3.Keeper

Gemini

1.1Password

2.Bitwarden

3.Keeper Security

AI Overviews

1.Bitwarden

2.1Password

3.NordPass

4.Proton Pass

“best apps for 2fa that aren't just google authenticator”

1/4 platforms mentioned

Adjacent

The Security-Conscious Office Manager · Office Manager

ChatGPT

1.Authy

2.Duo Mobile

3.Duo Security

4.Microsoft Authenticator

5.Azure AD

12.LastPass Authenticator

+8 more

Claude

1.Authy

2.Twilio

3.Microsoft Authenticator

4.2FAS

5.Apple Watch

+2 more

Gemini

1.1Password

2.Bitwarden

3.Dashlane

AI Overviews

1.Google Authenticator

2.Ente Auth

3.2FAS

4.Bitwarden Authenticator

5.Aegis Authenticator

+4 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Pricing

1password.com

LastPass

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Explore Cybersecurity

Start gettingrecommended by AI.

Frequently asked questions

LastPass

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Explore Cybersecurity

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.