What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Roadmap Pricing

Get a demo

Zip

Visibility51

Vibe80

Businesses/Software/Zip

AI Visibility & Sentiment

Zip

Zip is an agentic procurement orchestration platform that streamlines the entire intake-to-pay process. By leveraging AI, the platform helps businesses accelerate purchasing cycles, improve compliance, and achieve significant cost savings.

Active Monitoring

ziphq.com

Software

AI Visibility Score

51/100

Moderate

Sentiment Score

80/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Zip today.

Zip dominates the AI conversation regarding procurement orchestration, securing top-tier positions across leading models when users search for modern, AI-powered intake-to-procure solutions. While the brand enjoys strong authority in core technical inquiries, there is a significant visibility gap in broader automation and supplier management discussions where enterprise incumbents currently capture more mindshare.

Working in your favor

Secured #1 positioning across ChatGPT, Claude, and AI Overviews for AI-driven procurement concierge inquiries.

High brand resonance for 'intake-to-procure' modernization, outperforming competitors in specialized operational efficiency queries.

Effective presence with the Technical Finance Controller persona, indicating strong alignment with power users.

Gaps to close

Inconsistent visibility in 'supplier onboarding' and 'accounts payable' automation queries, where the brand frequently fails to trigger.

Low mention rates on Gemini compared to other platforms, limiting reach among search-centric users.

Underperformance in enterprise-wide software evaluation queries, allowing legacy competitors like Coupa and SAP Ariba to dominate the conversation.

Opportunities

Capitalize on 'concierge' leadership to bridge the gap into broader procurement automation narratives.

Optimize content to capture 'automated supplier onboarding' traffic, a current blind spot in the current strategy.

Enhance presence in enterprise-level procurement software comparisons to defend against established incumbents.

Highest-Impact Actions

Develop and distribute high-authority content focused on automated supplier onboarding and accounts payable workflows.

The data reveals this is a major gap where competitors capture traffic; filling this will capture users at the early consideration stage of the procurement stack.

Launch a targeted SEO and AI-indexing strategy specifically for enterprise procurement platform comparison keywords.

Legacy competitors currently occupy the top positions here; winning these queries is essential to shifting the perception of Zip from a niche tool to a comprehensive enterprise solution.

Audit and refine search-structured data to increase presence and ranking on Gemini.

Zip's mention rate on Gemini significantly trails other platforms, representing an untapped channel for reaching diverse technical search audiences.

Value Proposition

The only procurement orchestration platform that uses agentic AI to automate and guide the entire intake-to-pay lifecycle, driving efficiency and spend control.

Overview

Mission

When procurement flows, business flows.

Products & Services

Intake-to-ProcureProcure-to-PaySupplier OnboardingAI Procurement ConciergeGlobal Payments

Current State

Visibility Landscape

A high-level view of how Zip performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	70	70	70	97
“What do you know about Zip? What do they do and what's their reputation?”	Yes	Yes	Yes	#1
Core3q Product/service category queries	50	72	66	91
“how do I fix a slow intake-to-procure process that is constantly stuck in bottlenecks”	No	#2	No	#1
“top rated procurement software for enterprise companies that need better spend control”	No	No	#6	#7
“is there an AI procurement concierge I can use to guide employees through buying software”	#1	#1	#1	#1
Growth Areas Adjacent, aspirational & visionary	—	—	—	—

“What do you know about Zip? What do they do and what's their reputation?”

Yes

“how do I fix a slow intake-to-procure process that is constantly stuck in bottlenecks”

“top rated procurement software for enterprise companies that need better spend control”

“is there an AI procurement concierge I can use to guide employees through buying software”

Competitive Landscape

Coupa

39 mentions

SAP Ariba

33 mentions

Zip

19 mentions

Procurify

18 mentions

Jaggaer

16 mentions

NetSuite

16 mentions

SAP

15 mentions

Ivalua

15 mentions

Precoro

13 mentions

GEP SMART

13 mentions

Oracle

13 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Zip's AI visibility.

Key Findings

Strength

Secured #1 positioning across ChatGPT, Claude, and AI Overviews for AI-driven procurement concierge inquiries.

Strength

High brand resonance for 'intake-to-procure' modernization, outperforming competitors in specialized operational efficiency queries.

Strength

Effective presence with the Technical Finance Controller persona, indicating strong alignment with power users.

Recommended Actions

Develop and distribute high-authority content focused on automated supplier onboarding and accounts payable workflows.

The data reveals this is a major gap where competitors capture traffic; filling this will capture users at the early consideration stage of the procurement stack.

Launch a targeted SEO and AI-indexing strategy specifically for enterprise procurement platform comparison keywords.

Legacy competitors currently occupy the top positions here; winning these queries is essential to shifting the perception of Zip from a niche tool to a comprehensive enterprise solution.

Audit and refine search-structured data to increase presence and ranking on Gemini.

Zip's mention rate on Gemini significantly trails other platforms, representing an untapped channel for reaching diverse technical search audiences.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Modernizing Procurement Operations(3 queries)

“how do I fix a slow intake-to-procure process that is constantly stuck in bottlenecks”

1/4 platforms mentioned

Core

ChatGPT

1.Precoro

2.Procurify

3.Tradex

4.Coupa

5.SAP Ariba

+9 more

Claude

No brands listed

Gemini

No brands listed

AI Overviews

1.Zip HQ

2.Brex

3.Procurify

4.Tipalti

5.PLANERGY Software

+1 more

“what tools can automate supplier onboarding so my team doesn't have to manually chase documentation”

0/4 platforms mentioned

The Strategic Procurement Lead · Procurement Manager

ChatGPT

1.SAP Ariba

2.SAP Business Network

3.Coupa

4.SpendGuard

5.Trustpair

+4 more

Claude

1.SAP Ariba

2.SAP

3.SAP S/4HANA

4.Coupa

5.Ivalua

+9 more

Gemini

1.SAP Ariba Procurement Solutions

2.SAP

3.Coupa Business Spend Management (BSM) Platform

4.GEP SMART Procurement Platform

5.Workday Strategic Sourcing

+2 more

AI Overviews

1.Graphite Connect

2.HighRadius

3.Coupa

4.SAP Ariba

5.Ivalua

+7 more

“help me build a tech stack for automated accounts payable and procurement”

2/3 platforms mentioned

The Strategic Procurement Lead · Procurement Manager

Claude

1.Zip

2.ORO

3.Omnea

4.GEP QUANTUM

5.SAP

+14 more

Gemini

1.SAP Ariba

2.Coupa

3.Oracle Procurement Cloud

4.Oracle

5.DocuWare

+8 more

AI Overviews

1.HighRadius

2.QuickBooks Online

3.Xero

4.Sage Intacct

5.Oracle NetSuite

10.Zip

+12 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Definitive Guide to P2P Process Optimization

44150209.fs1.hubspotusercontent-na1.net

Zip

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Explore Software

Start gettingrecommended by AI.

Frequently asked questions

Zip

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Explore Software

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.