What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Roadmap Pricing

Get a demo

XBOW

Visibility29

Vibe94

Businesses/Cybersecurity/XBOW

AI Visibility & Sentiment

XBOW

XBOW is an autonomous offensive security platform that leverages advanced AI to simulate expert human hackers for continuous, end-to-end penetration testing. By validating exploitability at machine speed, it enables enterprises to identify and remediate vulnerabilities without human intervention.

Active Monitoring

xbow.com

Cybersecurity

AI Visibility Score

29/100

Low

Sentiment Score

94/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe XBOW today.

XBOW dominates specialized autonomous security testing queries on Claude, demonstrating strong product-market fit among DevOps Architects, yet remains largely absent from broader enterprise trust and external attack surface management conversations. While the brand has secured high-intent visibility in niche technical testing, it is currently ceding the narrative to established competitors in the critical enterprise-grade market.

Working in your favor

Securing #1 rankings on Claude for autonomous security testing and simulation queries.

High resonance with the DevOps Architect persona, evidenced by strong rankings and positive sentiment.

Effective brand identity recognition when queried directly across all primary AI platforms.

Gaps to close

Complete lack of visibility in external attack surface management (EASM) queries.

Total absence in enterprise-grade breach and attack simulation trust evaluations, where competitors like Pentera and Cymulate lead.

Invisible to ChatGPT in non-branded queries, limiting reach among wider cybersecurity search audiences.

Opportunities

Leverage existing strength in 'continuous automated pen testing' to bridge into EASM conversations.

Optimize content to target the Strategic CISO persona to shift from a tool-specific solution to a strategic enterprise platform.

Expand SEO and thought leadership footprint to secure mentions in broader enterprise cybersecurity market comparisons.

Highest-Impact Actions

Develop and syndicate authoritative content on EASM-integrated penetration testing.

The data shows zero visibility in EASM, an adjacent space where XBOW is missing crucial traffic and authority.

Implement a citation-focused content strategy targeting AI model training data.

Competitors like Pentera and Cymulate have effectively built visibility; XBOW needs to ensure its unique value proposition is referenced in enterprise-grade market comparison prompts.

Create CISO-centric whitepapers and benchmarks focused on risk mitigation.

Currently, XBOW is over-indexed on technical users; securing the CISO persona is essential to move from 'tool' status to 'enterprise platform' status.

Value Proposition

The ability to provide the intelligence of a human hacker at the speed of a machine, with a unique pay-for-validated-findings model that eliminates false positives.

Overview

Mission

To defeat the bad actors before they strike, using AI to revolutionize how we approach offensive security.

Products & Services

XBOW PlatformXBOW LightspeedXBOW EnterpriseXBOW API

Current State

Visibility Landscape

A high-level view of how XBOW performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	97	97	97	97
“What do you know about XBOW? What do they do and what's their reputation?”	#1	#1	#1	#1
Core4q Product/service category queries	0	59	36	84
“what are the best tools for continuous automated pen testing instead of paying for a one-off consultant engagement”	No	#3	No	#6
“what are the most trusted platforms for enterprise-grade breach and attack simulation and pen testing right now”	—	No	No	#7
“need an autonomous security testing platform that can simulate real-world hacker tactics without manual intervention”	No	#1	#4	#4
“how can i get machine-speed penetration testing results that integrate directly into our CI/CD pipeline via API”	No	No	No	#5
Growth Areas1q Adjacent, aspirational & visionary	0	0	0	0
“which external attack surface management tools can actually validate exploitability rather than just listing CVEs”	No	No	No	No

“What do you know about XBOW? What do they do and what's their reputation?”

“what are the best tools for continuous automated pen testing instead of paying for a one-off consultant engagement”

“what are the most trusted platforms for enterprise-grade breach and attack simulation and pen testing right now”

—

“need an autonomous security testing platform that can simulate real-world hacker tactics without manual intervention”

“how can i get machine-speed penetration testing results that integrate directly into our CI/CD pipeline via API”

“which external attack surface management tools can actually validate exploitability rather than just listing CVEs”

Competitive Landscape

Pentera

32 mentions

Cymulate

26 mentions

Picus Security

22 mentions

AttackIQ

20 mentions

SafeBreach

19 mentions

OWASP ZAP

12 mentions

XM Cyber

12 mentions

Aikido Security

12 mentions

XBOW

12 mentions

Hadrian

10 mentions

Jira

9 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve XBOW's AI visibility.

Key Findings

Strength

Securing #1 rankings on Claude for autonomous security testing and simulation queries.

Strength

High resonance with the DevOps Architect persona, evidenced by strong rankings and positive sentiment.

Strength

Effective brand identity recognition when queried directly across all primary AI platforms.

Recommended Actions

Develop and syndicate authoritative content on EASM-integrated penetration testing.

The data shows zero visibility in EASM, an adjacent space where XBOW is missing crucial traffic and authority.

Implement a citation-focused content strategy targeting AI model training data.

Competitors like Pentera and Cymulate have effectively built visibility; XBOW needs to ensure its unique value proposition is referenced in enterprise-grade market comparison prompts.

Create CISO-centric whitepapers and benchmarks focused on risk mitigation.

Currently, XBOW is over-indexed on technical users; securing the CISO persona is essential to move from 'tool' status to 'enterprise platform' status.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Continuous Penetration Testing & Offensive Security(3 queries)

“what are the best tools for continuous automated pen testing instead of paying for a one-off consultant engagement”

2/4 platforms mentioned

Core

ChatGPT

1.MITRE Caldera

2.Atomic Red Team

3.OWASP ZAP

4.Burp Suite Enterprise

5.Tenable (Nessus, Tenable.io)

+7 more

Claude

1.Terra Security

2.Escape

3.XBOW

4.Pentera

5.Evolve Security (Darwin Attack)

+10 more

Gemini

1.Pentera

2.Aikido Security

3.Terra Security

4.BreachLock

5.Hadrian

+13 more

AI Overviews

1.Pentera

2.Horizon3.ai NodeZero

3.Escape

4.Ridge Security RidgeBot

5.Intruder

6.XBOW

+5 more

“need an autonomous security testing platform that can simulate real-world hacker tactics without manual intervention”

1/4 platforms mentioned

Core

The Strategic CISO · Chief Information Security Officer

ChatGPT

1.AttackIQ

2.Cymulate

3.SafeBreach

4.XM Cyber

5.MITRE Caldera

+3 more

Claude

1.XBOW

2.Aikido Security

3.Penligent

4.Pentera

5.Picus Security

+2 more

Gemini

1.Palo Alto Networks (Cortex XSOAR)

2.AttackIQ

3.SCADAfence

4.CrowdStrike (Falcon Platform)

AI Overviews

1.Pentera

2.Horizon3.ai (NodeZero)

3.Picus Security

4.Aikido Security

5.FireCompass

“how can i get machine-speed penetration testing results that integrate directly into our CI/CD pipeline via API”

0/4 platforms mentioned

Core

The Strategic CISO · Chief Information Security Officer

ChatGPT

1.OWASP ZAP

2.Burp Suite Enterprise

3.Invicti (Acunetix)

4.Cymulate

5.AttackIQ

+4 more

Claude

1.Parasoft SOAtest

2.Indusface WAS

3.OWASP ZAP

4.Burp Suite (Burp Suite Enterprise Edition)

5.Horizon3.ai (NodeZero)

+4 more

Gemini

1.Jenkins

2.GitLab CI

3.GitHub Actions

4.Azure DevOps

5.Jira

+5 more

AI Overviews

1.GitHub Actions

2.GitLab CI

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

MITRE Caldera

caldera.mitre.org

XBOW

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Engineer content that makes AI agents recommend you

Explore Cybersecurity

Start gettingrecommended by AI.

Frequently asked questions

XBOW

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Engineer content that makes AI agents recommend you

Explore Cybersecurity

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.